Airbnb Market Analytics, Statistics and Data in Oaxaca City, Oaxaca, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Oaxaca City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Oaxaca City:
How much do Airbnb hosts make on average per month in Oaxaca City?
The short-term rental market in Oaxaca City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $773 per month
- Strong performing properties (top 25%) make $1,559 or more
- Best-in-class properties (top 10%) achieve $3,098+ monthly
- Entry-level properties (bottom 25%) typically earn around $325
Revenue Variations by Month
Occupancy Rates Throughout the Year in Oaxaca City
The market in Oaxaca City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Oaxaca City
Daily rates in Oaxaca City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $52 per night
- Strong performing properties (top 25%) secure $92 or more
- Best-in-class properties (top 10%) pull in $172+ per night
- Entry-level properties (bottom 25%) earn around $33
Daily Rate Variations by Month
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Seasonality patterns in Oaxaca City
Peak Season (March, February, June)
- Revenue peaks at $1735.03 per month
- Occupancy rates reach 53.36%
- Daily rates average $88.91
Shoulder Season
- Revenue averages $1381.72 per month
- Occupancy maintains 42.03%
- Daily rates hold at $86.11
Low Season (August, October, September)
- Revenue drops to $1057.94 per month
- Occupancy decreases to 33.91%
- Daily rates adjust to $83.14
Is it still profitable to do Airbnb in Oaxaca City in 2025?
Yes! Oaxaca City demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 42% and monthly revenue averaging $1382 and As a mature market with 3284 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Oaxaca City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The heart of Oaxaca City, known for its stunning colonial architecture and vibrant local culture. This area attracts tourists for its historical significance and lively atmosphere. | Zócalo, Oaxaca Cathedral, Ethnobotanical Garden, Museum of Oaxacan Painters, Calle Alcalá |
| Jardín Ethnobotánico | A beautiful garden showcasing the diverse flora of Oaxaca. This area is great for visitors who appreciate nature and seek tranquility, while being close to the city center. | Ethnobotanical Garden, Templo de Santo Domingo, Agave fields, Botanical exhibitions |
| Barrio de Jalatlaco | A charming neighborhood known for its colorful streets and artsy vibe. It’s popular among artists and tourists looking for a more local experience away from the bustling center. | Calle de Jalatlaco, Art galleries, Café shops, Street art, Local artisans |
| San Felipe del Agua | An upscale residential area with beautiful views and a tranquil environment. Attracts visitors looking for a more relaxed stay while still being a short drive from the city center. | Nature trails, Scenic views, Cascadas de San Felipe |
| Xochimilco | Known for its vibrant market and culinary experiences. A favorite among foodies, this area provides a taste of authentic Oaxacan cuisine and local crafts. | Xochimilco Market, Cooking classes, Street food tours, Local artisan workshops |
| Monte Albán | An archaeological site that offers a glimpse into the ancient Zapotec civilization. Ideal for history enthusiasts and those seeking to explore Oaxaca’s rich cultural heritage. | Monte Albán ruins, Museum of Monte Albán, Stunning viewpoints, Historical tours |
| La Explanada | A commercial area that merges local culture with modern conveniences. A lively spot perfect for tourists seeking shopping and dining experiences. | Mercado 20 de Noviembre, Local eateries, Cultural events, Artisan markets |
| Teotitlán del Valle | A nearby village known for its handwoven textiles and traditional crafts. Attracts eco-tourists and those looking for authentic cultural interactions. | Textile workshops, Local weavers, Traditional kitchens, Cultural festivals |
Do you need a license for Airbnb in Oaxaca City?
