Brasstown, North Carolina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Brasstown, North Carolina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $19,198 per year — at a $175 nightly rate, 43.5% occupancy, and a $71 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 25 active listings, Brasstown is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 47.1% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Brasstown?
In Brasstown, the headline Airbnb metrics are $19,198 in average annual revenue,43.5% occupancy, $175 ADR, and $71 in RevPAR, and guests book about 68 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Brasstown?
Understanding the monthly revenue variations for Airbnb listings in Brasstown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brasstown is typically October, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brasstown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,016+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,093 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,701 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $939, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brasstown
What Is the Monthly Airbnb Occupancy Rate in Brasstown?
Maximize your bookings by understanding the Brasstown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brasstown:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brasstown
What Is the Average Airbnb Nightly Rate in Brasstown?
Effective short term rental pricing strategy in Brasstown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brasstown typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $300+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Brasstown
What Is the RevPAR for Airbnb in Brasstown?
RevPAR in Brasstown is currently $71. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $37 RevPAR.
- Typical properties (Median) generate $54 RevPAR.
- Strong performers (Top 25%) earn $84 RevPAR.
- Best-in-class (Top 10%) achieve $122 RevPAR.
Average Monthly RevPAR Trend in Brasstown
RevPAR Insights for Brasstown
- The average RevPAR in Brasstown is $71. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($122) and bottom 25% ($37) is $86, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Brasstown benchmarks. If your RevPAR falls below the median of $54, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $84+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Brasstown?
Brasstown's peak Airbnb season falls in October, September, July, while the softest stretch is January, April, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, September, July)
- Revenue averages $2,869 per month
- Occupancy rates average 55.2%
- Daily rates average $171
Shoulder Season
- Revenue averages $2,135 per month
- Occupancy maintains around 48.5%
- Daily rates hold near $186
Low Season (January, April, May)
- Revenue drops to average $1,685 per month
- Occupancy decreases to average 43.1%
- Daily rates adjust to average $162
Seasonality Insights for Brasstown
- Airbnb seasonality in Brasstown is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Brasstown's highest earning potential, with monthly revenues climbing to $3,784, occupancy reaching 68.0%, and ADRs peaking at $206.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,606, occupancy could drop to 40.9%, and ADRs may adjust to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brasstown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Brasstown, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Brasstown?
Low regulation and minimal registration activity in Brasstown, North Carolina, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Brasstown to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Brasstown?
With a compact short-term rental market, Brasstown gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Brasstown Creek | A serene mountain community offering a blend of nature and comfort, perfect for those looking for a peaceful retreat. It attracts nature lovers and families seeking outdoor adventures. | Brasstown Creek Golf Club, Hiawassee Lake, Chatuge Lake, Cherokee County Arts Center, North Carolina Arboretum |
| Johns Mountain | Known for its stunning views and hiking trails, this area is ideal for outdoor enthusiasts. A perfect getaway spot for travelers looking to immerse themselves in nature. | Johns Mountain Wildlife Management Area, Hiking Trails, Scenic Overlook, Fishing and Camping spots |
| Shooting Creek | A hidden gem in the mountains with lush landscapes and a tranquil environment. It attracts those who appreciate solitude and the beauty of nature. | Shooting Creek Park, Local artisan shops, Hiking trails |
| Murphy | A charming town with rich history and easy access to outdoor activities. Offers a variety of attractions appealing to tourists and those exploring the Appalachian culture. | Murphy River Walk, Cherokee County Historical Museum, Local festivals and events |
| Blairsville | Just over the border in Georgia, this quaint town is a popular spot for vacationers seeking access to the North Georgia mountains and recreational activities. | Vogel State Park, Lake Nottely, Blairsville Historic Area |
| Young Harris | Home to colleges and vibrant community activities, this area attracts students and families looking for educational experiences and community involvement. | Young Harris College, Lake Chatuge, Local music and arts festivals |
| Lake Nottely | A popular destination for boating and fishing enthusiasts, this area provides a beautiful setting for travelers looking to enjoy water activities. | Lake Nottely Boat Rentals, Fishing, Picnic Areas |
| Chattahoochee National Forest | A vast forest offering hiking, camping, and recreation, drawing adventurous tourists looking for outdoor experiences in a stunning natural environment. | Hiking trails, Camping grounds, Scenic drives |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Brasstown offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Brasstown?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brasstown
- The Brasstown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brasstown, Outdoor/Unique properties are the most common (56%), reflecting the local real estate landscape.
- Houses represent a significant 32% portion, catering likely to families or larger groups.
- Smaller segments like others, apartment/condo, hotel/boutique (combined 12.0%) offer potential for unique stay experiences.
