AirROI ranking · 2026111 markets ranked

Best Places to Buy an Airbnb in North Carolina (2026)

Source: AirROI Reviewed by , Founder @ AirROI Updated

Markets tracked
298
Active Airbnb listings
53,200
Avg. revenue per listing
$34,600
Occupancy rate
40%
Avg. nightly rate
$320
Revenue change, typical market
+15%

The short answer

North Carolina Airbnb Market at a Glance

Across North Carolina, the 53,200 active Airbnb listings tracked by AirROI, a short-term-rental data firm, averaged $34,600 over the same period. They were booked on 40% of nights at about $320 a night; the ranking covers the 111 markets with at least 100 active listings. Revenue per listing rose in 104 of the 110 ranked markets with a comparable year of data, by 15% in the typical one.

The biggest earners pay for it in seasonality. Mooresville, Denver and Currituck County earn the most per listing of the ranked markets, but their slowest month brings in 12–25% of their best. The steadiest markets, led by Gastonia and Chapel Hill, earn less per listing and still take in about 71% of their peak revenue in their quietest month.

The ranking weighs revenue per listing most, then occupancy and market size, then how evenly income spreads across the year and how it changed on the year. It reflects rental performance, not purchase prices or local short-term rental rules. How the ranking works.

Where the top 10 Airbnb markets in North Carolina are

Each dot is one of the 298 markets AirROI tracks in North Carolina, sized by active listings and coloured by average revenue per listing. Select a number to jump to its profile.

Where the top 10 Airbnb markets in North Carolina areDot map of 298 Airbnb markets. Numbered pins mark the top-ranked markets: 1 Asheville, 2 Mooresville, 3 Swannanoa, 4 Fairview, 5 Black Mountain, 6 Fletcher, 7 Wrightsville Beach, 8 Kitty Hawk, 9 Leicester, 10 Candler.10987654321© OpenStreetMap
Avg. revenueUnder $23k$23k–$29k$29k–$38k$38k+ Under 30 listings 1 Top-ranked market

Top 10

The Top 10 Airbnb Markets in North Carolina

Each profile draws on the market's full AirROI report: how it earns, when in the year, who books and what sells. Monthly figures are averages per listing active in that month, so twelve of them add up to more than the annual average, which also counts listings that operated for only part of the year.

The top 10 Airbnb markets in North Carolina at a glance
#MarketAvg. revenueOccupancy
Asheville Large market · Growing revenue$38,30045%
Mooresville High earnings · Large market$79,20041%
Swannanoa Growing revenue · High occupancy$40,00045%
4 Fairview Growing revenue · High earnings$51,30042%
5 Black Mountain Growing revenue · Large market$39,20041%
6 Fletcher Growing revenue · High occupancy$55,50047%
7 Wrightsville Beach High earnings · Large market$63,40040%
8 Kitty Hawk High occupancy · High earnings$48,90044%
9 Leicester High occupancy · Growing revenue$46,20044%
10 Candler Growing revenue · High earnings$38,40041%
  1. 1. Asheville

    Known for: Large market · Growing revenue

    Top-earning Airbnb listing in Asheville, 6 bedrooms Top-earning Airbnb listing in Asheville, 7 bedrooms Top-earning Airbnb listing in Asheville, 6 bedrooms
    Top-earning Airbnb listings in Asheville
    Avg. revenue
    $38,300 +51% vs. last year
    Occupancy
    45%
    Nightly rate
    $270
    Active listings
    1,840

    Where it places among the 111 ranked markets in North Carolina

    • Revenue Top 31%
    • Occupancy Top 6%
    • Market size Top 2%
    • Year-round Top 29%
    • Growth Top 4%
    How it earns
    When it earns
    What sells
    Who it suits

    Revenue per listing by month

    Median listing
    $2,960/mo
    Top 25% of listings
    $5,200+/mo
    Booked ahead
    45 days
    Average stay
    5 nights
    Most common home size
    1 bedroom
    Superhosts
    77%

