Wilson, North Carolina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Wilson, North Carolina? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $13,299 per year — at a $149 nightly rate, 36.4% occupancy, and a $55 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 46 active listings, Wilson is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 228.6% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Wilson?
In Wilson, the headline Airbnb metrics are $13,299 in average annual revenue,36.4% occupancy, $149 ADR, and $55 in RevPAR, and guests book about 28 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Wilson?
Understanding the monthly revenue variations for Airbnb listings in Wilson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wilson is typically March, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wilson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,751+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,730 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,600 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $752, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wilson
What Is the Monthly Airbnb Occupancy Rate in Wilson?
Maximize your bookings by understanding the Wilson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wilson:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wilson
What Is the Average Airbnb Nightly Rate in Wilson?
Effective short term rental pricing strategy in Wilson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wilson typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $216+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $171 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Wilson
What Is the RevPAR for Airbnb in Wilson?
RevPAR in Wilson is currently $55. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $31 RevPAR.
- Typical properties (Median) generate $44 RevPAR.
- Strong performers (Top 25%) earn $76 RevPAR.
- Best-in-class (Top 10%) achieve $94 RevPAR.
Average Monthly RevPAR Trend in Wilson
RevPAR Insights for Wilson
- The average RevPAR in Wilson is $55. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($94) and bottom 25% ($31) is $63, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Mar and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Wilson benchmarks. If your RevPAR falls below the median of $44, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $76+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Wilson?
Wilson's peak Airbnb season falls in March, December, January, while the softest stretch is April, May, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, December, January)
- Revenue averages $2,318 per month
- Occupancy rates average 44.8%
- Daily rates average $151
Shoulder Season
- Revenue averages $1,881 per month
- Occupancy maintains around 40.1%
- Daily rates hold near $144
Low Season (April, May, September)
- Revenue drops to average $1,474 per month
- Occupancy decreases to average 31.0%
- Daily rates adjust to average $145
Seasonality Insights for Wilson
- The Airbnb seasonality pattern in Wilson shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wilson's highest earning potential, with monthly revenues climbing to $2,362, occupancy reaching 49.0%, and ADRs peaking at $155.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,417, occupancy could drop to 29.3%, and ADRs may adjust to $138.
- Lower occupancy paired with meaningful seasonality means hosts in Wilson need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Wilson seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Wilson?
Low regulation and minimal registration activity in Wilson, North Carolina, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Wilson to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Wilson?
With a compact short-term rental market, Wilson gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Wilson | The heart of Wilson with easy access to local shops, restaurants, and historical sites. Ideal for travelers looking for convenience and local flavor. | Wilson County Courthouse, The Imagination Station, Oliver Nestus Freeman Round House Museum, Local dining spots, Wilson Farmers and Artisans Market |
| Lake Wilson | A beautiful recreational area that offers outdoor activities such as fishing and boating. Attracts families and nature lovers, perfect for a relaxing getaway. | Lake Wilson, Fishing and boating, Parks and picnic areas, Nature trails, Wildlife viewing |
| Vick Elementary School Area | A family-friendly region with access to parks and community events. Great for families visiting for school-related events or for short-term stays. | Ward Boulevard Park, Local community events, Shopping centers nearby, Variety of family-friendly restaurants |
| Historic Downtown Wilson | Rich in history and culture with well-preserved architecture and local arts. Ideal for tourists interested in exploring the local heritage and attractions. | Wilson Arts Council, Historic walking tours, Local artisanal shops, Cultural festivals |
| Toisnot Park | A spacious park area offering recreational facilities and a peaceful environment. Perfect for outdoor enthusiasts and families. | Playgrounds, Walking trails, Sports fields, Picnic areas, Community events held here |
| West Nash Street | A vibrant area with lots of local businesses, restaurants, and cafes. Attractive to visitors seeking an authentic local experience. | Local eateries, Small shops, Access to main roads, Community centers |
| Wilson Botanical Gardens | A serene garden area that attracts nature lovers and those seeking a quiet escape. A good option for travelers interested in horticulture and peaceful surroundings. | Beautiful gardens, Walking paths, Educational programs, Plant sales events |
| Barton College Area | Home to a small college, this area is popular with visiting students' families and faculty. Offers a youthful vibe and local amenities. | Barton College campus, Community events, Local cafes, Access to educational resources |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Wilson offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Wilson?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wilson
- The Wilson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.1% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wilson, House properties are the most common (76.1%), reflecting the local real estate landscape.
