Carthage, North Carolina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Carthage, North Carolina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $18,100 per year — at a $177 nightly rate, 35.9% occupancy, and a $62 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 25 active listings, Carthage is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 108.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Carthage?
In Carthage, the headline Airbnb metrics are $18,100 in average annual revenue,35.9% occupancy, $177 ADR, and $62 in RevPAR, and guests book about 25 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Carthage?
Understanding the monthly revenue variations for Airbnb listings in Carthage is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Carthage is typically March, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Carthage across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,010+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,432 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,506 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $791, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Carthage
What Is the Monthly Airbnb Occupancy Rate in Carthage?
Maximize your bookings by understanding the Carthage STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Carthage:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Carthage
What Is the Average Airbnb Nightly Rate in Carthage?
Effective short term rental pricing strategy in Carthage involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Carthage typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $360+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $223 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Carthage
What Is the RevPAR for Airbnb in Carthage?
RevPAR in Carthage is currently $62. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $33 RevPAR.
- Typical properties (Median) generate $45 RevPAR.
- Strong performers (Top 25%) earn $59 RevPAR.
- Best-in-class (Top 10%) achieve $151 RevPAR.
Average Monthly RevPAR Trend in Carthage
RevPAR Insights for Carthage
- The average RevPAR in Carthage is $62. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($151) and bottom 25% ($33) is $119, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Mar and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Carthage benchmarks. If your RevPAR falls below the median of $45, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $59+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Carthage?
Carthage's peak Airbnb season falls in March, July, June, while the softest stretch is January, February, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, July, June)
- Revenue averages $2,635 per month
- Occupancy rates average 40.0%
- Daily rates average $176
Shoulder Season
- Revenue averages $2,161 per month
- Occupancy maintains around 42.2%
- Daily rates hold near $165
Low Season (January, February, September)
- Revenue drops to average $1,479 per month
- Occupancy decreases to average 35.9%
- Daily rates adjust to average $166
Seasonality Insights for Carthage
- The Airbnb seasonality pattern in Carthage shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Carthage's highest earning potential, with monthly revenues climbing to $2,728, occupancy reaching 46.7%, and ADRs peaking at $178.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,389, occupancy could drop to 33.5%, and ADRs may adjust to $153.
- Lower occupancy paired with meaningful seasonality means hosts in Carthage need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Carthage seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Carthage?
Low regulation and minimal registration activity in Carthage, North Carolina, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Carthage to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Carthage?
With a compact short-term rental market, Carthage gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Carthage | Charming and picturesque town center full of historical architecture and local shops. A great spot for visitors to experience the local culture and events. | Carthage Historic District, Moore County Historical Association, Carthage Depot, Carthage Arts Council, Local dining options |
| Carthage Lake | A tranquil area with a beautiful lake perfect for fishing, boating, and picnicking. Ideal for families and nature lovers seeking a getaway close to nature. | Carthage Lake, picnic areas, walking trails, fishing spots, beautiful views |
| Southern Pines | Nearby town known for its golf courses and arts scene. Attracts visitors looking for a sports or cultural experience just a short drive from Carthage. | Pine Needles Lodge and Golf Club, Southern Pines Golf Club, Sandhills Community College, local art galleries, vintage shopping |
| Pinehurst | Famous for its golf resorts and rich history in the sport. A must-visit for golf enthusiasts and those looking to relax in a luxurious setting. | Pinehurst Resort, Pinehurst No. 2, Village of Pinehurst, Pinehurst Historical Site, golf shops |
| Local Wineries | Several wineries in the area offer tours and tastings, attracting wine lovers and tourists looking for unique local experiences. | Sandhills Wine Trail, local vineyard tours, wine tasting events, education on winemaking, beautiful vineyard views |
| Carthage's Antique District | A hidden gem for antique lovers, with various shops offering unique finds and vintage treasures. | Antique shops, flea markets, local crafts, historical memorabilia, quaint storefronts |
| Lakeview | A peaceful lakeside community, perfect for those seeking rest and relaxation by the water, suitable for outdoor activities. | Lakeview Park, boating and kayaking, nature trails, picnic areas, wildlife watching |
| Local Festivals and Events | Carthage hosts seasonal events and festivals that attract visitors, making it a lively destination for short-term stays. | Carthage Buggy Festival, Christmas Parade, Carthage Farmers Market, local fairs and carnivals, cultural events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Carthage offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Carthage?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Carthage
- The Carthage Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Carthage, House properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 60% portion, catering likely to families or larger groups.
