Monterey, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Monterey, Tennessee? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $23,786 per year — at a $174 nightly rate, 40.7% occupancy, and a $74 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 19 active listings, Monterey is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 111.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Monterey?
In Monterey, the headline Airbnb metrics are $23,786 in average annual revenue,40.7% occupancy, $174 ADR, and $74 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Monterey?
Understanding the monthly revenue variations for Airbnb listings in Monterey is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monterey is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monterey across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,298+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,190 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,005 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,230, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Monterey
What Is the Monthly Airbnb Occupancy Rate in Monterey?
Maximize your bookings by understanding the Monterey STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monterey:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Monterey
What Is the Average Airbnb Nightly Rate in Monterey?
Effective short term rental pricing strategy in Monterey involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monterey typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $210+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $183 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $114 per night.
Average Daily Rate (ADR) Trend by Month in Monterey
What Is the RevPAR for Airbnb in Monterey?
RevPAR in Monterey is currently $74. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $49 RevPAR.
- Typical properties (Median) generate $70 RevPAR.
- Strong performers (Top 25%) earn $95 RevPAR.
- Best-in-class (Top 10%) achieve $133 RevPAR.
Average Monthly RevPAR Trend in Monterey
RevPAR Insights for Monterey
- The average RevPAR in Monterey is $74. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($133) and bottom 25% ($49) is $83, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jun and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Monterey benchmarks. If your RevPAR falls below the median of $70, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $95+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Monterey?
Monterey's peak Airbnb season falls in June, July, October, while the softest stretch is January, April, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, July, October)
- Revenue averages $3,077 per month
- Occupancy rates average 52.9%
- Daily rates average $169
Shoulder Season
- Revenue averages $2,361 per month
- Occupancy maintains around 40.8%
- Daily rates hold near $168
Low Season (January, April, November)
- Revenue drops to average $1,940 per month
- Occupancy decreases to average 36.3%
- Daily rates adjust to average $165
Seasonality Insights for Monterey
- The Airbnb seasonality pattern in Monterey shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Monterey's highest earning potential, with monthly revenues climbing to $3,414, occupancy reaching 58.0%, and ADRs peaking at $179.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,805, occupancy could drop to 34.6%, and ADRs may adjust to $150.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monterey.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Monterey seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Monterey?
Low regulation and minimal registration activity in Monterey, Tennessee, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Monterey to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Monterey?
With a compact short-term rental market, Monterey gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Tansi | A serene gated community centered around a stunning lake, ideal for families and nature lovers looking for a relaxing retreat. | Lake Tansi, Hiking trails, Golf courses, Picnic areas, Fishing spots |
| Monteagle Mountain | A mountain region known for its beautiful views and outdoor activities, perfect for those looking to escape the city and enjoy nature. | Monteagle Mountain, South Cumberland State Park, Scenic overlooks, Hiking trails |
| Cookeville | A nearby city with a vibrant downtown and various amenities, great for attracting guests looking for a mix of urban and outdoor experiences. | Cookeville Depot Museum, Dogwood Park, Delmonaco Winery and Vineyards, Local shops and restaurants |
| Burgess Falls State Park | Famous for its stunning waterfalls and hiking opportunities, a must-visit for outdoor enthusiasts | Burgess Falls, Hiking trails, Picnicking areas, Scenic views |
| Cumberland Caverns | A popular attraction featuring stunning caverns, ideal for families and adventure seekers looking for a unique experience. | Cumberland Caverns tours, Live music events, Outdoor adventure activities |
| Beechcraft Heritage Museum | An attraction dedicated to aviation history, appealing to enthusiasts and families alike. | Beechcraft Heritage Museum, Historical aircraft displays, Educational tours |
| Falls Creek Falls State Park | One of Tennessee’s largest and most popular state parks, perfect for those who enjoy hiking, camping, and scenic beauty. | Falls Creek Falls, Hiking trails, Camping spots, Fishing areas |
| Hidden Hollow | A quiet and secluded area perfect for peace and tranquility, attractive for those looking to unwind from their busy lives. | Nature trails, Wildlife viewing, Scenic beauty |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Monterey offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Monterey?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Monterey
- The Monterey Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Monterey, Outdoor/Unique properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 31.6% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Monterey Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Monterey
- The dominant room capacity in Monterey is 1 bedroom listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.4% of the active Airbnb listings in Monterey, indicating a high concentration in these sizes.
