Johnson City, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Johnson City, Tennessee? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $20,878 per year — at a $160 nightly rate, 44.5% occupancy, and a $74 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Johnson City's 231 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 81.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Johnson City?
In Johnson City, the headline Airbnb metrics are $20,878 in average annual revenue,44.5% occupancy, $160 ADR, and $74 in RevPAR, and guests book about 43 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Johnson City?
Understanding the monthly revenue variations for Airbnb listings in Johnson City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Johnson City is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Johnson City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,471+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,975 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,908 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,064, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Johnson City
What Is the Monthly Airbnb Occupancy Rate in Johnson City?
Maximize your bookings by understanding the Johnson City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Johnson City:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Johnson City
What Is the Average Airbnb Nightly Rate in Johnson City?
Effective short term rental pricing strategy in Johnson City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Johnson City typically peaks in September and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $256+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $181 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Johnson City
What Is the RevPAR for Airbnb in Johnson City?
RevPAR in Johnson City is currently $74. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $43 RevPAR.
- Typical properties (Median) generate $65 RevPAR.
- Strong performers (Top 25%) earn $92 RevPAR.
- Best-in-class (Top 10%) achieve $129 RevPAR.
Average Monthly RevPAR Trend in Johnson City
RevPAR Insights for Johnson City
- The average RevPAR in Johnson City is $74. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($129) and bottom 25% ($43) is $87, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jun and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Johnson City benchmarks. If your RevPAR falls below the median of $65, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $92+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Johnson City?
Johnson City's peak Airbnb season falls in June, July, October, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, July, October)
- Revenue averages $2,805 per month
- Occupancy rates average 51.4%
- Daily rates average $162
Shoulder Season
- Revenue averages $2,350 per month
- Occupancy maintains around 47.1%
- Daily rates hold near $154
Low Season (January, February, March)
- Revenue drops to average $1,673 per month
- Occupancy decreases to average 37.4%
- Daily rates adjust to average $148
Seasonality Insights for Johnson City
- The Airbnb seasonality pattern in Johnson City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Johnson City's highest earning potential, with monthly revenues climbing to $2,885, occupancy reaching 55.0%, and ADRs peaking at $164.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,583, occupancy could drop to 34.6%, and ADRs may adjust to $143.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Johnson City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Johnson City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Johnson City?
Low regulation and minimal registration activity in Johnson City, Tennessee, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Johnson City to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Johnson City?
Location within Johnson City matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Johnson City | The heart of the city, known for its vibrant atmosphere, dining and entertainment options. Ideal for tourists seeking local culture and convenience. | Johnson City Public Library, Founders Park, Capitol Theatre, West Walnut Street, the Tweetsie Trail |
| Buffalo Mountain Park | A beautiful natural area perfect for outdoor enthusiasts and families. Attractive for guests looking for hiking and nature experiences close to the city. | Hiking Trails, Scenic Views, Picnic Areas, Wildlife Watching, Nature Photography Spots |
| Winged Deer Park | A large park offering recreational facilities including a golf course, making it attractive to families and outdoor lovers. | Golf Course, Picnic Areas, Walking Trails, Fishing Spots, Playgrounds |
| South Side | A historic district that has seen revitalization, featuring unique shops, restaurants, and local arts. Ideal for those wanting to explore local culture. | Local Art Galleries, Unique Shops, Cafes, South Side Community Center, Historic Homes |
| Northeast Johnson City | A family-friendly neighborhood with a mix of residential and commercial areas. Good for long-term stays and families visiting the area. | Local Schools, Parks, Shopping Centers, Restaurants, Community Events |
| Tennessee Highway 75 Corridor | A main thoroughfare with easy access to shopping and dining, popular with travelers needing convenience. | Shopping Malls, Restaurants, Gas Stations, Fast Food Chains, Business Centers |
| Crown Ridge | A suburban area known for its spacious homes and quiet streets, attractive for families or groups looking for a relaxing stay. | Parks, Playgrounds, Community Pool, Crown Ridge Trails |
| University Parkway | Near East Tennessee State University, attracting students and visiting families. Great for short-term rentals and visitors to the university. | East Tennessee State University, Bucs Sports Events, Student Activities, Local Eats |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Johnson City offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Johnson City?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Johnson City
- The Johnson City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.6% of the 231 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Johnson City, House properties are the most common (46.8%), reflecting the local real estate landscape.
- Houses represent a significant 46.8% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others, unique stays (combined 11.7%) offer potential for unique stay experiences.
Johnson City Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Johnson City
- The dominant room capacity in Johnson City is 2 bedrooms listings, making up 37.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.5% of the active Airbnb listings in Johnson City, indicating a high concentration in these sizes.
- A significant 22.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Johnson City.
Johnson City Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Johnson City
- The most common guest capacity trend in Johnson City vacation rentals is listings accommodating 4 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Johnson City STR market, accounting for 49.3% of listings.
