Top 30 Best Places in Oaxaca, Mexico to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-08-01

Unlock high-ROI opportunities in Oaxaca, Mexico‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Oaxaca, Mexico. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Oaxaca, Mexico for 2025.

Top Short-Term Rental Markets in Oaxaca, Mexico

Rank:#1Market:Oaxaca CityCountry:MexicoProperties:3,573Monthly Revenue:$803.35Daily Rate (ADR):$90.34Occupancy:35.24%Regulation:Low
Rank:#2Market:Brisas de ZicatelaCountry:MexicoProperties:1,631Monthly Revenue:$1399.77Daily Rate (ADR):$132.81Occupancy:41.82%Regulation:Low
Rank:#3Market:Puerto EscondidoCountry:MexicoProperties:1,032Monthly Revenue:$1284.52Daily Rate (ADR):$140.93Occupancy:38.88%Regulation:Low
Rank:#4Market:La CrucecitaCountry:MexicoProperties:844Monthly Revenue:$835.30Daily Rate (ADR):$111.77Occupancy:35.78%Regulation:Low
Rank:#5Market:MazunteCountry:MexicoProperties:443Monthly Revenue:$697.40Daily Rate (ADR):$100.10Occupancy:32.61%Regulation:Low
Rank:#6Market:OaxacaCountry:MexicoProperties:170Monthly Revenue:$925.58Daily Rate (ADR):$151.61Occupancy:31.45%Regulation:Low
Rank:#7Market:Puerto ÁngelCountry:MexicoProperties:162Monthly Revenue:$967.00Daily Rate (ADR):$131.23Occupancy:32.81%Regulation:Low
Rank:#8Market:Santa Lucía del CaminoCountry:MexicoProperties:161Monthly Revenue:$293.86Daily Rate (ADR):$49.45Occupancy:26.69%Regulation:Low
Rank:#9Market:San AgustinilloCountry:MexicoProperties:110Monthly Revenue:$993.52Daily Rate (ADR):$112.81Occupancy:38.24%Regulation:Low
Rank:#10Market:Santa María HuatulcoCountry:MexicoProperties:103Monthly Revenue:$1109.24Daily Rate (ADR):$187.96Occupancy:29.52%Regulation:Low
Rank:#11Market:San José del PacíficoCountry:MexicoProperties:89Monthly Revenue:$616.18Daily Rate (ADR):$97.35Occupancy:25.33%Regulation:Low
Rank:#12Market:Santa Cruz XoxocotlánCountry:MexicoProperties:83Monthly Revenue:$307.67Daily Rate (ADR):$59.73Occupancy:25.36%Regulation:Low
Rank:#13Market:Playa San AgustinilloCountry:MexicoProperties:72Monthly Revenue:$964.26Daily Rate (ADR):$102.48Occupancy:39.97%Regulation:Low
Rank:#14Market:Playa ZipoliteCountry:MexicoProperties:66Monthly Revenue:$835.86Daily Rate (ADR):$84.30Occupancy:41.86%Regulation:Low
Rank:#15Market:Santa María TonamecaCountry:MexicoProperties:66Monthly Revenue:$688.36Daily Rate (ADR):$95.57Occupancy:33.51%Regulation:Low
Rank:#16Market:ZipoliteCountry:MexicoProperties:66Monthly Revenue:$609.75Daily Rate (ADR):$74.11Occupancy:38.71%Regulation:Low
Rank:#17Market:San Jacinto AmilpasCountry:MexicoProperties:58Monthly Revenue:$333.47Daily Rate (ADR):$68.52Occupancy:24.41%Regulation:Low
Rank:#18Market:Bahía de ConejosCountry:MexicoProperties:54Monthly Revenue:$2463.79Daily Rate (ADR):$344.46Occupancy:34.94%Regulation:Low
Rank:#19Market:San Pedro PochutlaCountry:MexicoProperties:50Monthly Revenue:$609.31Daily Rate (ADR):$130.62Occupancy:26.97%Regulation:Low
Rank:#20Market:Salina CruzCountry:MexicoProperties:45Monthly Revenue:$236.90Daily Rate (ADR):$64.50Occupancy:24.33%Regulation:Low
Rank:#21Market:Tlalixtac de CabreraCountry:MexicoProperties:41Monthly Revenue:$653.88Daily Rate (ADR):$103.53Occupancy:21.38%Regulation:Low
Rank:#22Market:Santa María ColotepecCountry:MexicoProperties:40Monthly Revenue:$1401.98Daily Rate (ADR):$226.33Occupancy:27.58%Regulation:Low
Rank:#23Market:CrucecitaCountry:MexicoProperties:35Monthly Revenue:$1765.73Daily Rate (ADR):$245.53Occupancy:36.17%Regulation:Low
Rank:#24Market:Bahías de HuatulcoCountry:MexicoProperties:33Monthly Revenue:$1491.14Daily Rate (ADR):$211.56Occupancy:41.27%Regulation:Low
Rank:#25Market:San Andrés HuayapamCountry:MexicoProperties:33Monthly Revenue:$383.08Daily Rate (ADR):$88.93Occupancy:28.22%Regulation:Low
Rank:#26Market:San Mateo Río HondoCountry:MexicoProperties:31Monthly Revenue:$246.97Daily Rate (ADR):$59.26Occupancy:23.20%Regulation:Low
Rank:#27Market:San Agustín EtlaCountry:MexicoProperties:30Monthly Revenue:$339.14Daily Rate (ADR):$66.73Occupancy:25.02%Regulation:Low
Rank:#28Market:SalchiCountry:MexicoProperties:29Monthly Revenue:$1904.63Daily Rate (ADR):$215.73Occupancy:30.67%Regulation:Low
Rank:#29Market:Arroyo TresCountry:MexicoProperties:28Monthly Revenue:$322.60Daily Rate (ADR):$35.74Occupancy:34.62%Regulation:Low
Rank:#30Market:JuchitánCountry:MexicoProperties:27Monthly Revenue:$272.74Daily Rate (ADR):$54.23Occupancy:26.55%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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