Decatur, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Decatur, Tennessee? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $29,155 per year — at a $261 nightly rate, 37.4% occupancy, and a $98 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 21 active listings, Decatur is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 23.5% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Decatur?
In Decatur, the headline Airbnb metrics are $29,155 in average annual revenue,37.4% occupancy, $261 ADR, and $98 in RevPAR, and guests book about 52 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Decatur?
Understanding the monthly revenue variations for Airbnb listings in Decatur is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Decatur is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Decatur across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,524+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,225 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,253 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,492, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Decatur
What Is the Monthly Airbnb Occupancy Rate in Decatur?
Maximize your bookings by understanding the Decatur STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Decatur:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Decatur
What Is the Average Airbnb Nightly Rate in Decatur?
Effective short term rental pricing strategy in Decatur involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Decatur typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $482+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $306 or more.
- Typical properties (Median) charge around $200 per night.
- Entry-level properties (Bottom 25%) earn around $133 per night.
Average Daily Rate (ADR) Trend by Month in Decatur
What Is the RevPAR for Airbnb in Decatur?
RevPAR in Decatur is currently $98. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $50 RevPAR.
- Typical properties (Median) generate $65 RevPAR.
- Strong performers (Top 25%) earn $118 RevPAR.
- Best-in-class (Top 10%) achieve $216 RevPAR.
Average Monthly RevPAR Trend in Decatur
RevPAR Insights for Decatur
- The average RevPAR in Decatur is $98. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($216) and bottom 25% ($50) is $166, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Decatur benchmarks. If your RevPAR falls below the median of $65, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $118+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Decatur?
Decatur's peak Airbnb season falls in July, October, August, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, October, August)
- Revenue averages $4,142 per month
- Occupancy rates average 46.6%
- Daily rates average $256
Shoulder Season
- Revenue averages $3,538 per month
- Occupancy maintains around 43.2%
- Daily rates hold near $257
Low Season (January, February, April)
- Revenue drops to average $2,111 per month
- Occupancy decreases to average 27.7%
- Daily rates adjust to average $238
Seasonality Insights for Decatur
- Airbnb seasonality in Decatur is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Decatur's highest earning potential, with monthly revenues climbing to $4,354, occupancy reaching 53.0%, and ADRs peaking at $271.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,687, occupancy could drop to 21.0%, and ADRs may adjust to $218.
- Lower occupancy paired with meaningful seasonality means hosts in Decatur need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Decatur, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Decatur?
Low regulation and minimal registration activity in Decatur, Tennessee, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Decatur to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Decatur?
With a compact short-term rental market, Decatur gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Decatur | Charming downtown area with a rich history, perfect for guests interested in local culture, dining, and boutique shopping. The presence of historical sites and local events makes it a great destination. | Dancing Rabbit Yard, Historic Decatur Courthouse, Decatur Museum, Local Art Galleries, Restaurants and Cafes |
| Acorn Acres | A serene residential neighborhood ideal for families and those looking for peaceful retreats. Close to parks and recreational activities, appealing to nature lovers and families. | Acorn Acres Park, Riverfront Area, Fishing and Boating, Nature Trails |
| Lake View Estates | Proximity to Parksville Lake, offers a unique experience for nature lovers and water sports enthusiasts. Attracts visitors looking for outdoor activities and relaxation by the water. | Parks Trail, Fishing Spots, Picnic Areas, Watersports |
| Whites Creek | A suburban area with spacious homes and easy access to local attractions. Great for larger groups or families looking for short-term rentals that provide more space. | Whites Creek Park, Nearby Grocery Stores, Local Parks |
| Decatur Marina | Attracts boating enthusiasts and those who enjoy waterfront views. Perfect for guests interested in fishing, boating, and water activities. | Decatur Marina, Boat Rentals, Scenic Views |
| Limestone Cove | Quiet, family-friendly area with access to hiking and outdoor activities. Ideal for visitors looking for a restful stay with nature close by. | Limestone Hiking Trails, Picnic Spots |
| Point Church | A unique area with community events and local charm, suitable for travelers seeking an authentic Southern experience with easy access to local dining and entertainment. | Community Events, Local Cafes and Shops |
| Elk River Resort | A popular spot for seasonal travelers and tourists looking for cozy stays near water activities and nature. Great for those who want a resort-style experience. | Elk River, Water Activities, Nature Trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Decatur offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Decatur?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Decatur
- The Decatur Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Decatur, House properties are the most common (76.2%), reflecting the local real estate landscape.
