Maynardville, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Maynardville, Tennessee? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $38,899 per year — at a $361 nightly rate, 40.3% occupancy, and a $151 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 20 active listings, Maynardville is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 33.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Maynardville?
In Maynardville, the headline Airbnb metrics are $38,899 in average annual revenue,40.3% occupancy, $361 ADR, and $151 in RevPAR, and guests book about 80 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Maynardville?
Understanding the monthly revenue variations for Airbnb listings in Maynardville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maynardville is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maynardville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,308+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,337 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,620 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,846, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maynardville
What Is the Monthly Airbnb Occupancy Rate in Maynardville?
Maximize your bookings by understanding the Maynardville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maynardville:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maynardville
What Is the Average Airbnb Nightly Rate in Maynardville?
Effective short term rental pricing strategy in Maynardville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maynardville typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $611+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $452 or more.
- Typical properties (Median) charge around $332 per night.
- Entry-level properties (Bottom 25%) earn around $280 per night.
Average Daily Rate (ADR) Trend by Month in Maynardville
What Is the RevPAR for Airbnb in Maynardville?
RevPAR in Maynardville is currently $151. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $70 RevPAR.
- Typical properties (Median) generate $130 RevPAR.
- Strong performers (Top 25%) earn $201 RevPAR.
- Best-in-class (Top 10%) achieve $257 RevPAR.
Average Monthly RevPAR Trend in Maynardville
RevPAR Insights for Maynardville
- The average RevPAR in Maynardville is $151. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($257) and bottom 25% ($70) is $187, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Maynardville benchmarks. If your RevPAR falls below the median of $130, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $201+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Maynardville?
Maynardville's peak Airbnb season falls in July, June, August, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $7,585 per month
- Occupancy rates average 58.5%
- Daily rates average $426
Shoulder Season
- Revenue averages $3,998 per month
- Occupancy maintains around 37.0%
- Daily rates hold near $359
Low Season (January, February, March)
- Revenue drops to average $2,480 per month
- Occupancy decreases to average 23.8%
- Daily rates adjust to average $364
Seasonality Insights for Maynardville
- Airbnb seasonality in Maynardville is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Maynardville's highest earning potential, with monthly revenues climbing to $8,800, occupancy reaching 63.9%, and ADRs peaking at $454.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,891, occupancy could drop to 17.1%, and ADRs may adjust to $325.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maynardville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Maynardville, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Maynardville?
Low regulation and minimal registration activity in Maynardville, Tennessee, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Maynardville to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Maynardville?
With a compact short-term rental market, Maynardville gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Norris Lake | A popular destination for water activities and relaxation, offering stunning views and recreational options. Ideal for those seeking a serene getaway with access to outdoor adventures. | Norris Dam State Park, White Pine Beach, Speedboat rentals, Fishing excursions, Hiking trails |
| Historic Downtown Maynardville | Rich in history and local culture, this area attracts visitors interested in the heritage of East Tennessee. Great for hosting travelers looking for a unique and authentic local experience. | Maynardville Museum, Local shops and cafes, Historical landmarks, Community events |
| Twin Cove Resort | A favorite spot for vacationers, this lakeside resort offers numerous amenities and activities. Attractive for families and group travelers looking to enjoy a lake vacation. | Lakeside cabin rentals, Boating and fishing, Swimming area, Picnic spots, Nature trails |
| Big Ridge State Park | A beautiful natural area near Maynardville, ideal for outdoor enthusiasts and nature lovers. Perfect for travelers seeking adventure and exploration in the great outdoors. | Hiking trails, Camping sites, Fishing and boating, Wildlife viewing, Scenic overlooks |
| Sharps Chapel | A quiet and picturesque area close to Norris Lake, appealing to those seeking a tranquil escape from city life. Ideal for Airbnb hosts wanting to attract visitors looking for peace and quiet. | Beautiful lake views, Fishing spots, Cabin rentals, Local dining options |
| Union County | With its charming rural landscapes and proximity to nature, Union County provides a unique experience for visitors interested in exploring East Tennessee's outdoor attractions. | Natural gas tours, Local farm visits, Outdoor recreation, Craft shops, Community festivals |
| Windrock Park | Known for its off-road trails and outdoor sports, this location draws adventure seekers and outdoor enthusiasts. A perfect destination for Airbnb hosts catering to those looking for thrills. | ATV/UTV trails, Camping, Hiking, Events and competitions, Scenic views |
| Claiborne County | Adjacent to Maynardville and known for its scenic beauty and historical sites. It offers a variety of experiences for tourists, especially those wanting to explore the rural charm of Tennessee. | Historic sites, Local wineries, Nature excursions, Festivals, Cultural experiences |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Maynardville offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Maynardville?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maynardville
- The Maynardville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maynardville, House properties are the most common (95%), reflecting the local real estate landscape.