We recommend checking directly with Oaxaca City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Oaxaca City
HOLT's Casa De Mi Independencia
Entire Place • 6 bedrooms
Oaxaca - Barrio Xochimilco - Downtown
Entire Place • 4 bedrooms
La Serena Casa Boutique Historical Center
Entire Place • 6 bedrooms
Beautiful Department with Art
Entire Place • 2 bedrooms
CREOLE HOUSE
Entire Place • 2 bedrooms
Complex two blocks from Zócalo GV AalojaT
Entire Place • 12 bedrooms
Top Performing Professional Hosts in Oaxaca City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aaloja T | 18 | $1,141,836 | 2529 | 4.93/5.0 |
| Holt | 5 | $734,189 | 266 | 4.84/5.0 |
| Punto Paz Rentals | 17 | $705,256 | 1766 | 4.91/5.0 |
| Ana | 16 | $532,681 | 1514 | 4.86/5.0 |
| Luis E Linares | 12 | $502,775 | 924 | 4.88/5.0 |
| Eduardo | 16 | $451,650 | 1225 | 4.71/5.0 |
| Olivia | 7 | $365,740 | 347 | 4.24/5.0 |
| Nicolás | 1 | $303,211 | 29 | 5.00/5.0 |
| Fernando | 2 | $287,737 | 95 | 4.99/5.0 |
| David | 10 | $287,078 | 240 | 4.80/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Oaxaca City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (58.2%), with apartment & condo and house properties comprising 77.3% of inventory
- Strong specialty sector (18.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile segments (4.6% combined)
Room Capacity Distribution
Analysis of 3,284 properties in Oaxaca City shows that 1 bedroom properties are most prevalent, making up 47.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.0% of all listings.
Key Insights
- Most common: 1 bedroom (47.1%)
- Least common: 5+ bedrooms (3.2%)
- Market concentration: 65.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 3,284 properties in Oaxaca City reveals that 2 guests properties dominate the market, representing 32.2% of all listings. The average property accommodates 3.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 49.8% of the market.
Key Insights
- Most common capacity: 2 guests (32.2% of market)
- Least common capacity: 7 guests (1.2% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 49.8% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 3,284 properties in Oaxaca City, the most common availability pattern is 271-366 days (49.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (26.8% of properties).
Key Insights
- Most common availability window: 271-366 days (49.9%)
- Most common booking duration: 31-90 days (26.8%)
- Properties with high availability (180+ days): 72.1%
- Properties with long-term bookings (180+ days): 28.9%
Minimum Stay Distributions
1 Night
1116 listings
37% of total
2 Nights
1226 listings
40.6% of total
3 Nights
374 listings
12.4% of total
4-6 Nights
95 listings
3.1% of total
7-29 Nights
36 listings
1.2% of total
30+ Nights
169 listings
5.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.6%
- Mid-length stays (4-6 nights) represent 3.1% of listings
- Monthly+ stays (5.6%) suggest a stable extended-stay market
- High market flexibility with 90.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
6 listings
0.2% of total
Super Strict 60 Days
1 listings
0% of total
Flexible
907 listings
33.4% of total
Moderate
769 listings
28.3% of total
Firm
431 listings
15.9% of total
Strict
599 listings
22.1% of total
Key Insights
- Flexible is the preferred policy at 33.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.7% of the market
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 0.0% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Nov, Jul, averaging 72 days
- Shortest booking windows are in May, Aug, Sep, averaging 37 days
- Fall shows the longest average booking window at 64 days, while Spring has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 64 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during May-Sep when lead times are shortest
Popular Airbnb Amenities in Oaxaca City
Below is the distribution of amenities across listings in Oaxaca City:
Traveler Demographics
Key Insights
- Domestic travelers make up 45.6% of total guests, indicating a significant local market share.
- Primary international markets: United States (36.6%) and Canada (4.4%)
- Spanish is the top language at 43.7%, followed by English (43.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.8%
Recommendations
- Target marketing campaigns for Mexico City and New York markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Oaxaca City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| San Francisco Tutla | 20 | $940 | $107.36 | 26% |
| Alvarado | 21 | $898 | $137.75 | 30% |
| San José del Pacífico | 87 | $830 | $102.79 | 28% |
| San Agustín Yatareni | 15 | $736 | $119.78 | 21% |
| Tlalixtac de Cabrera | 43 | $672 | $100.47 | 24% |
| Santa Cruz Etla | 26 | $618 | $112.59 | 27% |
| Paraje el Ciruelar | 13 | $618 | $117.30 | 30% |
| San Agustín de las Juntas | 14 | $611 | $76.51 | 25% |
| San Francisco Lachigoló | 16 | $606 | $85.91 | 24% |
| Ixtaczoquitlán | 10 | $578 | $49.81 | 33% |
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