Santa María Huatulco Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oaxaca, Mexico
Is Airbnb profitable in Santa María Huatulco in 2025? Explore comprehensive Airbnb analytics for Santa María Huatulco, Oaxaca, Mexico to uncover income potential. This 2025 STR market report for Santa María Huatulco, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 89 active listings.
Whether you're considering an Airbnb investment in Santa María Huatulco, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa María Huatulco Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa María Huatulco Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa María Huatulco (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa María Huatulco is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa María Huatulco is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa María Huatulco across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,538+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,403 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,317 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $515, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa María Huatulco
Santa María Huatulco Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa María Huatulco STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa María Huatulco:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa María Huatulco
Average Daily Rate (ADR) Airbnb Trends in Santa María Huatulco (2025)
Effective short term rental pricing strategy in Santa María Huatulco involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa María Huatulco typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $421+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $256 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Santa María Huatulco
Get Live Santa María Huatulco Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Santa María Huatulco (2025)
Peak Season (June, May, April)
- Revenue averages $2,970 per month
- Occupancy rates average 28.7%
- Daily rates average $193
Shoulder Season
- Revenue averages $2,256 per month
- Occupancy maintains around 33.7%
- Daily rates hold near $195
Low Season (February, March, September)
- Revenue drops to average $1,684 per month
- Occupancy decreases to average 27.9%
- Daily rates adjust to average $192
Seasonality Insights for Santa María Huatulco
- The Airbnb seasonality in Santa María Huatulco shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa María Huatulco's highest earning potential, with monthly revenues capable of climbing to $3,102, occupancy reaching a high of 36.1%, and ADRs peaking at $211.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,414, occupancy could drop to 25.5%, and ADRs may adjust down to $183.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa María Huatulco.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa María Huatulco seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa María Huatulco (2025)
Exploring the top neighborhoods for short-term rentals in Santa María Huatulco? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Santa Cruz Bay | Gateway to beautiful beaches, vibrant nightlife, and local restaurants. Ideal for tourists looking to relax by the ocean and enjoy various activities. | Santa Cruz Beach, Huatulco National Park, Dolphin Encounters, Fishing Tours, Local Markets, Nightlife spots |
| La Entrega | Famous for its calm waters and excellent snorkeling opportunities. Perfect for families and travelers seeking beach relaxation combined with marine adventure. | La Entrega Beach, Snorkeling Tours, Local Seafood Restaurants, Diving Schools, Kayaking Adventures |
| Chahue Bay | Known for its picturesque marina and upscale developments. A prime spot for visitors who enjoy boating and luxury accommodations. | Chahue Marina, Chahue Beach, Restaurants with ocean views, Beach clubs, Boat rentals |
| Tangolunda | Home to several all-inclusive resorts and luxury hotels. Best suited for travelers who prefer modern amenities and easy beach access. | Tangolunda Beach, Golf courses, Shopping Centers, Luxury Resorts, Spa Services |
| Bahías de Huatulco | A UNESCO Biosphere Reserve with stunning natural beauty. Attracts eco-tourists and nature lovers looking for adventure and relaxation. | Bahías de Huatulco National Park, Ecotourism Activities, Waterfall tours, Bird watching, Kayaking |
| La Crucecita | The main town of Huatulco, featuring cultural attractions and local markets. Ideal for visitors wanting to experience authentic Mexican culture and cuisine. | Zocalo (main square), Church of La Crucecita, Local markets, Artisan shops, Cultural festivals |
| Cacaluta Beach | A more secluded beach with pristine natural surroundings. Great for those wanting peace and a close-to-nature experience. | Cacaluta Beach, Cabo de la Vela, Hiking trails, Wildlife observation, Quiet relaxation spots |
| Pochutla | A nearby town that offers a glimpse of traditional life, with local markets and unique landscapes. Suitable for travelers seeking an off-the-beaten-path experience. | Pochutla Market, Cultural Events, Surrounding mountains, Local food experiences, Community engagement |
Understanding Airbnb License Requirements & STR Laws in Santa María Huatulco (2025)
While Santa María Huatulco, Oaxaca, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa María Huatulco to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa María Huatulco (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa María Huatulcobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Amazing villas with pool in Huatulco, Oaxaca
Entire Place • 8 bedrooms
Beautiful Luxury Condo - Su Casa
Entire Place • 2 bedrooms
Casa Tehuana, spectacular view and private pool
Entire Place • 4 bedrooms
Private Plunge Pool & Only Steps to the Beach
Entire Place • 2 bedrooms
OceanView, 3BR BeachAccess/ AC/ Pool/ WiFi COSMO
Entire Place • 3 bedrooms
Cosmo Huatulco 5B-1 - Condo 2 bedrooms
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa María Huatulco (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa María Huatulco based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeanett Patricia | 10 | $164,247 | 122 | 2.45/5.0 |
| My Huatulco Vacation | 5 | $157,026 | 17 | 3.61/5.0 |
| David | 3 | $150,856 | 45 | 4.82/5.0 |
| Erin | 11 | $122,445 | 13 | 0.45/5.0 |
| Alicia | 2 | $65,739 | 45 | 4.99/5.0 |
| Lisa | 1 | $64,817 | 23 | 4.83/5.0 |
| Juan Gustavo | 2 | $64,492 | 11 | 2.40/5.0 |
| Aviel | 1 | $60,371 | 10 | 4.90/5.0 |
| Julián Javier | 1 | $43,837 | 15 | 5.00/5.0 |
| Leonardo | 1 | $40,869 | 16 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa María Huatulco.
