Airbnb Market Analytics, Statistics and Data in Puerto Escondido, Oaxaca, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Puerto Escondido? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Puerto Escondido:
How much do Airbnb hosts make on average per month in Puerto Escondido?
The short-term rental market in Puerto Escondido shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,114 per month
- Strong performing properties (top 25%) make $2,217 or more
- Best-in-class properties (top 10%) achieve $4,729+ monthly
- Entry-level properties (bottom 25%) typically earn around $473
Revenue Variations by Month
Occupancy Rates Throughout the Year in Puerto Escondido
The market in Puerto Escondido shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Puerto Escondido
Daily rates in Puerto Escondido vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $68 per night
- Strong performing properties (top 25%) secure $117 or more
- Best-in-class properties (top 10%) pull in $248+ per night
- Entry-level properties (bottom 25%) earn around $43
Daily Rate Variations by Month
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Seasonality patterns in Puerto Escondido
Peak Season (March, February, July)
- Revenue peaks at $2449.66 per month
- Occupancy rates reach 52.11%
- Daily rates average $144.24
Shoulder Season
- Revenue averages $2013.17 per month
- Occupancy maintains 43.78%
- Daily rates hold at $127.53
Low Season (January, October, September)
- Revenue drops to $1416.21 per month
- Occupancy decreases to 36.68%
- Daily rates adjust to $119.87
Is it still profitable to do Airbnb in Puerto Escondido in 2025?
Yes! Puerto Escondido demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and solid monthly revenue averaging $2013 and As a mature market with 993 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Puerto Escondido
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Zicatela Beach | Famous for its stunning surf breaks and vibrant beach culture. This area attracts surfers and beach lovers year-round, making it a hotspot for tourism and nightlife. | Zicatela Beach, La Punta, restaurants and bars, surf schools, local markets |
| Puerto Angelito | A charming beach area perfect for families and those looking for a quieter experience. Offers beautiful calm waters for swimming and relaxing. | Puerto Angelito Beach, Playa Manzanillo, local seafood restaurants, cozy beach bars, snorkeling spots |
| Bacocho | Known for its laid-back vibe and beautiful sandy beaches. Attracts visitors looking for a more tranquil environment away from the bustling tourist areas. | Bacocho Beach, turtle release programs, beachfront cabanas, walking trails, local artisan shops |
| La Punta | A laid-back bohemian area famous for its surf breaks and yoga retreats. Popular among younger travelers and those seeking wellness experiences. | La Punta Beach, surf schools, yoga studios, beachfront cafes, art galleries |
| Centro | The main commercial district and the heart of Puerto Escondido. Ideal for those who want to be close to shops, restaurants, and local culture. | Mercado Benito Juárez, local shops, restaurants, cultural events, street food |
| Chacahua National Park | A natural paradise offering stunning lagoons and diverse wildlife. Perfect for eco-tourists and those seeking adventure away from the city. | Laguna de Chacahua, wildlife watching, kayaking, beach camping, traditional fishing villages |
| Playa Carrizalillo | An idyllic beach cove known for its scenic beauty and soft sands. Attracts visitors looking for an intimate and picturesque beach experience. | Carrizalillo Beach, restrictions on large crowds, snorkeling spots, beach clubs, photography opportunities |
| Santa María Colotepec | A nearby town known for its picturesque landscapes and local culture. Offers a more authentic experience away from the main tourist areas. | local markets, traditional food, cultural festivals, nature walks, community events |
Do you need a license for Airbnb in Puerto Escondido?
