Raleigh, North Carolina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Raleigh, North Carolina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,516 per year — at a $193 nightly rate, 43.6% occupancy, and a $85 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,542 active listings and moderate demand with room for well-positioned listings to outperform, Raleigh is an established vacation rental market. Supply grew 104.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Raleigh?
In Raleigh, the headline Airbnb metrics are $24,516 in average annual revenue,43.6% occupancy, $193 ADR, and $85 in RevPAR, and guests book about 33 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Raleigh?
Understanding the monthly revenue variations for Airbnb listings in Raleigh is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Raleigh is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Raleigh across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,547+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,748 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,384 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,147, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Raleigh
What Is the Monthly Airbnb Occupancy Rate in Raleigh?
Maximize your bookings by understanding the Raleigh STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Raleigh:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Raleigh
What Is the Average Airbnb Nightly Rate in Raleigh?
Effective short term rental pricing strategy in Raleigh involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Raleigh typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $322+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $226 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Raleigh
What Is the RevPAR for Airbnb in Raleigh?
RevPAR in Raleigh is currently $85. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $43 RevPAR.
- Typical properties (Median) generate $75 RevPAR.
- Strong performers (Top 25%) earn $109 RevPAR.
- Best-in-class (Top 10%) achieve $151 RevPAR.
Average Monthly RevPAR Trend in Raleigh
RevPAR Insights for Raleigh
- The average RevPAR in Raleigh is $85. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($151) and bottom 25% ($43) is $108, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Raleigh benchmarks. If your RevPAR falls below the median of $75, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $109+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Raleigh?
Raleigh's peak Airbnb season falls in October, November, June, while the softest stretch is January, February, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, November, June)
- Revenue averages $3,234 per month
- Occupancy rates average 50.5%
- Daily rates average $190
Shoulder Season
- Revenue averages $2,841 per month
- Occupancy maintains around 46.2%
- Daily rates hold near $186
Low Season (January, February, September)
- Revenue drops to average $2,394 per month
- Occupancy decreases to average 41.2%
- Daily rates adjust to average $185
Seasonality Insights for Raleigh
- The Airbnb seasonality pattern in Raleigh shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Raleigh's highest earning potential, with monthly revenues climbing to $3,448, occupancy reaching 52.8%, and ADRs peaking at $201.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,170, occupancy could drop to 36.3%, and ADRs may adjust to $176.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Raleigh.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Raleigh seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Raleigh?
With 13% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Raleigh. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Raleigh to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 13% licensed listings)
What Are the Best Neighborhoods for Airbnb in Raleigh?
Raleigh is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Raleigh, North Carolina.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Raleigh | The vibrant heart of the city filled with restaurants, bars, and cultural attractions. Ideal for both business travelers and tourists looking to explore Raleigh's history and modern amenities. | North Carolina State Capitol, Pullen Park, Raleigh City Market, Marbles Kids Museum, North Carolina Museum of Natural Sciences |
| North Hills | A thriving mixed-use development with shopping, dining, and entertainment options. Popular among young professionals and families, making it a prime Airbnb location. | North Hills Shopping Center, The Capital Grille, Alamo Drafthouse Cinema, Pine State Coffee, Pullen Park |
| Cameron Village | A historic area known for its unique shops, boutiques, and restaurants. Attracts visitors looking for a local experience with easy access to downtown Raleigh. | Cameron Village Shopping Center, Videri Chocolate Factory, Pullen Park, The Raleigh Little Theatre, Independent restaurants and cafes |
| Five Points | A charming neighborhood with a mix of historic homes, shops, and local eateries. Ideal for travelers wanting a cozy neighborhood feel while being close to downtown. | Five Points Park, Local shops and cafes, Historic architecture, Nearby parks, Community events |
| Brier Creek | A growing community with access to shopping and dining, as well as proximity to the airport, making it ideal for business travelers and families visiting Raleigh. | Brier Creek Commons, Golf courses, Nearby parks, Shopping and dining variety, Proximity to RDU Airport |
| Garner | A suburban area just south of Raleigh, offering a quieter lifestyle with parks and family-friendly activities, appealing to visitors looking for a more residential experience. | Lake Benson Park, White Deer Park, Local restaurants, Community events, Shopping areas |
| Crabtree Valley | A suburban neighborhood known for its shopping mall and dining options. Attracts both travelers and shoppers, making it a versatile choice for Airbnb hosting. | Crabtree Valley Mall, Dining options, Parks nearby, Shopping experiences, Convenient transportation |
| Umstead Park | Offers nature and outdoor activities with easy access to hiking and biking trails. Perfect for eco-conscious travelers and those who enjoy the outdoors. | William B. Umstead State Park, Hiking and biking trails, Fishing spots, Nature experiences, Birdwatching |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Raleigh offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Raleigh?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Raleigh
- The Raleigh Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.9% of the 1,542 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Raleigh, House properties are the most common (73%), reflecting the local real estate landscape.
- Houses represent a significant 73% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 7.6%) offer potential for unique stay experiences.
Raleigh Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Raleigh
- The dominant room capacity in Raleigh is 3 bedrooms listings, making up 26.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 49.9% of the active Airbnb listings in Raleigh, indicating a high concentration in these sizes.
