Butler, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Butler, Tennessee? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $27,200 per year — at a $273 nightly rate, 32.5% occupancy, and a $96 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 86 active listings, Butler is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 56.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Butler?
In Butler, the headline Airbnb metrics are $27,200 in average annual revenue,32.5% occupancy, $273 ADR, and $96 in RevPAR, and guests book about 52 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Butler?
Understanding the monthly revenue variations for Airbnb listings in Butler is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Butler is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Butler across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,679+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,134 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,171 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $962, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Butler
What Is the Monthly Airbnb Occupancy Rate in Butler?
Maximize your bookings by understanding the Butler STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Butler:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Butler
What Is the Average Airbnb Nightly Rate in Butler?
Effective short term rental pricing strategy in Butler involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Butler typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $414+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $322 or more.
- Typical properties (Median) charge around $231 per night.
- Entry-level properties (Bottom 25%) earn around $152 per night.
Average Daily Rate (ADR) Trend by Month in Butler
What Is the RevPAR for Airbnb in Butler?
RevPAR in Butler is currently $96. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $39 RevPAR.
- Typical properties (Median) generate $70 RevPAR.
- Strong performers (Top 25%) earn $134 RevPAR.
- Best-in-class (Top 10%) achieve $192 RevPAR.
Average Monthly RevPAR Trend in Butler
RevPAR Insights for Butler
- The average RevPAR in Butler is $96. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($192) and bottom 25% ($39) is $153, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Butler benchmarks. If your RevPAR falls below the median of $70, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $134+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Butler?
Butler's peak Airbnb season falls in July, December, June, while the softest stretch is January, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, December, June)
- Revenue averages $3,864 per month
- Occupancy rates average 40.1%
- Daily rates average $275
Shoulder Season
- Revenue averages $2,989 per month
- Occupancy maintains around 34.6%
- Daily rates hold near $259
Low Season (January, March, April)
- Revenue drops to average $2,088 per month
- Occupancy decreases to average 27.7%
- Daily rates adjust to average $252
Seasonality Insights for Butler
- Airbnb seasonality in Butler is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Butler's highest earning potential, with monthly revenues climbing to $4,404, occupancy reaching 46.6%, and ADRs peaking at $292.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,005, occupancy could drop to 24.5%, and ADRs may adjust to $226.
- Lower occupancy paired with meaningful seasonality means hosts in Butler need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Butler, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Butler?
Low regulation and minimal registration activity in Butler, Tennessee, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Butler to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 1% licensed listings)
What Are the Best Neighborhoods for Airbnb in Butler?
Butler is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Center Hill Lake | A popular recreation area for fishing, boating and relaxing by the water. Attracts families and outdoor enthusiasts looking for lakeside getaways. | Center Hill Dam, Sligo Marina, Edgar Evins State Park, Canoeing and Kayaking, Fishing and Boating |
| Tennessee Tech University Area | A vibrant area surrounding the university that attracts students and families, especially during the academic year. | Tennessee Tech University, Dogwood Park, Cookeville Depot Museum, local cafes and restaurants, annual events and festivals |
| Downtown Cookeville | A charming downtown experience known for its local shops, restaurants, and community events. Great for visitors who want to experience local culture. | Cookeville History Museum, Cumberland County Playhouse, local art galleries, shopping and dining, festivals and markets |
| Hidden Hollow | A serene hillside area ideal for those seeking privacy and nature, perfect for romantic getaways and retreats. | nature trails, peaceful scenery, wildlife viewing, proximity to hiking areas |
| Granville | A historic town with a beautiful waterfront and rural charm. Attracts those interested in history and peaceful rural escapes. | Granville Museum, Marina and Boat Rentals, Rural historic sites, Annual events and local markets |
| Burgess Falls State Park | A natural park known for its stunning waterfalls and hiking opportunities, ideal for nature lovers and adventure seekers. | Burgess Falls, hiking trails, picnic areas, wildlife watching, fishing spots |
| Cookeville City Park | An urban park offering beautiful landscapes, walking paths, and recreational facilities. Popular for families and outdoor activities. | playgrounds, sports fields, lake and fishing, walking and biking trails, community events |
| Smithville | A quaint small town with local shops and a friendly atmosphere. Great for those looking for a slower pace and local flavors. | Local shops and cafes, Dancing with the Stars event, Smithville Lake, community festivals, historic charm |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Butler offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Butler?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Butler
- The Butler Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 86 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Butler, Outdoor/Unique properties are the most common (58.1%), reflecting the local real estate landscape.
- Houses represent a significant 40.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.2%) offer potential for unique stay experiences.
Butler Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Butler
- The dominant room capacity in Butler is 3 bedrooms listings, making up 43% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 63.9% of the active Airbnb listings in Butler, indicating a high concentration in these sizes.
