AirROI ranking · 202644 markets ranked

Best Places to Buy an Airbnb in Virginia (2026)

Alexandria is the best place to buy an Airbnb in Virginia in 2026, according to AirROI's ranking of 44 markets. Its listings averaged $45,600 in revenue over the 12 months to October 2026 and were booked on 48% of nights. It leads on the blend rather than on any one measure, placing 1st of 44 for occupancy, 6th of 44 for market size and 10th of 44 for revenue per listing. Virginia Beach and Stanley come next.

Source: AirROI Reviewed by , Founder @ AirROI Updated

Markets tracked
220
Active Airbnb listings
20,800
Avg. revenue per listing
$33,600
Occupancy rate
40%
Avg. nightly rate
$300
Revenue change, typical market
+8%

The short answer

Virginia Airbnb Market at a Glance

Across Virginia, the 20,800 active Airbnb listings tracked by AirROI, a short-term-rental data firm, averaged $33,600 over the same period. They were booked on 40% of nights at about $300 a night; the ranking covers the 44 markets with at least 100 active listings. Revenue per listing rose in 33 of the 41 ranked markets with a comparable year of data, by 8% in the typical one.

The ranking weighs revenue per listing most, then occupancy and market size, then how evenly income spreads across the year and how it changed on the year. It reflects rental performance, not purchase prices or local short-term rental rules. How the ranking works.

Where the top 10 Airbnb markets in Virginia are

Each dot is one of the 220 markets AirROI tracks in Virginia (4 outlying ones fall outside the map), sized by active listings and coloured by average revenue per listing. Select a number to jump to its profile.

Where the top 10 Airbnb markets in Virginia areDot map of 216 Airbnb markets. Numbered pins mark the top-ranked markets: 1 Alexandria, 2 Virginia Beach, 3 Stanley, 4 Richmond, 5 Charlottesville, 6 McGaheysville, 7 Mineral, 8 Arlington, 9 Luray, 10 Shenandoah.10987654321© OpenStreetMap
Avg. revenueUnder $21k$21k–$29k$29k–$40k$40k+ Under 30 listings 1 Top-ranked market

Top 10

The Top 10 Airbnb Markets in Virginia

Each profile draws on the market's full AirROI report: how it earns, when in the year, who books and what sells. Monthly figures are averages per listing active in that month, so twelve of them add up to more than the annual average, which also counts listings that operated for only part of the year.

The top 10 Airbnb markets in Virginia at a glance
#MarketAvg. revenueOccupancy
Alexandria High occupancy · Large market$45,60048%
Virginia Beach Large market · Growing revenue$45,90042%
Stanley High earnings · High occupancy$59,70046%
4 Richmond Year-round demand · Large market$29,40047%
5 Charlottesville Large market · High occupancy$38,10043%
6 McGaheysville High earnings · High occupancy$75,50042%
7 Mineral Growing revenue · High earnings$75,40038%
8 Arlington Large market · High occupancy$33,20046%
9 Luray Large market · High earnings$42,00042%
10 Shenandoah High earnings · High occupancy$62,20047%

  1. 1. Alexandria

    Known for: High occupancy · Large market

    Top-earning Airbnb listing in Alexandria, 9 bedrooms Top-earning Airbnb listing in Alexandria, 8 bedrooms Top-earning Airbnb listing in Alexandria, 9 bedrooms
    Top-earning Airbnb listings in Alexandria
    Avg. revenue
    $45,600 −1% vs. last year
    Occupancy
    48%
    Nightly rate
    $315
    Active listings
    694

    Where it places among the 44 ranked markets in Virginia

    • Revenue 10th of 44
    • Occupancy 1st of 44
    • Market size 6th of 44
    • Year-round 18th of 44
    • Growth 35th of 41
    How it earns
    Alexandria fills more nights than any other ranked market in Virginia: 48% of them, at about $315 a night. That adds up to $45,600 per listing over the year, the tenth-highest of the 44 ranked markets. A typical listing takes in about $4,130 a month; the top quarter clear $6,990 or more.
    When it earns
    Alexandria's season runs from March to July, peaking in June at about $6,870 per listing; February, the quietest month, brings in about $3,470. Trips run long, about 6 nights on average against 4 nights for the typical market in Virginia, booked about 40 days ahead.
    Guest expectations
    Average ratings (4.80 stars) trail the typical market in Virginia (4.86), which leaves room for a well-run listing to stand out.
    What sells
    The most common entire home has 2 bedrooms (26% of entire homes), and houses make up 61% of supply.

