Memphis, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Memphis, Tennessee? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $19,497 per year — at a $184 nightly rate, 38.0% occupancy, and a $70 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,582 active listings and moderate demand with room for well-positioned listings to outperform, Memphis is an established vacation rental market. Supply grew 88.6% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Memphis?
In Memphis, the headline Airbnb metrics are $19,497 in average annual revenue,38.0% occupancy, $184 ADR, and $70 in RevPAR, and guests book about 32 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Memphis?
Understanding the monthly revenue variations for Airbnb listings in Memphis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Memphis is typically November, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Memphis across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,710+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,015 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,794 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $905, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Memphis
What Is the Monthly Airbnb Occupancy Rate in Memphis?
Maximize your bookings by understanding the Memphis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Memphis:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Memphis
What Is the Average Airbnb Nightly Rate in Memphis?
Effective short term rental pricing strategy in Memphis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Memphis typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $325+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Memphis
What Is the RevPAR for Airbnb in Memphis?
RevPAR in Memphis is currently $70. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $34 RevPAR.
- Typical properties (Median) generate $54 RevPAR.
- Strong performers (Top 25%) earn $90 RevPAR.
- Best-in-class (Top 10%) achieve $134 RevPAR.
Average Monthly RevPAR Trend in Memphis
RevPAR Insights for Memphis
- The average RevPAR in Memphis is $70. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($134) and bottom 25% ($34) is $100, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Nov and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Memphis benchmarks. If your RevPAR falls below the median of $54, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $90+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Memphis?
Memphis's peak Airbnb season falls in November, October, July, while the softest stretch is January, February, April. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (November, October, July)
- Revenue averages $2,677 per month
- Occupancy rates average 44.2%
- Daily rates average $182
Shoulder Season
- Revenue averages $2,372 per month
- Occupancy maintains around 41.1%
- Daily rates hold near $180
Low Season (January, February, April)
- Revenue drops to average $1,864 per month
- Occupancy decreases to average 36.6%
- Daily rates adjust to average $176
Seasonality Insights for Memphis
- The Airbnb seasonality pattern in Memphis shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Memphis's highest earning potential, with monthly revenues climbing to $2,731, occupancy reaching 44.4%, and ADRs peaking at $194.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,737, occupancy could drop to 34.7%, and ADRs may adjust to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Memphis.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Memphis seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Memphis?
Memphis, Tennessee, United States currently shows a low regulation profile despite having 1,582 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Memphis to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 3% licensed listings)
What Are the Best Neighborhoods for Airbnb in Memphis?
Memphis is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Memphis, Tennessee.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Memphis | The vibrant heart of the city, known for its music scene, restaurants, and attractions like Beale Street and the Bass Pro Shops at the Pyramid. A prime location for tourists looking for culture and nightlife. | Beale Street, Bass Pro Shops at the Pyramid, National Civil Rights Museum, Mississippi River Park, Memphis Cook Convention Center |
| Midtown | A historic and eclectic neighborhood that features a mix of residential areas, local businesses, and cultural spots. Ideal for guests wanting a local experience with parks and boutique shopping. | Overton Park, Memphis Zoo, Levitt Shell, Cooper-Young Historic District, Memphis Brooks Museum of Art |
| Cooper-Young | A trendy neighborhood known for its vibrant nightlife, restaurants, and shops. Attracts young professionals and visitors looking for a lively atmosphere and communal activities. | Cooper-Young Historic District, Young Avenue Deli, Otherland's, Baker's Breakfast, Local breweries |
| South Main Arts District | Cultural hub featuring art galleries, unique shops, and dining. Close to major attractions and ideal for creatives and art lovers. | National Civil Rights Museum, South Main Historic District, Central Station, Riverfront Park, Art galleries |
| Germantown | A suburban area known for its family-friendly environment and upscale amenities. Great for families and business travelers looking for quieter accommodations. | Germantown Performing Arts Center, Cameron Brown Park, The Shops of Saddle Creek, Shelby Farms Park, Local golf courses |
| Collierville | A charming town near Memphis known for its historic town square and local shops. Ideal for those looking for a more relaxed stay just outside of the city. | Collierville Town Square, Railroad Park, Historic Collierville, Jersey Mike's, Various restaurants |
| North Memphis | An area undergoing revitalization, rich in history and culture. Offers unique experiences for travelers looking for authenticity in Memphis. | Stax Museum of American Soul Music, Memphis Botanic Garden, Local eateries, Historic sites, Community events |
| Whitehaven | Known for its proximity to Graceland, this neighborhood attracts Elvis fans and tourists seeking to explore the legacy of the King of Rock and Roll. | Graceland, Elvis Presley’s Memphis, Whitehaven Memphis community, Small shops, Local dining options |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Memphis offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Memphis?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Memphis
- The Memphis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 1,582 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Memphis, House properties are the most common (60.6%), reflecting the local real estate landscape.
- Houses represent a significant 60.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 5.7%) offer potential for unique stay experiences.
Memphis Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Memphis
- The dominant room capacity in Memphis is 1 bedroom listings, making up 29.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.7% of the active Airbnb listings in Memphis, indicating a high concentration in these sizes.