- A significant 31.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Monterey.
Monterey Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Monterey
- The most common guest capacity trend in Monterey vacation rentals is listings accommodating 6 guests (26.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Monterey STR market, accounting for 47.4% of listings.
- 52.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monterey.
- On average, properties in Monterey are equipped to host 5.1 guests.
How Do Listings in Monterey Compare on Quality?
Listing quality in Monterey can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Monterey
- At 29.9 photos per listing on average, Monterey hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Monterey averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Monterey?
Amenity Prevalence
Amenity Insights for Monterey
- Essential amenities in Monterey that guests expect include: Free parking on premises, Coffee maker, Dishes and silverware, Hot water, Wifi, Refrigerator, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Oven, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Monterey: Free parking on premises, Coffee maker, Dishes and silverware, Hot water, Wifi, Refrigerator, Air conditioning.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or Oven to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Monterey to stay competitive.
Which Airbnb Amenities Boost Revenue in Monterey?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Monterey, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Exterior security cameras on property | 26.3% | $39,759 | $18,082 | 119.9% |
Dishwasher | 52.6% | $30,740 | $16,061 | 91.4% |
Backyard | 63.2% | $28,053 | $16,472 | 70.3% |
Indoor fireplace | 36.8% | $32,048 | $18,967 | 69.0% |
Blender | 26.3% | $32,844 | $20,551 | 59.8% |
Essentials | 63.2% | $26,994 | $18,288 | 47.6% |
Long term stays allowed | 42.1% | $29,204 | $19,846 | 47.2% |
Barbecue utensils | 57.9% | $27,446 | $18,755 | 46.3% |
Dedicated workspace | 47.4% | $28,191 | $19,822 | 42.2% |
Baking sheet | 68.4% | $26,131 | $18,707 | 39.7% |
Revenue Impact Insights for Monterey
- Exterior security cameras on property tops the revenue impact list with a 119.9% uplift — listings with this amenity earn $39,759 vs. $18,082 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Monterey STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monterey. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMonterey Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Monterey
- The typical guest profile for Airbnb in Monterey consists of primarily domestic travelers (99%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 99.2% of guests.
- Key international markets include United States (99.2%) and United Kingdom (0.8%).
- Top languages spoken are English (93%) followed by German (2.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Sparta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Monterey?
Listings in Monterey average 4.88 out of 5 overall, with about 75.3 reviews per active listing and 36.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Monterey
- With an overall rating of 4.88, Monterey listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.95), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 36.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Monterey Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Monterey
- The most common availability pattern in Monterey falls within the 181-270 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Monterey (57.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Monterey?
Average Booking Lead Time by Month
Booking Lead Time Insights for Monterey
- The overall average booking lead time for vacation rentals in Monterey is 48 days.
- Guests book furthest in advance for stays during October (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (59 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Monterey.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Monterey averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Monterey?
Guests in Monterey stay about 4.3 nights on average, generating roughly 586 reservations and 30.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Monterey
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Monterey
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 30.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (6.3 nights) and shorten in Oct (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Monterey Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
31.6% of total
2 Nights
8 listings
42.1% of total
3 Nights
2 listings
10.5% of total
7-29 Nights
1 listings
5.3% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Monterey is 2 Nights, adopted by 42.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.7%) of the Monterey Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Monterey, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.1% of Monterey hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monterey.
Monterey Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
5 listings
26.3% of total
Moderate
6 listings
31.6% of total
Firm
8 listings
42.1% of total
Cancellation Policy Insights for Monterey
- The prevailing Airbnb cancellation policy trend in Monterey is Firm, used by 42.1% of listings.
- There's a relatively balanced mix between guest-friendly (57.9%) and stricter (42.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.1% market standard in Monterey.
- Regularly review your cancellation policy against competitors and market demand shifts in Monterey.
How Much Are Airbnb Cleaning Fees in Monterey?
Cleaning fees in Monterey are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Monterey
- 94.7% of listings charge a cleaning fee, making it standard practice in Monterey. Guests expect it and factor it into their booking decisions.