    Revenue per listing by month

    Median listing
    $4,130/mo
    Top 25% of listings
    $6,990+/mo
    Booked ahead
    40 days
    Average stay
    6 nights
    Most common home size
    2 bedrooms
    Superhosts
    52%

    Areas in the full report: Old Town Alexandria · Del Ray · Eisenhower Avenue

    Full Alexandria Airbnb report

  2. 2. Virginia Beach

    Known for: Large market · Growing revenue

    Top-earning Airbnb listing in Virginia Beach, 11 bedrooms Top-earning Airbnb listing in Virginia Beach, 7 bedrooms Top-earning Airbnb listing in Virginia Beach, 10 bedrooms
    Top-earning Airbnb listings in Virginia Beach
    Avg. revenue
    $45,900 +29% vs. last year
    Occupancy
    42%
    Nightly rate
    $415
    Active listings
    1,390

    Where it places among the 44 ranked markets in Virginia

    • Revenue 9th of 44
    • Occupancy 14th of 44
    • Market size 1st of 44
    • Year-round 38th of 44
    • Growth 3rd of 41
    How it earns
    Virginia Beach is Virginia's largest Airbnb market, with 1,390 active listings to price against. Average revenue per listing came to $45,900, the ninth-highest of the 44 ranked markets. In a typical month the median listing brings in about $4,270, and the best quarter clear $7,800. Revenue per listing rose 29% over the year, the third-biggest gain in Virginia, helped by nightly rates 23% higher.
    When it earns
    Revenue in Virginia Beach concentrates from May to September: July earns about $11,000 per listing, about four times as much as January. Guests stay about 6 nights, longer than in most of Virginia, and book about 60 days ahead.
    Guest expectations
    Average ratings (4.75 stars) trail the typical market in Virginia (4.86), which leaves room for a well-run listing to stand out.
    Who it suits
    It suits buyers who can carry costs through a quiet January and plan to use a professional manager or run a polished operation.

    Revenue per listing by month

    Median listing
    $4,270/mo
    Top 25% of listings
    $7,800+/mo
    Booked ahead
    60 days
    Average stay
    6 nights
    Most common home size
    2 bedrooms
    Superhosts
    46%

    Areas in the full report: Oceanfront · Sandbridge Beach · Virginia Beach Town Center

    Full Virginia Beach Airbnb report

  3. 3. Stanley

    Known for: High earnings · High occupancy

    Top-earning Airbnb listing in Stanley, 4 bedrooms Top-earning Airbnb listing in Stanley, 3 bedrooms Top-earning Airbnb listing in Stanley, 5 bedrooms
    Top-earning Airbnb listings in Stanley
    Avg. revenue
    $59,700 +19% vs. last year
    Occupancy
    46%
    Nightly rate
    $360
    Active listings
    113

    Where it places among the 44 ranked markets in Virginia

    • Revenue 5th of 44
    • Occupancy 7th of 44
    • Market size 38th of 44
    • Year-round 11th of 44
    • Growth 7th of 41
    How it earns
    Listings in Stanley are booked on 46% of nights, the seventh-highest occupancy of the 44 ranked markets, at about $360 a night. Average revenue per listing came to $59,700, the fifth-highest of the 44 ranked markets. Month to month, the median listing earns about $4,580 and a top-quarter listing $7,510 or more. Revenue per listing rose 19% over the year, helped by nightly rates 11% higher. With 113 listings it is a small market, so its averages can move more from year to year.
    When it earns
    Stanley has two seasons, May–August and October. October is the strongest month at about $6,840 per listing, and February the quietest at about $3,710. Stays are shorter than in most of Virginia, about 2.7 nights, so listings turn over often; guests book about 47 days ahead. Most hosts take one- or two-night bookings (97% of listings), more than in the typical market.
    What sells
    Three-bedroom homes lead the market (30% of entire homes), and cabins, campers and other outdoor stays make up 66% of supply.
    Who books
    Guests are overwhelmingly domestic (88%); the most common home cities are Washington, Richmond and New York.

