Santa María del Tule Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oaxaca, Mexico
Is Airbnb profitable in Santa María del Tule in 2025? Explore comprehensive Airbnb analytics for Santa María del Tule, Oaxaca, Mexico to uncover income potential. This 2025 STR market report for Santa María del Tule, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Santa María del Tule, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa María del Tule Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa María del Tule Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa María del Tule (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa María del Tule is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa María del Tule is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa María del Tule across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,370+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $837 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $356 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $190, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa María del Tule
Santa María del Tule Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa María del Tule STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa María del Tule:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa María del Tule
Average Daily Rate (ADR) Airbnb Trends in Santa María del Tule (2025)
Effective short term rental pricing strategy in Santa María del Tule involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa María del Tule typically peaks in May and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $115+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $70 or more.
- Typical properties (Median) charge around $40 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Santa María del Tule
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Airbnb Seasonality Analysis & Trends in Santa María del Tule (2025)
Peak Season (May, June, April)
- Revenue averages $1,369 per month
- Occupancy rates average 39.2%
- Daily rates average $66
Shoulder Season
- Revenue averages $730 per month
- Occupancy maintains around 29.6%
- Daily rates hold near $60
Low Season (March, October, November)
- Revenue drops to average $430 per month
- Occupancy decreases to average 19.0%
- Daily rates adjust to average $59
Seasonality Insights for Santa María del Tule
- The Airbnb seasonality in Santa María del Tule shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa María del Tule's highest earning potential, with monthly revenues capable of climbing to $1,520, occupancy reaching a high of 48.1%, and ADRs peaking at $67.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $342, occupancy could drop to 16.1%, and ADRs may adjust down to $56.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa María del Tule.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa María del Tule seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa María del Tule (2025)
Exploring the top neighborhoods for short-term rentals in Santa María del Tule? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Santa María del Tule | Famous for the Tule Tree, a historic and cultural landmark, making it a unique spot for tourists looking for authentic Oaxacan experiences. The area offers a rich mix of natural beauty and local tradition. | Tule Tree, Arbol del Tule, Church of Santa María del Tule, Oaxaca Valley, Handicraft markets |
| Zócalo de Oaxaca | The heart of Oaxaca City, featuring lively markets, historic architecture, and cultural events, making it a prime location for visitors who want to experience the vibrant local culture. | Zócalo, Santo Domingo Temple, Oaxaca Textile Museum, Oaxacan Markets, Guelaguetza Festival |
| Monte Albán | An ancient Zapotec city that's one of Mexico's most important archaeological sites. Perfect for history buffs and those interested in ancient civilizations. | Monte Albán archaeological site, Museo de las Culturas de Oaxaca, Breathtaking views of the valley, Historic ruins |
| Hierve el Agua | Natural rock formations and mineral springs that create stunning waterfalls, ideal for tourists interested in nature and outdoor activities. | Hierve el Agua, Hiking trails, Natural pools, Scenic landscapes |
| Mitla | Known for its archaeological sites and traditional weaving, it attracts visitors looking for cultural experiences and connections to indigenous traditions. | Mitla archaeological site, Church of San Pablo, Local artisan shops, Traditional festivities |
| Tlacolula | A quaint town known for its Sunday market, offering a glimpse into local daily life and commerce, attracting both tourists and locals alike. | Tlacolula Market, Templo de San Jerónimo, Traditional foods, Artisan crafts |
| Ocotlán de Morelos | A charming town famous for its artisan crafts and local cuisine, making it an interesting stop for tourists exploring Oaxaca's vibrant traditions. | Ocotlán Market, Museo de Arte de Oaxaca, Local culinary experiences, Traditional crafts |
| San Pablo Villa de Mitla | A significant cultural site with stunning Zapotec ruins and local craft markets, perfect for those looking to immerse in local culture and history. | Villa de Mitla, Zapotec ruins, Local artisan markets, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Santa María del Tule (2025)
While Santa María del Tule, Oaxaca, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa María del Tule to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa María del Tule (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa María del Tulebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa "El Árbol del Tule" with pool
Entire Place • 4 bedrooms
Family Lodging in Santa María del Tule, Oaxaca
Entire Place • 3 bedrooms
Up to 20 people oaxaca house | ohana accommodations
Entire Place • 4 bedrooms
Loft Ahuehuete “El Tule”
Entire Place • 1 bedroom
Casa Soto
Entire Place • 1 bedroom
Rest in Amelia, where the earth nourishes the soul
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa María del Tule (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa María del Tule based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jose Enrique | 1 | $68,415 | 84 | 4.80/5.0 |
| Raúl | 3 | $11,889 | 36 | 4.71/5.0 |
| Víctor | 1 | $11,540 | 24 | 5.00/5.0 |
| Mariana | 2 | $10,518 | 33 | 2.48/5.0 |
| Natalia | 1 | $9,552 | 22 | 4.73/5.0 |
| Sofia | 2 | $9,137 | 54 | 4.71/5.0 |
| Rosario | 1 | $6,458 | 44 | 4.98/5.0 |
| RMatusP | 1 | $5,714 | 147 | 4.90/5.0 |
| Host #102234323 | 1 | $3,223 | 0 | 0.00/5.0 |
| Girasol | 1 | $2,548 | 7 | 4.43/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa María del Tule.
