Wendell, North Carolina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Wendell, North Carolina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $19,981 per year — at a $170 nightly rate, 41.7% occupancy, and a $72 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 21 active listings, Wendell is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 75.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Wendell?
In Wendell, the headline Airbnb metrics are $19,981 in average annual revenue,41.7% occupancy, $170 ADR, and $72 in RevPAR, and guests book about 32 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Wendell?
Understanding the monthly revenue variations for Airbnb listings in Wendell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wendell is typically November, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wendell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,045+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,840 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,026 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,218, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wendell
What Is the Monthly Airbnb Occupancy Rate in Wendell?
Maximize your bookings by understanding the Wendell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wendell:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wendell
What Is the Average Airbnb Nightly Rate in Wendell?
Effective short term rental pricing strategy in Wendell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wendell typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $240+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
- Typical properties (Median) charge around $147 per night.
- Entry-level properties (Bottom 25%) earn around $114 per night.
Average Daily Rate (ADR) Trend by Month in Wendell
What Is the RevPAR for Airbnb in Wendell?
RevPAR in Wendell is currently $72. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $51 RevPAR.
- Typical properties (Median) generate $70 RevPAR.
- Strong performers (Top 25%) earn $91 RevPAR.
- Best-in-class (Top 10%) achieve $104 RevPAR.
Average Monthly RevPAR Trend in Wendell
RevPAR Insights for Wendell
- The average RevPAR in Wendell is $72. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($104) and bottom 25% ($51) is $52, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Nov and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Wendell benchmarks. If your RevPAR falls below the median of $70, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $91+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Wendell?
Wendell's peak Airbnb season falls in November, July, August, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (November, July, August)
- Revenue averages $2,985 per month
- Occupancy rates average 48.4%
- Daily rates average $167
Shoulder Season
- Revenue averages $2,255 per month
- Occupancy maintains around 43.1%
- Daily rates hold near $158
Low Season (January, February, March)
- Revenue drops to average $1,416 per month
- Occupancy decreases to average 33.2%
- Daily rates adjust to average $161
Seasonality Insights for Wendell
- Airbnb seasonality in Wendell is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Wendell's highest earning potential, with monthly revenues climbing to $3,368, occupancy reaching 56.1%, and ADRs peaking at $180.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,168, occupancy could drop to 31.4%, and ADRs may adjust to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wendell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Wendell, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Wendell?
Low regulation and minimal registration activity in Wendell, North Carolina, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Wendell to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Wendell?
With a compact short-term rental market, Wendell gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Wendell | A charming area that showcases Wendell's rich history with well-preserved buildings and a small-town atmosphere. It's appealing to visitors looking for a relaxing getaway with a cultural touch. | Wendell Community Center, Wendell Historic District, Lake Wendell Park, Local dining shops, Wendell Marketplace |
| Lake Wendell | A serene and scenic spot perfect for outdoor enthusiasts and families. The lake offers recreational activities, making it an attractive destination for those looking to unwind in nature. | Lake Wendell, Picnic areas, Fishing spots, Nature trails, Kayaking |
| Wendell Falls | A growing community with new developments and family-friendly amenities. It's ideal for travelers needing modern conveniences while enjoying a suburban vibe. | Wendell Falls Park, Local shops and dining, Community events, Walking trails |
| Downtown Wendell | The heart of the town featuring local shops, cafes, and events. It's great for visitors who enjoy local flair and community activities. | Wendell Farmers Market, Historic buildings, Local festivals, Art galleries |
| Woodlands | A peaceful residential area with proximity to outdoor activities and quick access to major highways. Suitable for families and large groups looking for quiet stays. | Parks and green spaces, Nearby golf courses, Hiking trails, Local restaurants |
| Eastern Wake County | This area provides a blend of rural and suburban living with access to nature and community resources. Perfect for those who appreciate tranquility and outdoor adventures. | Hiking and biking trails, Local farms, Community parks, Cultural festivals |
| Nearby Raleigh | Just a short drive away, Raleigh offers city amenities, cultural attractions, and nightlife, making it ideal for visitors seeking urban experiences while staying in Wendell. | North Carolina Museum of Natural Sciences, State Capitol, Raleigh City Market, Parks and entertainment districts |
| Holly Springs | A neighboring town that is experiencing rapid growth, making it an attractive option for visitors exploring the region. It features family-friendly activities and a growing food scene. | Holly Springs Art and Quilt Festival, Local breweries, Parks and recreation centers, Nature trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Wendell offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Wendell?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wendell
- The Wendell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wendell, House properties are the most common (85.7%), reflecting the local real estate landscape.