- The presence of 12% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, outdoor/unique (combined 8.0%) offer potential for unique stay experiences.
Carthage Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Carthage
- The dominant room capacity in Carthage is 1 bedroom listings, making up 28% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.0% of the active Airbnb listings in Carthage, indicating a high concentration in these sizes.
- A significant 28.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Carthage.
Carthage Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Carthage
- The most common guest capacity trend in Carthage vacation rentals is listings accommodating 4 guests (32%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Carthage STR market, accounting for 52.0% of listings.
- 28.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Carthage.
- On average, properties in Carthage are equipped to host 3.9 guests.
How Do Listings in Carthage Compare on Quality?
Listing quality in Carthage can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Carthage
- At 27.2 photos per listing on average, Carthage hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Carthage averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Carthage?
Amenity Prevalence
Amenity Insights for Carthage
- Essential amenities in Carthage that guests expect include: Essentials, Air conditioning, Free parking on premises, Hot water, Heating, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Smoke alarm, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Carthage: Essentials, Air conditioning, Free parking on premises, Hot water, Heating, Wifi, TV.
- Prioritize adding missing essentials: Free parking on premises, Hot water, Heating, Wifi, TV.
- Consider adding popular differentiators like Microwave or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Carthage to stay competitive.
Which Airbnb Amenities Boost Revenue in Carthage?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Carthage, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Outdoor furniture | 52.0% | $27,324 | $8,108 | 237.0% |
Backyard | 60.0% | $24,571 | $8,395 | 192.7% |
Private entrance | 52.0% | $25,362 | $10,234 | 147.8% |
Pets allowed | 32.0% | $30,404 | $12,310 | 147.0% |
Oven | 68.0% | $22,346 | $9,079 | 146.1% |
Barbecue utensils | 28.0% | $31,223 | $12,997 | 140.2% |
Toaster | 56.0% | $24,225 | $10,305 | 135.1% |
Dishwasher | 36.0% | $28,516 | $12,242 | 132.9% |
BBQ grill | 48.0% | $25,697 | $11,088 | 131.8% |
Dryer | 44.0% | $26,315 | $11,646 | 126.0% |
Revenue Impact Insights for Carthage
- Outdoor furniture tops the revenue impact list with a 237.0% uplift — listings with this amenity earn $27,324 vs. $8,108 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Carthage STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Carthage. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCarthage Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Carthage
- The typical guest profile for Airbnb in Carthage consists of primarily domestic travelers (98%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and Germany (0.6%).
- Top languages spoken are English (73.5%) followed by Spanish (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Carthage?
Listings in Carthage average 4.87 out of 5 overall, with about 73.7 reviews per active listing and 56.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Carthage
- With an overall rating of 4.87, Carthage listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.93), while Value (4.87) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 56.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Accuracy — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Carthage Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Carthage
- The most common availability pattern in Carthage falls within the 181-270 days range, representing 52% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Carthage (52%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Carthage?
Average Booking Lead Time by Month
Booking Lead Time Insights for Carthage
- The overall average booking lead time for vacation rentals in Carthage is 25 days.
- Guests book furthest in advance for stays during August (average 36 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (31 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Carthage.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 36 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these Carthage averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Carthage?
Guests in Carthage stay about 4.8 nights on average, generating roughly 524 reservations and 21 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Carthage
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Carthage
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (6.5 nights) and shorten in Jun (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Carthage Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
44% of total
2 Nights
8 listings
32% of total
3 Nights
1 listings
4% of total
30+ Nights
5 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Carthage is 1 Night, adopted by 44% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.0%) of the Carthage Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in Carthage, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44% of Carthage hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Carthage.
Carthage Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
8% of total
Flexible
7 listings
28% of total
Moderate
6 listings
24% of total
Firm
9 listings
36% of total
Strict
1 listings
4% of total
Cancellation Policy Insights for Carthage
- The prevailing Airbnb cancellation policy trend in Carthage is Firm, used by 36% of listings.
- There's a relatively balanced mix between guest-friendly (52.0%) and stricter (40.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36% market standard in Carthage.
- Using a Strict policy might deter some guests, as only 4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Carthage.
How Much Are Airbnb Cleaning Fees in Carthage?
Cleaning fees in Carthage are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Carthage
- 88.0% of listings charge a cleaning fee, making it standard practice in Carthage. Guests expect it and factor it into their booking decisions.
