Woodstock, Virginia Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Woodstock, Virginia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $36,061 per year — at a $234 nightly rate, 41.8% occupancy, and a $107 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

With just 38 active listings, Woodstock is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 81.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Woodstock?

In Woodstock, the headline Airbnb metrics are $36,061 in average annual revenue,41.8% occupancy, $234 ADR, and $107 in RevPAR, and guests book about 34 days in advance.

Avg. Daily Rate (ADR)(?)
$234
The average rental revenue earned for an occupied room per day in Woodstock.
Occupancy Rate(?)
41.8%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$36,061
Average annual income for an Airbnb listing in Woodstock. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$107
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
-8.5%
Slight decrease (-8.5%) vs. last year.
Active Airbnb Listings(?)
38
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
34 days
How far in advance guests typically book in Woodstock. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Woodstock.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Woodstock.
Airbnb Data API
Access this data programmatically. 22 endpoints, 20M+ properties, 190+ countries.
API Access

How Much Do Airbnb Hosts Earn Monthly in Woodstock?

Understanding the monthly revenue variations for Airbnb listings in Woodstock is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Woodstock is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Woodstock across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,971+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,520 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,656 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,594, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Woodstock

What Is the Monthly Airbnb Occupancy Rate in Woodstock?

Maximize your bookings by understanding the Woodstock STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Woodstock:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 40%.
  • Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Woodstock

What Is the Average Airbnb Nightly Rate in Woodstock?

Effective short term rental pricing strategy in Woodstock involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Woodstock typically peaks in October and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $343+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $278 or more.
  • Typical properties (Median) charge around $212 per night.
  • Entry-level properties (Bottom 25%) earn around $149 per night.

Average Daily Rate (ADR) Trend by Month in Woodstock

What Is the RevPAR for Airbnb in Woodstock?

RevPAR in Woodstock is currently $107. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $55 RevPAR.
  • Typical properties (Median) generate $90 RevPAR.
  • Strong performers (Top 25%) earn $130 RevPAR.
  • Best-in-class (Top 10%) achieve $204 RevPAR.

Average Monthly RevPAR Trend in Woodstock

RevPAR Insights for Woodstock

  • The average RevPAR in Woodstock is $107. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($204) and bottom 25% ($55) is $149, indicating significant performance disparity driven by property quality, pricing strategy, and location.
  • RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Woodstock benchmarks. If your RevPAR falls below the median of $90, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $130+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

Get Live Woodstock Market Intelligence 👇

Discover Woodstock Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

When Is the Peak Season for Airbnb in Woodstock?

Woodstock's peak Airbnb season falls in July, August, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (July, August, October)
  • Revenue averages $4,700 per month
  • Occupancy rates average 53.1%
  • Daily rates average $234
Shoulder Season
  • Revenue averages $3,342 per month
  • Occupancy maintains around 43.1%
  • Daily rates hold near $223
Low Season (January, February, March)
  • Revenue drops to average $2,394 per month
  • Occupancy decreases to average 34.0%
  • Daily rates adjust to average $210

Seasonality Insights for Woodstock

  • Airbnb seasonality in Woodstock is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Woodstock's highest earning potential, with monthly revenues climbing to $4,944, occupancy reaching 57.6%, and ADRs peaking at $239.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,021, occupancy could drop to 32.3%, and ADRs may adjust to $203.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Woodstock.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Woodstock, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Woodstock?

Low regulation and minimal registration activity in Woodstock, Virginia, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Woodstock to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Woodstock?

