Lillington, North Carolina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Lillington, North Carolina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $19,867 per year — at a $157 nightly rate, 40.2% occupancy, and a $66 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 20 active listings, Lillington is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 66.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Lillington?
In Lillington, the headline Airbnb metrics are $19,867 in average annual revenue,40.2% occupancy, $157 ADR, and $66 in RevPAR, and guests book about 32 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Lillington?
Understanding the monthly revenue variations for Airbnb listings in Lillington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lillington is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lillington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,036+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,726 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,814 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,078, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lillington
What Is the Monthly Airbnb Occupancy Rate in Lillington?
Maximize your bookings by understanding the Lillington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lillington:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lillington
What Is the Average Airbnb Nightly Rate in Lillington?
Effective short term rental pricing strategy in Lillington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lillington typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $215+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $184 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $136 per night.
Average Daily Rate (ADR) Trend by Month in Lillington
What Is the RevPAR for Airbnb in Lillington?
RevPAR in Lillington is currently $66. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $36 RevPAR.
- Typical properties (Median) generate $59 RevPAR.
- Strong performers (Top 25%) earn $84 RevPAR.
- Best-in-class (Top 10%) achieve $94 RevPAR.
Average Monthly RevPAR Trend in Lillington
RevPAR Insights for Lillington
- The average RevPAR in Lillington is $66. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($94) and bottom 25% ($36) is $58, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Lillington benchmarks. If your RevPAR falls below the median of $59, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $84+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Lillington?
Lillington's peak Airbnb season falls in December, July, June, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, July, June)
- Revenue averages $2,632 per month
- Occupancy rates average 46.7%
- Daily rates average $166
Shoulder Season
- Revenue averages $2,130 per month
- Occupancy maintains around 41.6%
- Daily rates hold near $156
Low Season (January, February, November)
- Revenue drops to average $1,673 per month
- Occupancy decreases to average 32.8%
- Daily rates adjust to average $165
Seasonality Insights for Lillington
- Airbnb seasonality in Lillington is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Lillington's highest earning potential, with monthly revenues climbing to $2,930, occupancy reaching 52.8%, and ADRs peaking at $174.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,409, occupancy could drop to 26.2%, and ADRs may adjust to $140.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lillington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Lillington, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Lillington?
Low regulation and minimal registration activity in Lillington, North Carolina, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Lillington to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Lillington?
With a compact short-term rental market, Lillington gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Lillington | The heart of Lillington with easy access to shops, restaurants, and local events. Ideal for guests looking for convenience and a taste of small-town life. | Harnett County Courthouse, Lillington Parks, Local eateries, Annual festivals, Nearby rivers for outdoor activities |
| Lillington Greenway | A scenic area with hiking and biking trails, appealing to nature lovers and outdoor enthusiasts. Provides a peaceful escape from the hustle of the town. | Lillington Greenway Trail, Fishing spots, Picnic areas, Wildlife observation, Outdoor sports facilities |
| Cape Fear River | Close to the beautiful Cape Fear River, offering recreational activities like kayaking and fishing. Attractive for families and adventure seekers. | Cape Fear River activities, Parks along the river, Fishing spots, Kayaking rentals, Scenic views |
| Harnett County Historical Museum | A historical area that draws visitors interested in local history. Ideal for those who appreciate culture and heritage tourism. | Harnett County Historical Museum, Historical landmarks, Local history tours, Cultural events, Art galleries |
| Lillington Industrial Park | An emerging area for business travelers and professionals working in the local industries. Convenient for short stays with essential services nearby. | Local business offices, Convenient accommodation for workers, Nearby dining options, Quick access to main roads, Business centers |
| Nearby State Parks | Proximity to state parks offers outdoor adventures, hiking, camping, and nature exploration. Popular with tourists seeking natural experiences. | Raven Rock State Park, Various hiking trails, Nature observation spots, Camping facilities, Picnic areas |
| Community Events Venue | A place hosting community events and gatherings, perfect for visitors attending weddings, reunions, or festivals. | Local community events, Event space for rentals, Concerts and performances, Outdoor festival areas, Accessible amenities |
| Historic Downtown Area | Charming area with historical buildings, shops, and restaurants. Perfect for visitors who enjoy exploring local culture and history. | Historic buildings, Local shops and cafes, Cultural experiences, Walkable area, Annual local festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Lillington offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Lillington?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lillington
- The Lillington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lillington, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
Lillington Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lillington
- The dominant room capacity in Lillington is 3 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 75.0% of the active Airbnb listings in Lillington, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lillington.