    Revenue per listing by month

    Median listing
    $4,580/mo
    Top 25% of listings
    $7,510+/mo
    Booked ahead
    47 days
    Average stay
    2.7 nights
    Most common home size
    3 bedrooms
    Superhosts
    76%
    Full Stanley Airbnb report

  4. 4. Richmond

    Known for: Year-round demand · Large market

    Top-earning Airbnb listing in Richmond, 6 bedrooms Top-earning Airbnb listing in Richmond, 10 bedrooms Top-earning Airbnb listing in Richmond, 6 bedrooms
    Top-earning Airbnb listings in Richmond
    Avg. revenue
    $29,400 +4% vs. last year
    Occupancy
    47%
    Nightly rate
    $205
    Active listings
    1,040

    Where it places among the 44 ranked markets in Virginia

    • Revenue 26th of 44
    • Occupancy 4th of 44
    • Market size 3rd of 44
    • Year-round 1st of 44
    • Growth 26th of 41
    How it earns
    Richmond earns on volume. Rates run below the Virginia average at about $205 a night, but listings book 47% of nights. Moderate rates keep revenue per listing at $29,400, 12% below the Virginia average. Its place at #4 rests on year-round demand (1st of 44) and market size (3rd of 44) rather than on revenue per listing. A typical listing takes in about $2,760 a month; the top quarter clear $4,340 or more.
    When it earns
    Demand in Richmond holds up through the year: February, the slowest month, still brings in about two-thirds of July's revenue. Guests book later than in most of Virginia, about 37 days ahead against roughly 50 for the typical market in Virginia; stays average 7 nights.
    What sells
    The most common entire home has 1 bedroom (32% of entire homes), and houses make up 52% of supply.
    Who it suits
    Best for buyers who want income that holds up all year and would rather price for occupancy than for rate.

    Revenue per listing by month

    Median listing
    $2,760/mo
    Top 25% of listings
    $4,340+/mo
    Booked ahead
    37 days
    Average stay
    7 nights
    Most common home size
    1 bedroom
    Superhosts
    69%

    Areas in the full report: Shockoe Bottom · The Fan District · Church Hill

    Full Richmond Airbnb report

  5. 5. Charlottesville

    Known for: Large market · High occupancy

    Top-earning Airbnb listing in Charlottesville, 5 bedrooms Top-earning Airbnb listing in Charlottesville, 6 bedrooms Top-earning Airbnb listing in Charlottesville, 4 bedrooms
    Top-earning Airbnb listings in Charlottesville
    Avg. revenue
    $38,100 +8% vs. last year
    Occupancy
    43%
    Nightly rate
    $345
    Active listings
    688

    Where it places among the 44 ranked markets in Virginia

    • Revenue 16th of 44
    • Occupancy 13th of 44
    • Market size 7th of 44
    • Year-round 18th of 44
    • Growth 21st of 41
    How it earns
    Demand runs high in Charlottesville: 43% of nights booked, 3 points above the Virginia average, at about $345 a night. Listings averaged $38,100 in revenue over the year, 14% above the Virginia average. In a typical month the median listing brings in about $3,020, and the best quarter clear $5,380. Revenue per listing rose 8% over the year, helped by nightly rates 14% higher.
    When it earns
    In Charlottesville, the months from April to November earn above the yearly average, led by May at about $5,610 per listing; February is the low point at about $2,790. Guests book early, about 62 days ahead against roughly 50 for the typical market in Virginia, and stay about 5 nights.
    What sells
    One-bedroom homes lead the market (30% of entire homes), and houses make up 52% of supply.

    Revenue per listing by month

    Median listing
    $3,020/mo
    Top 25% of listings
    $5,380+/mo
    Booked ahead
    62 days
    Average stay
    5 nights
    Most common home size
    1 bedroom
    Superhosts
    70%

    Areas in the full report: Downtown Charlottesville · University of Virginia · Monticello

    Full Charlottesville Airbnb report

  6. 6. McGaheysville

    Known for: High earnings · High occupancy

    Top-earning Airbnb listing in McGaheysville, 9 bedrooms Top-earning Airbnb listing in McGaheysville, 7 bedrooms Top-earning Airbnb listing in McGaheysville, 5 bedrooms
    Top-earning Airbnb listings in McGaheysville
    Avg. revenue
    $75,500
    Occupancy
    42%
    Nightly rate
    $490
    Active listings
    153

    Where it places among the 44 ranked markets in Virginia

    • Revenue 2nd of 44
    • Occupancy 17th of 44
    • Market size 31st of 44
    • Year-round 20th of 44
    • Growth No prior year
    How it earns
    McGaheysville earns on price: guests pay about $490 a night, 64% above the Virginia average. Average revenue per listing came to $75,500, the second-highest of the 44 ranked markets. Month to month, the median listing earns about $6,060 and a top-quarter listing $11,200 or more. Its 153 listings make it one of the smaller ranked markets, so its figures are less settled than those of larger ones.
    When it earns
    Revenue in McGaheysville peaks twice, over June–August and again over November–January; July leads at about $11,200 per listing, while September brings in about $5,510. Visits are quick, about 3 nights on average against 4 nights for the typical market in Virginia, booked about 49 days ahead. Most hosts take one- or two-night bookings (92% of listings), more than in the typical market.
    What sells
    Big homes set the market: 90% of entire homes have three or more bedrooms, against about 50% in the typical market in Virginia, and houses make up 88% of supply.
    Who it suits
    A good fit for buyers who want a large home for groups and families and can furnish and price for a premium stay.