- Houses represent a significant 85.7% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 4.8%) offer potential for unique stay experiences.
Wendell Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wendell
- The dominant room capacity in Wendell is 3 bedrooms listings, making up 52.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 81.0% of the active Airbnb listings in Wendell, indicating a high concentration in these sizes.
- A significant 57.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wendell.
Wendell Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wendell
- The most common guest capacity trend in Wendell vacation rentals is listings accommodating 6 guests (42.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Wendell STR market, accounting for 57.2% of listings.
- 66.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wendell.
- On average, properties in Wendell are equipped to host 5.6 guests.
How Do Listings in Wendell Compare on Quality?
Listing quality in Wendell can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Wendell
- At 38.4 photos per listing on average, Wendell hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 33.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Wendell averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Wendell?
Amenity Prevalence
Amenity Insights for Wendell
- Essential amenities in Wendell that guests expect include: Heating, Wifi, Free parking on premises, Bed linens, Air conditioning, TV, Hot water, Smoke alarm, Microwave. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wendell: Heating, Wifi, Free parking on premises, Bed linens, Air conditioning, TV, Hot water, Smoke alarm, Microwave.
- Prioritize adding missing essentials: TV, Hot water, Smoke alarm, Microwave.
- Consider adding popular differentiators like Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wendell to stay competitive.
Which Airbnb Amenities Boost Revenue in Wendell?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Wendell, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
First aid kit | 71.4% | $22,370 | $14,010 | 59.7% |
Dishwasher | 76.2% | $21,775 | $14,244 | 52.9% |
Blender | 52.4% | $23,766 | $15,818 | 50.2% |
Fire pit | 42.9% | $24,057 | $16,925 | 42.1% |
Freezer | 66.7% | $21,793 | $16,359 | 33.2% |
Fire extinguisher | 71.4% | $21,506 | $16,169 | 33.0% |
BBQ grill | 42.9% | $23,012 | $17,708 | 30.0% |
Essentials | 66.7% | $21,578 | $16,789 | 28.5% |
Coffee | 61.9% | $21,763 | $17,086 | 27.4% |
Hot water kettle | 42.9% | $22,156 | $18,351 | 20.7% |
Revenue Impact Insights for Wendell
- First aid kit tops the revenue impact list with a 59.7% uplift — listings with this amenity earn $22,370 vs. $14,010 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Wendell STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wendell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWendell Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Wendell
- The typical guest profile for Airbnb in Wendell consists of primarily domestic travelers (99%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and Thailand (0.7%).
- Top languages spoken are English (83.1%) followed by Spanish (10.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Shallotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Wendell?
Listings in Wendell average 4.84 out of 5 overall, with about 53 reviews per active listing and 42.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Wendell
- With an overall rating of 4.84, Wendell listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 42.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Wendell Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wendell
- The most common availability pattern in Wendell falls within the 181-270 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wendell (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Wendell?
Average Booking Lead Time by Month
Booking Lead Time Insights for Wendell
- The overall average booking lead time for vacation rentals in Wendell is 32 days.
- Guests book furthest in advance for stays during April (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (38 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Wendell.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Wendell averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Wendell?
Guests in Wendell stay about 6.1 nights on average, generating roughly 442 reservations and 21 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Wendell
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Wendell
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Oct (8.1 nights) and shorten in Aug (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Wendell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
28.6% of total
2 Nights
5 listings
23.8% of total
3 Nights
1 listings
4.8% of total
4-6 Nights
3 listings
14.3% of total
7-29 Nights
3 listings
14.3% of total
30+ Nights
3 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Wendell is 1 Night, adopted by 28.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Wendell, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 28.6% of Wendell hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wendell.
Wendell Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
6 listings
28.6% of total
Moderate
6 listings
28.6% of total
Firm
6 listings
28.6% of total
Strict
3 listings
14.3% of total
Cancellation Policy Insights for Wendell
- The prevailing Airbnb cancellation policy trend in Wendell is Flexible, used by 28.6% of listings.
- There's a relatively balanced mix between guest-friendly (57.2%) and stricter (42.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 28.6% market standard in Wendell.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wendell.
How Much Are Airbnb Cleaning Fees in Wendell?