    Areas in the full report: Downtown Asheville · West Asheville · North Asheville

    Full Asheville Airbnb report
  2. 2. Mooresville

    Known for: High earnings · Large market

    Top-earning Airbnb listing in Mooresville, 4 bedrooms Top-earning Airbnb listing in Mooresville, 11 bedrooms Top-earning Airbnb listing in Mooresville, 8 bedrooms
    Top-earning Airbnb listings in Mooresville
    Avg. revenue
    $79,200 +20% vs. last year
    Occupancy
    41%
    Nightly rate
    $645
    Active listings
    391

    Where it places among the 111 ranked markets in North Carolina

    • Revenue Top 1%
    • Occupancy Top 31%
    • Market size Top 31%
    • Year-round Bottom 27%
    • Growth Top 31%
    How it earns
    When it earns
    What sells
    Who it suits

    Revenue per listing by month

    Median listing
    $5,530/mo
    Top 25% of listings
    $11,400+/mo
    Booked ahead
    60 days
    Average stay
    5 nights
    Most common home size
    3 bedrooms
    Superhosts
    74%

    Areas in the full report: Lake Norman · Downtown Mooresville · The Point

    Full Mooresville Airbnb report
  3. 3. Swannanoa

    Known for: Growing revenue · High occupancy

    Top-earning Airbnb listing in Swannanoa, 5 bedrooms Top-earning Airbnb listing in Swannanoa, 3 bedrooms Top-earning Airbnb listing in Swannanoa, 7 bedrooms
    Top-earning Airbnb listings in Swannanoa
    Avg. revenue
    $40,000 +58% vs. last year
    Occupancy
    45%
    Nightly rate
    $265
    Active listings
    167

    Where it places among the 111 ranked markets in North Carolina

    • Revenue Top 26%
    • Occupancy Top 5%
    • Market size Bottom 39%
    • Year-round Top 29%
    • Growth Top 3%
    How it earns
    When it earns
    What sells
    Who it suits

    Revenue per listing by month

    Median listing
    $2,690/mo
    Top 25% of listings
    $5,400+/mo
    Booked ahead
    45 days
    Average stay
    5 nights
    Most common home size
    1 bedroom
    Superhosts
    78%
  4. 4. Fairview

    Known for: Growing revenue · High earnings

    Top-earning Airbnb listing in Fairview, 6 bedrooms Top-earning Airbnb listing in Fairview, 10 bedrooms Top-earning Airbnb listing in Fairview, 7 bedrooms
    Top-earning Airbnb listings in Fairview
    Avg. revenue
    $51,300 +51% vs. last year
    Occupancy
    42%
    Nightly rate
    $370
    Active listings
    226

    Where it places among the 111 ranked markets in North Carolina

    • Revenue Top 14%
    • Occupancy Top 28%
    • Market size Top 50%
    • Year-round Top 47%
    • Growth Top 6%
    How it earns
    When it earns
    What sells

    Revenue per listing by month

    Median listing
    $3,870/mo
    Top 25% of listings
    $6,730+/mo
    Booked ahead
    53 days
    Average stay
    4 nights
    Most common home size
    3 bedrooms
    Superhosts
    79%
  5. 5. Black Mountain

    Known for: Growing revenue · Large market

    Top-earning Airbnb listing in Black Mountain, 6 bedrooms Top-earning Airbnb listing in Black Mountain, 6 bedrooms Top-earning Airbnb listing in Black Mountain, 6 bedrooms
    Top-earning Airbnb listings in Black Mountain
    Avg. revenue
    $39,200 +38% vs. last year
    Occupancy
    41%
    Nightly rate
    $320
    Active listings
    518

    Where it places among the 111 ranked markets in North Carolina

    • Revenue Top 28%
    • Occupancy Top 32%
    • Market size Top 23%
    • Year-round Top 39%
    • Growth Top 10%
    How it earns
    When it earns
    What sells

