Hampton, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hampton, Tennessee? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $16,830 per year — at a $138 nightly rate, 36.6% occupancy, and a $57 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 20 active listings, Hampton is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 33.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Hampton?
In Hampton, the headline Airbnb metrics are $16,830 in average annual revenue,36.6% occupancy, $138 ADR, and $57 in RevPAR, and guests book about 34 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hampton?
Understanding the monthly revenue variations for Airbnb listings in Hampton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hampton is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hampton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,980+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,505 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,397 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $888, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hampton
What Is the Monthly Airbnb Occupancy Rate in Hampton?
Maximize your bookings by understanding the Hampton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hampton:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hampton
What Is the Average Airbnb Nightly Rate in Hampton?
Effective short term rental pricing strategy in Hampton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hampton typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $238+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Hampton
What Is the RevPAR for Airbnb in Hampton?
RevPAR in Hampton is currently $57. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $28 RevPAR.
- Typical properties (Median) generate $44 RevPAR.
- Strong performers (Top 25%) earn $72 RevPAR.
- Best-in-class (Top 10%) achieve $95 RevPAR.
Average Monthly RevPAR Trend in Hampton
RevPAR Insights for Hampton
- The average RevPAR in Hampton is $57. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($95) and bottom 25% ($28) is $67, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hampton benchmarks. If your RevPAR falls below the median of $44, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $72+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Hampton?
Hampton's peak Airbnb season falls in July, October, May, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, October, May)
- Revenue averages $2,511 per month
- Occupancy rates average 49.9%
- Daily rates average $138
Shoulder Season
- Revenue averages $1,941 per month
- Occupancy maintains around 40.4%
- Daily rates hold near $140
Low Season (January, February, March)
- Revenue drops to average $1,249 per month
- Occupancy decreases to average 24.2%
- Daily rates adjust to average $147
Seasonality Insights for Hampton
- Airbnb seasonality in Hampton is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Hampton's highest earning potential, with monthly revenues climbing to $2,669, occupancy reaching 53.5%, and ADRs peaking at $150.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,125, occupancy could drop to 23.5%, and ADRs may adjust to $132.
- Lower occupancy paired with meaningful seasonality means hosts in Hampton need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Hampton, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Hampton?
Low regulation and minimal registration activity in Hampton, Tennessee, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hampton to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Hampton?
With a compact short-term rental market, Hampton gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hampton City Center | A central area that provides convenience for visitors with easy access to shops, restaurants, and local attractions. A great spot for tourists looking for a home base to explore the region. | Hampton Cove, Roan Mountain State Park, Watauga Lake, Hampton City Park, Appalachian Trail |
| Lake Watauga | Known for its stunning views and recreational opportunities, Lake Watauga attracts outdoor enthusiasts year-round, making it ideal for vacation rentals. | Watauga Lake, Lakeview Marina, Watauga Lake Winery, Appalachian Trail, Piney Flats |
| Elizabethton | Just a short drive from Hampton, Elizabethton offers historical sites and natural beauty, appealing to visitors interested in local culture and heritage. | Carter Mansion, Sycamore Shoals State Historic Park, Elizabethton Covered Bridge, Doe River, Buffalo Mountain |
| Roan Mountain | Famous for its breathtaking floral displays and hiking trails, Roan Mountain is a favorite destination for nature lovers and is highly regarded for outdoor activities. | Roan Mountain State Park, Roan High Knob, Appalachian Trail, Mountain Trail, Watauga Lake |
| Sugar Grove | A quiet area known for its scenic beauty and close-knit community feel, appealing to visitors looking for peace and tranquility in nature. | Sugar Grove Church, Bristol Caverns, Watauga Lake, Hiking Trails, Local Farms |
| Valley Creek | A serene environment perfect for those wanting to escape the hustle of city life. Ideal for travelers seeking outdoor adventures and a chance to relax. | Cherokee National Forest, Hiking Paths, Local Fishing Spots, Picnic Areas, Scenic Views |
| Boone's Creek | A nearby quaint neighborhood known for its friendly atmosphere and accessibility to nature trails, offering an appealing location for family-friendly vacations. | Boone's Creek Park, Nature Trails, Local Orchards, Community events, Fishing Areas |
| Carter County | A broad region encompassing several charming towns and rural landscapes, great for Airbnb investments targeting visitors exploring the gaps between urban and rural experiences. | Local Farmer's Markets, Historic Sites, Nature Reserves, Carter County Courthouse, Carter County Museum |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Hampton offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Hampton?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hampton
- The Hampton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hampton, Outdoor/Unique properties are the most common (45%), reflecting the local real estate landscape.