- Houses represent a significant 95% portion, catering likely to families or larger groups.
Maynardville Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maynardville
- The dominant room capacity in Maynardville is 3 bedrooms listings, making up 45% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 5+ bedrooms properties represent 70.0% of the active Airbnb listings in Maynardville, indicating a high concentration in these sizes.
- A significant 90.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maynardville.
Maynardville Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maynardville
- The most common guest capacity trend in Maynardville vacation rentals is listings accommodating 8+ guests (90%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Maynardville STR market, accounting for 95.0% of listings.
- 90.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maynardville.
- On average, properties in Maynardville are equipped to host 7.7 guests.
How Do Listings in Maynardville Compare on Quality?
Listing quality in Maynardville can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Maynardville
- At 43.9 photos per listing on average, Maynardville hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Maynardville averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Maynardville?
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for Maynardville
- Essential amenities in Maynardville that guests expect include: Free parking on premises, Fire extinguisher, Washer, Refrigerator, TV, Smoke alarm, Heating, Outdoor furniture, Hot water, Coffee maker. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maynardville: Free parking on premises, Fire extinguisher, Washer, Refrigerator, TV, Smoke alarm, Heating, Outdoor furniture, Hot water, Coffee maker.
- Prioritize adding missing essentials: Free parking on premises.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maynardville to stay competitive.
Which Airbnb Amenities Boost Revenue in Maynardville?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Maynardville, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Patio or balcony | 70.0% | $49,476 | $14,220 | 247.9% |
Baking sheet | 70.0% | $48,480 | $16,544 | 193.0% |
Barbecue utensils | 65.0% | $50,464 | $17,422 | 189.7% |
Boat slip | 45.0% | $60,621 | $21,127 | 186.9% |
Dining table | 50.0% | $56,574 | $21,224 | 166.6% |
Outdoor dining area | 65.0% | $49,367 | $19,458 | 153.7% |
Freezer | 60.0% | $50,210 | $21,933 | 128.9% |
Long term stays allowed | 55.0% | $50,681 | $24,499 | 106.9% |
Ping pong table | 40.0% | $54,084 | $28,776 | 88.0% |
Hot tub | 60.0% | $46,872 | $26,940 | 74.0% |
Revenue Impact Insights for Maynardville
- Patio or balcony tops the revenue impact list with a 247.9% uplift — listings with this amenity earn $49,476 vs. $14,220 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Maynardville STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maynardville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaynardville Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Maynardville
- The typical guest profile for Airbnb in Maynardville consists of primarily domestic travelers (99%), often arriving from nearby Cincinnati, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 98.6% of guests.
- Key international markets include United States (98.6%) and Switzerland (1.4%).
- Top languages spoken are English (93.3%) followed by French (6.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cincinnati and Knoxville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Maynardville?
Listings in Maynardville average 4.86 out of 5 overall, with about 52 reviews per active listing and 40.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Maynardville
- With an overall rating of 4.86, Maynardville listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.94), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Maynardville Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maynardville
- The most common availability pattern in Maynardville falls within the 181-270 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Maynardville (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Maynardville?
Average Booking Lead Time by Month
Booking Lead Time Insights for Maynardville
- The overall average booking lead time for vacation rentals in Maynardville is 80 days.
- Guests book furthest in advance for stays during July (average 133 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (113 days avg.) sees the longest lead times, while Winter (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Maynardville.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 133 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 113 days) to capture early planners.
- Monitor your own booking lead times against these Maynardville averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Maynardville?
Guests in Maynardville stay about 5 nights on average, generating roughly 403 reservations and 20.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Maynardville
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Maynardville
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (12.5 nights) and shorten in Jan (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Maynardville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5% of total
2 Nights
3 listings
15% of total
3 Nights
6 listings
30% of total
30+ Nights
10 listings
50% of total
Key Insights
- The most prevalent minimum stay requirement in Maynardville is 30+ Nights, adopted by 50% of listings. This highlights the market's preference for longer commitments.
- A significant segment (50%) caters to monthly stays (30+ nights) in Maynardville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50% of Maynardville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 50% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maynardville.
Maynardville Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
4 listings
20% of total
Limited
1 listings
5% of total
Moderate
2 listings
10% of total
Firm
12 listings
60% of total
Strict
1 listings
5% of total
Cancellation Policy Insights for Maynardville
- The prevailing Airbnb cancellation policy trend in Maynardville is Firm, used by 60% of listings.
- A majority (65.0%) of hosts in Maynardville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 60% market standard in Maynardville.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Maynardville.
How Much Are Airbnb Cleaning Fees in Maynardville?