    Revenue per listing by month

    Median listing
    $3,300/mo
    Top 25% of listings
    $5,620+/mo
    Booked ahead
    48 days
    Average stay
    4 nights
    Most common home size
    2 bedrooms
    Superhosts
    79%

    Areas in the full report: Downtown Black Mountain · Montreat · Swannanoa

    Full Black Mountain Airbnb report
  6. 6. Fletcher

    Known for: Growing revenue · High occupancy

    Top-earning Airbnb listing in Fletcher, 9 bedrooms Top-earning Airbnb listing in Fletcher, 8 bedrooms Top-earning Airbnb listing in Fletcher, 7 bedrooms
    Top-earning Airbnb listings in Fletcher
    Avg. revenue
    $55,500 +71% vs. last year
    Occupancy
    47%
    Nightly rate
    $365
    Active listings
    130

    Where it places among the 111 ranked markets in North Carolina

    • Revenue Top 10%
    • Occupancy Top 3%
    • Market size Bottom 23%
    • Year-round Bottom 43%
    • Growth Top 1%
    How it earns
    When it earns
    What sells
    Who it suits

    Revenue per listing by month

    Median listing
    $3,630/mo
    Top 25% of listings
    $6,130+/mo
    Booked ahead
    53 days
    Average stay
    5 nights
    Most common home size
    3 bedrooms
    Superhosts
    72%
  7. 7. Wrightsville Beach

    Known for: High earnings · Large market

    Top-earning Airbnb listing in Wrightsville Beach, 6 bedrooms Top-earning Airbnb listing in Wrightsville Beach, 6 bedrooms Top-earning Airbnb listing in Wrightsville Beach, 4 bedrooms
    Top-earning Airbnb listings in Wrightsville Beach
    Avg. revenue
    $63,400 +13% vs. last year
    Occupancy
    40%
    Nightly rate
    $580
    Active listings
    516

    Where it places among the 111 ranked markets in North Carolina

    • Revenue Top 4%
    • Occupancy Top 39%
    • Market size Top 24%
    • Year-round Bottom 24%
    • Growth Bottom 48%
    How it earns
    When it earns
    The competition
    Guest expectations
    Who it suits

    Revenue per listing by month

    Median listing
    $5,770/mo
    Top 25% of listings
    $9,590+/mo
    Booked ahead
    75 days
    Average stay
    5 nights
    Most common home size
    3 bedrooms
    Superhosts
    50%

    Areas in the full report: Johnnie Mercers Fishing Pier · Wrightsville Beach Loop · Motts Channel

    Full Wrightsville Beach Airbnb report
  8. 8. Kitty Hawk

    Known for: High occupancy · High earnings

    Top-earning Airbnb listing in Kitty Hawk, 3 bedrooms Top-earning Airbnb listing in Kitty Hawk, 4 bedrooms Top-earning Airbnb listing in Kitty Hawk, 4 bedrooms
    Top-earning Airbnb listings in Kitty Hawk
    Avg. revenue
    $48,900 +17% vs. last year
    Occupancy
    44%
    Nightly rate
    $400
    Active listings
    444

    Where it places among the 111 ranked markets in North Carolina

    • Revenue Top 18%
    • Occupancy Top 11%
    • Market size Top 29%
    • Year-round Bottom 19%
    • Growth Top 42%
    How it earns
    When it earns
    What sells
    Who it suits

    Revenue per listing by month

    Median listing
    $4,280/mo
    Top 25% of listings
    $7,540+/mo
    Booked ahead
    69 days
    Average stay
    5 nights
    Most common home size
    4 bedrooms
    Superhosts
    62%

    Areas in the full report: Nags Head Woods · Avalon · Ocean View

    Full Kitty Hawk Airbnb report
  9. 9. Leicester

    Known for: High occupancy · Growing revenue

    Top-earning Airbnb listing in Leicester, 6 bedrooms Top-earning Airbnb listing in Leicester, 4 bedrooms Top-earning Airbnb listing in Leicester, 6 bedrooms
    Top-earning Airbnb listings in Leicester
    Avg. revenue
    $46,200 +36% vs. last year
    Occupancy
    44%
    Nightly rate
    $325
    Active listings
    134