Brasstown Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brasstown
- The dominant room capacity in Brasstown is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.0% of the active Airbnb listings in Brasstown, indicating a high concentration in these sizes.
Brasstown Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brasstown
- The most common guest capacity trend in Brasstown vacation rentals is listings accommodating 4 guests (24%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Brasstown STR market, accounting for 44.0% of listings.
- 36.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brasstown.
- On average, properties in Brasstown are equipped to host 4.0 guests.
How Do Listings in Brasstown Compare on Quality?
Listing quality in Brasstown can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Brasstown
- At 25 photos per listing on average, Brasstown hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 16.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Brasstown averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Brasstown?
Amenity Prevalence
Amenity Insights for Brasstown
- Essential amenities in Brasstown that guests expect include: Heating, Hot water, Smoke alarm, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Free parking on premises, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brasstown: Heating, Hot water, Smoke alarm, Air conditioning.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Coffee maker or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brasstown to stay competitive.
Which Airbnb Amenities Boost Revenue in Brasstown?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Brasstown, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Microwave | 76.0% | $23,480 | $5,636 | 316.6% |
Oven | 64.0% | $26,391 | $6,410 | 311.7% |
Refrigerator | 80.0% | $22,580 | $5,668 | 298.4% |
Cooking basics | 76.0% | $23,380 | $5,952 | 292.8% |
Kitchen | 76.0% | $23,380 | $5,952 | 292.8% |
Iron | 60.0% | $27,069 | $7,391 | 266.3% |
Stove | 56.0% | $27,541 | $8,578 | 221.1% |
Dining table | 52.0% | $28,505 | $9,114 | 212.8% |
Ceiling fan | 48.0% | $28,567 | $10,549 | 170.8% |
Patio or balcony | 60.0% | $25,513 | $9,725 | 162.4% |
Revenue Impact Insights for Brasstown
- Microwave tops the revenue impact list with a 316.6% uplift — listings with this amenity earn $23,480 vs. $5,636 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Brasstown STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brasstown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrasstown Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Brasstown
- The typical guest profile for Airbnb in Brasstown consists of primarily domestic travelers (99%), often arriving from nearby Asheville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.4% of guests.
- Key international markets include United States (99.4%) and Germany (0.6%).
- Top languages spoken are English (64.1%) followed by Spanish (9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Asheville and Atlanta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Brasstown?
Listings in Brasstown average 4.88 out of 5 overall, with about 72.1 reviews per active listing and 56.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Brasstown
- With an overall rating of 4.88, Brasstown listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Accuracy (4.95), while Value (4.87) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 56.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Brasstown Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brasstown
- The most common availability pattern in Brasstown falls within the 271-366 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Brasstown (28%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Brasstown?
Average Booking Lead Time by Month
Booking Lead Time Insights for Brasstown
- The overall average booking lead time for vacation rentals in Brasstown is 68 days.
- Guests book furthest in advance for stays during October (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 57 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (88 days avg.) sees the longest lead times, while Summer (64 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Brasstown.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Brasstown averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Brasstown?
Guests in Brasstown stay about 5.1 nights on average, generating roughly 624 reservations and 25 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Brasstown
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Brasstown
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (5.9 nights) and shorten in Apr (3.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Brasstown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
4% of total
2 Nights
14 listings
56% of total
3 Nights
1 listings
4% of total
4-6 Nights
1 listings
4% of total
30+ Nights
8 listings
32% of total
Key Insights
- The most prevalent minimum stay requirement in Brasstown is 2 Nights, adopted by 56% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (32%) caters to monthly stays (30+ nights) in Brasstown, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 56% of Brasstown hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4% currently do.
- A 2-night minimum appears standard (56%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 32% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brasstown.
Brasstown Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
2 listings
8% of total
Flexible
4 listings
16% of total
Moderate
7 listings
28% of total
Firm
7 listings
28% of total
Strict
5 listings
20% of total
Cancellation Policy Insights for Brasstown
- The prevailing Airbnb cancellation policy trend in Brasstown is Moderate, used by 28% of listings.
- There's a relatively balanced mix between guest-friendly (44.0%) and stricter (48.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28% market standard in Brasstown.
- Regularly review your cancellation policy against competitors and market demand shifts in Brasstown.
How Much Are Airbnb Cleaning Fees in Brasstown?
Cleaning fees in Brasstown are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Brasstown
- 88.0% of listings charge a cleaning fee, making it standard practice in Brasstown. Guests expect it and factor it into their booking decisions.
