Murfreesboro, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Murfreesboro, Tennessee? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,048 per year — at a $191 nightly rate, 44.3% occupancy, and a $87 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Murfreesboro's 334 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 72.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Murfreesboro?
In Murfreesboro, the headline Airbnb metrics are $26,048 in average annual revenue,44.3% occupancy, $191 ADR, and $87 in RevPAR, and guests book about 35 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Murfreesboro?
Understanding the monthly revenue variations for Airbnb listings in Murfreesboro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murfreesboro is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murfreesboro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,477+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,797 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,404 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,285, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murfreesboro
What Is the Monthly Airbnb Occupancy Rate in Murfreesboro?
Maximize your bookings by understanding the Murfreesboro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murfreesboro:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murfreesboro
What Is the Average Airbnb Nightly Rate in Murfreesboro?
Effective short term rental pricing strategy in Murfreesboro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murfreesboro typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $316+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $232 or more.
- Typical properties (Median) charge around $167 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Murfreesboro
What Is the RevPAR for Airbnb in Murfreesboro?
RevPAR in Murfreesboro is currently $87. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $49 RevPAR.
- Typical properties (Median) generate $78 RevPAR.
- Strong performers (Top 25%) earn $109 RevPAR.
- Best-in-class (Top 10%) achieve $156 RevPAR.
Average Monthly RevPAR Trend in Murfreesboro
RevPAR Insights for Murfreesboro
- The average RevPAR in Murfreesboro is $87. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($156) and bottom 25% ($49) is $107, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Murfreesboro benchmarks. If your RevPAR falls below the median of $78, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $109+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Murfreesboro?
Murfreesboro's peak Airbnb season falls in June, October, May, while the softest stretch is January, February, April. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, October, May)
- Revenue averages $3,470 per month
- Occupancy rates average 53.8%
- Daily rates average $189
Shoulder Season
- Revenue averages $2,819 per month
- Occupancy maintains around 44.2%
- Daily rates hold near $190
Low Season (January, February, April)
- Revenue drops to average $2,242 per month
- Occupancy decreases to average 39.6%
- Daily rates adjust to average $184
Seasonality Insights for Murfreesboro
- The Airbnb seasonality pattern in Murfreesboro shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Murfreesboro's highest earning potential, with monthly revenues climbing to $3,593, occupancy reaching 54.7%, and ADRs peaking at $203.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,066, occupancy could drop to 36.3%, and ADRs may adjust to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Murfreesboro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Murfreesboro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Murfreesboro?
Low regulation and minimal registration activity in Murfreesboro, Tennessee, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Murfreesboro to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Murfreesboro?
Location within Murfreesboro matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Boro Beach | A popular recreational area around the lakes and parks, great for families and outdoor enthusiasts. Offers a relaxing vibe with plenty of water activities and picnicking spots. | Boro Beach Park, Stones River Greenway, Smyrna Outdoor Adventure Center, Cedars of Lebanon State Park |
| Historic Downtown | A charming area with historic buildings and a vibrant local scene. Ideal for visitors looking to explore local shops, restaurants, and cultural sites. | Murfreesboro Courthouse, Oaklands Historic House Museum, Main Street Murfreesboro, Local restaurants and coffee shops |
| The Avenue Murfreesboro | A shopping and dining destination that attracts both locals and visitors. Ideal for those wanting easy access to retail and restaurants. | The Avenue shopping mall, Variety of dining options, Entertainment venues, Cinemas |
| Murfreesboro Greenway | A scenic area perfect for outdoor activities, attracting fitness enthusiasts and nature lovers. Great for short-term stays focused on wellness and nature. | Murfreesboro Greenway trails, Stones River, Parks and recreational spaces |
| Middle Tennessee State University Area | Close to the university, making it popular among students, faculty, and visiting relatives. Convenient for short-term academic stays. | MTSU campus, Tennis courts and sports facilities, Local student-centric eateries |
| Saddlebrook & Northfields | A peaceful suburban area attracting families and those looking for spacious accommodations. Ideal for longer stays with a family-friendly environment. | Local parks, Neighborhood amenities, Community centers |
| West Murfreesboro | A growing residential area with new developments, appealing to young professionals and families. Offers modern amenities and accessibility to the city. | Shopping areas, New restaurants, Proximity to the interstate |
| Cannon County | Just outside of Murfreesboro, this rural area attracts those looking for a quieter, nature-oriented experience. Excellent for alternative getaways. | Cannon County Arts Center, Cannon County Historical Society Museum, Scenic countryside views |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Murfreesboro offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Murfreesboro?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murfreesboro
- The Murfreesboro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.7% of the 334 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murfreesboro, House properties are the most common (76.9%), reflecting the local real estate landscape.