- The gap between the average ($110) and median ($65) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Carthage median of $65. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Carthage Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Carthagebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Welcome to the Castle, Private Pool spacious
Entire Place • 7 bedrooms
Charming Historic Home in Downtown Carthage
Entire Place • 4 bedrooms
'Peacock Landing' in Vass: Game Room & Shared Pool
Entire Place • 4 bedrooms
Charming 1 bedroom guesthouse on 4 acres, hot tub
Entire Place • 1 bedroom
Sandhills Getaway!
Entire Place • 4 bedrooms
The Little House in Buggy Town - Downtown
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Carthage?
Learn from the best! This table showcases top-performing Airbnb hosts in Carthage based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kate | 1 | $95,187 | 27 | 4.81/5.0 |
| Damara & Birche | 2 | $57,564 | 42 | 4.91/5.0 |
| Evolve | 1 | $41,885 | 13 | 4.62/5.0 |
| Caroline | 1 | $34,907 | 259 | 4.98/5.0 |
| Dan | 1 | $33,593 | 45 | 4.93/5.0 |
| Virginie Bryan | 2 | $29,417 | 300 | 4.79/5.0 |
| Cynthia | 3 | $23,279 | 312 | 4.91/5.0 |
| Harmony | 1 | $19,473 | 29 | 5.00/5.0 |
| Dawn | 1 | $17,783 | 291 | 4.93/5.0 |
| Jamie | 1 | $16,113 | 34 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Carthage.
Who Are the Airbnb Hosts in Carthage?
Carthage is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Carthage
- With 56.0% Superhosts, Carthage has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 20.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 80.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Carthage averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Carthage
These are the highest-grossing professional property management operations in Carthage, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Kate | 1 | $95,187 | $639 | 42.1% | 4.81/5 |
| Damara & Birche | 2 | $57,564 | $231 | 37.5% | 4.91/5 |
| Evolve | 1 | $41,885 | $397 | 38.4% | 4.62/5 |
| RedAwning | 1 | $1,448 | $244 | 9.7% | 3.88/5 |
Management Company Insights for Carthage
- The leading management company, Kate, operates 1 listings with $95,187 in gross revenue — a useful benchmark for what scale looks like in Carthage.
- Top managers average 1 properties each, suggesting professional management in Carthage still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.56/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Carthage's Airbnb Market Compare to Nearby Cities?
How does the Carthage Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Denver, Carthage has 8 percentage points lower occupancy and about $437 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Denver | 109 | $6,367 | $613.98 | 44% |
| Troutman | 48 | $5,829 | $487.26 | 42% |
| Mooresville | 367 | $5,827 | $595.09 | 41% |
| Sherrills Ford | 106 | $5,704 | $580.04 | 40% |
| Lake Norman of Catawba | 51 | $5,321 | $533.38 | 43% |
| Macon | 44 | $4,010 | $532.40 | 35% |
| Bracey | 51 | $3,799 | $488.65 | 35% |
| Boydton | 26 | $3,346 | $376.89 | 36% |
| Semora | 51 | $3,188 | $387.93 | 37% |
| Jamestown | 34 | $3,177 | $287.52 | 41% |
Frequently Asked Questions About Airbnb in Carthage
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Carthage.
How much do Airbnb hosts make in Carthage?
Carthage hosts earn about $18,100 per year on average, with an average nightly rate of $177 and RevPAR of $62. Those figures describe the typical revenue environment for active listings in Carthage, North Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Carthage market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Carthage?
The average Airbnb occupancy rate in Carthage is 35.9%. March is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Carthage?
Listings in Carthage average $177 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Carthage?
Carthage currently has about 25 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Carthage?
AirROI currently classifies the short-term rental regulation level in Carthage as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Carthage?
RevPAR in Carthage is about $62. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Carthage?
Occupancy of 35.9% means Carthage is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $18,100, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Carthage?
The average booking lead time in Carthage is about 25 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Carthage?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Carthage include Historic Downtown Carthage, Carthage Lake, Southern Pines. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Carthage?
entire_home listings make up 80.0% of the active supply in Carthage. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Carthage compare to nearby Airbnb markets?
Among neighboring markets, Denver posts $76,404 in average annual revenue with 44.1% occupancy, compared to Carthage's $18,100 and 35.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Carthage?
The average Airbnb stay length in Carthage is about 4.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Carthage?
Airbnb listings in Carthage average 4.87 out of 5 overall. About 56.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Carthage?
Outdoor furniture and Backyard are among the strongest revenue-linked amenities in Carthage. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Carthage?
Yes. About 88.0% of active Airbnb listings in Carthage charge a cleaning fee, and the average fee is $110. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Carthage?
A 56.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.