Lillington Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lillington
- The most common guest capacity trend in Lillington vacation rentals is listings accommodating 4 guests (35%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Lillington STR market, accounting for 65.0% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lillington.
- On average, properties in Lillington are equipped to host 5.3 guests.
How Do Listings in Lillington Compare on Quality?
Listing quality in Lillington can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Lillington
- At 31.8 photos per listing on average, Lillington hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 50.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Lillington averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Lillington?
Amenity Prevalence
Amenity Insights for Lillington
- Essential amenities in Lillington that guests expect include: Air conditioning, Wifi, Heating, Free parking on premises, Refrigerator, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Shampoo, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lillington: Air conditioning, Wifi, Heating, Free parking on premises, Refrigerator, Fire extinguisher.
- Prioritize adding missing essentials: Air conditioning, Refrigerator, Fire extinguisher.
- Consider adding popular differentiators like Hot water or Shampoo to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lillington to stay competitive.
Which Airbnb Amenities Boost Revenue in Lillington?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Lillington, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishes and silverware | 70.0% | $25,338 | $7,103 | 256.7% |
Kitchen | 75.0% | $23,957 | $7,599 | 215.3% |
TV | 75.0% | $23,957 | $7,599 | 215.3% |
Washer | 70.0% | $24,477 | $9,112 | 168.6% |
Smoke alarm | 70.0% | $24,477 | $9,112 | 168.6% |
Dishwasher | 60.0% | $26,230 | $10,323 | 154.1% |
Cooking basics | 60.0% | $26,230 | $10,323 | 154.1% |
Oven | 60.0% | $26,230 | $10,323 | 154.1% |
Carbon monoxide alarm | 55.0% | $26,618 | $11,616 | 129.1% |
Toaster | 45.0% | $28,028 | $13,190 | 112.5% |
Revenue Impact Insights for Lillington
- Dishes and silverware tops the revenue impact list with a 256.7% uplift — listings with this amenity earn $25,338 vs. $7,103 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Lillington STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lillington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLillington Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Lillington
- The typical guest profile for Airbnb in Lillington consists of primarily domestic travelers (94%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.9% of guests.
- Key international markets include United States (93.9%) and Canada (1.5%).
- Top languages spoken are English (69.4%) followed by Spanish (16.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Wilmington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Lillington?
Listings in Lillington average 4.88 out of 5 overall, with about 55.8 reviews per active listing and 55.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Lillington
- With an overall rating of 4.88, Lillington listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.93), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 55.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Lillington Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lillington
- The most common availability pattern in Lillington falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lillington (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Lillington?
Average Booking Lead Time by Month
Booking Lead Time Insights for Lillington
- The overall average booking lead time for vacation rentals in Lillington is 32 days.
- Guests book furthest in advance for stays during May (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (42 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Lillington.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Lillington averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Lillington?
Guests in Lillington stay about 3.5 nights on average, generating roughly 553 reservations and 27.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Lillington
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Lillington
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (8.1 nights) and shorten in Oct (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Lillington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
55% of total
2 Nights
7 listings
35% of total
3 Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Lillington is 1 Night, adopted by 55% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.0%) of the Lillington Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55% of Lillington hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lillington.
Lillington Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
4 listings
20% of total
Moderate
1 listings
5% of total
Firm
7 listings
35% of total
Strict
8 listings
40% of total
Cancellation Policy Insights for Lillington
- The prevailing Airbnb cancellation policy trend in Lillington is Strict, used by 40% of listings.
- A majority (75.0%) of hosts in Lillington utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40% market standard in Lillington.
- With 40% using Strict terms, this is a viable option in Lillington, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Lillington.
How Much Are Airbnb Cleaning Fees in Lillington?
Cleaning fees in Lillington are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Lillington
- 100.0% of listings charge a cleaning fee, making it standard practice in Lillington. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $88 is close to the median ($75), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 11.9% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Lillington median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Lillington Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lillingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Hillside Chalet! w/Fire Pit!