- Houses represent a significant 76.9% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique, unique stays (combined 7.5%) offer potential for unique stay experiences.
Murfreesboro Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murfreesboro
- The dominant room capacity in Murfreesboro is 3 bedrooms listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 64.6% of the active Airbnb listings in Murfreesboro, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murfreesboro.
Murfreesboro Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murfreesboro
- The most common guest capacity trend in Murfreesboro vacation rentals is listings accommodating 8+ guests (26.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Murfreesboro STR market, accounting for 49.7% of listings.
- 56.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murfreesboro.
- On average, properties in Murfreesboro are equipped to host 5.3 guests.
How Do Listings in Murfreesboro Compare on Quality?
Listing quality in Murfreesboro can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Murfreesboro
- At 29.8 photos per listing on average, Murfreesboro hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 26.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Murfreesboro averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Murfreesboro?
Amenity Prevalence
Amenity Insights for Murfreesboro
- Essential amenities in Murfreesboro that guests expect include: Air conditioning, Wifi, Smoke alarm, Free parking on premises, TV, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Dishes and silverware, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murfreesboro: Air conditioning, Wifi, Smoke alarm, Free parking on premises, TV, Heating, Hot water.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, Free parking on premises, TV, Heating, Hot water.
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murfreesboro to stay competitive.
Which Airbnb Amenities Boost Revenue in Murfreesboro?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Murfreesboro, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 97.6% | $26,440 | $10,069 | 162.6% |
Free parking on premises | 98.2% | $26,340 | $10,074 | 161.5% |
Dryer | 86.2% | $28,355 | $11,602 | 144.4% |
Hair dryer | 89.2% | $27,819 | $11,389 | 144.3% |
Washer | 88.9% | $27,862 | $11,488 | 142.5% |
Kitchen | 94.6% | $26,896 | $11,156 | 141.1% |
Hot water | 96.1% | $26,632 | $11,623 | 129.1% |
Refrigerator | 91.9% | $27,253 | $12,350 | 120.7% |
Baby monitorHigh opportunity | 1.8% | $54,591 | $25,526 | 113.9% |
Dishes and silverware | 92.2% | $27,119 | $13,359 | 103.0% |
Revenue Impact Insights for Murfreesboro
- TV tops the revenue impact list with a 162.6% uplift — listings with this amenity earn $26,440 vs. $10,069 without it.
- High-opportunity amenities — Baby monitor — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Free parking on premises, Dryer, Hair dryer, Washer, Kitchen, Hot water, Refrigerator, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Baby monitor — it has the best combination of high revenue impact and low market saturation in Murfreesboro.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Murfreesboro STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murfreesboro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurfreesboro Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Murfreesboro
- The typical guest profile for Airbnb in Murfreesboro consists of primarily domestic travelers (98%), often arriving from nearby Murfreesboro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.8% of guests.
- Key international markets include United States (97.8%) and United Kingdom (0.3%).
- Top languages spoken are English (81%) followed by Spanish (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Murfreesboro and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Murfreesboro?