- Houses represent a significant 76.1% portion, catering likely to families or larger groups.
- The presence of 13% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.2%) offer potential for unique stay experiences.
Wilson Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wilson
- The dominant room capacity in Wilson is 3 bedrooms listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 54.3% of the active Airbnb listings in Wilson, indicating a high concentration in these sizes.
- A significant 43.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wilson.
Wilson Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wilson
- The most common guest capacity trend in Wilson vacation rentals is listings accommodating 6 guests (26.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Wilson STR market, accounting for 50.0% of listings.
- 43.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wilson.
- On average, properties in Wilson are equipped to host 4.5 guests.
How Do Listings in Wilson Compare on Quality?
Listing quality in Wilson can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Wilson
- At 23.7 photos per listing on average, Wilson hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 6.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Wilson averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Wilson?
Amenity Prevalence
Amenity Insights for Wilson
- Essential amenities in Wilson that guests expect include: TV, Free parking on premises, Dishes and silverware, Air conditioning, Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Kitchen, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wilson: TV, Free parking on premises, Dishes and silverware, Air conditioning, Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Wifi, Heating, Smoke alarm.
- Consider adding popular differentiators like Coffee maker or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wilson to stay competitive.
Which Airbnb Amenities Boost Revenue in Wilson?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Wilson, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Backyard | 67.4% | $15,448 | $8,859 | 74.4% |
Laundromat nearby | 15.2% | $20,419 | $12,021 | 69.9% |
Cleaning before checkout | 17.4% | $19,475 | $11,999 | 62.3% |
Outdoor furniture | 41.3% | $16,982 | $10,708 | 58.6% |
Patio or balcony | 26.1% | $18,196 | $11,571 | 57.2% |
Hair dryer | 73.9% | $14,670 | $9,414 | 55.8% |
Ceiling fan | 39.1% | $16,821 | $11,035 | 52.4% |
Shower gel | 39.1% | $16,625 | $11,161 | 49.0% |
Exterior security cameras on property | 41.3% | $15,821 | $11,525 | 37.3% |
Iron | 65.2% | $14,681 | $10,708 | 37.1% |
Revenue Impact Insights for Wilson
- Backyard tops the revenue impact list with a 74.4% uplift — listings with this amenity earn $15,448 vs. $8,859 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Wilson STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wilson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWilson Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Wilson
- The typical guest profile for Airbnb in Wilson consists of primarily domestic travelers (96%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.4% of guests.
- Key international markets include United States (96.4%) and Germany (1.6%).
- Top languages spoken are English (75.3%) followed by Spanish (20%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Wilson.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Wilson?
Listings in Wilson average 4.78 out of 5 overall, with about 43.8 reviews per active listing and 23.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Wilson
- An average rating of 4.78 places Wilson in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.9), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 23.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 23.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Wilson Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wilson
- The most common availability pattern in Wilson falls within the 271-366 days range, representing 65.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Wilson (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Wilson?
Average Booking Lead Time by Month
Booking Lead Time Insights for Wilson
- The overall average booking lead time for vacation rentals in Wilson is 28 days.
- Guests book furthest in advance for stays during November (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (54 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Wilson.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Wilson averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Wilson?
Guests in Wilson stay about 9.8 nights on average, generating roughly 714 reservations and 15.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Wilson
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Wilson
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 15.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jun (10.8 nights) and shorten in Apr (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Wilson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
52.2% of total
2 Nights
11 listings
23.9% of total
4-6 Nights
2 listings
4.3% of total
7-29 Nights
6 listings
13% of total
30+ Nights
3 listings
6.5% of total
Key Insights
- The most prevalent minimum stay requirement in Wilson is 1 Night, adopted by 52.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.1%) of the Wilson Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.2% of Wilson hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wilson.
Wilson Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
19 listings
41.3% of total
Moderate
7 listings
15.2% of total
Firm
6 listings
13% of total
Strict
14 listings
30.4% of total
Cancellation Policy Insights for Wilson
- The prevailing Airbnb cancellation policy trend in Wilson is Flexible, used by 41.3% of listings.
- There's a relatively balanced mix between guest-friendly (56.5%) and stricter (43.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.3% market standard in Wilson.
- With 30.4% using Strict terms, this is a viable option in Wilson, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Wilson.
How Much Are Airbnb Cleaning Fees in Wilson?
Cleaning fees in Wilson are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Wilson
- 82.6% of listings charge a cleaning fee, making it standard practice in Wilson. Guests expect it and factor it into their booking decisions.
