Macon, North Carolina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Macon, North Carolina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $48,117 per year — at a $532 nightly rate, 34.7% occupancy, and a $195 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 44 active listings, Macon is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 175.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Macon?
In Macon, the headline Airbnb metrics are $48,117 in average annual revenue,34.7% occupancy, $532 ADR, and $195 in RevPAR, and guests book about 79 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Macon?
Understanding the monthly revenue variations for Airbnb listings in Macon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Macon is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Macon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,147+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,811 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,366 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,498, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Macon
What Is the Monthly Airbnb Occupancy Rate in Macon?
Maximize your bookings by understanding the Macon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Macon:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Macon
What Is the Average Airbnb Nightly Rate in Macon?
Effective short term rental pricing strategy in Macon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Macon typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $815+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $588 or more.
- Typical properties (Median) charge around $426 per night.
- Entry-level properties (Bottom 25%) earn around $311 per night.
Average Daily Rate (ADR) Trend by Month in Macon
What Is the RevPAR for Airbnb in Macon?
RevPAR in Macon is currently $195. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $111 RevPAR.
- Typical properties (Median) generate $171 RevPAR.
- Strong performers (Top 25%) earn $262 RevPAR.
- Best-in-class (Top 10%) achieve $293 RevPAR.
Average Monthly RevPAR Trend in Macon
RevPAR Insights for Macon
- The average RevPAR in Macon is $195. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($293) and bottom 25% ($111) is $181, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Macon benchmarks. If your RevPAR falls below the median of $171, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $262+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Macon?
Macon's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $10,997 per month
- Occupancy rates average 56.5%
- Daily rates average $589
Shoulder Season
- Revenue averages $4,129 per month
- Occupancy maintains around 27.6%
- Daily rates hold near $492
Low Season (January, February, March)
- Revenue drops to average $1,971 per month
- Occupancy decreases to average 14.7%
- Daily rates adjust to average $461
Seasonality Insights for Macon
- Airbnb seasonality in Macon is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Macon's highest earning potential, with monthly revenues climbing to $13,625, occupancy reaching 66.6%, and ADRs peaking at $595.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,360, occupancy could drop to 13.1%, and ADRs may adjust to $450.
- Lower occupancy paired with meaningful seasonality means hosts in Macon need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Macon, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Macon?
Low regulation and minimal registration activity in Macon, North Carolina, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Macon to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Macon?
With a compact short-term rental market, Macon gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Macon | A charming area filled with beautiful antebellum homes, museums, and rich history. It's appealing to tourists interested in cultural heritage and Southern architecture. | Hay House, The Allman Brothers Band Museum, Ocmulgee Mounds National Historical Park, Rose Hill Cemetery, Cannonball House |
| Downtown Macon | The heart of the city with a mix of businesses, restaurants, and entertainment venues. Ideal for travelers who want to experience urban life and local attractions. | Maconn City Auditorium, The Grand Opera House, Tickle Hill, Riverside Cemetery, Hargray Capitol Theatre |
| Macon State Park | A natural getaway just outside the city, offering beautiful parks and trails. Great for families and nature lovers looking for recreational activities. | Lake Juliette, Macon State Park Trails, Picnic areas, Fishing spots |
| Tattnall Square Park | A lovely park area that is popular among locals for picnics, community events, and relaxation. Attractive for short-term rentals due to its peaceful ambiance. | Tattnall Square Park, Muse of the Macon Arts Alliance, Historic sites nearby |
| Lake Tobesofkee | A recreational area for water activities and outdoor fun. It attracts tourists looking to spend time on the lake and enjoy water sports. | Lake Tobesofkee, Beach area, Camping grounds, Fishing spots |
| The College Hill Corridor | Home to several colleges, this area is vibrant and attracts students and young people. Popular for group stays and affordable accommodations. | Mercer University, Local cafes, Cultural events, Public art installations |
| The Arts District | A creative hub showcasing local artists, galleries, and performances. This area draws those interested in arts and culture, enhancing the Airbnb appeal. | Macon Arts Gallery, The 567 Center for Renewal, Local theaters, Art festivals |
| North Macon | A suburban area with shopping, dining, and parks. Attractive for families and longer-term stays due to its convenience and amenities. | The Shoppes at River Crossing, Macon Mall, Parks, Family-friendly restaurants |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Macon offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Macon?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Macon
- The Macon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Macon, House properties are the most common (95.5%), reflecting the local real estate landscape.
- Houses represent a significant 95.5% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 4.5%) offer potential for unique stay experiences.