- 29.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Johnson City.
- On average, properties in Johnson City are equipped to host 4.2 guests.
How Do Listings in Johnson City Compare on Quality?
Listing quality in Johnson City can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Johnson City
- At 29.7 photos per listing on average, Johnson City hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 26.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Johnson City averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Johnson City?
Amenity Prevalence
Amenity Insights for Johnson City
- Essential amenities in Johnson City that guests expect include: Free parking on premises, Wifi, Heating, Air conditioning, Smoke alarm, TV, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Coffee maker, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Johnson City: Free parking on premises, Wifi, Heating, Air conditioning, Smoke alarm, TV, Hot water.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Heating, Air conditioning, Smoke alarm, TV, Hot water.
- Consider adding popular differentiators like Dishes and silverware or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Johnson City to stay competitive.
Which Airbnb Amenities Boost Revenue in Johnson City?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Johnson City, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishes and silverware | 94.4% | $21,560 | $9,442 | 128.4% |
Coffee maker | 93.9% | $21,596 | $9,750 | 121.5% |
Boat slipHigh opportunity | 2.6% | $42,947 | $20,290 | 111.7% |
Dishwasher | 60.6% | $26,192 | $12,702 | 106.2% |
Kitchen | 93.1% | $21,645 | $10,570 | 104.8% |
EV charger | 3.5% | $39,999 | $20,192 | 98.1% |
Cooking basics | 87.4% | $22,246 | $11,348 | 96.0% |
Oven | 77.1% | $23,430 | $12,307 | 90.4% |
Kayak | 3.9% | $38,259 | $20,174 | 89.7% |
Hot water | 95.2% | $21,351 | $11,421 | 87.0% |
Revenue Impact Insights for Johnson City
- Dishes and silverware tops the revenue impact list with a 128.4% uplift — listings with this amenity earn $21,560 vs. $9,442 without it.
- High-opportunity amenities — Boat slip — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Dishes and silverware, Coffee maker, Kitchen, Cooking basics, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Boat slip — it has the best combination of high revenue impact and low market saturation in Johnson City.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Johnson City STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Johnson City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJohnson City Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Johnson City
- The typical guest profile for Airbnb in Johnson City consists of primarily domestic travelers (97%), often arriving from nearby Knoxville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and Canada (0.5%).
- Top languages spoken are English (81.4%) followed by Spanish (9.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Knoxville and Johnson City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Johnson City?
Listings in Johnson City average 4.87 out of 5 overall, with about 85.6 reviews per active listing and 51.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Johnson City
- With an overall rating of 4.87, Johnson City listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.95), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 51.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Johnson City Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Johnson City
- The most common availability pattern in Johnson City falls within the 181-270 days range, representing 44.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Johnson City (45.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Johnson City?
Average Booking Lead Time by Month
Booking Lead Time Insights for Johnson City
- The overall average booking lead time for vacation rentals in Johnson City is 43 days.
- Guests book furthest in advance for stays during September (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Johnson City.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Johnson City averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Johnson City?
Guests in Johnson City stay about 7.2 nights on average, generating roughly 5,863 reservations and 25.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Johnson City
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Johnson City
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 25.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in May (6.7 nights) and shorten in Sep (4.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Johnson City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
68 listings
29.4% of total
2 Nights
76 listings
32.9% of total
3 Nights
4 listings
1.7% of total
4-6 Nights
3 listings
1.3% of total
7-29 Nights
13 listings
5.6% of total
30+ Nights
67 listings
29% of total
Key Insights
- The most prevalent minimum stay requirement in Johnson City is 2 Nights, adopted by 32.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.3%) of the Johnson City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (29%) caters to monthly stays (30+ nights) in Johnson City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.9% of Johnson City hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Johnson City.
Johnson City Airbnb Cancellation Policy Trends Analysis (2026)
Limited
3 listings
1.3% of total
Flexible
58 listings
25.1% of total
Moderate
53 listings
22.9% of total
Firm
103 listings
44.6% of total
Strict
14 listings
6.1% of total
Cancellation Policy Insights for Johnson City
- The prevailing Airbnb cancellation policy trend in Johnson City is Firm, used by 44.6% of listings.
- A majority (50.7%) of hosts in Johnson City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (6.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.6% market standard in Johnson City.
- Using a Strict policy might deter some guests, as only 6.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Johnson City.
How Much Are Airbnb Cleaning Fees in Johnson City?
Cleaning fees in Johnson City are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Johnson City
- 86.6% of listings charge a cleaning fee, making it standard practice in Johnson City. Guests expect it and factor it into their booking decisions.
- The gap between the average ($178) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Johnson City median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Johnson City Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Johnson Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakeside 5-bedroom Oasis
Entire Place • 5 bedrooms
Family House on Watauga River - Sleeps up to 12
Entire Place • 4 bedrooms
Family Friendly, Large/Small Grps, Walk 2 Downtown
Entire Place • 4 bedrooms
Farm Chic Retreat Sleeps 8+ Best in Johnson City!
