Puerto Escondido Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oaxaca, Mexico
Is Airbnb profitable in Puerto Escondido in 2025? Explore comprehensive Airbnb analytics for Puerto Escondido, Oaxaca, Mexico to uncover income potential. This 2025 STR market report for Puerto Escondido, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 986 active listings.
Whether you're considering an Airbnb investment in Puerto Escondido, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Puerto Escondido Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Puerto Escondido Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Puerto Escondido (2025)
Understanding the monthly revenue variations for Airbnb listings in Puerto Escondido is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Puerto Escondido is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Puerto Escondido across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,497+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,133 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,022 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $425, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Puerto Escondido
Puerto Escondido Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Puerto Escondido STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Puerto Escondido:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Puerto Escondido
Average Daily Rate (ADR) Airbnb Trends in Puerto Escondido (2025)
Effective short term rental pricing strategy in Puerto Escondido involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Puerto Escondido typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $249+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $119 or more.
- Typical properties (Median) charge around $69 per night.
- Entry-level properties (Bottom 25%) earn around $42 per night.
Average Daily Rate (ADR) Trend by Month in Puerto Escondido
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Airbnb Seasonality Analysis & Trends in Puerto Escondido (2025)
Peak Season (December, July, April)
- Revenue averages $2,188 per month
- Occupancy rates average 46.4%
- Daily rates average $132
Shoulder Season
- Revenue averages $1,986 per month
- Occupancy maintains around 43.8%
- Daily rates hold near $129
Low Season (March, September, October)
- Revenue drops to average $1,519 per month
- Occupancy decreases to average 37.6%
- Daily rates adjust to average $123
Seasonality Insights for Puerto Escondido
- The Airbnb seasonality in Puerto Escondido shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Puerto Escondido's highest earning potential, with monthly revenues capable of climbing to $2,238, occupancy reaching a high of 49.1%, and ADRs peaking at $150.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,360, occupancy could drop to 36.7%, and ADRs may adjust down to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Puerto Escondido.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Puerto Escondido seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Puerto Escondido (2025)
Exploring the top neighborhoods for short-term rentals in Puerto Escondido? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zicatela Beach | Famous for its big waves and surf culture, Zicatela Beach attracts surf enthusiasts and beachgoers. It's a vibrant area with a laid-back atmosphere and great nightlife options. | Zicatela Beach, Surf clubs, Local bars and restaurants, Cafes with ocean views, Sunset watch spots |
| Puerto Angelito | A beautiful cove that offers calm waters, making it ideal for swimming and families. Its quaint atmosphere is perfect for relaxation and enjoying local seafood. | Puerto Angelito Beach, Snorkeling spots, Palapa restaurants, Local fishing boats, Sunbathing areas |
| La Punta | A charming, bohemian area popular with artists and locals. It offers a quieter beach vibe with stunning sunset views and a rustic feel, attracting both tourists and long-term visitors. | La Punta Beach, Yoga studios, Art galleries, Beachfront restaurants, Stunning coastal paths |
| Bacocho Beach | Known for its beautiful golden sand and less crowded environment, Bacocho is ideal for those looking for tranquility, making it attractive for families and couples. | Bacocho Beach, Turtle release programs, Beachfront palapas, Relaxing atmosphere, Jogging paths |
| Central Puerto Escondido | The main hub of the town, offering plenty of dining, shopping, and entertainment options. It's a good spot to immerse in local culture and enjoy accessibility to other beaches. | Local markets, Restaurants, Shopping areas, Cultural events, Artisan shops |
| Laguna de Manialtepec | A stunning lagoon area known for its biodiversity and tranquility, ideal for eco-tourism and those seeking nature experiences. Close to the beach and rich in wildlife. | Canoeing and kayaking, Bird watching, Bioluminescence tours, Local wildlife, Eco-friendly accommodations |
| Chacahua National Park | A beautiful natural park that offers pristine beaches and is home to various species of flora and fauna. Perfect for nature lovers and those seeking adventure. | Chacahua Beach, Lagoon tours, Wildlife watching, Surfing spots, Ecological tours |
| San Pedro Mixtepec | A nearby rural community that offers a glimpse into local life and culture. It's a great area for travelers looking to escape the tourist scene and experience authenticity. | Local markets, Traditional cuisine, Cultural festivals, Artisan crafts, Nature trails |
Understanding Airbnb License Requirements & STR Laws in Puerto Escondido (2025)
While Puerto Escondido, Oaxaca, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Puerto Escondido to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Puerto Escondido (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Puerto Escondidobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Gema Escondida - Puerto’s Most Luxurious Villa
Entire Place • 5 bedrooms
Refugio del Faro - Tranquil Cliffside Retreat
Entire Place • 6 bedrooms
Casa K- Luxurious Oceanfront Villa
Entire Place • 5 bedrooms
Tu casa a la orilla Del Mar
Entire Place • 6 bedrooms
Casa Sunshine Beach Front with Pickleball Court
Entire Place • 6 bedrooms
Casa Malandra
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Puerto Escondido (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Puerto Escondido based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rebecca | 11 | $884,716 | 314 | 4.85/5.0 |
| Ellie | 21 | $623,057 | 1008 | 4.81/5.0 |
| Luis | 9 | $451,343 | 640 | 4.42/5.0 |
| Alex | 1 | $410,081 | 52 | 4.98/5.0 |
| Mariana | 15 | $232,116 | 552 | 4.84/5.0 |
| Luke | 1 | $209,391 | 175 | 4.95/5.0 |
| Scott | 4 | $208,245 | 39 | 4.95/5.0 |
| Gerardo | 2 | $200,666 | 140 | 4.81/5.0 |
| Claudio | 3 | $180,617 | 1038 | 4.85/5.0 |
| Host #72861433 | 1 | $174,520 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Puerto Escondido.