Listings in Murfreesboro average 4.88 out of 5 overall, with about 76.9 reviews per active listing and 50.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Murfreesboro
- With an overall rating of 4.88, Murfreesboro listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 50.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Murfreesboro Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murfreesboro
- The most common availability pattern in Murfreesboro falls within the 181-270 days range, representing 42.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Murfreesboro (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Murfreesboro?
Average Booking Lead Time by Month
Booking Lead Time Insights for Murfreesboro
- The overall average booking lead time for vacation rentals in Murfreesboro is 35 days.
- Guests book furthest in advance for stays during June (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (41 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Murfreesboro.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Murfreesboro averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Murfreesboro?
Guests in Murfreesboro stay about 5.7 nights on average, generating roughly 8,927 reservations and 26.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Murfreesboro
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Murfreesboro
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 26.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (5.6 nights) and shorten in Feb (4.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Murfreesboro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
79 listings
23.7% of total
2 Nights
110 listings
32.9% of total
3 Nights
13 listings
3.9% of total
4-6 Nights
9 listings
2.7% of total
7-29 Nights
15 listings
4.5% of total
30+ Nights
108 listings
32.3% of total
Key Insights
- The most prevalent minimum stay requirement in Murfreesboro is 2 Nights, adopted by 32.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (32.3%) caters to monthly stays (30+ nights) in Murfreesboro, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.9% of Murfreesboro hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murfreesboro.
Murfreesboro Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
9 listings
2.7% of total
Limited
8 listings
2.4% of total
Flexible
63 listings
18.9% of total
Moderate
108 listings
32.3% of total
Firm
120 listings
35.9% of total
Strict
26 listings
7.8% of total
Cancellation Policy Insights for Murfreesboro
- The prevailing Airbnb cancellation policy trend in Murfreesboro is Firm, used by 35.9% of listings.
- There's a relatively balanced mix between guest-friendly (51.2%) and stricter (43.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.9% market standard in Murfreesboro.
- Using a Strict policy might deter some guests, as only 7.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Murfreesboro.
How Much Are Airbnb Cleaning Fees in Murfreesboro?
Cleaning fees in Murfreesboro are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Murfreesboro
- 89.5% of listings charge a cleaning fee, making it standard practice in Murfreesboro. Guests expect it and factor it into their booking decisions.
- The gap between the average ($235) and median ($120) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Murfreesboro median of $120. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Murfreesboro Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murfreesborobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
NEW Family Friendly Maple Mansion | Sleeps 28
Entire Place • 12 bedrooms
Luxury Home - Pool- Large Groups
Entire Place • 5 bedrooms
Home Theater 5BR 3.5BA, Sleeps 20!
Entire Place • 6 bedrooms
Speakeasy Walk Downtown Murf Hot Tub, Pool,Firepit
Entire Place • 5 bedrooms
The Wednesday•Large home on 3 acres•2 miles to I24
Entire Place • 4 bedrooms
The Amethyst | Luxury Relaxing 4B/3B
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Murfreesboro?
Learn from the best! This table showcases top-performing Airbnb hosts in Murfreesboro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Valerie | 29 | $457,006 | 1015 | 4.86/5.0 |
| Alexa | 6 | $418,738 | 385 | 4.70/5.0 |
| Joscelyn | 7 | $252,233 | 296 | 4.90/5.0 |
| Denise | 4 | $247,986 | 230 | 4.98/5.0 |
| Marida | 10 | $230,981 | 1040 | 4.90/5.0 |
| Gretchen | 6 | $210,164 | 420 | 4.85/5.0 |
| Jonathan And Dana | 6 | $204,480 | 827 | 4.90/5.0 |
| James | 3 | $174,420 | 518 | 4.98/5.0 |
| David | 2 | $152,349 | 151 | 4.89/5.0 |
| Jackie | 2 | $149,061 | 180 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murfreesboro.
Who Are the Airbnb Hosts in Murfreesboro?
