Playa San Agustinillo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oaxaca, Mexico

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Playa San Agustinillo in 2025? Explore comprehensive Airbnb analytics for Playa San Agustinillo, Oaxaca, Mexico to uncover income potential. This 2025 STR market report for Playa San Agustinillo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 69 active listings.

Whether you're considering an Airbnb investment in Playa San Agustinillo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Playa San Agustinillo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Playa San Agustinillo Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$109
The average rental revenue earned for an occupied room per day in Playa San Agustinillo.
Occupancy Rate(?)
37.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,723
Typical annual income for an Airbnb listing in Playa San Agustinillo. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-10.7%
Significant decrease (-10.7%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Playa San Agustinillo.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Playa San Agustinillo.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
69
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Playa San Agustinillo (2025)

Understanding the monthly revenue variations for Airbnb listings in Playa San Agustinillo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Playa San Agustinillo is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Playa San Agustinillo across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,585+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,748 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $998 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $475, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Playa San Agustinillo

Playa San Agustinillo Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Playa San Agustinillo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Playa San Agustinillo:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Playa San Agustinillo

Average Daily Rate (ADR) Airbnb Trends in Playa San Agustinillo (2025)

Effective short term rental pricing strategy in Playa San Agustinillo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Playa San Agustinillo typically peaks in May and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $246+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $136 or more.
  • Typical properties (Median) charge around $87 per night.
  • Entry-level properties (Bottom 25%) earn around $68 per night.

Average Daily Rate (ADR) Trend by Month in Playa San Agustinillo

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Airbnb Seasonality Analysis & Trends in Playa San Agustinillo (2025)

Peak Season (January, February, December)
  • Revenue averages $1,801 per month
  • Occupancy rates average 54.1%
  • Daily rates average $119
Shoulder Season
  • Revenue averages $1,309 per month
  • Occupancy maintains around 38.8%
  • Daily rates hold near $120
Low Season (June, September, October)
  • Revenue drops to average $841 per month
  • Occupancy decreases to average 25.5%
  • Daily rates adjust to average $122

Seasonality Insights for Playa San Agustinillo

  • The Airbnb seasonality in Playa San Agustinillo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Playa San Agustinillo's highest earning potential, with monthly revenues capable of climbing to $1,922, occupancy reaching a high of 56.8%, and ADRs peaking at $124.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $658, occupancy could drop to 23.3%, and ADRs may adjust down to $114.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Playa San Agustinillo.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Playa San Agustinillo seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Playa San Agustinillo (2025)

Exploring the top neighborhoods for short-term rentals in Playa San Agustinillo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Playa San Agustinillo
Stunning beach known for its natural beauty and tranquility. Ideal for visitors looking to escape the hustle and bustle, making it a prime spot for vacation rentals.
San Agustinillo Beach, Laguna de las Sirenas, Pueblo Maniltepec, Turtle camp, Nearby hiking trails
Zipolite
Famous for its laid-back vibe and nudist beach. Popular with surfers and free spirits, making it a unique Airbnb destination.
Zipolite Beach, Punta Cometa, Yoga retreats, Nudist culture, Surf schools
Puerto Ángel
Charming fishing village with a relaxed atmosphere. Attracts families and couples wanting a peaceful getaway.
Puerto Ángel Beach, Turtle sanctuary, Snorkeling spots, Local seafood restaurants, Scenic viewpoints
Mazunte
Known for its eco-tourism and wellness retreats. Draws health-conscious travelers and those interested in sustainability.
Mazunte Beach, Mexican Cultural Institute, Turtle Center, Yoga classes, Natural beauty
Huatulco
Famous for its beautiful bays and eco-resorts. Ideal for those looking for luxury and nature experiences.
Huatulco National Park, Bahías de Huatulco, Diving and snorkeling, Golf courses, Local markets
San José del Pacifico
Mystical mountain town known for its magic mushrooms and stunning landscapes. Appeals to adventurous travelers.
Cascadas de San José, Pueblo Mágico, Hiking, Spiritual retreats, Local artisan shops
Chacahua
Beautiful lagoons and lesser-known beaches make this spot ideal for nature lovers. Great for off-the-beaten-path travelers.
Laguna de Chacahua, Chacahua Beach, Mango plantations, Wildlife watching, Traditional fishing villages
Santiago Astata
Quaint coastal town with seafood gastronomy. Guests can enjoy local culture and delicious food while staying close to nature.
Local seafood markets, Picturesque coast, Community festivals, Traditional fishing, Cultural heritage

Understanding Airbnb License Requirements & STR Laws in Playa San Agustinillo (2025)

While Playa San Agustinillo, Oaxaca, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Playa San Agustinillo to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Playa San Agustinillo (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Playa San Agustinillobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa Monte Pacífico

Casa Monte Pacífico

Entire Place • 3 bedrooms

$53,470
Revenue
78.5%
Occupancy
$181.50
Daily Rate
Magician adorn 4

Magician adorn 4

Entire Place • 2 bedrooms

$52,212
Revenue
52.0%
Occupancy
$299.93
Daily Rate
House with air conditioning, Zona San Agustinillo

House with air conditioning, Zona San Agustinillo

Entire Place • 2 bedrooms

$49,366
Revenue
62.8%
Occupancy
$227.95
Daily Rate
Casa Nayana

Casa Nayana

Entire Place • 5 bedrooms

$42,566
Revenue
49.0%
Occupancy
$264.87
Daily Rate
La Morada 6, San Agustinillo Beach - I love sea!