    Revenue per listing by month

    Median listing
    $6,060/mo
    Top 25% of listings
    $11,200+/mo
    Booked ahead
    49 days
    Average stay
    3 nights
    Most common home size
    5+ bedrooms
    Superhosts
    72%
    Full McGaheysville Airbnb report

  7. 7. Mineral

    Known for: Growing revenue · High earnings

    Top-earning Airbnb listing in Mineral, 9 bedrooms Top-earning Airbnb listing in Mineral, 6 bedrooms Top-earning Airbnb listing in Mineral, 8 bedrooms
    Top-earning Airbnb listings in Mineral
    Avg. revenue
    $75,400 +31% vs. last year
    Occupancy
    38%
    Nightly rate
    $565
    Active listings
    254

    Where it places among the 44 ranked markets in Virginia

    • Revenue 3rd of 44
    • Occupancy 26th of 44
    • Market size 17th of 44
    • Year-round 38th of 44
    • Growth 2nd of 41
    How it earns
    Nightly rates set Mineral apart: about $565, 89% above the Virginia average. That adds up to $75,400 per listing over the year, the third-highest of the 44 ranked markets. The gap between listings is wide: a typical one takes in about $5,440 a month, while the top quarter clear $11,400 and the top 10% $21,300, so pricing and presentation count for more here than in most of Virginia. Revenue per listing rose 31% over the year, the second-biggest gain in Virginia, helped by nightly rates 24% higher, even as the number of listings grew 22%. With 254 listings it is a small market, so its averages can move more from year to year.
    When it earns
    Mineral's season runs from May to September, peaking in July at about $15,700 per listing; February, the quietest month, brings in about $3,980.
    What sells
    Big homes set the market: 89% of entire homes have three or more bedrooms, against about 50% in the typical market in Virginia, and houses make up 87% of supply.
    Guest expectations
    Average ratings (4.78 stars) trail the typical market in Virginia (4.86), which leaves room for a well-run listing to stand out.
    Who it suits
    It suits buyers who can furnish and price for a premium stay and can ride out a slow February.

    Revenue per listing by month

    Median listing
    $5,440/mo
    Top 25% of listings
    $11,400+/mo
    Booked ahead
    59 days
    Average stay
    4 nights
    Most common home size
    5+ bedrooms
    Superhosts
    46%
    Full Mineral Airbnb report

  8. 8. Arlington

    Known for: Large market · High occupancy

    Top-earning Airbnb listing in Arlington, 9 bedrooms Top-earning Airbnb listing in Arlington, 5 bedrooms Top-earning Airbnb listing in Arlington, 7 bedrooms
    Top-earning Airbnb listings in Arlington
    Avg. revenue
    $33,200 −5% vs. last year
    Occupancy
    46%
    Nightly rate
    $275
    Active listings
    993

    Where it places among the 44 ranked markets in Virginia

    • Revenue 22nd of 44
    • Occupancy 6th of 44
    • Market size 4th of 44
    • Year-round 11th of 44
    • Growth 39th of 41
    How it earns
    Arlington books 46% of available nights, the sixth-highest occupancy of the 44 ranked markets, and charges about $275 a night. Revenue per listing, $33,200, is close to the Virginia average. Its place at #8 rests on market size (4th of 44) and occupancy (6th of 44) rather than on revenue per listing. The gap between listings is wide: a typical one takes in about $3,220 a month, while the top quarter clear $6,220 and the top 10% $9,360, so pricing and presentation count for more here than in most of Virginia. Revenue per listing slipped 5% over the year even with rates 11% higher, as bookings softened.
    When it earns
    Revenue in Arlington concentrates from March to July: June earns about $5,950 per listing, about 1.9 times as much as February. Trips run long, about 6 nights on average against 4 nights for the typical market in Virginia, booked about 38 days ahead.
    What sells
    Smaller places set the market: only 23% of entire homes have three or more bedrooms, against about 50% in the typical market in Virginia; apartments and condos make up 56% of supply.
    Guest expectations
    Average ratings (4.75 stars) trail the typical market in Virginia (4.86), which leaves room for a well-run listing to stand out.
    Who it suits
    Best for buyers who prefer a smaller one- or two-bedroom place.