- A significant 56.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Butler.
Butler Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Butler
- The most common guest capacity trend in Butler vacation rentals is listings accommodating 8+ guests (39.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Butler STR market, accounting for 60.4% of listings.
- 69.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Butler.
- On average, properties in Butler are equipped to host 6.2 guests.
How Do Listings in Butler Compare on Quality?
Listing quality in Butler can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Butler
- At 44.6 photos per listing on average, Butler hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 23.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Butler averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Butler?
Amenity Prevalence
Amenity Insights for Butler
- Essential amenities in Butler that guests expect include: Free parking on premises, Pets allowed, Wifi, Air conditioning, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Smoke alarm, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Butler: Free parking on premises, Pets allowed, Wifi, Air conditioning, Heating, Kitchen.
- Prioritize adding missing essentials: Free parking on premises, Pets allowed, Wifi, Air conditioning, Heating, Kitchen.
- Consider adding popular differentiators like TV or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Butler to stay competitive.
Which Airbnb Amenities Boost Revenue in Butler?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Butler, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 91.9% | $29,219 | $4,409 | 562.7% |
Cooking basics | 88.4% | $30,006 | $5,878 | 410.4% |
Hot water | 89.5% | $29,477 | $7,721 | 281.8% |
Dryer | 81.4% | $31,455 | $8,585 | 266.4% |
Washer | 84.9% | $30,377 | $9,359 | 224.6% |
Hair dryer | 72.1% | $33,646 | $10,549 | 218.9% |
Iron | 68.6% | $34,323 | $11,634 | 195.0% |
Dishwasher | 67.4% | $34,342 | $12,405 | 176.8% |
Hangers | 82.6% | $30,520 | $11,486 | 165.7% |
Beach essentialsHigh opportunity | 8.1% | $62,831 | $24,043 | 161.3% |
Revenue Impact Insights for Butler
- TV tops the revenue impact list with a 562.7% uplift — listings with this amenity earn $29,219 vs. $4,409 without it.
- High-opportunity amenities — Beach essentials — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Cooking basics, Hot water, Dryer, Washer, Hangers — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Beach essentials — it has the best combination of high revenue impact and low market saturation in Butler.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Butler STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Butler. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsButler Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Butler
- The typical guest profile for Airbnb in Butler consists of primarily domestic travelers (98%), often arriving from nearby Asheville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and Germany (0.3%).
- Top languages spoken are English (72.9%) followed by Spanish (12.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Asheville and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Butler?
Listings in Butler average 4.88 out of 5 overall, with about 48.3 reviews per active listing and 41.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Butler
- With an overall rating of 4.88, Butler listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 41.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Butler Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Butler
- The most common availability pattern in Butler falls within the 271-366 days range, representing 54.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Butler (38.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Butler?
Average Booking Lead Time by Month
Booking Lead Time Insights for Butler
- The overall average booking lead time for vacation rentals in Butler is 52 days.
- Guests book furthest in advance for stays during October (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (64 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Butler.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Butler averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Butler?
Guests in Butler stay about 4 nights on average, generating roughly 1,755 reservations and 20.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Butler
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Butler
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (5.1 nights) and shorten in Feb (3.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Butler Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
15.1% of total
2 Nights
36 listings
41.9% of total
3 Nights
9 listings
10.5% of total
4-6 Nights
6 listings
7% of total
30+ Nights
22 listings
25.6% of total
Key Insights
- The most prevalent minimum stay requirement in Butler is 2 Nights, adopted by 41.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.6%) caters to monthly stays (30+ nights) in Butler, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.9% of Butler hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.1% currently do.
- A 2-night minimum appears standard (41.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 25.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Butler.
Butler Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1.2% of total
Flexible
23 listings
26.7% of total
Moderate
21 listings
24.4% of total
Firm
27 listings
31.4% of total
Strict
14 listings
16.3% of total
Cancellation Policy Insights for Butler
- The prevailing Airbnb cancellation policy trend in Butler is Firm, used by 31.4% of listings.
- There's a relatively balanced mix between guest-friendly (51.1%) and stricter (47.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.4% market standard in Butler.
- Regularly review your cancellation policy against competitors and market demand shifts in Butler.
How Much Are Airbnb Cleaning Fees in Butler?
Cleaning fees in Butler are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Butler
- 88.4% of listings charge a cleaning fee, making it standard practice in Butler. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $177 is close to the median ($175), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 14.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Butler median of $175. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Butler Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Butlerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ridge Top Retreat- Mtn & Lake Views, Watauga Lake
Entire Place • 5 bedrooms
Lakefront Peninsula Home - ONE of A KIND Spot!