    Where it places among the 111 ranked markets in North Carolina

    • Revenue Top 20%
    • Occupancy Top 9%
    • Market size Bottom 27%
    • Year-round Bottom 47%
    • Growth Top 13%
    How it earns
    When it earns
    What sells
    Who it suits

    Revenue per listing by month

    Median listing
    $3,170/mo
    Top 25% of listings
    $6,210+/mo
    Booked ahead
    54 days
    Average stay
    5 nights
    Most common home size
    3 bedrooms
    Superhosts
    70%
  10. 10. Candler

    Known for: Growing revenue · High earnings

    Top-earning Airbnb listing in Candler, 6 bedrooms Top-earning Airbnb listing in Candler, 6 bedrooms Top-earning Airbnb listing in Candler, 5 bedrooms
    Top-earning Airbnb listings in Candler
    Avg. revenue
    $38,400 +30% vs. last year
    Occupancy
    41%
    Nightly rate
    $280
    Active listings
    279

    Where it places among the 111 ranked markets in North Carolina

    • Revenue Top 29%
    • Occupancy Top 30%
    • Market size Top 43%
    • Year-round Top 42%
    • Growth Top 19%
    How it earns
    When it earns
    What sells

    Revenue per listing by month

    Median listing
    $2,970/mo
    Top 25% of listings
    $5,000+/mo
    Booked ahead
    48 days
    Average stay
    4 nights
    Most common home size
    1 bedroom
    Superhosts
    73%

Full ranking

How the Top 100 Markets in North Carolina Compare

The overall ranking with the five measures behind it. "Slow month" is a market's weakest month of revenue as a share of its best, so a higher figure means steadier income. Select a column heading to re-sort.

Top Airbnb markets in North Carolina, ranked by AirROI
Asheville Large market, growing revenue$38,34145%$27051%+51%1,836
Mooresville High earnings, large market$79,17741%$64523%+20%391
Swannanoa Growing revenue, high occupancy$39,99345%$26551%+58%167
4Fairview Growing revenue, high earnings$51,29742%$36943%+51%226
5Black Mountain Growing revenue, large market$39,20941%$31848%+38%518
6Fletcher Growing revenue, high occupancy$55,52747%$36638%+71%130
7Wrightsville Beach High earnings, large market$63,44340%$58121%+13%516
8Kitty Hawk High occupancy, high earnings$48,93844%$39919%+17%444
9Leicester High occupancy, growing revenue$46,24244%$32340%+36%134
10Candler Growing revenue, high earnings$38,44141%$27847%+30%279
11Wilmington Large market, high occupancy$31,46544%$24239%+15%1,619
12Highlands High earnings, growing revenue$52,85739%$46031%+21%358
13Kill Devil Hills Large market, high occupancy$42,62443%$35716%+7%1,224
14Carolina Beach Large market, high earnings$42,15341%$37719%+13%1,684
15Apex High occupancy, year-round demand$37,43951%$23466%+17%111
16Weaverville Growing revenue, high occupancy$33,04343%$25649%+37%293
17Nags Head High earnings, large market$54,56440%$50014%+8%904
18North Topsail Beach Large market, high earnings$50,04738%$49219%+16%909
19Southern Pines High earnings, high occupancy$39,51042%$30441%+20%204
20Duck High earnings, high occupancy$57,93642%$51811%+12%285
21Boone Large market, year-round demand$36,88638%$36050%+15%608
22Brevard High occupancy, large market$33,44643%$26536%+18%381
23Cary High occupancy, year-round demand$30,06948%$21661%+5%329
24Corolla High earnings, large market$59,53738%$60012%+7%784
25Southern Shores High earnings, high occupancy$56,41643%$49817%+13%168

By measure

North Carolina Airbnb Markets Ranked by Revenue, Nightly Rate and Occupancy

The overall ranking balances five measures. These lists take one at a time, for buyers who care most about income, pricing power, bookings, a steady calendar, momentum or market size.