Entire Place • 4 bedrooms
Mins to Downtown-ETSU-JCMC-VAMedCtr-King&QueenBeds
Entire Place • 2 bedrooms
Farmhouse Retreat at Watauga Flats Farm
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Johnson City?
Learn from the best! This table showcases top-performing Airbnb hosts in Johnson City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alex | 24 | $736,178 | 3358 | 4.84/5.0 |
| Brent | 14 | $309,943 | 2540 | 4.84/5.0 |
| Bryan | 6 | $289,665 | 404 | 4.98/5.0 |
| Anthony | 11 | $247,322 | 326 | 4.80/5.0 |
| Chloe | 1 | $160,260 | 18 | 4.67/5.0 |
| TN Livin | 11 | $143,871 | 160 | 4.89/5.0 |
| Angela | 3 | $136,129 | 234 | 4.94/5.0 |
| Benson | 9 | $98,733 | 619 | 4.79/5.0 |
| Nalu | 4 | $97,415 | 48 | 4.92/5.0 |
| Eric | 4 | $96,872 | 410 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Johnson City.
Who Are the Airbnb Hosts in Johnson City?
Johnson City is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Johnson City
- With 77.5% Superhosts, Johnson City has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 16.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 41.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Johnson City averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Johnson City
These are the highest-grossing professional property management operations in Johnson City, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Alex | 24 | $736,178 | $181 | 44.3% | 4.84/5 |
| Bryan | 6 | $289,665 | $352 | 39.8% | 4.98/5 |
| Anthony | 11 | $247,322 | $212 | 36.8% | 4.80/5 |
| TN Livin | 11 | $143,871 | $175 | 26.7% | 4.89/5 |
| Evolve | 2 | $56,745 | $213 | 66.3% | 4.96/5 |
| Dawson | 1 | $21,777 | $136 | 56.4% | 4.81/5 |
Management Company Insights for Johnson City
- The leading management company, Alex, operates 24 listings with $736,178 in gross revenue — a useful benchmark for what scale looks like in Johnson City.
- Top managers average 9 properties each, suggesting professional management in Johnson City still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.88/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 16.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Johnson City's Airbnb Market Compare to Nearby Cities?
How does the Johnson City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Strawberry Plains, Johnson City has 12 percentage points lower occupancy and about $88 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 68 | $7,270 | $590.21 | 43% |
| Catawba | 15 | $6,779 | $634.71 | 38% |
| Buncombe County | 12 | $4,926 | $352.36 | 46% |
| Sevierville | 6,226 | $4,861 | $384.75 | 46% |
| Union Mills | 15 | $4,813 | $459.55 | 40% |
| Gatlinburg | 3,554 | $4,458 | $367.24 | 44% |
| Strawberry Plains | 12 | $4,293 | $247.74 | 56% |
| Pigeon Forge | 2,918 | $4,257 | $351.86 | 44% |
| Wears Valley | 200 | $4,033 | $332.06 | 43% |
| Fletcher | 113 | $4,022 | $345.96 | 46% |
Frequently Asked Questions About Airbnb in Johnson City
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Johnson City.
How much do Airbnb hosts make in Johnson City?
Johnson City hosts earn about $20,878 per year on average, with an average nightly rate of $160 and RevPAR of $74. Those figures describe the typical revenue environment for active listings in Johnson City, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, Johnson City market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Johnson City?
The average Airbnb occupancy rate in Johnson City is 44.5%. June is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Johnson City?
Listings in Johnson City average $160 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Johnson City?
Johnson City currently has about 231 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Johnson City?
AirROI currently classifies the short-term rental regulation level in Johnson City as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Johnson City?
RevPAR in Johnson City is about $74. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Johnson City?
At 44.5% occupancy, Johnson City can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $20,878, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Johnson City?
The average booking lead time in Johnson City is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Johnson City?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Johnson City include Downtown Johnson City, Buffalo Mountain Park, Winged Deer Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Johnson City?
entire_home listings make up 92.6% of the active supply in Johnson City. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Johnson City compare to nearby Airbnb markets?
Among neighboring markets, Sevier County posts $87,245 in average annual revenue with 43.1% occupancy, compared to Johnson City's $20,878 and 44.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Johnson City?
The average Airbnb stay length in Johnson City is about 7.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Johnson City?
Airbnb listings in Johnson City average 4.87 out of 5 overall. About 51.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Johnson City?
Dishes and silverware and Coffee maker are among the strongest revenue-linked amenities in Johnson City. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Johnson City?
Yes. About 86.6% of active Airbnb listings in Johnson City charge a cleaning fee, and the average fee is $178. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Johnson City?
A 77.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.