Dive Deeper: Advanced Santa María del Tule STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa María del Tule. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta María del Tule Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa María del Tule
- The Santa María del Tule Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 59.3% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Santa María del Tule, House properties are the most common (63%), reflecting the local real estate landscape.
- Houses represent a significant 63% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique (combined 7.4%) offer potential for unique stay experiences.
Santa María del Tule Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa María del Tule
- The dominant room capacity in Santa María del Tule is 1 bedroom listings, making up 25.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 48.1% of the active Airbnb listings in Santa María del Tule, indicating a high concentration in these sizes.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa María del Tule.
Santa María del Tule Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa María del Tule
- The most common guest capacity trend in Santa María del Tule vacation rentals is listings accommodating 4 guests (14.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Santa María del Tule STR market, accounting for 25.9% of listings.
- 18.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa María del Tule.
- On average, properties in Santa María del Tule are equipped to host 2.8 guests.
Santa María del Tule Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa María del Tule
- The most common availability pattern in Santa María del Tule falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa María del Tule (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa María del Tule Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
57.7% of total
2 Nights
6 listings
23.1% of total
3 Nights
5 listings
19.2% of total
Key Insights
- The most prevalent minimum stay requirement in Santa María del Tule is 1 Night, adopted by 57.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.8%) of the Santa María del Tule Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.7% of Santa María del Tule hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa María del Tule.
Santa María del Tule Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
50% of total
Moderate
10 listings
45.5% of total
Strict
1 listings
4.5% of total
Cancellation Policy Insights for Santa María del Tule
- The prevailing Airbnb cancellation policy trend in Santa María del Tule is Flexible, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 95.5% of listings offering Flexible or Moderate policies. This suggests guests in Santa María del Tule may expect booking flexibility.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Santa María del Tule.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa María del Tule.
Santa María del Tule STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa María del Tule
- The overall average booking lead time for vacation rentals in Santa María del Tule is 36 days.
- Guests book furthest in advance for stays during June (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Santa María del Tule.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Santa María del Tule averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa María del Tule (2025)
Amenity Prevalence
Amenity Insights for Santa María del Tule
- Essential amenities in Santa María del Tule that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa María del Tule: Wifi.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa María del Tule to stay competitive.
Santa María del Tule Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa María del Tule
- The typical guest profile for Airbnb in Santa María del Tule consists of primarily domestic travelers (69%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 69.1% of guests.
- Key international markets include Mexico (69.1%) and United States (17.1%).
- Top languages spoken are Spanish (52.8%) followed by English (33.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Oaxaca.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa María del Tule Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Oaxaca City | 3,247 | $899 | $89.70 | 37% |
| Alvarado | 20 | $873 | $136.32 | 29% |
| San Francisco Tutla | 21 | $858 | $107.08 | 25% |
| San José del Pacífico | 86 | $786 | $105.96 | 27% |
| Paraje el Ciruelar | 12 | $658 | $124.68 | 32% |
| San Agustín Yatareni | 15 | $638 | $120.77 | 21% |
| Santa Cruz Etla | 25 | $590 | $115.09 | 25% |
| Tlalixtac de Cabrera | 42 | $586 | $95.83 | 23% |
| San Francisco Lachigoló | 16 | $565 | $86.48 | 22% |
| San Sebastián Río Hondo | 11 | $528 | $68.93 | 36% |