Highest-earning Airbnb markets in North Carolina

Average annual revenue per active listing over the past 12 months. Markets with at least 200 listings.

Highest-earning Airbnb markets in North Carolina
#MarketRevenue
Mooresville #2 overall$79,200
Wrightsville Beach #7 overall$63,400
Ocean Isle Beach #37 overall$60,700
4Corolla #24 overall$59,500
5Duck #20 overall$57,900
6Bald Head Island #67 overall$55,700
7Nags Head #17 overall$54,600
8Highlands #12 overall$52,900
9Kure Beach #30 overall$52,100
10Fairview #4 overall$51,300
11North Topsail Beach #18 overall$50,000
12Emerald Isle #38 overall$49,100
13Kitty Hawk #8 overall$48,900
14Surf City #31 overall$48,400
15Holden Beach #52 overall$47,000
16Oak Island #46 overall$43,200
17Kill Devil Hills #13 overall$42,600
18Carolina Beach #14 overall$42,200
19Blowing Rock #45 overall$41,600
20Southern Pines #19 overall$39,500
21Black Mountain #5 overall$39,200
22Banner Elk #32 overall$38,900
23Candler #10 overall$38,400
24Pinehurst #47 overall$38,400
25Asheville #1 overall$38,300

Most expensive Airbnb markets in North Carolina by nightly rate

Average rate per booked night. A high rate earns most where occupancy holds up too. Markets with at least 200 listings.

Most expensive Airbnb markets in North Carolina by nightly rate
#MarketNightly
Bald Head Island #67 overall$760
Mooresville #2 overall$645
Ocean Isle Beach #37 overall$625
4Corolla #24 overall$600
5Wrightsville Beach #7 overall$580
6Holden Beach #52 overall$560
7Duck #20 overall$520
8Nags Head #17 overall$500
9Oak Island #46 overall$495
10Kure Beach #30 overall$495
11North Topsail Beach #18 overall$490
12Topsail Beach #73 overall$490
13Highlands #12 overall$460
14Emerald Isle #38 overall$450
15Surf City #31 overall$445
16Banner Elk #32 overall$435
17Avon #48 overall$405
18Kitty Hawk #8 overall$400
19Blowing Rock #45 overall$390
20Carolina Beach #14 overall$375
21Fairview #4 overall$370
22Sapphire #89 overall$365
23Boone #21 overall$360
24Kill Devil Hills #13 overall$355
25Beech Mountain #58 overall$355

Highest-occupancy Airbnb markets in North Carolina

Share of available nights booked over the past 12 months. Markets with at least 200 listings.

Highest-occupancy Airbnb markets in North Carolina
#MarketOccupancy
Cary #23 overall48%
Jacksonville #64 overall46%
Asheville #1 overall45%
4Chapel Hill #28 overall44%
5Wilmington #11 overall44%
6Kitty Hawk #8 overall44%
7Raleigh #29 overall44%
8Sylva #54 overall43%
9Durham #42 overall43%
10Kill Devil Hills #13 overall43%
11Brevard #22 overall43%
12Weaverville #16 overall43%
13Southern Pines #19 overall42%
14Fairview #4 overall42%
15Greensboro #50 overall42%
16Duck #20 overall42%
17Candler #10 overall41%
18Mooresville #2 overall41%
19Black Mountain #5 overall41%
20Woodfin #36 overall41%
21Winston-Salem #63 overall41%
22Charlotte #51 overall41%
23Carolina Beach #14 overall41%
24Fayetteville #65 overall41%
25Wrightsville Beach #7 overall40%

Most year-round Airbnb markets in North Carolina

Revenue in the slowest month as a share of the best month, so a higher figure means steadier income. Markets with at least 200 listings.