Cleaning fees in Wendell are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Wendell
- 85.7% of listings charge a cleaning fee, making it standard practice in Wendell. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $128 is close to the median ($110), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 10.5% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Wendell median of $110. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Wendell Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wendellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Furr Manor
Entire Place • 5 bedrooms
Nice house with pool
Entire Place • 3 bedrooms
charming country retreat!
Entire Place • 3 bedrooms
Wendell Home w/ Fenced Yard, Close to Raleigh
Entire Place • 3 bedrooms
Battle of the Blues - UNC/DUKE near Raleigh/Durham
Entire Place • 3 bedrooms
Southern Serenity Cottage
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Wendell?
Learn from the best! This table showcases top-performing Airbnb hosts in Wendell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joshua | 1 | $53,596 | 41 | 4.90/5.0 |
| Clarelys | 1 | $38,031 | 50 | 4.86/5.0 |
| Eric | 1 | $34,592 | 58 | 4.93/5.0 |
| Evolve | 1 | $32,368 | 43 | 4.65/5.0 |
| Rebecca | 1 | $29,064 | 35 | 4.91/5.0 |
| Jessica | 1 | $28,659 | 41 | 4.83/5.0 |
| Jose Ismael | 1 | $27,634 | 72 | 4.96/5.0 |
| Melanie | 1 | $27,566 | 121 | 4.98/5.0 |
| Summer | 1 | $23,327 | 83 | 4.82/5.0 |
| Monica | 1 | $21,821 | 98 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wendell.
Who Are the Airbnb Hosts in Wendell?
Wendell is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Wendell
- With 61.9% Superhosts, Wendell has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 14.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 14.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Wendell averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Wendell
These are the highest-grossing professional property management operations in Wendell, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 1 | $32,368 | $226 | 35.9% | 4.65/5 |
| Red Carpet Furnished Homes | 2 | $11,671 | $164 | 23.2% | 4.64/5 |
Management Company Insights for Wendell
- The leading management company, Evolve, operates 1 listings with $32,368 in gross revenue — a useful benchmark for what scale looks like in Wendell.
- Top managers average 2 properties each, suggesting professional management in Wendell still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.65/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 14.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Wendell's Airbnb Market Compare to Nearby Cities?
How does the Wendell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Cedar Point, Wendell has 4 percentage points lower occupancy and about $166 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wrightsville Beach | 497 | $4,671 | $547.10 | 39% |
| Littleton | 133 | $4,183 | $505.75 | 37% |
| Macon | 44 | $4,010 | $532.40 | 35% |
| Cedar Point | 30 | $3,818 | $336.18 | 46% |
| Bracey | 51 | $3,799 | $488.65 | 35% |
| Henrico | 77 | $3,654 | $493.55 | 38% |
| Emerald Isle | 508 | $3,652 | $410.13 | 42% |
| North Topsail Beach | 944 | $3,645 | $452.61 | 38% |
| Surf City | 738 | $3,486 | $403.75 | 39% |
| Boydton | 26 | $3,346 | $376.89 | 36% |
Frequently Asked Questions About Airbnb in Wendell
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Wendell.
How much do Airbnb hosts make in Wendell?
Wendell hosts earn about $19,981 per year on average, with an average nightly rate of $170 and RevPAR of $72. Those figures describe the typical revenue environment for active listings in Wendell, North Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Wendell market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Wendell?
The average Airbnb occupancy rate in Wendell is 41.7%. November is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Wendell?
Listings in Wendell average $170 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Wendell?
Wendell currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Wendell?
AirROI currently classifies the short-term rental regulation level in Wendell as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Wendell?
RevPAR in Wendell is about $72. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Wendell?
At 41.7% occupancy, Wendell can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $19,981, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Wendell?
The average booking lead time in Wendell is about 32 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Wendell?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Wendell include Historic Wendell, Lake Wendell, Wendell Falls. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Wendell?
entire_home listings make up 100.0% of the active supply in Wendell. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Wendell compare to nearby Airbnb markets?
Among neighboring markets, Wrightsville Beach posts $56,046 in average annual revenue with 38.9% occupancy, compared to Wendell's $19,981 and 41.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Wendell?
The average Airbnb stay length in Wendell is about 6.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Wendell?
Airbnb listings in Wendell average 4.84 out of 5 overall. About 42.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Wendell?
First aid kit and Dishwasher are among the strongest revenue-linked amenities in Wendell. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Wendell?
Yes. About 85.7% of active Airbnb listings in Wendell charge a cleaning fee, and the average fee is $128. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Wendell?
A 61.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.