- A significant 40.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Raleigh.
Raleigh Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Raleigh
- The most common guest capacity trend in Raleigh vacation rentals is listings accommodating 6 guests (20.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Raleigh STR market, accounting for 41.2% of listings.
- 44.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Raleigh.
- On average, properties in Raleigh are equipped to host 4.4 guests.
How Do Listings in Raleigh Compare on Quality?
Listing quality in Raleigh can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Raleigh
- At 30.1 photos per listing on average, Raleigh hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 18.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Raleigh averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Raleigh?
Amenity Prevalence
Amenity Insights for Raleigh
- Essential amenities in Raleigh that guests expect include: Wifi, Air conditioning, Smoke alarm, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Raleigh: Wifi, Air conditioning, Smoke alarm, Heating, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, Heating, TV.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Raleigh to stay competitive.
Which Airbnb Amenities Boost Revenue in Raleigh?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Raleigh, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 97.1% | $25,080 | $5,770 | 334.7% |
Smoke alarm | 99.2% | $24,643 | $8,386 | 193.8% |
Children's playroomHigh opportunity | 1.8% | $55,646 | $23,962 | 132.2% |
Life size gamesHigh opportunity | 3.2% | $51,958 | $23,616 | 120.0% |
TV | 97.0% | $24,915 | $11,839 | 110.4% |
Dishwasher | 72.1% | $28,439 | $14,373 | 97.9% |
Outdoor shower | 0.9% | $48,049 | $24,301 | 97.7% |
Dishes and silverware | 89.8% | $25,821 | $13,087 | 97.3% |
Coffee maker | 88.6% | $25,966 | $13,262 | 95.8% |
High chair | 11.8% | $42,656 | $22,089 | 93.1% |
Revenue Impact Insights for Raleigh
- Heating tops the revenue impact list with a 334.7% uplift — listings with this amenity earn $25,080 vs. $5,770 without it.
- High-opportunity amenities — Children's playroom, Life size games — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Smoke alarm, TV, Dishes and silverware, Coffee maker — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Children's playroom — it has the best combination of high revenue impact and low market saturation in Raleigh.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Raleigh STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Raleigh. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRaleigh Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Raleigh
- The typical guest profile for Airbnb in Raleigh consists of primarily domestic travelers (95%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.0% of guests.
- Key international markets include United States (95%) and DC (1.3%).
- Top languages spoken are English (71.6%) followed by Spanish (13.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Raleigh?
Listings in Raleigh average 4.83 out of 5 overall, with about 78.4 reviews per active listing and 44.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Raleigh
- With an overall rating of 4.83, Raleigh listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 44.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Raleigh Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Raleigh
- The most common availability pattern in Raleigh falls within the 271-366 days range, representing 39.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Raleigh (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Raleigh?
Average Booking Lead Time by Month
Booking Lead Time Insights for Raleigh
- The overall average booking lead time for vacation rentals in Raleigh is 33 days.
- Guests book furthest in advance for stays during April (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (38 days avg.) sees the longest lead times, while Summer (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Raleigh.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Raleigh averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Raleigh?
Guests in Raleigh stay about 5.7 nights on average, generating roughly 41,524 reservations and 27 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Raleigh
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Raleigh
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (5.4 nights) and shorten in Apr (3.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Raleigh Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
443 listings
28.7% of total
2 Nights
412 listings
26.7% of total
3 Nights
77 listings
5% of total
4-6 Nights
50 listings
3.2% of total
7-29 Nights
99 listings
6.4% of total
30+ Nights
461 listings
29.9% of total
Key Insights
- The most prevalent minimum stay requirement in Raleigh is 30+ Nights, adopted by 29.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29.9%) caters to monthly stays (30+ nights) in Raleigh, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29.9% of Raleigh hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Raleigh.
Raleigh Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
37 listings
2.4% of total
Limited
40 listings
2.6% of total
Super Strict 60 Days
66 listings
4.3% of total
Flexible
279 listings
18.1% of total
Moderate
486 listings
31.5% of total
Firm
469 listings
30.4% of total
Strict
164 listings
10.6% of total
Cancellation Policy Insights for Raleigh
- The prevailing Airbnb cancellation policy trend in Raleigh is Moderate, used by 31.5% of listings.
- There's a relatively balanced mix between guest-friendly (49.6%) and stricter (41.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.5% market standard in Raleigh.
- Using a Strict policy might deter some guests, as only 10.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Raleigh.
How Much Are Airbnb Cleaning Fees in Raleigh?
Cleaning fees in Raleigh are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Raleigh
- 87.8% of listings charge a cleaning fee, making it standard practice in Raleigh. Guests expect it and factor it into their booking decisions.
- The gap between the average ($236) and median ($115) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Raleigh median of $115. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Raleigh Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Raleighbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Oasis/Pool/ Boat/Pond/River/Sleeps 16
Entire Place • 5 bedrooms
~6k SqFt / 10 Beds for Luxury & Entertainment
Entire Place • 5 bedrooms
Group & Family Friendly | Game Room | Sleeps 14
Entire Place • 5 bedrooms
Five Points 5BR 7BA Home/Golf, Fire Pit & Elevator
Entire Place • 5 bedrooms
DeLUXE | 7BR|ChefsKitchen|20Guests| Raleigh
Entire Place • 7 bedrooms
The Raleigh Resort House w/ pool+hot tub+ game roo
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Raleigh?