- A significant 39.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Memphis.
Memphis Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Memphis
- The most common guest capacity trend in Memphis vacation rentals is listings accommodating 8+ guests (27.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Memphis STR market, accounting for 48.1% of listings.
- 46.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Memphis.
- On average, properties in Memphis are equipped to host 5.0 guests.
How Do Listings in Memphis Compare on Quality?
Listing quality in Memphis can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Memphis
- At 30 photos per listing on average, Memphis hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 18.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Memphis averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Memphis?
Amenity Prevalence
Amenity Insights for Memphis
- Essential amenities in Memphis that guests expect include: Air conditioning, Wifi, Heating, Smoke alarm, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Memphis: Air conditioning, Wifi, Heating, Smoke alarm, TV, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Wifi, Heating, Smoke alarm, TV, Kitchen.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Memphis to stay competitive.
Which Airbnb Amenities Boost Revenue in Memphis?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Memphis, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Smoke alarm | 99.1% | $19,615 | $6,263 | 213.2% |
TV | 98.0% | $19,758 | $6,475 | 205.1% |
Life size gamesHigh opportunity | 2.1% | $53,686 | $18,746 | 186.4% |
Hot tubHigh opportunity | 3.0% | $50,832 | $18,517 | 174.5% |
Changing tableHigh opportunity | 1.3% | $50,897 | $19,095 | 166.5% |
Arcade gamesHigh opportunity | 3.7% | $47,207 | $18,443 | 156.0% |
Children's playroomHigh opportunity | 1.8% | $46,292 | $19,015 | 143.5% |
Outdoor kitchenHigh opportunity | 1.1% | $44,733 | $19,207 | 132.9% |
Lake accessHigh opportunity | 0.5% | $44,724 | $19,369 | 130.9% |
Dryer | 85.8% | $21,191 | $9,231 | 129.6% |
Revenue Impact Insights for Memphis
- Smoke alarm tops the revenue impact list with a 213.2% uplift — listings with this amenity earn $19,615 vs. $6,263 without it.
- High-opportunity amenities — Life size games, Hot tub, Changing table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Smoke alarm, TV, Dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Life size games — it has the best combination of high revenue impact and low market saturation in Memphis.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Memphis STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Memphis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMemphis Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Memphis
- The typical guest profile for Airbnb in Memphis consists of primarily domestic travelers (93%), often arriving from nearby Memphis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.5% of guests.
- Key international markets include United States (92.5%) and United Kingdom (2.3%).
- Top languages spoken are English (74.7%) followed by Spanish (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Memphis and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Memphis?
Listings in Memphis average 4.79 out of 5 overall, with about 103.2 reviews per active listing and 34.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Memphis
- An average rating of 4.79 places Memphis in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.9), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 34.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Memphis Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Memphis
- The most common availability pattern in Memphis falls within the 271-366 days range, representing 47.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Memphis (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Memphis?
Average Booking Lead Time by Month
Booking Lead Time Insights for Memphis
- The overall average booking lead time for vacation rentals in Memphis is 32 days.
- Guests book furthest in advance for stays during May (average 41 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (39 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Memphis.
- Target marketing efforts for the Fall season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Memphis averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Memphis?
Guests in Memphis stay about 5.7 nights on average, generating roughly 36,765 reservations and 23.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Memphis
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Memphis
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 23.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Sep (5.2 nights) and shorten in Feb (3.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Memphis Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
550 listings
34.8% of total
2 Nights
416 listings
26.3% of total
3 Nights
56 listings
3.5% of total
4-6 Nights
37 listings
2.3% of total
7-29 Nights
129 listings
8.2% of total
30+ Nights
394 listings
24.9% of total
Key Insights
- The most prevalent minimum stay requirement in Memphis is 1 Night, adopted by 34.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.1%) of the Memphis Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24.9%) caters to monthly stays (30+ nights) in Memphis, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.8% of Memphis hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Memphis.
Memphis Airbnb Cancellation Policy Trends Analysis (2026)
Limited
41 listings
2.6% of total
Super Strict 30 Days
9 listings
0.6% of total
Super Strict 60 Days
15 listings
0.9% of total
Flexible
391 listings
24.7% of total
Moderate
426 listings
26.9% of total
Firm
542 listings
34.3% of total
Strict
157 listings
9.9% of total
Cancellation Policy Insights for Memphis
- The prevailing Airbnb cancellation policy trend in Memphis is Firm, used by 34.3% of listings.
- There's a relatively balanced mix between guest-friendly (51.6%) and stricter (44.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.3% market standard in Memphis.
- Using a Strict policy might deter some guests, as only 9.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Memphis.
How Much Are Airbnb Cleaning Fees in Memphis?
Cleaning fees in Memphis are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Memphis
- 87.3% of listings charge a cleaning fee, making it standard practice in Memphis. Guests expect it and factor it into their booking decisions.
- The gap between the average ($215) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.6% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Memphis median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Memphis Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Memphisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Memphis Dream House-ON THE RIVER-Pool/Elevator/Gym
Entire Place • 6 bedrooms
The Bloomfield House
Entire Place • 6 bedrooms
Entire Estate in the Heart of Memphis!