- Houses represent a significant 76.2% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 4.8%) offer potential for unique stay experiences.
Decatur Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Decatur
- The dominant room capacity in Decatur is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.9% of the active Airbnb listings in Decatur, indicating a high concentration in these sizes.
- A significant 57.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Decatur.
Decatur Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Decatur
- The most common guest capacity trend in Decatur vacation rentals is listings accommodating 8+ guests (38.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Decatur STR market, accounting for 76.2% of listings.
- 76.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Decatur.
- On average, properties in Decatur are equipped to host 6.3 guests.
How Do Listings in Decatur Compare on Quality?
Listing quality in Decatur can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Decatur
- At 41.7 photos per listing on average, Decatur hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 9.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Decatur averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Decatur?
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for Decatur
- Essential amenities in Decatur that guests expect include: Free parking on premises, Air conditioning, Heating, Dishes and silverware, Microwave, Cooking basics, Coffee maker, Kitchen, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Decatur: Free parking on premises, Air conditioning, Heating, Dishes and silverware, Microwave, Cooking basics, Coffee maker, Kitchen, Smoke alarm, Hot water.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning, Heating.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Decatur to stay competitive.
Which Airbnb Amenities Boost Revenue in Decatur?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Decatur, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Waterfront | 61.9% | $40,201 | $11,205 | 258.8% |
Outdoor furniture | 76.2% | $35,112 | $10,092 | 247.9% |
Wine glasses | 61.9% | $39,949 | $11,614 | 244.0% |
Outdoor dining area | 66.7% | $38,100 | $11,264 | 238.2% |
Iron | 76.2% | $34,934 | $10,661 | 227.7% |
Indoor fireplace | 61.9% | $39,619 | $12,151 | 226.1% |
Barbecue utensils | 61.9% | $39,029 | $13,110 | 197.7% |
Fire pit | 66.7% | $37,150 | $13,164 | 182.2% |
Baking sheet | 76.2% | $34,446 | $12,221 | 181.9% |
Lake access | 61.9% | $38,506 | $13,959 | 175.8% |
Revenue Impact Insights for Decatur
- Waterfront tops the revenue impact list with a 258.8% uplift — listings with this amenity earn $40,201 vs. $11,205 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Decatur STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Decatur. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDecatur Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Decatur
- The typical guest profile for Airbnb in Decatur consists of primarily domestic travelers (100%), often arriving from nearby Chattanooga, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (81.3%) followed by Spanish (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chattanooga and Rossville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Decatur?
Listings in Decatur average 4.88 out of 5 overall, with about 62.4 reviews per active listing and 52.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Decatur
- With an overall rating of 4.88, Decatur listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.95), while Value (4.83) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 52.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Decatur Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Decatur
- The most common availability pattern in Decatur falls within the 181-270 days range, representing 47.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Decatur (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Decatur?
Average Booking Lead Time by Month
Booking Lead Time Insights for Decatur
- The overall average booking lead time for vacation rentals in Decatur is 52 days.
- Guests book furthest in advance for stays during May (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (56 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Decatur.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Decatur averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Decatur?
Guests in Decatur stay about 3.9 nights on average, generating roughly 536 reservations and 25.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Decatur
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Decatur
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (5.3 nights) and shorten in Aug (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Decatur Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
33.3% of total
2 Nights
5 listings
23.8% of total
30+ Nights
9 listings
42.9% of total
Key Insights
- The most prevalent minimum stay requirement in Decatur is 30+ Nights, adopted by 42.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.9%) caters to monthly stays (30+ nights) in Decatur, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.9% of Decatur hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 42.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Decatur.
Decatur Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
4.8% of total
Flexible
5 listings
23.8% of total
Moderate
8 listings
38.1% of total
Firm
6 listings
28.6% of total
Strict
1 listings
4.8% of total
Cancellation Policy Insights for Decatur
- The prevailing Airbnb cancellation policy trend in Decatur is Moderate, used by 38.1% of listings.
- There's a relatively balanced mix between guest-friendly (61.9%) and stricter (33.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.1% market standard in Decatur.
- Using a Strict policy might deter some guests, as only 4.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Decatur.
How Much Are Airbnb Cleaning Fees in Decatur?