    Revenue per listing by month

    Median listing
    $3,220/mo
    Top 25% of listings
    $6,220+/mo
    Booked ahead
    38 days
    Average stay
    6 nights
    Most common home size
    2 bedrooms
    Superhosts
    38%

    Areas in the full report: Clarendon · Ballston · Crystal City

    Full Arlington Airbnb report

  9. 9. Luray

    Known for: Large market · High earnings

    Top-earning Airbnb listing in Luray, 7 bedrooms Top-earning Airbnb listing in Luray, 5 bedrooms Top-earning Airbnb listing in Luray, 8 bedrooms
    Top-earning Airbnb listings in Luray
    Avg. revenue
    $42,000 +9% vs. last year
    Occupancy
    42%
    Nightly rate
    $300
    Active listings
    407

    Where it places among the 44 ranked markets in Virginia

    • Revenue 15th of 44
    • Occupancy 15th of 44
    • Market size 10th of 44
    • Year-round 28th of 44
    • Growth 19th of 41
    How it earns
    Luray books 42% of nights at about $300 a night, close to the typical market in Virginia. Average revenue per listing came to $42,000, 25% above the Virginia average. A typical listing takes in about $3,520 a month; the top quarter clear $5,760 or more. Revenue per listing rose 9% over the year, helped by nightly rates 8% higher, even as the number of listings grew 15%.
    When it earns
    In Luray, the months from May to October earn above the yearly average, led by July at about $5,370 per listing; February is the low point at about $2,500. Stays are shorter than in most of Virginia, about 3 nights, so listings turn over often; guests book about 47 days ahead. Most hosts take one- or two-night bookings (97% of listings), more than in the typical market.
    What sells
    The most common entire home has 2 bedrooms (35% of entire homes), and cabins, campers and other outdoor stays make up 51% of supply.
    Who books
    Guests are overwhelmingly domestic (87%); the most common home cities are Washington, New York and Richmond.

    Revenue per listing by month

    Median listing
    $3,520/mo
    Top 25% of listings
    $5,760+/mo
    Booked ahead
    47 days
    Average stay
    3 nights
    Most common home size
    2 bedrooms
    Superhosts
    76%

    Areas in the full report: Luray Caverns · Shenandoah National Park · Historic Downtown Luray

    Full Luray Airbnb report

  10. 10. Shenandoah

    Known for: High earnings · High occupancy

    Top-earning Airbnb listing in Shenandoah, 5 bedrooms Top-earning Airbnb listing in Shenandoah, 8 bedrooms Top-earning Airbnb listing in Shenandoah, 1 bedroom
    Top-earning Airbnb listings in Shenandoah
    Avg. revenue
    $62,200 +7% vs. last year
    Occupancy
    47%
    Nightly rate
    $390
    Active listings
    107

    Where it places among the 44 ranked markets in Virginia

    • Revenue 4th of 44
    • Occupancy 5th of 44
    • Market size 40th of 44
    • Year-round 29th of 44
    • Growth 22nd of 41
    How it earns
    Shenandoah fills more nights than most of Virginia: 47% of them, the fifth-highest occupancy of the 44 ranked markets, at about $390 a night. That adds up to $62,200 per listing over the year, the fourth-highest of the 44 ranked markets. In a typical month the median listing brings in about $4,780, and the best quarter clear $7,660. Revenue per listing rose 7% over the year, helped by nightly rates 13% higher, even as the number of listings grew 15%. Its 107 listings make it one of the smaller ranked markets, so its figures are less settled than those of larger ones.
    When it earns
    Shenandoah has two seasons, June–August and October–November. July is the strongest month at about $8,070 per listing, and February the quietest at about $3,520. Visits are quick, about 2.8 nights on average against 4 nights for the typical market in Virginia, booked about 46 days ahead. Most hosts take one- or two-night bookings (95% of listings), more than in the typical market.
    What sells
    Three-bedroom homes lead the market (35% of entire homes), and cabins, campers and other outdoor stays make up 59% of supply.
    Who books
    Guests are overwhelmingly domestic (88%); the most common home cities are Washington, Richmond and New York.

    Revenue per listing by month

    Median listing
    $4,780/mo
    Top 25% of listings
    $7,660+/mo
    Booked ahead
    46 days
    Average stay
    2.8 nights
    Most common home size
    3 bedrooms
    Superhosts
    81%
    Full Shenandoah Airbnb report

Full ranking

How All 44 Ranked Markets in Virginia Compare

The overall ranking with the five measures behind it. "Slow month" is a market's weakest month of revenue as a share of its best, so a higher figure means steadier income. Select a column heading to re-sort.