La Morada 6, San Agustinillo Beach - I love sea!

Entire Place • 2 bedrooms

$33,115
Revenue
65.5%
Occupancy
$111.94
Daily Rate
La Morada 1, San Agustinillo Beach - I love sea!

La Morada 1, San Agustinillo Beach - I love sea!

Entire Place • 1 bedroom

$27,108
Revenue
75.6%
Occupancy
$94.89
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Playa San Agustinillo (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Playa San Agustinillo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jei6$124,7642414.91/5.0
Tony10$100,2331703.66/5.0
Perla5$87,7941894.77/5.0
Nathalie1$53,4701914.88/5.0
Magali1$52,212794.99/5.0
Lorelay1$42,566324.78/5.0
Ernesto2$32,9764094.75/5.0
Gabbs2$32,2301914.87/5.0
Ana2$21,840714.92/5.0
Fede2$20,834674.75/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Playa San Agustinillo.

Dive Deeper: Advanced Playa San Agustinillo STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Playa San Agustinillo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Playa San Agustinillo Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Playa San Agustinillo

  • The Playa San Agustinillo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 62.3% of the 69 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 37.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Playa San Agustinillo, House properties are the most common (37.7%), reflecting the local real estate landscape.
  • Houses represent a significant 37.7% portion, catering likely to families or larger groups.
  • The presence of 13% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays, others (combined 4.3%) offer potential for unique stay experiences.

Playa San Agustinillo Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Playa San Agustinillo

  • The dominant room capacity in Playa San Agustinillo is 1 bedroom listings, making up 55.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 81.2% of the active Airbnb listings in Playa San Agustinillo, indicating a high concentration in these sizes.
  • With over half the market (55.1%) consisting of studios or 1-bedroom units, Playa San Agustinillo is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (5.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Playa San Agustinillo.

Playa San Agustinillo Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Playa San Agustinillo

  • The most common guest capacity trend in Playa San Agustinillo vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Playa San Agustinillo STR market, accounting for 65.2% of listings.
  • 12.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Playa San Agustinillo.
  • On average, properties in Playa San Agustinillo are equipped to host 3.0 guests.

Playa San Agustinillo Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Playa San Agustinillo

  • The most common availability pattern in Playa San Agustinillo falls within the 271-366 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Playa San Agustinillo (36.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 18.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Playa San Agustinillo Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (25%)

1 Night

17 listings

25% of total

2 Nights (23.5%)

2 Nights

16 listings

23.5% of total

3 Nights (29.4%)

3 Nights

20 listings

29.4% of total

4-6 Nights (2.9%)

4-6 Nights

2 listings

2.9% of total

30+ Nights (19.1%)

30+ Nights

13 listings

19.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Playa San Agustinillo is 3 Nights, adopted by 29.4% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (19.1%) caters to monthly stays (30+ nights) in Playa San Agustinillo, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 29.4% of Playa San Agustinillo hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 19.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Playa San Agustinillo.

Playa San Agustinillo Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (23.9%)

Flexible

16 listings

23.9% of total

Moderate (16.4%)

Moderate

11 listings

16.4% of total

Firm (29.9%)

Firm

20 listings

29.9% of total

Strict (29.9%)

Strict

20 listings

29.9% of total

Cancellation Policy Insights for Playa San Agustinillo

  • The prevailing Airbnb cancellation policy trend in Playa San Agustinillo is Firm, used by 29.9% of listings.
  • A majority (59.8%) of hosts in Playa San Agustinillo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 29.9% market standard in Playa San Agustinillo.
  • Regularly review your cancellation policy against competitors and market demand shifts in Playa San Agustinillo.

Playa San Agustinillo STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Playa San Agustinillo

  • The overall average booking lead time for vacation rentals in Playa San Agustinillo is 53 days.
  • Guests book furthest in advance for stays during January (average 89 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in June (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (83 days avg.) sees the longest lead times, while Summer (32 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Playa San Agustinillo.
  • For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 83 days) to capture early planners.
  • Monitor your own booking lead times against these Playa San Agustinillo averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Playa San Agustinillo (2025)

Amenity Prevalence

Amenity Insights for Playa San Agustinillo

  • Essential amenities in Playa San Agustinillo that guests expect include: Wifi, Essentials. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Dishes and silverware, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Playa San Agustinillo: Wifi, Essentials.
  • Prioritize adding missing essentials: Essentials.
  • Consider adding popular differentiators like Free parking on premises or Dishes and silverware to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Playa San Agustinillo to stay competitive.

Playa San Agustinillo Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Playa San Agustinillo

  • The typical guest profile for Airbnb in Playa San Agustinillo consists of a mix of domestic (40%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 39.6% of guests.
  • Key international markets include Mexico (39.6%) and United States (23.8%).
  • Top languages spoken are English (40.4%) followed by Spanish (34.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United States.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Playa San Agustinillo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Bahía de Conejos42$2,953$379.9340%
Huatulco10$2,564$312.2238%
Bajos de Chila22$2,146$220.1629%
El Arrocito10$2,038$326.2338%
Salchi26$1,930$212.1730%
Crucecita34$1,801$255.0434%
Brisas de Zicatela1,388$1,554$129.2843%
Santa María Colotepec41$1,477$188.5829%
El Jícaro16$1,455$133.5637%
Santa María Huatulco89$1,357$203.3630%

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