Entire Place • 3 bedrooms
The Green House
Entire Place • 3 bedrooms
Downtown Lillington Loft
Entire Place • 1 bedroom
1 Mi to Cape Fear River: Pet-Friendly Retreat
Entire Place • 3 bedrooms
Full house in Lillington
Entire Place • 2 bedrooms
Happy Place!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Lillington?
Learn from the best! This table showcases top-performing Airbnb hosts in Lillington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrea | 1 | $66,336 | 102 | 4.98/5.0 |
| Evolve | 2 | $54,269 | 91 | 4.58/5.0 |
| Megan | 5 | $37,993 | 21 | 4.95/5.0 |
| Ivan | 1 | $34,291 | 43 | 4.98/5.0 |
| Ann | 1 | $30,835 | 65 | 4.98/5.0 |
| Stan & Heidi | 1 | $28,121 | 22 | 4.91/5.0 |
| Mariana | 1 | $27,862 | 70 | 4.84/5.0 |
| Bill | 1 | $23,288 | 40 | 4.85/5.0 |
| Makaila | 1 | $22,542 | 117 | 4.97/5.0 |
| Sunshine Corporate Housing | 1 | $18,337 | 92 | 4.59/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lillington.
Who Are the Airbnb Hosts in Lillington?
Lillington is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Lillington
- With 55.0% Superhosts, Lillington has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 10.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 90.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 55.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Lillington averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Lillington
These are the highest-grossing professional property management operations in Lillington, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 2 | $54,269 | $170 | 52.5% | 4.58/5 |
Management Company Insights for Lillington
- The leading management company, Evolve, operates 2 listings with $54,269 in gross revenue — a useful benchmark for what scale looks like in Lillington.
- Top managers average 2 properties each, suggesting professional management in Lillington still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.59/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 10.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Lillington's Airbnb Market Compare to Nearby Cities?
How does the Lillington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Cedar Point, Lillington has 6 percentage points lower occupancy and about $179 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wrightsville Beach | 497 | $4,671 | $547.10 | 39% |
| Littleton | 133 | $4,183 | $505.75 | 37% |
| Macon | 44 | $4,010 | $532.40 | 35% |
| Cedar Point | 30 | $3,818 | $336.18 | 46% |
| Bracey | 51 | $3,799 | $488.65 | 35% |
| Henrico | 77 | $3,654 | $493.55 | 38% |
| Emerald Isle | 508 | $3,652 | $410.13 | 42% |
| North Topsail Beach | 944 | $3,645 | $452.61 | 38% |
| Surf City | 738 | $3,486 | $403.75 | 39% |
| Boydton | 26 | $3,346 | $376.89 | 36% |
Frequently Asked Questions About Airbnb in Lillington
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Lillington.
How much do Airbnb hosts make in Lillington?
Lillington hosts earn about $19,867 per year on average, with an average nightly rate of $157 and RevPAR of $66. Those figures describe the typical revenue environment for active listings in Lillington, North Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Lillington market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Lillington?
The average Airbnb occupancy rate in Lillington is 40.2%. December is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Lillington?
Listings in Lillington average $157 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Lillington?
Lillington currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Lillington?
AirROI currently classifies the short-term rental regulation level in Lillington as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Lillington?
RevPAR in Lillington is about $66. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Lillington?
At 40.2% occupancy, Lillington can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $19,867, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Lillington?
The average booking lead time in Lillington is about 32 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Lillington?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Lillington include Downtown Lillington, Lillington Greenway, Cape Fear River. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Lillington?
entire_home listings make up 95.0% of the active supply in Lillington. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Lillington compare to nearby Airbnb markets?
Among neighboring markets, Wrightsville Beach posts $56,046 in average annual revenue with 38.9% occupancy, compared to Lillington's $19,867 and 40.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Lillington?
The average Airbnb stay length in Lillington is about 3.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Lillington?
Airbnb listings in Lillington average 4.88 out of 5 overall. About 55.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Lillington?
Dishes and silverware and Kitchen are among the strongest revenue-linked amenities in Lillington. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Lillington?
Yes. About 100.0% of active Airbnb listings in Lillington charge a cleaning fee, and the average fee is $88. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Lillington?
A 55.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.