Most year-round Airbnb markets in North Carolina
#MarketSlow month
Chapel Hill #28 overall71%
Durham #42 overall70%
Greenville #93 overall66%
4Raleigh #29 overall65%
5Fayetteville #65 overall65%
6Winston-Salem #63 overall64%
7Charlotte #51 overall62%
8Cary #23 overall61%
9Mars Hill #49 overall56%
10Greensboro #50 overall54%
11Burnsville #70 overall54%
12Banner Elk #32 overall52%
13Waynesville #56 overall52%
14Woodfin #36 overall52%
15Asheville #1 overall51%
16Maggie Valley #27 overall51%
17Boone #21 overall50%
18Whittier #39 overall50%
19Jacksonville #64 overall50%
20Newland #87 overall50%
21Hendersonville #41 overall49%
22Weaverville #16 overall49%
23New Bern #92 overall49%
24Black Mountain #5 overall48%
25Murphy #88 overall48%

Fastest-growing Airbnb markets in North Carolina

Change in revenue per listing from the year before, among markets where it rose. Markets with at least 200 listings.

Fastest-growing Airbnb markets in North Carolina
#MarketChange
Lake Lure #62 overall+64%
Asheville #1 overall+51%
Fairview #4 overall+51%
4Avon #48 overall+45%
5Burnsville #70 overall+40%
6Black Mountain #5 overall+38%
7Weaverville #16 overall+37%
8Hendersonville #41 overall+35%
9Beech Mountain #58 overall+32%
10Whittier #39 overall+32%
11Candler #10 overall+30%
12Woodfin #36 overall+29%
13Sugar Mountain #95 overall+28%
14Holden Beach #52 overall+25%
15Atlantic Beach #55 overall+25%
16Waynesville #56 overall+25%
17Maggie Valley #27 overall+22%
18Highlands #12 overall+21%
19Southern Pines #19 overall+20%
20Mooresville #2 overall+20%
21Sunset Beach #81 overall+19%
22Sapphire #89 overall+18%
23Brevard #22 overall+18%
24Bryson City #26 overall+17%
25Franklin #78 overall+17%

Largest Airbnb markets in North Carolina

Active listings. Bigger markets have more comparable rentals to price against and more buyers at resale.

Largest Airbnb markets in North Carolina
#MarketListings
Charlotte #51 overall3,650
Asheville #1 overall1,840
Raleigh #29 overall1,760
4Carolina Beach #14 overall1,680
5Wilmington #11 overall1,620
6Oak Island #46 overall1,620
7Kill Devil Hills #13 overall1,220
8Durham #42 overall1,190
9Bryson City #26 overall984
10North Topsail Beach #18 overall909
11Nags Head #17 overall904
12Beech Mountain #58 overall822
13Greensboro #50 overall790
14Corolla #24 overall784
15Surf City #31 overall754
16Winston-Salem #63 overall737
17Boone #21 overall608
18Fayetteville #65 overall608
19Banner Elk #32 overall599
20Maggie Valley #27 overall588
21Ocean Isle Beach #37 overall576
22Hendersonville #41 overall569
23Emerald Isle #38 overall538
24Atlantic Beach #55 overall535
25Black Mountain #5 overall518

Seasonality

When Airbnbs in North Carolina Earn the Most

July earns about three times what January does

Average revenue per listing across the 111 ranked markets in North Carolina, by month

Average Airbnb revenue per listing and the number of ranked markets that earn most in each month, in North Carolina
MonthAvg. revenue per listingBest month forHighest-ranked examples
January$2,3602 marketsBeech Mountain, Sugar Mountain
February$2,400––
March$3,040––
April$3,3501 marketGreensboro
May$4,1102 marketsWake Forest, Burlington
June$6,0407 marketsApex, Cary, Beaufort
July$7,01090 marketsAsheville, Mooresville, Swannanoa
August$5,3001 marketGreenville
September$3,830––
October$3,6807 marketsChapel Hill, Raleigh, Winston-Salem
November$3,010––
December$3,1301 marketVilas

Average revenue is per listing across the ranked markets, the line in the chart above. "Best month for" counts the ranked markets whose own revenue peaks in that month.

Named regions

Regions in North Carolina

These pages compare the towns of a region that people search by name, with figures for the region as a whole.