Entire Place • 6 bedrooms
Vacation Destination-sauna/hot tub/5 full baths!
Entire Place • 5 bedrooms
6BR Home | Private Pool & Spa | Games | Gazebo
Entire Place • 6 bedrooms
King Bed/Jacuzzi/2Game Rooms/Coffee Bar/Sleeps 16
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Memphis?
Learn from the best! This table showcases top-performing Airbnb hosts in Memphis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Corey | 27 | $865,365 | 1478 | 4.76/5.0 |
| Morgan | 23 | $846,240 | 6049 | 4.92/5.0 |
| Kevin & Holly | 16 | $697,895 | 1723 | 4.95/5.0 |
| Jon | 15 | $566,039 | 6005 | 4.88/5.0 |
| Bri | 7 | $561,277 | 1182 | 4.80/5.0 |
| Amit | 26 | $560,867 | 1153 | 4.94/5.0 |
| Ben | 21 | $500,957 | 3548 | 4.76/5.0 |
| Sam | 16 | $484,948 | 572 | 4.47/5.0 |
| Garrison Stays | 24 | $441,306 | 2576 | 4.72/5.0 |
| Sharon | 6 | $390,117 | 802 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Memphis.
Who Are the Airbnb Hosts in Memphis?
Memphis is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Memphis
- With 53.5% Superhosts, Memphis has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 7.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 39.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Memphis averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Memphis
These are the highest-grossing professional property management operations in Memphis, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Corey | 27 | $865,365 | $265 | 38.8% | 4.76/5 |
| Kevin & Holly | 16 | $697,895 | $261 | 48.7% | 4.95/5 |
| Amit | 26 | $560,867 | $133 | 48.1% | 4.94/5 |
| Sam | 16 | $484,948 | $356 | 39.6% | 4.47/5 |
| Evolve | 15 | $354,447 | $243 | 38.6% | 4.66/5 |
| Austin And Ashleigh | 13 | $319,982 | $234 | 38.9% | 4.85/5 |
| Kelly | 3 | $255,021 | $452 | 51.4% | 4.50/5 |
| Cuile | 13 | $245,026 | $157 | 35.3% | 4.89/5 |
| The Rambler | 7 | $211,511 | $335 | 27.4% | 4.79/5 |
| Alex From Abode | 10 | $210,344 | $283 | 41.0% | 4.78/5 |
Management Company Insights for Memphis
- The leading management company, Corey, operates 27 listings with $865,365 in gross revenue — a useful benchmark for what scale looks like in Memphis.
- Top managers average 15 properties each, suggesting professional management in Memphis still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.76/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 7.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Memphis's Airbnb Market Compare to Nearby Cities?
How does the Memphis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Paragould, Memphis has 13 percentage points lower occupancy and about $43 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taylor | 12 | $3,030 | $676.22 | 28% |
| Oxford | 943 | $2,579 | $582.95 | 27% |
| Benton | 41 | $2,393 | $265.34 | 38% |
| Shelby County | 20 | $2,308 | $246.84 | 38% |
| Dyersburg | 17 | $2,304 | $241.97 | 41% |
| Lakeland | 12 | $2,204 | $180.41 | 46% |
| Paragould | 14 | $2,194 | $140.89 | 51% |
| Henderson | 15 | $2,077 | $163.67 | 46% |
| New Concord | 28 | $2,026 | $258.19 | 33% |
| Hernando | 22 | $1,945 | $214.81 | 42% |
Frequently Asked Questions About Airbnb in Memphis
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Memphis.
How much do Airbnb hosts make in Memphis?
Memphis hosts earn about $19,497 per year on average, with an average nightly rate of $184 and RevPAR of $70. Those figures describe the typical revenue environment for active listings in Memphis, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, Memphis market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Memphis?
The average Airbnb occupancy rate in Memphis is 38.0%. November is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Memphis?
Listings in Memphis average $184 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Memphis?
Memphis currently has about 1,582 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Memphis?
AirROI currently classifies the short-term rental regulation level in Memphis as Low. The dataset also shows about 2.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Memphis?
RevPAR in Memphis is about $70. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Memphis?
Occupancy of 38.0% means Memphis is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $19,497, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Memphis?
The average booking lead time in Memphis is about 32 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Memphis?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Memphis include Downtown Memphis, Midtown, Cooper-Young. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Memphis?
entire_home listings make up 95.0% of the active supply in Memphis. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Memphis compare to nearby Airbnb markets?
Among neighboring markets, Taylor posts $36,365 in average annual revenue with 28.4% occupancy, compared to Memphis's $19,497 and 38.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Memphis?
The average Airbnb stay length in Memphis is about 5.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Memphis?
Airbnb listings in Memphis average 4.79 out of 5 overall. About 34.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Memphis?
Smoke alarm and TV are among the strongest revenue-linked amenities in Memphis. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Memphis?
Yes. About 87.3% of active Airbnb listings in Memphis charge a cleaning fee, and the average fee is $215. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Memphis?
A 53.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.