Harrogate, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Harrogate, Tennessee? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,423 per year — at a $130 nightly rate, 30.9% occupancy, and a $43 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 19 active listings, Harrogate is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 26.7% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Harrogate?
In Harrogate, the headline Airbnb metrics are $11,423 in average annual revenue,30.9% occupancy, $130 ADR, and $43 in RevPAR, and guests book about 85 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Harrogate?
Understanding the monthly revenue variations for Airbnb listings in Harrogate is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Harrogate is typically July, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Harrogate across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,166+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,372 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,232 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $756, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Harrogate
What Is the Monthly Airbnb Occupancy Rate in Harrogate?
Maximize your bookings by understanding the Harrogate STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Harrogate:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Harrogate
What Is the Average Airbnb Nightly Rate in Harrogate?
Effective short term rental pricing strategy in Harrogate involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Harrogate typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $180+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Harrogate
What Is the RevPAR for Airbnb in Harrogate?
RevPAR in Harrogate is currently $43. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $19 RevPAR.
- Typical properties (Median) generate $34 RevPAR.
- Strong performers (Top 25%) earn $66 RevPAR.
- Best-in-class (Top 10%) achieve $90 RevPAR.
Average Monthly RevPAR Trend in Harrogate
RevPAR Insights for Harrogate
- The average RevPAR in Harrogate is $43. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($90) and bottom 25% ($19) is $71, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Harrogate benchmarks. If your RevPAR falls below the median of $34, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $66+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Harrogate?
Harrogate's peak Airbnb season falls in July, May, October, while the softest stretch is January, August, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, May, October)
- Revenue averages $2,042 per month
- Occupancy rates average 46.1%
- Daily rates average $130
Shoulder Season
- Revenue averages $1,521 per month
- Occupancy maintains around 35.3%
- Daily rates hold near $129
Low Season (January, August, November)
- Revenue drops to average $1,233 per month
- Occupancy decreases to average 27.6%
- Daily rates adjust to average $127
Seasonality Insights for Harrogate
- Airbnb seasonality in Harrogate is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Harrogate's highest earning potential, with monthly revenues climbing to $2,364, occupancy reaching 49.6%, and ADRs peaking at $141.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,175, occupancy could drop to 26.0%, and ADRs may adjust to $118.
- Lower occupancy paired with meaningful seasonality means hosts in Harrogate need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Harrogate, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Harrogate?
Low regulation and minimal registration activity in Harrogate, Tennessee, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Harrogate to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Harrogate?
With a compact short-term rental market, Harrogate gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Harrogate | The heart of Harrogate offering easy access to restaurants, shops, and cultural attractions. Ideal for guests seeking convenience and a local experience. | Lincoln Memorial University, Norris Lake, Harrogate City Park, local restaurants, shopping areas |
| Cumberland Gap | Historic area known for its natural beauty and outdoor activities. Popular among visitors looking to explore the Great Smoky Mountains and enjoy hiking and nature. | Cumberland Gap National Historical Park, climbing and hiking trails, local history museums |
| Harrogate City Park | A scenic park perfect for families and nature lovers. Attracts visitors for outdoor recreation such as picnicking, walking trails, and playgrounds. | walking trails, playground, picnic areas, local events |
| Norris Lake | Popular for fishing, boating, and summer vacations. Great option for those looking to relax by the water or engage in water sports. | boating activities, fishing spots, waterfront cabins, nature trails |
| South Harrogate | A quieter residential area known for its friendly atmosphere. Attracts guests looking for a peaceful getaway while still being close to local amenities. | local cafes, small shops, community parks |
| Chamberlain's Market | A local market area that offers shopping and dining options. Perfect for visitors looking to experience local culture and cuisine. | local food stalls, shopping, community events |
| Valley View | A picturesque area with beautiful views and access to nature. Great for those who appreciate scenic landscapes and outdoor activities. | viewpoints, hiking trails, scenic drives |
| Historic Downtown | An area rich in history with charming architecture and local culture. Ideal for tourists interested in history and community. | historic buildings, museums, local art galleries |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Harrogate offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Harrogate?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Harrogate
- The Harrogate Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Harrogate, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Harrogate Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Harrogate
- The dominant room capacity in Harrogate is 1 bedroom listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 47.4% of the active Airbnb listings in Harrogate, indicating a high concentration in these sizes.