Management

Who Manages Airbnbs in North Carolina?

AirROI ranks the 50 largest of the 400 companies that run 5 or more Airbnb listings in North Carolina, by listings, guest rating and growth; companies run 29% of its listings.

Method

How the Ranking Works

The ranking covers the 111 markets in North Carolina with at least 100 active Airbnb listings and data through October 2026. Each market is compared with the others on five measures, and markets are ordered by a weighted blend of where they place on each:

FAQ

Frequently Asked Questions About Airbnb Investing in North Carolina

What is the best place to buy an Airbnb in North Carolina?

Asheville ranks first of the 111 markets in North Carolina in AirROI's ranking, with $38,300 in average revenue per listing and 45% occupancy. Mooresville and Swannanoa follow. The ranking weighs revenue, occupancy, market size, seasonality and growth; it leaves out purchase prices.

What are the most profitable Airbnb locations in North Carolina?

By revenue per listing, among markets with at least 200 listings, Mooresville leads at $79,200 a year, ahead of Wrightsville Beach at $63,400. Profit also depends on what a property costs to buy and run, which varies far more between markets than revenue does.

How much does an Airbnb make in North Carolina?

The average active listing in North Carolina earned $34,600 over the 12 months to October 2026, at 40% occupancy. Across the ranked markets, the middle half averaged between $25,400 and $39,500 per listing. Averages include listings that operated for only part of the year, so a listing rented all year typically earns more.

What is a good Airbnb occupancy rate in North Carolina?

The average listing in North Carolina was booked on 40% of available nights over the past 12 months. Half of the ranked markets fall between 36% and 42%, so a market above about 42% sits in the top quarter. Occupancy is only half the picture: a market with lower occupancy can still earn more if its nightly rates are higher.

Where is Airbnb demand highest in North Carolina?

Among ranked markets with at least 200 listings, Cary has the highest occupancy, with 48% of available nights booked, followed by Jacksonville at 46%. Its listings average about $215 a night and $30,100 a year.

Where are Airbnb nightly rates highest in North Carolina?

Among ranked markets with at least 200 listings, Bald Head Island has the highest average nightly rate, about $760, followed by Mooresville at $645. Fayetteville is the least expensive, at about $155. The average booked night in North Carolina costs about $320.

What is the best month for Airbnb in North Carolina?

July is the highest-earning month for 90 of the 111 ranked markets, followed by June (7). February is the most common slowest month, in 52 of the 111 markets. Each market's report shows its own month-by-month revenue, occupancy and rates.

Which Airbnb markets in North Carolina earn the most evenly through the year?

Among ranked markets with at least 200 listings, Chapel Hill has the steadiest income: its slowest month, February, still earns about 71% of its best. Durham follows, at 70%. Steadier markets are easier to budget for, though they do not always earn the most per listing.

Which Airbnb markets are growing fastest in North Carolina?

Among ranked markets with at least 200 listings, revenue per listing grew most in Lake Lure, up 64% on the year before, and in Asheville, up 51%. A single strong year can reflect events or new supply, so it is worth checking a market's monthly trend before relying on it.

Is Airbnb still profitable in North Carolina in 2026?

Revenue per listing grew in 103 of the 110 ranked markets with a comparable year of data; in the typical market it rose 15%. Whether a given property profits depends on its purchase price, financing and running costs.

What are the best smaller Airbnb markets in North Carolina?

Among ranked markets with fewer than 200 active listings, Swannanoa (#3 overall, $40,000 per listing), Fletcher (#6, $55,500) and Leicester (#9, $46,200) place highest. Smaller markets have fewer comparable rentals to price against, so their averages can move more from year to year.

How many Airbnb listings are there in North Carolina?

AirROI tracked 53,200 active Airbnb listings in North Carolina over the 12 months to October 2026, across 298 markets. The largest ranked market is Charlotte, with 3,650 listings, followed by Asheville with 1,840.

Directory

All 298 Airbnb Markets in North Carolina

A

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