Rock Island, Tennessee Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rock Island, Tennessee? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $23,543 per year — at a $188 nightly rate, 39.2% occupancy, and a $82 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 21 active listings, Rock Island is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 90.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Rock Island?
In Rock Island, the headline Airbnb metrics are $23,543 in average annual revenue,39.2% occupancy, $188 ADR, and $82 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rock Island?
Understanding the monthly revenue variations for Airbnb listings in Rock Island is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rock Island is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rock Island across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,035+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,960 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,047 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,276, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rock Island
What Is the Monthly Airbnb Occupancy Rate in Rock Island?
Maximize your bookings by understanding the Rock Island STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rock Island:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rock Island
What Is the Average Airbnb Nightly Rate in Rock Island?
Effective short term rental pricing strategy in Rock Island involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rock Island typically peaks in October and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $323+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $279 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Rock Island
What Is the RevPAR for Airbnb in Rock Island?
RevPAR in Rock Island is currently $82. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $42 RevPAR.
- Typical properties (Median) generate $71 RevPAR.
- Strong performers (Top 25%) earn $119 RevPAR.
- Best-in-class (Top 10%) achieve $171 RevPAR.
Average Monthly RevPAR Trend in Rock Island
RevPAR Insights for Rock Island
- The average RevPAR in Rock Island is $82. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($171) and bottom 25% ($42) is $129, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rock Island benchmarks. If your RevPAR falls below the median of $71, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $119+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Rock Island?
Rock Island's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $3,548 per month
- Occupancy rates average 45.6%
- Daily rates average $192
Shoulder Season
- Revenue averages $2,873 per month
- Occupancy maintains around 45.2%
- Daily rates hold near $190
Low Season (January, February, November)
- Revenue drops to average $2,298 per month
- Occupancy decreases to average 34.2%
- Daily rates adjust to average $192
Seasonality Insights for Rock Island
- The Airbnb seasonality pattern in Rock Island shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rock Island's highest earning potential, with monthly revenues climbing to $3,679, occupancy reaching 50.5%, and ADRs peaking at $202.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,126, occupancy could drop to 32.0%, and ADRs may adjust to $169.
- Lower occupancy paired with meaningful seasonality means hosts in Rock Island need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Rock Island seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Rock Island?
Low regulation and minimal registration activity in Rock Island, Tennessee, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rock Island to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Rock Island?
With a compact short-term rental market, Rock Island gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Rock Island | The heart of Rock Island, featuring local shops and eateries. It's a central hub that attracts both tourists and locals, providing easy access to various attractions. | Rock Island State Park, Twin Falls, Cumberland River, Local dining options, Historic landmarks |
| Rock Island State Park | A natural oasis in the area, famous for its waterfalls and hiking trails. Ideal for outdoor enthusiasts looking for a scenic getaway. | Cumberland River, Great Falls, Picnic areas, Hiking trails, Fishing opportunities |
| Harrison Ferry | A quaint area near the water, perfect for those looking for a peaceful retreat. It’s a great spot for nature lovers and families. | Harrison Ferry Park, Scenic views of the river, Fishing spots, Relaxing picnic areas, Wildlife watching |
| The Cove | A picturesque neighborhood that offers beautiful views of the water, making it a charming place for visitors seeking tranquility. | The Cove Park, Breathtaking river views, Kayaking opportunities, Walking trails, Nature observation |
| Rock Island Historic District | A charming area showcasing historic architecture and local culture. It's great for travelers interested in history and local heritage. | Local museums, Historic homes, Cultural festivals, Art displays, Community events |
| Dale Hollow Lake | A popular spot for recreation and water activities, drawing in visitors with its stunning landscapes and opportunities for boating and fishing. | Dale Hollow Lake State Resort Park, Fishing and boating, Camping areas, Scenic trails, Swimming spots |
| Burgess Falls State Park | Known for its stunning waterfalls and rugged natural beauty, this park is a favorite among hikers and nature enthusiasts. | Burgess Falls, Hiking trails, Photography spots, Picnic areas, Scenic overlooks |
| Local Vineyards | Enhancing the regional appeal, local vineyards offer wine tasting experiences and beautiful landscapes. It's attracting those interested in a culinary experience. | Wine tastings, Scenic vineyard tours, Local farm-to-table dining, Culinary events, Picnic areas |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rock Island offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rock Island?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rock Island
- The Rock Island Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rock Island, Outdoor/Unique properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 38.1% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 4.8%) offer potential for unique stay experiences.