Dive Deeper: Advanced Santa María Huatulco STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa María Huatulco. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta María Huatulco Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa María Huatulco
- The Santa María Huatulco Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82% of the 89 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa María Huatulco, Apartment/Condo properties are the most common (60.7%), reflecting the local real estate landscape.
- Houses represent a significant 16.9% portion, catering likely to families or larger groups.
- The presence of 9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.2%) offer potential for unique stay experiences.
Santa María Huatulco Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa María Huatulco
- The dominant room capacity in Santa María Huatulco is 2 bedrooms listings, making up 43.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 69.6% of the active Airbnb listings in Santa María Huatulco, indicating a high concentration in these sizes.
- A significant 20.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa María Huatulco.
Santa María Huatulco Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa María Huatulco
- The most common guest capacity trend in Santa María Huatulco vacation rentals is listings accommodating 4 guests (33.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Santa María Huatulco STR market, accounting for 50.6% of listings.
- 34.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa María Huatulco.
- On average, properties in Santa María Huatulco are equipped to host 4.6 guests.
Santa María Huatulco Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa María Huatulco
- The most common availability pattern in Santa María Huatulco falls within the 271-366 days range, representing 64% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa María Huatulco (30.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa María Huatulco Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
37.9% of total
2 Nights
9 listings
10.3% of total
3 Nights
19 listings
21.8% of total
4-6 Nights
4 listings
4.6% of total
7-29 Nights
11 listings
12.6% of total
30+ Nights
11 listings
12.6% of total
Key Insights
- The most prevalent minimum stay requirement in Santa María Huatulco is 1 Night, adopted by 37.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.6%) caters to monthly stays (30+ nights) in Santa María Huatulco, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.9% of Santa María Huatulco hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa María Huatulco.
Santa María Huatulco Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.5% of total
Super Strict 60 Days
4 listings
5.9% of total
Flexible
18 listings
26.5% of total
Moderate
21 listings
30.9% of total
Firm
10 listings
14.7% of total
Strict
14 listings
20.6% of total
Cancellation Policy Insights for Santa María Huatulco
- The prevailing Airbnb cancellation policy trend in Santa María Huatulco is Moderate, used by 30.9% of listings.
- There's a relatively balanced mix between guest-friendly (57.4%) and stricter (35.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.9% market standard in Santa María Huatulco.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa María Huatulco.
Santa María Huatulco STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa María Huatulco
- The overall average booking lead time for vacation rentals in Santa María Huatulco is 57 days.
- Guests book furthest in advance for stays during February (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (72 days avg.) sees the longest lead times, while Spring (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Santa María Huatulco.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Santa María Huatulco averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa María Huatulco (2025)
Amenity Prevalence
Amenity Insights for Santa María Huatulco
- Essential amenities in Santa María Huatulco that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa María Huatulco: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa María Huatulco to stay competitive.
Santa María Huatulco Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa María Huatulco
- The typical guest profile for Airbnb in Santa María Huatulco consists of primarily domestic travelers (68%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 68.2% of guests.
- Key international markets include Mexico (68.2%) and United States (16.6%).
- Top languages spoken are Spanish (50.8%) followed by English (40.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Oaxaca.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa María Huatulco Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bahía de Conejos | 42 | $2,953 | $379.93 | 40% |
| Huatulco | 10 | $2,564 | $312.22 | 38% |
| Bajos de Chila | 22 | $2,146 | $220.16 | 29% |
| El Arrocito | 10 | $2,038 | $326.23 | 38% |
| Salchi | 26 | $1,930 | $212.17 | 30% |
| Crucecita | 34 | $1,801 | $255.04 | 34% |
| Brisas de Zicatela | 1,388 | $1,554 | $129.28 | 43% |
| Santa María Colotepec | 41 | $1,477 | $188.58 | 29% |
| El Jícaro | 16 | $1,455 | $133.56 | 37% |
| Puerto Escondido | 986 | $1,331 | $140.74 | 39% |