Top Airbnb markets in Virginia, ranked by AirROI
Alexandria High occupancy, large market$45,59048%$31750%−1%694
Virginia Beach Large market, growing revenue$45,85242%$41425%+29%1,388
Stanley High earnings, high occupancy$59,66646%$35954%+19%113
4Richmond Year-round demand, large market$29,37847%$20470%+4%1,044
5Charlottesville Large market, high occupancy$38,13043%$34550%+8%688
6McGaheysville High earnings, high occupancy$75,45142%$49049%–153
7Mineral Growing revenue, high earnings$75,42738%$56725%+31%254
8Arlington Large market, high occupancy$33,20946%$27454%−5%993
9Luray Large market, high earnings$42,01742%$30246%+9%407
10Shenandoah High earnings, high occupancy$62,17647%$39244%+7%107
11Afton High earnings, year-round demand$55,68542%$40653%0%155
12Cape Charles High earnings, growing revenue$52,89439%$47918%+16%307
13Norfolk Large market, growing revenue$27,96343%$22437%+22%823
14Leesburg High occupancy, high earnings$45,14447%$35149%+1%106
15Massanutten High earnings, growing revenue$50,12233%$42748%+11%289
16Wintergreen Resort High earnings, year-round demand$45,05736%$40051%–196
17Bumpass High earnings, growing revenue$75,54636%$68321%+42%144
18Richmond City High occupancy, year-round demand$24,92045%$20955%–190
19Hampton Growing revenue$32,67240%$28439%+22%271
20Basye Year-round demand, growing revenue$29,59036%$24864%+12%249
21Roanoke Year-round demand, large market$20,38843%$16458%+9%337
22Mount Jackson Year-round demand, growing revenue$35,33037%$29666%+26%102
23Portsmouth High occupancy, growing revenue$27,02143%$21547%+12%181
24Moneta Growing revenue, high earnings$43,87937%$47517%+16%182
25Wintergreen Large market, high earnings$37,76835%$34141%+10%316

By measure

Virginia Airbnb Markets Ranked by Revenue, Nightly Rate and Occupancy

The overall ranking balances five measures. These lists take one at a time, for buyers who care most about income, pricing power, bookings, a steady calendar, momentum or market size.

Highest-earning Airbnb markets in Virginia

Average annual revenue per active listing over the past 12 months. Markets with at least 200 listings.

Highest-earning Airbnb markets in Virginia
#MarketRevenue
Mineral #7 overall$75,400
Cape Charles #12 overall$52,900
Massanutten #15 overall$50,100
4Virginia Beach #2 overall$45,900
5Alexandria #1 overall$45,600
6Luray #9 overall$42,000
7Charlottesville #5 overall$38,100
8Blacksburg #31 overall$38,000
9Wintergreen #25 overall$37,800
10Arlington #8 overall$33,200
11Hampton #19 overall$32,700
12Basye #20 overall$29,600
13Richmond #4 overall$29,400
14Norfolk #13 overall$28,000
15Chincoteague #37 overall$26,000
16Lynchburg #27 overall$21,900
17Roanoke #21 overall$20,400
18Williamsburg #43 overall$15,600

Most expensive Airbnb markets in Virginia by nightly rate

Average rate per booked night. A high rate earns most where occupancy holds up too. Markets with at least 200 listings.

Most expensive Airbnb markets in Virginia by nightly rate
#MarketNightly
Mineral #7 overall$565
Blacksburg #31 overall$560
Cape Charles #12 overall$480
4Massanutten #15 overall$425
5Virginia Beach #2 overall$415
6Charlottesville #5 overall$345
7Wintergreen #25 overall$340
8Alexandria #1 overall$315
9Chincoteague #37 overall$315
10Luray #9 overall$300
11Hampton #19 overall$285
12Arlington #8 overall$275
13Basye #20 overall$250
14Williamsburg #43 overall$245
15Norfolk #13 overall$225
16Richmond #4 overall$205
17Lynchburg #27 overall$190
18Roanoke #21 overall$165

Highest-occupancy Airbnb markets in Virginia

Share of available nights booked over the past 12 months. Markets with at least 200 listings.