Dive Deeper: Advanced Puerto Escondido STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Puerto Escondido. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPuerto Escondido Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Puerto Escondido
- The Puerto Escondido Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60.4% of the 986 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 39.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Puerto Escondido, Apartment/Condo properties are the most common (45.4%), reflecting the local real estate landscape.
- Houses represent a significant 30.7% portion, catering likely to families or larger groups.
- The presence of 18.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 5.1%) offer potential for unique stay experiences.
Puerto Escondido Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Puerto Escondido
- The dominant room capacity in Puerto Escondido is 1 bedroom listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.7% of the active Airbnb listings in Puerto Escondido, indicating a high concentration in these sizes.
Puerto Escondido Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Puerto Escondido
- The most common guest capacity trend in Puerto Escondido vacation rentals is listings accommodating 2 guests (31.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Puerto Escondido STR market, accounting for 57.0% of listings.
- 20.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Puerto Escondido.
- On average, properties in Puerto Escondido are equipped to host 3.5 guests.
Puerto Escondido Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Puerto Escondido
- The most common availability pattern in Puerto Escondido falls within the 271-366 days range, representing 47.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Puerto Escondido (26.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Puerto Escondido Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
287 listings
31.9% of total
2 Nights
253 listings
28.1% of total
3 Nights
127 listings
14.1% of total
4-6 Nights
76 listings
8.4% of total
7-29 Nights
28 listings
3.1% of total
30+ Nights
129 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Puerto Escondido is 1 Night, adopted by 31.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Puerto Escondido, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.9% of Puerto Escondido hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Puerto Escondido.
Puerto Escondido Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
16 listings
2% of total
Non-refundable
1 listings
0.1% of total
Super Strict 30 Days
2 listings
0.2% of total
Flexible
183 listings
22.5% of total
Moderate
196 listings
24.1% of total
Firm
153 listings
18.8% of total
Strict
261 listings
32.1% of total
Cancellation Policy Insights for Puerto Escondido
- The prevailing Airbnb cancellation policy trend in Puerto Escondido is Strict, used by 32.1% of listings.
- A majority (50.9%) of hosts in Puerto Escondido utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.1% market standard in Puerto Escondido.
- With 32.1% using Strict terms, this is a viable option in Puerto Escondido, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Puerto Escondido.
Puerto Escondido STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Puerto Escondido
- The overall average booking lead time for vacation rentals in Puerto Escondido is 42 days.
- Guests book furthest in advance for stays during February (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (60 days avg.) sees the longest lead times, while Summer (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Puerto Escondido.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Puerto Escondido averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Puerto Escondido (2025)
Amenity Prevalence
Amenity Insights for Puerto Escondido
- Essential amenities in Puerto Escondido that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Puerto Escondido: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Puerto Escondido to stay competitive.
Puerto Escondido Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Puerto Escondido
- The typical guest profile for Airbnb in Puerto Escondido consists of a mix of domestic (60%) and international guests, often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 60.2% of guests.
- Key international markets include Mexico (60.2%) and United States (20.6%).
- Top languages spoken are Spanish (45.2%) followed by English (38.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Oaxaca.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Puerto Escondido Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bahía de Conejos | 42 | $2,953 | $379.93 | 40% |
| Huatulco | 10 | $2,564 | $312.22 | 38% |
| Bajos de Chila | 22 | $2,146 | $220.16 | 29% |
| El Arrocito | 10 | $2,038 | $326.23 | 38% |
| Salchi | 26 | $1,930 | $212.17 | 30% |
| Crucecita | 34 | $1,801 | $255.04 | 34% |
| Brisas de Zicatela | 1,388 | $1,554 | $129.28 | 43% |
| Santa María Colotepec | 41 | $1,477 | $188.58 | 29% |
| El Jícaro | 16 | $1,455 | $133.56 | 37% |
| Santa María Huatulco | 89 | $1,357 | $203.36 | 30% |