- The gap between the average ($142) and median ($119) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.9% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Brasstown median of $119. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Brasstown Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brasstownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
★Elevation Station★ Mtn Views|Hot Tub|Game Room
Entire Place • 3 bedrooms
The Cottage at the Crown
Entire Place • 2 bedrooms
HiJinx & Shenanigans Lodge -Not effected by Helene
Entire Place • 2 bedrooms
Peak-A-View Retreat- 3 Miles from the Folk School
Entire Place • 2 bedrooms
Waterfront Escape — Perfect Weekend Getaway
Entire Place • 2 bedrooms
Outlaw Mountain Lodge: Fire Pit & Panoramic Views!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Brasstown?
Learn from the best! This table showcases top-performing Airbnb hosts in Brasstown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Meaghan & Brandon | 1 | $59,232 | 161 | 4.95/5.0 |
| Donna | 1 | $44,614 | 153 | 4.93/5.0 |
| Nikell | 1 | $43,062 | 79 | 4.95/5.0 |
| Apryl | 1 | $40,445 | 37 | 4.89/5.0 |
| Jay | 1 | $30,760 | 106 | 4.77/5.0 |
| Evolve | 1 | $29,352 | 35 | 4.91/5.0 |
| Teresa | 1 | $27,223 | 50 | 4.94/5.0 |
| Debbie | 3 | $24,444 | 41 | 4.93/5.0 |
| Richard | 1 | $23,129 | 70 | 4.96/5.0 |
| Great Mountain | 1 | $22,146 | 13 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brasstown.
Who Are the Airbnb Hosts in Brasstown?
Brasstown is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Brasstown
- With 52.0% Superhosts, Brasstown has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 24.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 8.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 32.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Brasstown averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Brasstown
These are the highest-grossing professional property management operations in Brasstown, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Donna | 1 | $44,614 | $154 | 79.3% | 4.93/5 |
| Evolve | 1 | $29,352 | $375 | 44.1% | 4.91/5 |
| Great Mountain | 1 | $22,146 | $192 | 47.1% | 5.00/5 |
| Mountain Country Cabin Rentals | 2 | $8,727 | $220 | 16.5% | 4.58/5 |
| Evolve | 1 | $7,321 | $161 | 25.1% | 4.85/5 |
Management Company Insights for Brasstown
- The leading management company, Donna, operates 1 listings with $44,614 in gross revenue — a useful benchmark for what scale looks like in Brasstown.
- Top managers average 1 properties each, suggesting professional management in Brasstown still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Brasstown's Airbnb Market Compare to Nearby Cities?
How does the Brasstown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Buncombe County, Brasstown has 3 percentage points lower occupancy and about $177 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 68 | $7,270 | $590.21 | 43% |
| Gilmer County | 26 | $5,823 | $483.16 | 40% |
| Buncombe County | 12 | $4,926 | $352.36 | 46% |
| Sevierville | 6,226 | $4,861 | $384.75 | 46% |
| Union Mills | 15 | $4,813 | $459.55 | 40% |
| Sautee | 13 | $4,694 | $436.69 | 41% |
| Epworth | 77 | $4,680 | $425.77 | 39% |
| Fannin County | 44 | $4,507 | $464.80 | 36% |
| Six Mile | 57 | $4,481 | $466.47 | 42% |
| Gatlinburg | 3,554 | $4,458 | $367.24 | 44% |
Frequently Asked Questions About Airbnb in Brasstown
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Brasstown.
How much do Airbnb hosts make in Brasstown?
Brasstown hosts earn about $19,198 per year on average, with an average nightly rate of $175 and RevPAR of $71. Those figures describe the typical revenue environment for active listings in Brasstown, North Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Brasstown market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Brasstown?
The average Airbnb occupancy rate in Brasstown is 43.5%. October is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Brasstown?
Listings in Brasstown average $175 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Brasstown?
Brasstown currently has about 25 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Brasstown?
AirROI currently classifies the short-term rental regulation level in Brasstown as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Brasstown?
RevPAR in Brasstown is about $71. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Brasstown?
At 43.5% occupancy, Brasstown can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $19,198, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Brasstown?
The average booking lead time in Brasstown is about 68 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Brasstown?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Brasstown include Brasstown Creek, Johns Mountain, Shooting Creek. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Brasstown?
entire_home listings make up 88.0% of the active supply in Brasstown. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Brasstown compare to nearby Airbnb markets?
Among neighboring markets, Sevier County posts $87,245 in average annual revenue with 43.1% occupancy, compared to Brasstown's $19,198 and 43.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Brasstown?
The average Airbnb stay length in Brasstown is about 5.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Brasstown?
Airbnb listings in Brasstown average 4.88 out of 5 overall. About 56.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Brasstown?
Microwave and Oven are among the strongest revenue-linked amenities in Brasstown. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Brasstown?
Yes. About 88.0% of active Airbnb listings in Brasstown charge a cleaning fee, and the average fee is $142. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Brasstown?
A 52.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.