Highest-occupancy Airbnb markets in Virginia
#MarketOccupancy
Alexandria #1 overall48%
Richmond #4 overall47%
Arlington #8 overall46%
4Norfolk #13 overall43%
5Roanoke #21 overall43%
6Charlottesville #5 overall43%
7Virginia Beach #2 overall42%
8Luray #9 overall42%
9Lynchburg #27 overall42%
10Hampton #19 overall40%
11Cape Charles #12 overall39%
12Mineral #7 overall38%
13Chincoteague #37 overall37%
14Basye #20 overall36%
15Blacksburg #31 overall36%
16Wintergreen #25 overall35%
17Massanutten #15 overall33%
18Williamsburg #43 overall25%

Most year-round Airbnb markets in Virginia

Revenue in the slowest month as a share of the best month, so a higher figure means steadier income. Markets with at least 200 listings.

Most year-round Airbnb markets in Virginia
#MarketSlow month
Richmond #4 overall70%
Basye #20 overall64%
Roanoke #21 overall58%
4Arlington #8 overall54%
5Alexandria #1 overall50%
6Charlottesville #5 overall50%
7Massanutten #15 overall48%
8Luray #9 overall46%
9Lynchburg #27 overall44%
10Wintergreen #25 overall41%
11Williamsburg #43 overall39%
12Hampton #19 overall39%
13Norfolk #13 overall37%
14Blacksburg #31 overall32%
15Virginia Beach #2 overall25%
16Mineral #7 overall25%
17Chincoteague #37 overall19%
18Cape Charles #12 overall18%

Fastest-growing Airbnb markets in Virginia

Change in revenue per listing from the year before, among markets where it rose. Markets with at least 200 listings.

Fastest-growing Airbnb markets in Virginia
#MarketChange
Mineral #7 overall+31%
Virginia Beach #2 overall+29%
Hampton #19 overall+22%
4Norfolk #13 overall+22%
5Cape Charles #12 overall+16%
6Lynchburg #27 overall+14%
7Basye #20 overall+12%
8Massanutten #15 overall+11%
9Wintergreen #25 overall+10%
10Luray #9 overall+9%
11Roanoke #21 overall+9%
12Charlottesville #5 overall+8%
13Richmond #4 overall+4%
14Williamsburg #43 overall+1%

Largest Airbnb markets in Virginia

Active listings. Bigger markets have more comparable rentals to price against and more buyers at resale.

Largest Airbnb markets in Virginia
#MarketListings
Virginia Beach #2 overall1,390
Williamsburg #43 overall1,190
Richmond #4 overall1,040
4Arlington #8 overall993
5Norfolk #13 overall823
6Alexandria #1 overall694
7Charlottesville #5 overall688
8Lynchburg #27 overall526
9Chincoteague #37 overall474
10Luray #9 overall407
11Roanoke #21 overall337
12Blacksburg #31 overall326
13Wintergreen #25 overall316
14Cape Charles #12 overall307
15Massanutten #15 overall289
16Hampton #19 overall271
17Mineral #7 overall254
18Basye #20 overall249
19Wintergreen Resort #16 overall196
20Richmond City #18 overall190
21Huddleston #29 overall188
22Moneta #24 overall182
23Portsmouth #23 overall181
24Colonial Beach #39 overall177
25Reston #41 overall166

Seasonality

When Airbnbs in Virginia Earn the Most

July is the best month for more than two-thirds of ranked markets in Virginia. February is the most common slowest month, in 27 markets.

July earns about 2.3 times what February does

Average revenue per listing across the 44 ranked markets in Virginia, by month

Average Airbnb revenue per listing and the number of ranked markets that earn most in each month, in Virginia
MonthAvg. revenue per listingBest month forHighest-ranked examples
January$2,7802 marketsWintergreen Resort, Wintergreen
February$2,610––
March$3,250––
April$3,590––
May$4,3003 marketsCharlottesville, Lynchburg, Lexington
June$5,3203 marketsAlexandria, Arlington, Reston
July$5,98030 marketsVirginia Beach, Richmond, McGaheysville
August$5,2101 marketDanville
September$3,950––
October$3,8504 marketsStanley, Afton, Stanardsville
November$3,260––
December$3,3701 marketMount Jackson

Average revenue is per listing across the ranked markets, the line in the chart above. "Best month for" counts the ranked markets whose own revenue peaks in that month.

Management

Who Manages Airbnbs in Virginia?

AirROI ranks the 50 largest of the 155 companies that run 5 or more Airbnb listings in Virginia, by listings, guest rating and growth; companies run 20% of its listings.