- The gap between the average ($104) and median ($80) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 13.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Monterey median of $80. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Monterey Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Montereybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Clear Creek Cabin
Entire Place • 6 bedrooms
Jump-rock River cabin
Entire Place • 1 bedroom
Forested lake cabin in Monterey
Entire Place • 3 bedrooms
Golf & Southern Comfort Cape with Loft at The Cove
Entire Place • 3 bedrooms
Cozy 2 bedroom cabin nestled in wooded hideaway
Entire Place • 2 bedrooms
Whippoorwill~ Private Lake~ Romantic Retreat
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Monterey?
Learn from the best! This table showcases top-performing Airbnb hosts in Monterey based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anthony | 1 | $77,002 | 26 | 4.81/5.0 |
| Scott | 2 | $70,474 | 134 | 4.71/5.0 |
| Rosanna | 1 | $48,455 | 53 | 4.94/5.0 |
| Barbara | 2 | $47,106 | 24 | 4.96/5.0 |
| Ryan | 1 | $37,507 | 42 | 5.00/5.0 |
| Jane | 2 | $36,911 | 111 | 4.91/5.0 |
| Wendy And Ed | 1 | $27,328 | 547 | 4.98/5.0 |
| Allen | 1 | $26,233 | 24 | 5.00/5.0 |
| Victoria | 1 | $21,421 | 93 | 4.86/5.0 |
| Regina | 1 | $16,833 | 87 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monterey.
Who Are the Airbnb Hosts in Monterey?
Monterey is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Monterey
- With 63.2% Superhosts, Monterey has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 15.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 73.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 26.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Monterey averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Monterey
These are the highest-grossing professional property management operations in Monterey, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Scott | 2 | $70,474 | $149 | 64.4% | 4.71/5 |
| Regina | 1 | $16,833 | $138 | 55.1% | 4.67/5 |
Management Company Insights for Monterey
- The leading management company, Scott, operates 2 listings with $70,474 in gross revenue — a useful benchmark for what scale looks like in Monterey.
- Top managers average 2 properties each, suggesting professional management in Monterey still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.69/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 15.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Monterey's Airbnb Market Compare to Nearby Cities?
How does the Monterey Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Loudon, Monterey has 12 percentage points lower occupancy and about $89 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brentwood | 14 | $4,775 | $615.93 | 47% |
| Berry Hill | 137 | $4,287 | $342.68 | 44% |
| Coxs Creek | 12 | $4,189 | $437.19 | 40% |
| Nashville-Davidson | 6,010 | $3,863 | $336.98 | 44% |
| Franklin | 399 | $3,827 | $307.47 | 48% |
| Thompson's Station | 33 | $3,768 | $332.54 | 42% |
| Bloomfield | 11 | $3,720 | $432.68 | 34% |
| Bee Spring | 12 | $3,711 | $484.16 | 40% |
| Loudon | 15 | $3,659 | $262.94 | 53% |
| Coalmont | 13 | $3,643 | $251.41 | 51% |
Frequently Asked Questions About Airbnb in Monterey
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Monterey.
How much do Airbnb hosts make in Monterey?
Monterey hosts earn about $23,786 per year on average, with an average nightly rate of $174 and RevPAR of $74. Those figures describe the typical revenue environment for active listings in Monterey, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, Monterey market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Monterey?
The average Airbnb occupancy rate in Monterey is 40.7%. June is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Monterey?
Listings in Monterey average $174 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Monterey?
Monterey currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Monterey?
AirROI currently classifies the short-term rental regulation level in Monterey as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Monterey?
RevPAR in Monterey is about $74. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Monterey?
At 40.7% occupancy, Monterey can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $23,786, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Monterey?
The average booking lead time in Monterey is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Monterey?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Monterey include Lake Tansi, Monteagle Mountain, Cookeville. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Monterey?
entire_home listings make up 100.0% of the active supply in Monterey. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Monterey compare to nearby Airbnb markets?
Among neighboring markets, Brentwood posts $57,300 in average annual revenue with 47.1% occupancy, compared to Monterey's $23,786 and 40.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Monterey?
The average Airbnb stay length in Monterey is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Monterey?
Airbnb listings in Monterey average 4.88 out of 5 overall. About 36.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Monterey?
Exterior security cameras on property and Dishwasher are among the strongest revenue-linked amenities in Monterey. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Monterey?
Yes. About 94.7% of active Airbnb listings in Monterey charge a cleaning fee, and the average fee is $104. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Monterey?
A 63.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.