- Houses represent a significant 30% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
Hampton Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hampton
- The dominant room capacity in Hampton is 3 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 55.0% of the active Airbnb listings in Hampton, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hampton.
Hampton Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hampton
- The most common guest capacity trend in Hampton vacation rentals is listings accommodating 4 guests (35%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Hampton STR market, accounting for 55.0% of listings.
- 30.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hampton.
- On average, properties in Hampton are equipped to host 4.7 guests.
How Do Listings in Hampton Compare on Quality?
Listing quality in Hampton can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hampton
- At 28.7 photos per listing on average, Hampton hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 15.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hampton averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hampton?
Amenity Prevalence
Amenity Insights for Hampton
- Essential amenities in Hampton that guests expect include: Free parking on premises, Heating, Pets allowed, Air conditioning, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Cooking basics, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hampton: Free parking on premises, Heating, Pets allowed, Air conditioning, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Heating, Pets allowed, Air conditioning, Smoke alarm, Wifi.
- Consider adding popular differentiators like Kitchen or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hampton to stay competitive.
Which Airbnb Amenities Boost Revenue in Hampton?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hampton, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Blender | 35.0% | $31,885 | $8,723 | 265.5% |
Baking sheet | 45.0% | $27,345 | $8,226 | 232.4% |
Hangers | 60.0% | $23,028 | $7,534 | 205.7% |
Books and reading material | 40.0% | $28,215 | $9,240 | 205.4% |
Extra pillows and blankets | 75.0% | $20,192 | $6,743 | 199.5% |
Hammock | 25.0% | $33,541 | $11,260 | 197.9% |
Carbon monoxide alarm | 60.0% | $22,828 | $7,834 | 191.4% |
Refrigerator | 75.0% | $20,080 | $7,079 | 183.7% |
Toaster | 50.0% | $24,793 | $8,868 | 179.6% |
Wine glasses | 50.0% | $24,712 | $8,948 | 176.2% |
Revenue Impact Insights for Hampton
- Blender tops the revenue impact list with a 265.5% uplift — listings with this amenity earn $31,885 vs. $8,723 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hampton STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hampton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHampton Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hampton
- The typical guest profile for Airbnb in Hampton consists of primarily domestic travelers (98%), often arriving from nearby Knoxville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and Costa Rica (0.7%).
- Top languages spoken are English (79.7%) followed by Spanish (4.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Knoxville and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hampton?
Listings in Hampton average 4.93 out of 5 overall, with about 90.3 reviews per active listing and 60.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hampton
- With an overall rating of 4.93, Hampton listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Location (4.86) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 60.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Hampton Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hampton
- The most common availability pattern in Hampton falls within the 271-366 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hampton (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hampton?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hampton
- The overall average booking lead time for vacation rentals in Hampton is 34 days.
- Guests book furthest in advance for stays during September (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Hampton.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Hampton averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hampton?
Guests in Hampton stay about 4.4 nights on average, generating roughly 460 reservations and 23 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Hampton
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hampton
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 23 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (5.2 nights) and shorten in Mar (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hampton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
35% of total
2 Nights
8 listings
40% of total
3 Nights
3 listings
15% of total
30+ Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Hampton is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Hampton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Hampton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hampton.
Hampton Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
5% of total
Flexible
9 listings
45% of total
Moderate
7 listings
35% of total
Firm
3 listings
15% of total
Cancellation Policy Insights for Hampton
- The prevailing Airbnb cancellation policy trend in Hampton is Flexible, used by 45% of listings.
- The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Hampton may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45% market standard in Hampton.
- Regularly review your cancellation policy against competitors and market demand shifts in Hampton.