Cleaning fees in Decatur are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Decatur
- 76.2% of listings charge a cleaning fee, making it standard practice in Decatur. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $128 is close to the median ($120), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 12.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Decatur median of $120. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Decatur Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Decaturbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakefront Oasis: Big Back Porch, Pool & Hot tub
Entire Place • 4 bedrooms
Private Dock, Pontoon Boat Option
Entire Place • 4 bedrooms
Hiwassee Hideaway: Private Riverfront & Golfing
Entire Place • 7 bedrooms
Cozy Cabin With Dock, Screen-In Porch And Fire Pit
Entire Place • 3 bedrooms
Dog Friendly Lake Chickamauga Home, Private Dock
Entire Place • 2 bedrooms
Hiwassee River Home - Kayaks/ Game room!
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Decatur?
Learn from the best! This table showcases top-performing Airbnb hosts in Decatur based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kristin | 1 | $96,746 | 26 | 5.00/5.0 |
| Clark | 1 | $86,767 | 80 | 4.93/5.0 |
| Juanita | 1 | $72,536 | 121 | 4.96/5.0 |
| Richard | 1 | $46,970 | 98 | 4.95/5.0 |
| Debbie | 1 | $46,270 | 114 | 5.00/5.0 |
| Keri | 1 | $39,859 | 13 | 4.92/5.0 |
| Natalie | 2 | $35,270 | 138 | 4.95/5.0 |
| Cheryl | 1 | $25,049 | 24 | 5.00/5.0 |
| Darla | 1 | $24,574 | 84 | 4.70/5.0 |
| Allison | 1 | $23,718 | 151 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Decatur.
Who Are the Airbnb Hosts in Decatur?
Decatur is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Decatur
- With 57.1% Superhosts, Decatur has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 9.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 28.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Decatur averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Decatur
These are the highest-grossing professional property management operations in Decatur, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 1 | $424 | $135 | 10.0% | 4.67/5 |
Management Company Insights for Decatur
- The leading management company, Evolve, operates 1 listings with $424 in gross revenue — a useful benchmark for what scale looks like in Decatur.
- Top managers average 1 properties each, suggesting professional management in Decatur still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.67/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 4.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Decatur's Airbnb Market Compare to Nearby Cities?
How does the Decatur Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Strawberry Plains, Decatur has 19 percentage points lower occupancy and about $13 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 68 | $7,270 | $590.21 | 43% |
| Gilmer County | 26 | $5,823 | $483.16 | 40% |
| Sevierville | 6,226 | $4,861 | $384.75 | 46% |
| Sautee | 13 | $4,694 | $436.69 | 41% |
| Epworth | 77 | $4,680 | $425.77 | 39% |
| Fannin County | 44 | $4,507 | $464.80 | 36% |
| Gatlinburg | 3,554 | $4,458 | $367.24 | 44% |
| East Ellijay | 15 | $4,390 | $375.64 | 41% |
| Strawberry Plains | 12 | $4,293 | $247.74 | 56% |
| Pigeon Forge | 2,918 | $4,257 | $351.86 | 44% |
Frequently Asked Questions About Airbnb in Decatur
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Decatur.
How much do Airbnb hosts make in Decatur?
Decatur hosts earn about $29,155 per year on average, with an average nightly rate of $261 and RevPAR of $98. Those figures describe the typical revenue environment for active listings in Decatur, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, Decatur market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Decatur?
The average Airbnb occupancy rate in Decatur is 37.4%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Decatur?
Listings in Decatur average $261 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Decatur?
Decatur currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Decatur?
AirROI currently classifies the short-term rental regulation level in Decatur as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Decatur?
RevPAR in Decatur is about $98. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Decatur?
Occupancy of 37.4% means Decatur is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $29,155, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Decatur?
The average booking lead time in Decatur is about 52 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Decatur?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Decatur include Historic Downtown Decatur, Acorn Acres, Lake View Estates. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Decatur?
entire_home listings make up 100.0% of the active supply in Decatur. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Decatur compare to nearby Airbnb markets?
Among neighboring markets, Sevier County posts $87,245 in average annual revenue with 43.1% occupancy, compared to Decatur's $29,155 and 37.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Decatur?
The average Airbnb stay length in Decatur is about 3.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Decatur?
Airbnb listings in Decatur average 4.88 out of 5 overall. About 52.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Decatur?
Waterfront and Outdoor furniture are among the strongest revenue-linked amenities in Decatur. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Decatur?
Yes. About 76.2% of active Airbnb listings in Decatur charge a cleaning fee, and the average fee is $128. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Decatur?
A 57.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.