Harrogate Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Harrogate
- The most common guest capacity trend in Harrogate vacation rentals is listings accommodating 4 guests (36.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Harrogate STR market, accounting for 52.6% of listings.
- 15.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Harrogate.
- On average, properties in Harrogate are equipped to host 3.1 guests.
How Do Listings in Harrogate Compare on Quality?
Listing quality in Harrogate can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Harrogate
- At 21.4 photos per listing on average, Harrogate hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 0.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Harrogate averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Harrogate?
Amenity Prevalence
Amenity Insights for Harrogate
- Essential amenities in Harrogate that guests expect include: Kitchen, Wifi, Heating, Smoke alarm, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Fire extinguisher, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Harrogate: Kitchen, Wifi, Heating, Smoke alarm, TV, Air conditioning.
- Consider adding popular differentiators like Free parking on premises or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Harrogate to stay competitive.
Which Airbnb Amenities Boost Revenue in Harrogate?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Harrogate, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Refrigerator | 63.2% | $16,733 | $2,319 | 621.7% |
Oven | 63.2% | $16,733 | $2,319 | 621.7% |
Microwave | 63.2% | $16,733 | $2,319 | 621.7% |
Coffee maker | 68.4% | $15,621 | $2,325 | 571.8% |
Ceiling fan | 52.6% | $18,572 | $3,478 | 433.9% |
Stove | 57.9% | $17,293 | $3,351 | 416.0% |
Dishes and silverware | 57.9% | $17,001 | $3,753 | 353.0% |
Dining table | 57.9% | $17,001 | $3,753 | 353.0% |
Outdoor furniture | 52.6% | $17,808 | $4,328 | 311.5% |
Extra pillows and blankets | 57.9% | $16,698 | $4,169 | 300.6% |
Revenue Impact Insights for Harrogate
- Refrigerator tops the revenue impact list with a 621.7% uplift — listings with this amenity earn $16,733 vs. $2,319 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Harrogate STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Harrogate. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHarrogate Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Harrogate
- The typical guest profile for Airbnb in Harrogate consists of primarily domestic travelers (96%), often arriving from nearby Trinity, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.4% of guests.
- Key international markets include United States (96.4%) and Mexico (1.2%).
- Top languages spoken are English (83.3%) followed by Spanish (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Trinity and Murfreesboro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Harrogate?
Listings in Harrogate average 4.84 out of 5 overall, with about 39 reviews per active listing and 36.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Harrogate
- With an overall rating of 4.84, Harrogate listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 36.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Harrogate Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Harrogate
- The most common availability pattern in Harrogate falls within the 271-366 days range, representing 73.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Harrogate (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Harrogate?
Average Booking Lead Time by Month
Booking Lead Time Insights for Harrogate
- The overall average booking lead time for vacation rentals in Harrogate is 85 days.
- Guests book furthest in advance for stays during May (average 180 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (93 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (85 days) as a baseline for your pricing and availability strategy in Harrogate.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 180 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Harrogate averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Harrogate?
Guests in Harrogate stay about 3.9 nights on average, generating roughly 320 reservations and 16.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Harrogate
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Harrogate
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Apr (5.5 nights) and shorten in Feb (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Harrogate Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
63.2% of total
2 Nights
4 listings
21.1% of total
30+ Nights
3 listings
15.8% of total
Key Insights
- The most prevalent minimum stay requirement in Harrogate is 1 Night, adopted by 63.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.3%) of the Harrogate Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.8%) caters to monthly stays (30+ nights) in Harrogate, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 63.2% of Harrogate hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Harrogate.
Harrogate Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
9 listings
47.4% of total
Moderate
6 listings
31.6% of total
Firm
4 listings
21.1% of total
Cancellation Policy Insights for Harrogate
- The prevailing Airbnb cancellation policy trend in Harrogate is Flexible, used by 47.4% of listings.
- The market strongly favors guest-friendly terms, with 79.0% of listings offering Flexible or Moderate policies. This suggests guests in Harrogate may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.4% market standard in Harrogate.
- Regularly review your cancellation policy against competitors and market demand shifts in Harrogate.
How Much Are Airbnb Cleaning Fees in Harrogate?
Cleaning fees in Harrogate are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Harrogate
- 100.0% of listings charge a cleaning fee, making it standard practice in Harrogate. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $61 is close to the median ($50), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Harrogate median of $50. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Harrogate Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Harrogatebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Entire home. Spacious two bedroom.