How Much Are Airbnb Cleaning Fees in Hampton?
Cleaning fees in Hampton are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hampton
- 70.0% of listings charge a cleaning fee, making it standard practice in Hampton. Guests expect it and factor it into their booking decisions.
- The gap between the average ($96) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.7% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hampton median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hampton Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hamptonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dogtrot in Dennis Cove
Entire Place • 4 bedrooms
Angel's River HideAway Riverview W/Easy Access
Entire Place • 3 bedrooms
Creekside Cabin
Entire Place • 1 bedroom
Comfy Farmhouse at Watauga Lake
Entire Place • 3 bedrooms
Hilltop Hideaway
Entire Place • 3 bedrooms
Laurel Fork 18th Century Cabin
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hampton?
Learn from the best! This table showcases top-performing Airbnb hosts in Hampton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brent | 1 | $66,703 | 154 | 4.93/5.0 |
| Angel Napier | 1 | $39,792 | 423 | 4.94/5.0 |
| Michael | 1 | $34,805 | 50 | 4.98/5.0 |
| Lynne | 1 | $28,282 | 40 | 4.90/5.0 |
| Julie | 1 | $26,346 | 76 | 4.97/5.0 |
| Kyle | 1 | $23,882 | 96 | 4.94/5.0 |
| Rachel | 1 | $16,175 | 31 | 4.94/5.0 |
| Lisa | 1 | $15,700 | 103 | 4.94/5.0 |
| Todd | 1 | $15,188 | 47 | 4.96/5.0 |
| Joe | 1 | $13,508 | 150 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hampton.
Who Are the Airbnb Hosts in Hampton?
Hampton is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Hampton
- With 75.0% Superhosts, Hampton has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 5.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 45.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Hampton averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Hampton's Airbnb Market Compare to Nearby Cities?
How does the Hampton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Strawberry Plains, Hampton has 19 percentage points lower occupancy and about $109 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 68 | $7,270 | $590.21 | 43% |
| Catawba | 15 | $6,779 | $634.71 | 38% |
| Buncombe County | 12 | $4,926 | $352.36 | 46% |
| Sevierville | 6,226 | $4,861 | $384.75 | 46% |
| Union Mills | 15 | $4,813 | $459.55 | 40% |
| Gatlinburg | 3,554 | $4,458 | $367.24 | 44% |
| Strawberry Plains | 12 | $4,293 | $247.74 | 56% |
| Pigeon Forge | 2,918 | $4,257 | $351.86 | 44% |
| Wears Valley | 200 | $4,033 | $332.06 | 43% |
| Fletcher | 113 | $4,022 | $345.96 | 46% |
Frequently Asked Questions About Airbnb in Hampton
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hampton.
How much do Airbnb hosts make in Hampton?
Hampton hosts earn about $16,830 per year on average, with an average nightly rate of $138 and RevPAR of $57. Those figures describe the typical revenue environment for active listings in Hampton, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, Hampton market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Hampton?
The average Airbnb occupancy rate in Hampton is 36.6%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hampton?
Listings in Hampton average $138 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hampton?
Hampton currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hampton?
AirROI currently classifies the short-term rental regulation level in Hampton as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hampton?
RevPAR in Hampton is about $57. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hampton?
Occupancy of 36.6% means Hampton is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $16,830, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hampton?
The average booking lead time in Hampton is about 34 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hampton?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hampton include Hampton City Center, Lake Watauga, Elizabethton. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hampton?
entire_home listings make up 90.0% of the active supply in Hampton. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hampton compare to nearby Airbnb markets?
Among neighboring markets, Sevier County posts $87,245 in average annual revenue with 43.1% occupancy, compared to Hampton's $16,830 and 36.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hampton?
The average Airbnb stay length in Hampton is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hampton?
Airbnb listings in Hampton average 4.93 out of 5 overall. About 60.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hampton?
Blender and Baking sheet are among the strongest revenue-linked amenities in Hampton. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hampton?
Yes. About 70.0% of active Airbnb listings in Hampton charge a cleaning fee, and the average fee is $96. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hampton?
A 75.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.