We recommend checking directly with Puerto Escondido's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Puerto Escondido
La Gema Escondida - Puerto’s Most Luxurious Villa
Entire Place • 5 bedrooms
Tu casa a la orilla Del Mar
Entire Place • 6 bedrooms
Refugio del Faro - Tranquil Cliffside Retreat
Entire Place • 6 bedrooms
Casa K- Luxurious Oceanfront Villa
Entire Place • 5 bedrooms
Puerto Escondido Villa De Las Rocas
Entire Place • 6 bedrooms
Casa Sunshine Beach Front with Pickleball Court
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Puerto Escondido
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rebecca | 11 | $847,122 | 314 | 4.85/5.0 |
| Ellie | 20 | $649,475 | 963 | 4.81/5.0 |
| Luis | 9 | $466,462 | 640 | 4.42/5.0 |
| Alex | 1 | $436,695 | 52 | 4.98/5.0 |
| Gerardo | 2 | $208,024 | 140 | 4.81/5.0 |
| Scott | 4 | $204,828 | 39 | 4.95/5.0 |
| Carla | 5 | $195,544 | 87 | 4.75/5.0 |
| Mariana | 15 | $193,495 | 552 | 4.84/5.0 |
| 72861433 | 1 | $190,666 | 0 | 0.00/5.0 |
| Claudio | 3 | $189,447 | 1038 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Puerto Escondido
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (60.7%), with apartment & condo and house properties comprising 76.8% of inventory
- Strong specialty sector (19.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile, unique stays segments (5.2% combined)
Room Capacity Distribution
Analysis of 993 properties in Puerto Escondido shows that 1 bedroom properties are most prevalent, making up 47.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.8% of all listings.
Key Insights
- Most common: 1 bedroom (47.4%)
- Least common: 4 bedrooms (3.7%)
- Market concentration: 70.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 993 properties in Puerto Escondido reveals that 2 guests properties dominate the market, representing 32% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 57.4% of the market.
Key Insights
- Most common capacity: 2 guests (32% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 57.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 993 properties in Puerto Escondido, the most common availability pattern is 271-366 days (44.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.5% of properties).
Key Insights
- Most common availability window: 271-366 days (44.4%)
- Most common booking duration: 91-180 days (26.5%)
- Properties with high availability (180+ days): 69.7%
- Properties with long-term bookings (180+ days): 31.0%
Minimum Stay Distributions
1 Night
294 listings
33% of total
2 Nights
266 listings
29.8% of total
3 Nights
157 listings
17.6% of total
4-6 Nights
94 listings
10.5% of total
7-29 Nights
28 listings
3.1% of total
30+ Nights
53 listings
5.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 62.8%
- Mid-length stays (4-6 nights) represent 10.5% of listings
- Monthly+ stays (5.9%) suggest a stable extended-stay market
- High market flexibility with 80.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.1% of total
Super Strict 30 Days
2 listings
0.2% of total
Super Strict 60 Days
15 listings
1.8% of total
Flexible
184 listings
22.5% of total
Moderate
196 listings
24% of total
Firm
152 listings
18.6% of total
Strict
266 listings
32.6% of total
Key Insights
- Strict is the preferred policy at 32.6% of listings
- The market shows a balanced distribution between guest-friendly (46.5%) and strict (51.2%) policies
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Feb, Mar, averaging 57 days
- Shortest booking windows are in Jun, Aug, Sep, averaging 34 days
- Winter shows the longest average booking window at 57 days, while Summer has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 57 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Sep when lead times are shortest
Popular Airbnb Amenities in Puerto Escondido
Below is the distribution of amenities across listings in Puerto Escondido:
Traveler Demographics
Key Insights
- Domestic travelers make up 60.5% of total guests, indicating a significant local market share.
- Primary international markets: United States (22.1%) and Canada (6.1%)
- Spanish is the top language at 48%, followed by English (40.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Mexico City and Oaxaca markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Puerto Escondido. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Bahía de Conejos | 43 | $3,072 | $383.79 | 37% |
| Huatulco | 12 | $2,217 | $281.64 | 39% |
| Bajos de Chila | 22 | $2,206 | $220.04 | 30% |
| Salchi | 26 | $1,955 | $206.11 | 32% |
| Crucecita | 36 | $1,900 | $233.45 | 35% |
| Brisas de Zicatela | 1,428 | $1,570 | $130.99 | 43% |
| Santa María Colotepec | 41 | $1,539 | $187.20 | 29% |
| Santa María Huatulco | 90 | $1,430 | $200.02 | 31% |
| Tangolunda | 17 | $1,266 | $343.70 | 31% |
| Tierra Blanca | 10 | $1,243 | $115.70 | 33% |
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