Method

How the Ranking Works

The ranking covers the 44 markets in Virginia with at least 100 active Airbnb listings and data through October 2026. Each market is compared with the others on five measures, and markets are ordered by a weighted blend of where they place on each:

  • Revenue per listing (35%): average revenue an active listing earned over the past 12 months.
  • Occupancy (20%): share of available nights that were booked.
  • Market size (20%): active listings. Bigger markets offer more comparable rentals to price against and more buyers when you sell.
  • Year-round demand (15%): revenue in the slowest month as a share of the best month. The latest month is left out when its bookings look incomplete.
  • Growth (10%): change in revenue per listing from the year before. Markets whose boundaries changed between years are scored in the middle.

Left out: 50 markets whose data predate the latest refresh. The score measures how rentals perform. It does not include purchase prices, financing, operating costs or local short-term rental rules, which vary by address and should be checked before buying. Figures are in US dollars and match each market's own report; see the data methodology for how listings are tracked.

To check one property before buying, run its address and size through the Airbnb estimator for a revenue, occupancy and nightly-rate range from comparable listings.

FAQ

Frequently Asked Questions About Airbnb Investing in Virginia

What is the best place to buy an Airbnb in Virginia?

Alexandria ranks first of the 44 markets in Virginia in AirROI's ranking, with $45,600 in average revenue per listing and 48% occupancy. Virginia Beach and Stanley follow. The ranking weighs revenue, occupancy, market size, seasonality and growth; it leaves out purchase prices.

What are the most profitable Airbnb locations in Virginia?

By revenue per listing, among markets with at least 200 listings, Mineral leads at $75,400 a year, ahead of Cape Charles at $52,900. Profit also depends on what a property costs to buy and run, which varies far more between markets than revenue does.

How much does an Airbnb make in Virginia?

The average active listing in Virginia earned $33,600 over the 12 months to October 2026, at 40% occupancy. Across the ranked markets, the middle half averaged between $23,800 and $45,100 per listing. Averages include listings that operated for only part of the year, so a listing rented all year typically earns more.

What is a good Airbnb occupancy rate in Virginia?

The average listing in Virginia was booked on 40% of available nights over the past 12 months. Half of the ranked markets fall between 36% and 43%, so a market above about 43% sits in the top quarter. Occupancy is only half the picture: a market with lower occupancy can still earn more if its nightly rates are higher.

Where is Airbnb demand highest in Virginia?

Among ranked markets with at least 200 listings, Alexandria has the highest occupancy, with 48% of available nights booked, followed by Richmond at 47%. Its listings average about $315 a night and $45,600 a year.

Where are Airbnb nightly rates highest in Virginia?

Among ranked markets with at least 200 listings, Mineral has the highest average nightly rate, about $565, followed by Blacksburg at $560. Roanoke is the least expensive, at about $165. The average booked night in Virginia costs about $300.

What is the best month for Airbnb in Virginia?

July is the highest-earning month for 30 of the 44 ranked markets, followed by October (4). February is the most common slowest month, in 27 of the 44 markets. Each market's report shows its own month-by-month revenue, occupancy and rates.

Which Airbnb markets in Virginia earn the most evenly through the year?

Among ranked markets with at least 200 listings, Richmond has the steadiest income: its slowest month, February, still earns about two-thirds of its best. Basye follows, at 64%. Steadier markets are easier to budget for, though they do not always earn the most per listing.

Which Airbnb markets are growing fastest in Virginia?

Among ranked markets with at least 200 listings, revenue per listing grew most in Mineral, up 31% on the year before, and in Virginia Beach, up 29%. A single strong year can reflect events or new supply, so it is worth checking a market's monthly trend before relying on it.

Is Airbnb still profitable in Virginia in 2026?

Revenue per listing grew in 33 of the 41 ranked markets with a comparable year of data; in the typical market it rose 8%. Whether a given property profits depends on its purchase price, financing and running costs.

What are the best smaller Airbnb markets in Virginia?

Among ranked markets with fewer than 150 active listings, Stanley (#3 overall, $59,700 per listing), Shenandoah (#10, $62,200) and Leesburg (#14, $45,100) place highest. Smaller markets have fewer comparable rentals to price against, so their averages can move more from year to year.

How many Airbnb listings are there in Virginia?

AirROI tracked 20,800 active Airbnb listings in Virginia over the 12 months to October 2026, across 220 markets. The largest ranked market is Virginia Beach, with 1,390 listings, followed by Williamsburg with 1,190.

Directory

All 220 Airbnb Markets in Virginia

Every Virginia city with an AirROI Airbnb market report, A–Z, with its active listing count.

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