Cleaning fees in Maynardville are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Maynardville
- 95.0% of listings charge a cleaning fee, making it standard practice in Maynardville. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $260 is close to the median ($266), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 14.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Maynardville median of $266. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Maynardville Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maynardvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Black Pearl on Norris Lake
Entire Place • 5 bedrooms
Lakefront Getaway at Swan Seymour w/ Kayaks
Entire Place • 7 bedrooms
Lakefront home at Tumbling Run Estates w/ Kayaks
Entire Place • 5 bedrooms
Norris Lakefront: Spectacular Views / Private Dock
Entire Place • 3 bedrooms
Vast VIEWS Luxury Lakeside & Mountain w Pool & Spa
Entire Place • 6 bedrooms
Tranquil Cove on Norris Lake w/ Kayaks
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Maynardville?
Learn from the best! This table showcases top-performing Airbnb hosts in Maynardville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lake Norris Chalets | 8 | $486,171 | 392 | 4.85/5.0 |
| Stuart | 1 | $59,415 | 38 | 4.95/5.0 |
| Shaun | 1 | $52,769 | 4 | 5.00/5.0 |
| Leisa | 1 | $36,943 | 87 | 5.00/5.0 |
| Logan | 1 | $36,633 | 166 | 4.96/5.0 |
| Vacasa Tennessee | 1 | $28,989 | 19 | 4.79/5.0 |
| Lisa | 1 | $22,689 | 68 | 4.78/5.0 |
| Vacasa Tennessee | 2 | $18,302 | 90 | 4.74/5.0 |
| Ryan | 1 | $15,512 | 78 | 4.95/5.0 |
| Vacasa Tennessee | 2 | $15,339 | 47 | 4.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maynardville.
Who Are the Airbnb Hosts in Maynardville?
Maynardville is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Maynardville
- With 60.0% Superhosts, Maynardville has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 25.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 25.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Maynardville averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Maynardville
These are the highest-grossing professional property management operations in Maynardville, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Vacasa Tennessee | 1 | $28,989 | $420 | 29.6% | 4.79/5 |
| Vacasa Tennessee | 2 | $18,302 | $379 | 18.8% | 4.74/5 |
| Vacasa Tennessee | 2 | $15,339 | $388 | 19.1% | 4.60/5 |
Management Company Insights for Maynardville
- The leading management company, Vacasa Tennessee, operates 1 listings with $28,989 in gross revenue — a useful benchmark for what scale looks like in Maynardville.
- Top managers average 2 properties each, suggesting professional management in Maynardville still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.71/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Maynardville's Airbnb Market Compare to Nearby Cities?
How does the Maynardville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Strawberry Plains, Maynardville has 16 percentage points lower occupancy and about $113 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 68 | $7,270 | $590.21 | 43% |
| Buncombe County | 12 | $4,926 | $352.36 | 46% |
| Sevierville | 6,226 | $4,861 | $384.75 | 46% |
| Union Mills | 15 | $4,813 | $459.55 | 40% |
| Gatlinburg | 3,554 | $4,458 | $367.24 | 44% |
| Strawberry Plains | 12 | $4,293 | $247.74 | 56% |
| Pigeon Forge | 2,918 | $4,257 | $351.86 | 44% |
| Wears Valley | 200 | $4,033 | $332.06 | 43% |
| Fletcher | 113 | $4,022 | $345.96 | 46% |
| Highlands | 331 | $3,906 | $415.70 | 37% |
Frequently Asked Questions About Airbnb in Maynardville
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Maynardville.
How much do Airbnb hosts make in Maynardville?
Maynardville hosts earn about $38,899 per year on average, with an average nightly rate of $361 and RevPAR of $151. Those figures describe the typical revenue environment for active listings in Maynardville, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, Maynardville market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Maynardville?
The average Airbnb occupancy rate in Maynardville is 40.3%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Maynardville?
Listings in Maynardville average $361 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Maynardville?
Maynardville currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Maynardville?
AirROI currently classifies the short-term rental regulation level in Maynardville as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Maynardville?
RevPAR in Maynardville is about $151. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Maynardville?
At 40.3% occupancy, Maynardville can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $38,899, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Maynardville?
The average booking lead time in Maynardville is about 80 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Maynardville?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Maynardville include Norris Lake, Historic Downtown Maynardville, Twin Cove Resort. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Maynardville?
entire_home listings make up 100.0% of the active supply in Maynardville. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Maynardville compare to nearby Airbnb markets?
Among neighboring markets, Sevier County posts $87,245 in average annual revenue with 43.1% occupancy, compared to Maynardville's $38,899 and 40.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Maynardville?
The average Airbnb stay length in Maynardville is about 5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Maynardville?
Airbnb listings in Maynardville average 4.86 out of 5 overall. About 40.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Maynardville?
Patio or balcony and Baking sheet are among the strongest revenue-linked amenities in Maynardville. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Maynardville?
Yes. About 95.0% of active Airbnb listings in Maynardville charge a cleaning fee, and the average fee is $260. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Maynardville?
A 60.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.