Rock Island Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rock Island
- The dominant room capacity in Rock Island is 2 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.9% of the active Airbnb listings in Rock Island, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rock Island.
Rock Island Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rock Island
- The most common guest capacity trend in Rock Island vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Rock Island STR market, accounting for 57.1% of listings.
- 47.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rock Island.
- On average, properties in Rock Island are equipped to host 5.2 guests.
How Do Listings in Rock Island Compare on Quality?
Listing quality in Rock Island can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rock Island
- At 35.2 photos per listing on average, Rock Island hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 14.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rock Island averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rock Island?
Amenity Prevalence
Amenity Insights for Rock Island
- Essential amenities in Rock Island that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hot water, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rock Island: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rock Island to stay competitive.
Which Airbnb Amenities Boost Revenue in Rock Island?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rock Island, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Patio or balcony | 61.9% | $34,139 | $6,323 | 440.0% |
Waterfront | 38.1% | $40,711 | $12,978 | 213.7% |
Lake access | 38.1% | $40,711 | $12,978 | 213.7% |
Dishwasher | 57.1% | $32,926 | $11,032 | 198.5% |
BBQ grill | 71.4% | $28,968 | $9,980 | 190.3% |
Baking sheet | 61.9% | $31,207 | $11,088 | 181.5% |
Wine glasses | 61.9% | $31,207 | $11,088 | 181.5% |
First aid kit | 71.4% | $28,834 | $10,315 | 179.5% |
Portable fans | 23.8% | $45,744 | $16,605 | 175.5% |
Hair dryer | 66.7% | $29,704 | $11,220 | 164.8% |
Revenue Impact Insights for Rock Island
- Patio or balcony tops the revenue impact list with a 440.0% uplift — listings with this amenity earn $34,139 vs. $6,323 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rock Island STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rock Island. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRock Island Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rock Island
- The typical guest profile for Airbnb in Rock Island consists of primarily domestic travelers (97%), often arriving from nearby Nashville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.8% of guests.
- Key international markets include United States (96.8%) and India (0.6%).
- Top languages spoken are English (81.4%) followed by Spanish (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nashville and Ringgold.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rock Island?
Listings in Rock Island average 4.93 out of 5 overall, with about 85.1 reviews per active listing and 52.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rock Island
- With an overall rating of 4.93, Rock Island listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.98), while Value (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 52.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Rock Island Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rock Island
- The most common availability pattern in Rock Island falls within the 271-366 days range, representing 47.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rock Island (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rock Island?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rock Island
- The overall average booking lead time for vacation rentals in Rock Island is 46 days.
- Guests book furthest in advance for stays during November (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (57 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Rock Island.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Rock Island averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rock Island?
Guests in Rock Island stay about 3.9 nights on average, generating roughly 587 reservations and 28 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Rock Island
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rock Island
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 28 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Feb (6.4 nights) and shorten in Apr (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rock Island Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
42.9% of total
2 Nights
5 listings
23.8% of total
3 Nights
1 listings
4.8% of total
30+ Nights
6 listings
28.6% of total
Key Insights
- The most prevalent minimum stay requirement in Rock Island is 1 Night, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Rock Island Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.6%) caters to monthly stays (30+ nights) in Rock Island, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.9% of Rock Island hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rock Island.
Rock Island Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
9 listings
42.9% of total
Moderate
8 listings
38.1% of total
Firm
4 listings
19% of total
Cancellation Policy Insights for Rock Island
- The prevailing Airbnb cancellation policy trend in Rock Island is Flexible, used by 42.9% of listings.
- The market strongly favors guest-friendly terms, with 81.0% of listings offering Flexible or Moderate policies. This suggests guests in Rock Island may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.9% market standard in Rock Island.
- Regularly review your cancellation policy against competitors and market demand shifts in Rock Island.
How Much Are Airbnb Cleaning Fees in Rock Island?
Cleaning fees in Rock Island are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rock Island
- 71.4% of listings charge a cleaning fee, making it standard practice in Rock Island. Guests expect it and factor it into their booking decisions.