Learn from the best! This table showcases top-performing Airbnb hosts in Raleigh based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| William | 27 | $1,281,637 | 1920 | 4.90/5.0 |
| Mlluxury | 24 | $737,259 | 2093 | 4.96/5.0 |
| Karen | 27 | $663,723 | 1030 | 4.87/5.0 |
| Karla | 33 | $658,497 | 751 | 4.86/5.0 |
| Stacy | 16 | $537,677 | 1266 | 4.91/5.0 |
| Midge | 18 | $443,968 | 3360 | 4.79/5.0 |
| Evolve | 14 | $435,453 | 449 | 4.86/5.0 |
| Nick | 10 | $421,515 | 389 | 4.93/5.0 |
| Aurelio | 20 | $348,058 | 880 | 4.60/5.0 |
| Gayla | 7 | $338,390 | 848 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Raleigh.
Who Are the Airbnb Hosts in Raleigh?
Raleigh is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Raleigh
- With 66.6% Superhosts, Raleigh has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 6.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 46.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Raleigh averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Raleigh
These are the highest-grossing professional property management operations in Raleigh, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 14 | $435,453 | $246 | 39.3% | 4.86/5 |
| Gayla | 7 | $338,390 | $286 | 46.3% | 4.93/5 |
| Sam | 7 | $334,911 | $280 | 48.4% | 4.91/5 |
| Coveted Hospitality | 12 | $283,846 | $224 | 40.4% | 4.36/5 |
| Beata | 3 | $240,367 | $419 | 51.5% | 4.95/5 |
| Samara | 6 | $228,536 | $165 | 66.3% | 4.97/5 |
| Matthew | 2 | $207,464 | $369 | 74.5% | 4.90/5 |
| Simply Southern Vacation Renta | 2 | $162,586 | $507 | 47.4% | 4.97/5 |
| One Jozzby | 5 | $153,748 | $274 | 35.3% | 4.87/5 |
| Tom | 1 | $152,753 | $712 | 54.5% | 4.98/5 |
Management Company Insights for Raleigh
- The leading management company, Evolve, operates 14 listings with $435,453 in gross revenue — a useful benchmark for what scale looks like in Raleigh.
- Top managers average 6 properties each, suggesting professional management in Raleigh still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.87/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 6.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Raleigh's Airbnb Market Compare to Nearby Cities?
How does the Raleigh Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Cedar Point, Raleigh has 2 percentage points lower occupancy and about $143 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wrightsville Beach | 497 | $4,671 | $547.10 | 39% |
| Littleton | 133 | $4,183 | $505.75 | 37% |
| Macon | 44 | $4,010 | $532.40 | 35% |
| Cedar Point | 30 | $3,818 | $336.18 | 46% |
| Bracey | 51 | $3,799 | $488.65 | 35% |
| Henrico | 77 | $3,654 | $493.55 | 38% |
| Emerald Isle | 508 | $3,652 | $410.13 | 42% |
| North Topsail Beach | 944 | $3,645 | $452.61 | 38% |
| Surf City | 738 | $3,486 | $403.75 | 39% |
| Boydton | 26 | $3,346 | $376.89 | 36% |
Frequently Asked Questions About Airbnb in Raleigh
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Raleigh.
How much do Airbnb hosts make in Raleigh?
Raleigh hosts earn about $24,516 per year on average, with an average nightly rate of $193 and RevPAR of $85. Those figures describe the typical revenue environment for active listings in Raleigh, North Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Raleigh market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Raleigh?
The average Airbnb occupancy rate in Raleigh is 43.6%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Raleigh?
Listings in Raleigh average $193 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Raleigh?
Raleigh currently has about 1,542 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Raleigh?
AirROI currently classifies the short-term rental regulation level in Raleigh as Moderate. The dataset also shows about 13.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Raleigh?
RevPAR in Raleigh is about $85. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Raleigh?
At 43.6% occupancy, Raleigh can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $24,516, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Raleigh?
The average booking lead time in Raleigh is about 33 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Raleigh?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Raleigh include Downtown Raleigh, North Hills, Cameron Village. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Raleigh?
entire_home listings make up 82.9% of the active supply in Raleigh. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Raleigh compare to nearby Airbnb markets?
Among neighboring markets, Wrightsville Beach posts $56,046 in average annual revenue with 38.9% occupancy, compared to Raleigh's $24,516 and 43.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Raleigh?
The average Airbnb stay length in Raleigh is about 5.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Raleigh?
Airbnb listings in Raleigh average 4.83 out of 5 overall. About 44.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Raleigh?
Heating and Smoke alarm are among the strongest revenue-linked amenities in Raleigh. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Raleigh?
Yes. About 87.8% of active Airbnb listings in Raleigh charge a cleaning fee, and the average fee is $236. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Raleigh?
A 66.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.