- The gap between the average ($246) and median ($85) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Wilson median of $85. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Wilson Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wilsonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cam-n-Lo’s Place: homey, spacious and convenient!
Entire Place • 3 bedrooms
Wilson Centrally Located Charm: Up to 12 Guests
Entire Place • 5 bedrooms
Spacious Wilson Gem • Sleeps 8
Entire Place • 4 bedrooms
Enchanting Estate In the heart of Wilson!
Entire Place • 5 bedrooms
Cora Farmer House
Entire Place • 4 bedrooms
Brand new gorgeous home in the heart of Wilson
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Wilson?
Learn from the best! This table showcases top-performing Airbnb hosts in Wilson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Karen | 7 | $124,139 | 125 | 4.61/5.0 |
| Necho | 3 | $73,779 | 434 | 4.87/5.0 |
| Lina | 4 | $58,471 | 38 | 4.98/5.0 |
| Laura | 1 | $53,605 | 91 | 4.87/5.0 |
| Jessica | 2 | $35,908 | 50 | 4.95/5.0 |
| Molly | 4 | $35,278 | 336 | 4.88/5.0 |
| Eva | 1 | $32,586 | 162 | 4.92/5.0 |
| Natalie | 1 | $27,833 | 249 | 4.93/5.0 |
| Gerber | 3 | $26,647 | 89 | 4.54/5.0 |
| Christy | 3 | $21,256 | 44 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wilson.
Who Are the Airbnb Hosts in Wilson?
Wilson is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Wilson
- With 65.2% Superhosts, Wilson has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 63.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 26.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Wilson averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Wilson
These are the highest-grossing professional property management operations in Wilson, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 2 | $17,862 | $279 | 28.8% | 4.00/5 |
Management Company Insights for Wilson
- The leading management company, Evolve, operates 2 listings with $17,862 in gross revenue — a useful benchmark for what scale looks like in Wilson.
- Top managers average 2 properties each, suggesting professional management in Wilson still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 4.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Wilson's Airbnb Market Compare to Nearby Cities?
How does the Wilson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Cedar Point, Wilson has 9 percentage points lower occupancy and about $188 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wrightsville Beach | 496 | $4,595 | $544.95 | 38% |
| Macon | 43 | $4,069 | $537.25 | 35% |
| Littleton | 133 | $4,058 | $503.45 | 36% |
| Bracey | 51 | $3,793 | $491.01 | 35% |
| Cedar Point | 30 | $3,685 | $337.53 | 45% |
| North Topsail Beach | 934 | $3,621 | $454.96 | 38% |
| Emerald Isle | 509 | $3,570 | $410.07 | 42% |
| Henrico | 77 | $3,543 | $489.90 | 37% |
| Surf City | 732 | $3,421 | $402.29 | 38% |
| Pine Knoll Shores | 76 | $3,379 | $429.71 | 39% |
Frequently Asked Questions About Airbnb in Wilson
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Wilson.
How much do Airbnb hosts make in Wilson?
Wilson hosts earn about $13,299 per year on average, with an average nightly rate of $149 and RevPAR of $55. Those figures describe the typical revenue environment for active listings in Wilson, North Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Wilson market, May 2025 to April 2026.
What is the average Airbnb occupancy rate in Wilson?
The average Airbnb occupancy rate in Wilson is 36.4%. March is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Wilson?
Listings in Wilson average $149 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Wilson?
Wilson currently has about 46 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Wilson?
AirROI currently classifies the short-term rental regulation level in Wilson as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Wilson?
RevPAR in Wilson is about $55. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Wilson?
Occupancy of 36.4% means Wilson is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $13,299, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Wilson?
The average booking lead time in Wilson is about 28 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Wilson?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Wilson include Downtown Wilson, Lake Wilson, Vick Elementary School Area. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Wilson?
entire_home listings make up 89.1% of the active supply in Wilson. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Wilson compare to nearby Airbnb markets?
Among neighboring markets, Wrightsville Beach posts $55,144 in average annual revenue with 38.4% occupancy, compared to Wilson's $13,299 and 36.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Wilson?
The average Airbnb stay length in Wilson is about 9.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Wilson?
Airbnb listings in Wilson average 4.78 out of 5 overall. About 23.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Wilson?
Backyard and Laundromat nearby are among the strongest revenue-linked amenities in Wilson. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Wilson?
Yes. About 82.6% of active Airbnb listings in Wilson charge a cleaning fee, and the average fee is $246. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Wilson?
A 65.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.