Macon Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Macon
- The dominant room capacity in Macon is 4 bedrooms listings, making up 43.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 5+ bedrooms properties represent 77.3% of the active Airbnb listings in Macon, indicating a high concentration in these sizes.
- A significant 93.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Macon.
Macon Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Macon
- The most common guest capacity trend in Macon vacation rentals is listings accommodating 8+ guests (86.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Macon STR market, accounting for 97.8% of listings.
- 97.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Macon.
- On average, properties in Macon are equipped to host 7.7 guests.
How Do Listings in Macon Compare on Quality?
Listing quality in Macon can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Macon
- At 47.3 photos per listing on average, Macon hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 13.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Macon averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Macon?
Amenity Prevalence
Amenity Insights for Macon
- Essential amenities in Macon that guests expect include: Free parking on premises, Wifi, Air conditioning, TV, Washer, Kitchen, Oven, Microwave, Refrigerator, Smoke alarm. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Macon: Free parking on premises, Wifi, Air conditioning, TV, Washer, Kitchen, Oven, Microwave, Refrigerator, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, TV, Washer, Kitchen, Oven, Microwave, Refrigerator, Smoke alarm.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Macon to stay competitive.
Which Airbnb Amenities Boost Revenue in Macon?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Macon, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Blender | 75.0% | $56,855 | $21,901 | 159.6% |
Arcade games | 11.4% | $84,895 | $43,402 | 95.6% |
Exercise equipment | 13.6% | $82,489 | $42,690 | 93.2% |
Fireplace guards | 18.2% | $70,858 | $43,063 | 64.5% |
Indoor fireplace | 47.7% | $59,766 | $37,481 | 59.5% |
Waterfront | 61.4% | $56,188 | $35,298 | 59.2% |
Fire pit | 77.3% | $52,479 | $33,284 | 57.7% |
Ping pong table | 11.4% | $70,175 | $45,289 | 55.0% |
Extra pillows and blankets | 63.6% | $54,995 | $36,079 | 52.4% |
Barbecue utensils | 63.6% | $54,962 | $36,138 | 52.1% |
Revenue Impact Insights for Macon
- Blender tops the revenue impact list with a 159.6% uplift — listings with this amenity earn $56,855 vs. $21,901 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Macon STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Macon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMacon Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Macon
- The typical guest profile for Airbnb in Macon consists of primarily domestic travelers (98%), often arriving from nearby Virginia Beach, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and DC (2.4%).
- Top languages spoken are English (75.5%) followed by Spanish (16.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Virginia Beach and Richmond.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Macon?
Listings in Macon average 4.88 out of 5 overall, with about 25.5 reviews per active listing and 52.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Macon
- With an overall rating of 4.88, Macon listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.93), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 52.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Macon Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Macon
- The most common availability pattern in Macon falls within the 271-366 days range, representing 56.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Macon (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Macon?
Average Booking Lead Time by Month
Booking Lead Time Insights for Macon
- The overall average booking lead time for vacation rentals in Macon is 79 days.
- Guests book furthest in advance for stays during June (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Spring (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (79 days) as a baseline for your pricing and availability strategy in Macon.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Macon averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Macon?
Guests in Macon stay about 3.9 nights on average, generating roughly 831 reservations and 18.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Macon
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Macon
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (5.2 nights) and shorten in Feb (2.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Macon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
3 listings
6.8% of total
3 Nights
5 listings
11.4% of total
4-6 Nights
3 listings
6.8% of total
30+ Nights
33 listings
75% of total
Key Insights
- The most prevalent minimum stay requirement in Macon is 30+ Nights, adopted by 75% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (6.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (75%) caters to monthly stays (30+ nights) in Macon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 75% of Macon hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 75% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Macon.
Macon Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
2.3% of total
Super Strict 30 Days
2 listings
4.7% of total
Flexible
7 listings
16.3% of total
Moderate
4 listings
9.3% of total
Firm
27 listings
62.8% of total
Strict
2 listings
4.7% of total
Cancellation Policy Insights for Macon
- The prevailing Airbnb cancellation policy trend in Macon is Firm, used by 62.8% of listings.
- A majority (67.5%) of hosts in Macon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (4.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 62.8% market standard in Macon.
- Using a Strict policy might deter some guests, as only 4.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Macon.
How Much Are Airbnb Cleaning Fees in Macon?
Cleaning fees in Macon are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Macon
- 90.9% of listings charge a cleaning fee, making it standard practice in Macon. Guests expect it and factor it into their booking decisions.
- The gap between the average ($402) and median ($300) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 15.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Macon median of $300. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Macon Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maconbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waterfront paradise w/ large outdoor living area
Entire Place • 5 bedrooms
Icing On The Lake-Luxurious home w/ endless fun!