- The gap between the average ($122) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.3% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rock Island median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rock Island Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rock Islandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Post on Rocky River | Waterfront Retreat
Entire Place • 5 bedrooms
Wooded Cabin on Rocky River
Entire Place • 4 bedrooms
Rock Island Retreat – Clean, Cozy & Roomy Getaway
Entire Place • 3 bedrooms
River / Lake House at Rock Island, TN
Entire Place • 4 bedrooms
Flat Shoals Acres, Rock Island, TN
Entire Place • 3 bedrooms
Rio Cruz Retreat • Waterfront Cabin in Nature
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rock Island?
Learn from the best! This table showcases top-performing Airbnb hosts in Rock Island based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bobbi | 1 | $72,559 | 30 | 5.00/5.0 |
| Hailey | 1 | $64,989 | 122 | 4.98/5.0 |
| Brenna | 1 | $43,500 | 114 | 4.96/5.0 |
| Sallie | 1 | $41,955 | 104 | 4.94/5.0 |
| Christina | 1 | $40,879 | 141 | 4.77/5.0 |
| Summer | 1 | $34,450 | 57 | 4.91/5.0 |
| Brad | 1 | $34,018 | 142 | 4.98/5.0 |
| Megan | 1 | $29,813 | 63 | 4.97/5.0 |
| Brooke | 1 | $21,635 | 105 | 4.87/5.0 |
| Colleen | 1 | $21,591 | 70 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rock Island.
Who Are the Airbnb Hosts in Rock Island?
Rock Island is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Rock Island
- With 52.4% Superhosts, Rock Island has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 57.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 28.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rock Island averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Rock Island
These are the highest-grossing professional property management operations in Rock Island, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Holly | 1 | $20,100 | $276 | 34.6% | 4.79/5 |
Management Company Insights for Rock Island
- The leading management company, Holly, operates 1 listings with $20,100 in gross revenue — a useful benchmark for what scale looks like in Rock Island.
- Top managers average 1 properties each, suggesting professional management in Rock Island still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.79/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Rock Island's Airbnb Market Compare to Nearby Cities?
How does the Rock Island Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Franklin, Rock Island has 9 percentage points lower occupancy and about $119 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 26 | $5,823 | $483.16 | 40% |
| Brentwood | 14 | $4,775 | $615.93 | 47% |
| Epworth | 77 | $4,680 | $425.77 | 39% |
| Fannin County | 44 | $4,507 | $464.80 | 36% |
| East Ellijay | 15 | $4,390 | $375.64 | 41% |
| Berry Hill | 137 | $4,287 | $342.68 | 44% |
| Waleska | 45 | $4,050 | $387.31 | 42% |
| Blue Ridge | 1,317 | $3,993 | $365.73 | 40% |
| Nashville-Davidson | 6,010 | $3,863 | $336.98 | 44% |
| Franklin | 399 | $3,827 | $307.47 | 48% |
Frequently Asked Questions About Airbnb in Rock Island
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rock Island.
How much do Airbnb hosts make in Rock Island?
Rock Island hosts earn about $23,543 per year on average, with an average nightly rate of $188 and RevPAR of $82. Those figures describe the typical revenue environment for active listings in Rock Island, Tennessee, not the ceiling for the best operators. Source: AirROI 2026 data, Rock Island market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rock Island?
The average Airbnb occupancy rate in Rock Island is 39.2%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rock Island?
Listings in Rock Island average $188 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rock Island?
Rock Island currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rock Island?
AirROI currently classifies the short-term rental regulation level in Rock Island as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rock Island?
RevPAR in Rock Island is about $82. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rock Island?
Occupancy of 39.2% means Rock Island is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $23,543, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rock Island?
The average booking lead time in Rock Island is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rock Island?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rock Island include Downtown Rock Island, Rock Island State Park, Harrison Ferry. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rock Island?
entire_home listings make up 100.0% of the active supply in Rock Island. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rock Island compare to nearby Airbnb markets?
Among neighboring markets, Gilmer County posts $69,875 in average annual revenue with 39.7% occupancy, compared to Rock Island's $23,543 and 39.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rock Island?
The average Airbnb stay length in Rock Island is about 3.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rock Island?
Airbnb listings in Rock Island average 4.93 out of 5 overall. About 52.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rock Island?
Patio or balcony and Waterfront are among the strongest revenue-linked amenities in Rock Island. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rock Island?
Yes. About 71.4% of active Airbnb listings in Rock Island charge a cleaning fee, and the average fee is $122. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rock Island?
A 52.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.