Top 30 Best Places in Oaxaca, Mexico to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-09-01

Unlock high-ROI opportunities in Oaxaca, Mexico‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Oaxaca, Mexico. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Oaxaca, Mexico for 2025.

Top Short-Term Rental Markets in Oaxaca, Mexico

Rank:#1Market:Oaxaca CityCountry:MexicoProperties:3,526Monthly Revenue:$825.74Daily Rate (ADR):$91.81Occupancy:35.30%Regulation:Low
Rank:#2Market:Brisas de ZicatelaCountry:MexicoProperties:1,620Monthly Revenue:$1426.15Daily Rate (ADR):$135.29Occupancy:41.41%Regulation:Low
Rank:#3Market:Puerto EscondidoCountry:MexicoProperties:1,033Monthly Revenue:$1296.76Daily Rate (ADR):$142.03Occupancy:38.86%Regulation:Low
Rank:#4Market:La CrucecitaCountry:MexicoProperties:842Monthly Revenue:$849.15Daily Rate (ADR):$113.08Occupancy:35.74%Regulation:Low
Rank:#5Market:MazunteCountry:MexicoProperties:440Monthly Revenue:$702.58Daily Rate (ADR):$101.19Occupancy:32.40%Regulation:Low
Rank:#6Market:OaxacaCountry:MexicoProperties:170Monthly Revenue:$899.74Daily Rate (ADR):$152.49Occupancy:31.34%Regulation:Low
Rank:#7Market:Santa Lucía del CaminoCountry:MexicoProperties:164Monthly Revenue:$298.74Daily Rate (ADR):$50.55Occupancy:27.39%Regulation:Low
Rank:#8Market:Puerto ÁngelCountry:MexicoProperties:163Monthly Revenue:$988.77Daily Rate (ADR):$133.93Occupancy:32.54%Regulation:Low
Rank:#9Market:San AgustinilloCountry:MexicoProperties:109Monthly Revenue:$1019.75Daily Rate (ADR):$112.42Occupancy:38.80%Regulation:Low
Rank:#10Market:Santa María HuatulcoCountry:MexicoProperties:102Monthly Revenue:$1111.71Daily Rate (ADR):$180.10Occupancy:29.96%Regulation:Low
Rank:#11Market:San José del PacíficoCountry:MexicoProperties:86Monthly Revenue:$619.50Daily Rate (ADR):$98.12Occupancy:25.21%Regulation:Low
Rank:#12Market:Santa Cruz XoxocotlánCountry:MexicoProperties:83Monthly Revenue:$318.48Daily Rate (ADR):$60.59Occupancy:25.46%Regulation:Low
Rank:#13Market:Playa San AgustinilloCountry:MexicoProperties:71Monthly Revenue:$987.47Daily Rate (ADR):$103.44Occupancy:40.80%Regulation:Low
Rank:#14Market:Playa ZipoliteCountry:MexicoProperties:70Monthly Revenue:$812.04Daily Rate (ADR):$84.09Occupancy:40.59%Regulation:Low
Rank:#15Market:Santa María TonamecaCountry:MexicoProperties:68Monthly Revenue:$675.71Daily Rate (ADR):$94.99Occupancy:33.49%Regulation:Low
Rank:#16Market:ZipoliteCountry:MexicoProperties:64Monthly Revenue:$619.45Daily Rate (ADR):$75.62Occupancy:38.63%Regulation:Low
Rank:#17Market:San Jacinto AmilpasCountry:MexicoProperties:57Monthly Revenue:$351.60Daily Rate (ADR):$70.54Occupancy:23.01%Regulation:Low
Rank:#18Market:Bahía de ConejosCountry:MexicoProperties:54Monthly Revenue:$2407.23Daily Rate (ADR):$344.89Occupancy:34.77%Regulation:Low
Rank:#19Market:San Pedro PochutlaCountry:MexicoProperties:51Monthly Revenue:$612.85Daily Rate (ADR):$130.36Occupancy:26.13%Regulation:Low
Rank:#20Market:Salina CruzCountry:MexicoProperties:43Monthly Revenue:$282.15Daily Rate (ADR):$66.44Occupancy:25.32%Regulation:Low
Rank:#21Market:Tlalixtac de CabreraCountry:MexicoProperties:41Monthly Revenue:$666.40Daily Rate (ADR):$103.67Occupancy:21.92%Regulation:Low
Rank:#22Market:Santa María ColotepecCountry:MexicoProperties:39Monthly Revenue:$1366.70Daily Rate (ADR):$221.50Occupancy:27.45%Regulation:Low
Rank:#23Market:Bahías de HuatulcoCountry:MexicoProperties:34Monthly Revenue:$1542.57Daily Rate (ADR):$211.02Occupancy:43.49%Regulation:Low
Rank:#24Market:CrucecitaCountry:MexicoProperties:34Monthly Revenue:$1829.73Daily Rate (ADR):$241.51Occupancy:36.05%Regulation:Low
Rank:#25Market:San Andrés HuayapamCountry:MexicoProperties:31Monthly Revenue:$390.37Daily Rate (ADR):$91.62Occupancy:27.83%Regulation:Low
Rank:#26Market:SalchiCountry:MexicoProperties:29Monthly Revenue:$1816.11Daily Rate (ADR):$214.82Occupancy:29.99%Regulation:Low
Rank:#27Market:San Agustín EtlaCountry:MexicoProperties:29Monthly Revenue:$322.36Daily Rate (ADR):$68.58Occupancy:24.74%Regulation:Low
Rank:#28Market:San Mateo Río HondoCountry:MexicoProperties:29Monthly Revenue:$232.40Daily Rate (ADR):$54.70Occupancy:20.83%Regulation:Low
Rank:#29Market:Arroyo TresCountry:MexicoProperties:28Monthly Revenue:$309.97Daily Rate (ADR):$35.95Occupancy:34.53%Regulation:Low
Rank:#30Market:JuchitánCountry:MexicoProperties:27Monthly Revenue:$263.68Daily Rate (ADR):$55.23Occupancy:25.94%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like Oaxaca. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

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