Entire Place • 8 bedrooms
Incredible Lake Gaston 8 Bedroom, Boat included*
Entire Place • 8 bedrooms
Main Lake, Heated POOL, Firepits, Sundeck, Kayaks
Entire Place • 5 bedrooms
Endless Summer | 10 ft Water Depth | Amenities Gal
Entire Place • 4 bedrooms
Lake Life Balance | Excellent Location
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Macon?
Learn from the best! This table showcases top-performing Airbnb hosts in Macon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lake Gaston Vacation Rentals | 9 | $419,395 | 63 | 4.77/5.0 |
| Elle | 2 | $217,727 | 23 | 4.87/5.0 |
| Robert | 1 | $143,668 | 128 | 4.98/5.0 |
| Carl | 1 | $121,999 | 13 | 5.00/5.0 |
| Joanna | 1 | $97,992 | 55 | 4.75/5.0 |
| Marc | 1 | $76,857 | 12 | 4.83/5.0 |
| Nancy | 1 | $72,586 | 17 | 4.94/5.0 |
| Audrey | 1 | $64,168 | 37 | 4.97/5.0 |
| Brian | 1 | $62,360 | 12 | 5.00/5.0 |
| Ann | 1 | $62,098 | 26 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Macon.
Who Are the Airbnb Hosts in Macon?
Macon has a relatively balanced host base.
Host Profile Insights for Macon
- A 36.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 25.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 29.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Macon averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Macon
These are the highest-grossing professional property management operations in Macon, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Lake Gaston Vacation Rentals | 9 | $419,395 | $603 | 30.5% | 4.77/5 |
| Marc | 1 | $76,857 | $689 | 33.4% | 4.83/5 |
| Keith | 2 | $41,096 | $338 | 35.2% | 5.00/5 |
| Richard | 1 | $18,487 | $282 | 33.5% | 4.86/5 |
| Jessica | 1 | $10,556 | $224 | 46.5% | 4.97/5 |
Management Company Insights for Macon
- The leading management company, Lake Gaston Vacation Rentals, operates 9 listings with $419,395 in gross revenue — a useful benchmark for what scale looks like in Macon.
- Top managers average 3 properties each, suggesting professional management in Macon still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.89/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Macon's Airbnb Market Compare to Nearby Cities?
How does the Macon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Goodview, Macon has 12 percentage points lower occupancy and about $99 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Penhook | 18 | $5,584 | $702.28 | 36% |
| Nellysford | 68 | $4,957 | $424.70 | 37% |
| Afton | 136 | $4,652 | $401.30 | 41% |
| Faber | 23 | $4,629 | $384.40 | 45% |
| Wintergreen Resort | 82 | $4,559 | $387.16 | 41% |
| Goodview | 29 | $4,220 | $433.66 | 47% |
| Littleton | 133 | $4,183 | $505.75 | 37% |
| Rockbridge Baths | 12 | $4,066 | $308.73 | 43% |
| Bracey | 51 | $3,799 | $488.65 | 35% |
| Hot Springs | 26 | $3,765 | $357.73 | 39% |
Frequently Asked Questions About Airbnb in Macon
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Macon.
How much do Airbnb hosts make in Macon?
Macon hosts earn about $48,117 per year on average, with an average nightly rate of $532 and RevPAR of $195. Those figures describe the typical revenue environment for active listings in Macon, North Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Macon market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Macon?
The average Airbnb occupancy rate in Macon is 34.7%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Macon?
Listings in Macon average $532 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Macon?
Macon currently has about 44 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Macon?
AirROI currently classifies the short-term rental regulation level in Macon as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Macon?
RevPAR in Macon is about $195. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Macon?
Occupancy of 34.7% means Macon is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $48,117, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Macon?
The average booking lead time in Macon is about 79 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Macon?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Macon include Historic Macon, Downtown Macon, Macon State Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Macon?
entire_home listings make up 100.0% of the active supply in Macon. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Macon compare to nearby Airbnb markets?
Among neighboring markets, Penhook posts $67,010 in average annual revenue with 35.8% occupancy, compared to Macon's $48,117 and 34.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Macon?
The average Airbnb stay length in Macon is about 3.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Macon?
Airbnb listings in Macon average 4.88 out of 5 overall. About 52.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Macon?
Blender and Arcade games are among the strongest revenue-linked amenities in Macon. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Macon?
Yes. About 90.9% of active Airbnb listings in Macon charge a cleaning fee, and the average fee is $402. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Macon?
At 36.4%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.