Murfreesboro is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Murfreesboro
- With 68.0% Superhosts, Murfreesboro has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 6.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 45.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Murfreesboro averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Murfreesboro
These are the highest-grossing professional property management operations in Murfreesboro, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Alexa | 6 | $418,738 | $380 | 48.6% | 4.70/5 |
| Denise | 4 | $247,986 | $330 | 55.3% | 4.98/5 |
| Gretchen | 6 | $210,164 | $168 | 58.7% | 4.85/5 |
| Evolve | 4 | $91,964 | $253 | 37.9% | 4.77/5 |
| Allison | 1 | $80,311 | $271 | 79.9% | 5.00/5 |
| InJoy Vacations | 1 | $69,726 | $397 | 45.3% | 4.88/5 |
| Jennifer | 1 | $64,191 | $345 | 64.4% | 4.97/5 |
| Jeff | 2 | $37,062 | $131 | 43.5% | 4.88/5 |
| Grand Welcome Of Franklin | 2 | $25,110 | $233 | 37.0% | 4.95/5 |
| Seth | 1 | $18,093 | $204 | 26.5% | 4.76/5 |
Management Company Insights for Murfreesboro
- The leading management company, Alexa, operates 6 listings with $418,738 in gross revenue — a useful benchmark for what scale looks like in Murfreesboro.
- Top managers average 3 properties each, suggesting professional management in Murfreesboro still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.88/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 6.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Murfreesboro's Airbnb Market Compare to Nearby Cities?
How does the Murfreesboro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Franklin, Murfreesboro has 4 percentage points lower occupancy and about $117 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Arley | 43 | $4,879 | $554.36 | 36% |
| Brentwood | 14 | $4,775 | $615.93 | 47% |
| Bremen | 24 | $4,490 | $601.00 | 33% |
| Berry Hill | 137 | $4,287 | $342.68 | 44% |
| Nashville-Davidson | 6,010 | $3,863 | $336.98 | 44% |
| Franklin | 399 | $3,827 | $307.47 | 48% |
| Thompson's Station | 33 | $3,768 | $332.54 | 42% |
| Cedar Bluff | 38 | $3,732 | $388.33 | 33% |
| Lookout Mountain | 83 | $3,701 | $334.92 | 46% |
| Pegram | 18 | $3,690 | $268.05 | 45% |
Frequently Asked Questions About Airbnb in Murfreesboro
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Murfreesboro.
How much do Airbnb hosts make in Murfreesboro?
Murfreesboro hosts earn about $26,048 per year on average, with an average nightly rate of $191 and RevPAR of $87. Those figures describe the typical revenue environment for active listings in Murfreesboro, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, Murfreesboro market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Murfreesboro?
The average Airbnb occupancy rate in Murfreesboro is 44.3%. June is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Murfreesboro?
Listings in Murfreesboro average $191 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Murfreesboro?
Murfreesboro currently has about 334 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Murfreesboro?
AirROI currently classifies the short-term rental regulation level in Murfreesboro as Low. The dataset also shows about 0.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Murfreesboro?
RevPAR in Murfreesboro is about $87. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Murfreesboro?
At 44.3% occupancy, Murfreesboro can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $26,048, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Murfreesboro?
The average booking lead time in Murfreesboro is about 35 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Murfreesboro?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Murfreesboro include Boro Beach, Historic Downtown, The Avenue Murfreesboro. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Murfreesboro?
entire_home listings make up 90.7% of the active supply in Murfreesboro. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Murfreesboro compare to nearby Airbnb markets?
Among neighboring markets, Arley posts $58,552 in average annual revenue with 36.3% occupancy, compared to Murfreesboro's $26,048 and 44.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Murfreesboro?
The average Airbnb stay length in Murfreesboro is about 5.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Murfreesboro?
Airbnb listings in Murfreesboro average 4.88 out of 5 overall. About 50.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Murfreesboro?
TV and Free parking on premises are among the strongest revenue-linked amenities in Murfreesboro. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Murfreesboro?
Yes. About 89.5% of active Airbnb listings in Murfreesboro charge a cleaning fee, and the average fee is $235. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Murfreesboro?
A 68.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.