Entire Place • 2 bedrooms
Harrogate Home with Mountain View’s Dog Friendly
Entire Place • 3 bedrooms
Blissful Bungalow across from LMU campus
Entire Place • 3 bedrooms
Mountain View Retreat - 1 1/2 mile from LMU
Entire Place • 2 bedrooms
Bella Montagna - Near LMU & Pet Friendly!
Entire Place • N/A
Harrogate Hideaway - 5 Min to LMU & Nat'l Park
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Harrogate?
Learn from the best! This table showcases top-performing Airbnb hosts in Harrogate based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nichole | 2 | $43,588 | 140 | 4.82/5.0 |
| Ashley | 1 | $33,530 | 131 | 4.98/5.0 |
| Monica | 1 | $31,764 | 131 | 4.89/5.0 |
| Alancia | 8 | $30,021 | 91 | 4.74/5.0 |
| Kimberly | 2 | $27,220 | 137 | 4.96/5.0 |
| Julie | 1 | $20,090 | 21 | 4.95/5.0 |
| Terry | 2 | $18,952 | 50 | 4.65/5.0 |
| Janice | 1 | $10,580 | 38 | 5.00/5.0 |
| Sherry | 1 | $1,284 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Harrogate.
Who Are the Airbnb Hosts in Harrogate?
Harrogate has a relatively balanced host base.
Host Profile Insights for Harrogate
- A 42.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 5.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 42.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 52.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 63.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Harrogate averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Harrogate
These are the highest-grossing professional property management operations in Harrogate, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Nichole | 2 | $43,588 | $163 | 35.7% | 4.82/5 |
Management Company Insights for Harrogate
- The leading management company, Nichole, operates 2 listings with $43,588 in gross revenue — a useful benchmark for what scale looks like in Harrogate.
- Top managers average 2 properties each, suggesting professional management in Harrogate still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.82/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 5.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Harrogate's Airbnb Market Compare to Nearby Cities?
How does the Harrogate Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Strawberry Plains, Harrogate has 25 percentage points lower occupancy and about $117 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 68 | $7,270 | $590.21 | 43% |
| Buncombe County | 12 | $4,926 | $352.36 | 46% |
| Sevierville | 6,226 | $4,861 | $384.75 | 46% |
| Union Mills | 15 | $4,813 | $459.55 | 40% |
| Gatlinburg | 3,554 | $4,458 | $367.24 | 44% |
| Strawberry Plains | 12 | $4,293 | $247.74 | 56% |
| Pigeon Forge | 2,918 | $4,257 | $351.86 | 44% |
| Wears Valley | 200 | $4,033 | $332.06 | 43% |
| Fletcher | 113 | $4,022 | $345.96 | 46% |
| Highlands | 331 | $3,906 | $415.70 | 37% |
Frequently Asked Questions About Airbnb in Harrogate
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Harrogate.
How much do Airbnb hosts make in Harrogate?
Harrogate hosts earn about $11,423 per year on average, with an average nightly rate of $130 and RevPAR of $43. Those figures describe the typical revenue environment for active listings in Harrogate, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, Harrogate market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Harrogate?
The average Airbnb occupancy rate in Harrogate is 30.9%. July is the strongest month and August is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Harrogate?
Listings in Harrogate average $130 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Harrogate?
Harrogate currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Harrogate?
AirROI currently classifies the short-term rental regulation level in Harrogate as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Harrogate?
RevPAR in Harrogate is about $43. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Harrogate?
Occupancy of 30.9% means Harrogate is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $11,423, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Harrogate?
The average booking lead time in Harrogate is about 85 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Harrogate?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Harrogate include Downtown Harrogate, Cumberland Gap, Harrogate City Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Harrogate?
entire_home listings make up 63.2% of the active supply in Harrogate. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Harrogate compare to nearby Airbnb markets?
Among neighboring markets, Sevier County posts $87,245 in average annual revenue with 43.1% occupancy, compared to Harrogate's $11,423 and 30.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Harrogate?
The average Airbnb stay length in Harrogate is about 3.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Harrogate?
Airbnb listings in Harrogate average 4.84 out of 5 overall. About 36.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Harrogate?
Refrigerator and Oven are among the strongest revenue-linked amenities in Harrogate. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Harrogate?
Yes. About 100.0% of active Airbnb listings in Harrogate charge a cleaning fee, and the average fee is $61. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Harrogate?
A 42.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.