Entire Place • 3 bedrooms
Skipping Stones-Hot Tub Firepit Dock NC Ski Resort
Entire Place • 3 bedrooms
LUXURIOUS TN Mtn Lodge- Sleeps 22+, Hiking & Lake
Entire Place • 8 bedrooms
Waterfront Watauga Lake Home w/ Private Dock!
Entire Place • 3 bedrooms
Canyon Dream–Lakefront NC Ski Resorts Dock Firepit
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Butler?
Learn from the best! This table showcases top-performing Airbnb hosts in Butler based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christie And Donaven | 4 | $199,484 | 168 | 4.96/5.0 |
| Evolve | 3 | $153,074 | 106 | 4.86/5.0 |
| Jenelle | 2 | $136,769 | 91 | 4.87/5.0 |
| James | 4 | $117,020 | 365 | 4.89/5.0 |
| James | 1 | $97,717 | 29 | 5.00/5.0 |
| Brad | 1 | $85,619 | 17 | 4.94/5.0 |
| RedAwning | 2 | $76,050 | 112 | 4.94/5.0 |
| Sarah | 1 | $70,501 | 30 | 4.83/5.0 |
| Julie | 1 | $69,095 | 60 | 4.97/5.0 |
| Charity | 1 | $64,426 | 47 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Butler.
Who Are the Airbnb Hosts in Butler?
Butler is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Butler
- With 60.5% Superhosts, Butler has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 16.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 11.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 39.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Butler averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Butler
These are the highest-grossing professional property management operations in Butler, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Christie And Donaven | 4 | $199,484 | $344 | 37.9% | 4.96/5 |
| Evolve | 3 | $153,074 | $318 | 44.5% | 4.86/5 |
| Jenelle | 2 | $136,769 | $385 | 47.8% | 4.87/5 |
| RedAwning | 2 | $76,050 | $330 | 31.8% | 4.94/5 |
| Julie | 1 | $69,095 | $283 | 65.3% | 4.97/5 |
| Paul | 1 | $50,577 | $320 | 43.1% | 4.95/5 |
| Michael | 1 | $17,143 | $265 | 20.9% | 5.00/5 |
Management Company Insights for Butler
- The leading management company, Christie And Donaven, operates 4 listings with $199,484 in gross revenue — a useful benchmark for what scale looks like in Butler.
- Top managers average 2 properties each, suggesting professional management in Butler still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.94/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 16.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Butler's Airbnb Market Compare to Nearby Cities?
How does the Butler Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Buncombe County, Butler has 13 percentage points lower occupancy and about $80 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 15 | $6,779 | $634.71 | 38% |
| Denver | 109 | $6,367 | $613.98 | 44% |
| Troutman | 48 | $5,829 | $487.26 | 42% |
| Mooresville | 367 | $5,827 | $595.09 | 41% |
| Sherrills Ford | 106 | $5,704 | $580.04 | 40% |
| Lake Norman of Catawba | 51 | $5,321 | $533.38 | 43% |
| Buncombe County | 12 | $4,926 | $352.36 | 46% |
| Union Mills | 15 | $4,813 | $459.55 | 40% |
| Fletcher | 113 | $4,022 | $345.96 | 46% |
| Dublin | 29 | $3,648 | $306.25 | 43% |
Frequently Asked Questions About Airbnb in Butler
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Butler.
How much do Airbnb hosts make in Butler?
Butler hosts earn about $27,200 per year on average, with an average nightly rate of $273 and RevPAR of $96. Those figures describe the typical revenue environment for active listings in Butler, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, Butler market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Butler?
The average Airbnb occupancy rate in Butler is 32.5%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Butler?
Listings in Butler average $273 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Butler?
Butler currently has about 86 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Butler?
AirROI currently classifies the short-term rental regulation level in Butler as Low. The dataset also shows about 1.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Butler?
RevPAR in Butler is about $96. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Butler?
Occupancy of 32.5% means Butler is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $27,200, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Butler?
The average booking lead time in Butler is about 52 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Butler?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Butler include Center Hill Lake, Tennessee Tech University Area, Downtown Cookeville. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Butler?
entire_home listings make up 100.0% of the active supply in Butler. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Butler compare to nearby Airbnb markets?
Among neighboring markets, Catawba posts $81,347 in average annual revenue with 38.0% occupancy, compared to Butler's $27,200 and 32.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Butler?
The average Airbnb stay length in Butler is about 4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Butler?
Airbnb listings in Butler average 4.88 out of 5 overall. About 41.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Butler?
TV and Cooking basics are among the strongest revenue-linked amenities in Butler. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Butler?
Yes. About 88.4% of active Airbnb listings in Butler charge a cleaning fee, and the average fee is $177. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Butler?
A 60.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.