With a compact short-term rental market, Woodstock gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Woodstock
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Historic Downtown
A charming area with preserved 19th-century architecture, offering a quaint atmosphere and local dining options. Great for tourists wanting an authentic small-town experience.
Woodstock Opera House, Shenandoah County Courthouse, Woodstock Brewhouse, Local shops and boutiques
Shenandoah National Park
A vast national park offering stunning views, hiking trails, and outdoor activities. Ideal for nature lovers and adventure seekers.
Hiking trails, Skyline Drive, Luray Caverns nearby, Wildlife viewing, Scenic overlooks
Edinburg
A small town close to Woodstock, known for its scenic beauty and historical sites. Attracts visitors looking for peace and history.
Edinburg Mill, The Edinburg Blue Ridge Bank, Nature trails around the town
Near the Shenandoah River
Scenic river views and outdoor activities attract visitors for canoeing, fishing, and hiking. A perfect spot for nature retreats.
Shenandoah River State Park, River activities, Beautiful picnic spots
Toms Brook
A small, quiet town with a friendly atmosphere, great for a weekend getaway. Close to nature and hiking trails.
Toms Brook Community Park, Historic sites nearby
Fort Valley
Known for its stunning mountain scenery and outdoor activities. Great for those wanting to escape the city for peace and tranquility.
Fort Valley Ranch, Wildlife viewing, Hiking opportunities
Woodstock Outlets
A shopping destination that attracts bargain hunters and tourists looking for deals. It’s a unique aspect of the area that draws visitors.
Woodstock Outlet Shopping Center, Dining options nearby, Seasonal events
Local Wineries and Breweries
The region is known for its local wineries and breweries, attracting those interested in tasting local varieties and enjoying scenic vineyard views.
Muse Vineyards, Barren Ridge Vineyards, Woodstock Brewhouse, Wine tasting tours

With 8 distinct neighborhoods showing meaningful short-term rental activity, Woodstock offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Woodstock?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Woodstock

  • The Woodstock Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 38 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Woodstock, House properties are the most common (57.9%), reflecting the local real estate landscape.
  • Houses represent a significant 57.9% portion, catering likely to families or larger groups.
  • The presence of 7.9% Hotel/Boutique listings indicates integration with traditional hospitality.

Woodstock Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Woodstock

  • The dominant room capacity in Woodstock is 3 bedrooms listings, making up 34.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 63.1% of the active Airbnb listings in Woodstock, indicating a high concentration in these sizes.
  • A significant 52.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Woodstock.

Woodstock Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Woodstock

  • The most common guest capacity trend in Woodstock vacation rentals is listings accommodating 8+ guests (23.7%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Woodstock STR market, accounting for 47.4% of listings.
  • 55.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Woodstock.
  • On average, properties in Woodstock are equipped to host 5.2 guests.

How Do Listings in Woodstock Compare on Quality?

Listing quality in Woodstock can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
39.5
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
3.4
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
42.1%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Woodstock

  • At 39.5 photos per listing on average, Woodstock hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 42.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Woodstock averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Woodstock?

Amenity Prevalence

Amenity Insights for Woodstock

  • Essential amenities in Woodstock that guests expect include: Air conditioning, Heating, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Fire extinguisher, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Woodstock: Air conditioning, Heating, Smoke alarm, Wifi.
  • Prioritize adding missing essentials: Air conditioning, Heating, Wifi.
  • Consider adding popular differentiators like Free parking on premises or Fire extinguisher to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Woodstock to stay competitive.

Which Airbnb Amenities Boost Revenue in Woodstock?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Woodstock, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
TV
81.6%$40,742$15,329165.8%
Indoor fireplace
39.5%$57,761$21,908163.6%
Hot tub
23.7%$67,898$26,180159.3%
Stove
73.7%$42,838$17,086150.7%
Hair dryer
73.7%$42,732$17,383145.8%
Refrigerator
86.8%$39,024$16,503136.5%
Kayak
13.2%$70,316$30,871127.8%
Waterfront
23.7%$61,687$28,108119.5%
Hangers
81.6%$39,982$18,694113.9%
Fire pit
63.2%$44,727$21,204110.9%

Revenue Impact Insights for Woodstock

  • TV tops the revenue impact list with a 165.8% uplift — listings with this amenity earn $40,742 vs. $15,329 without it.
  • TV, Refrigerator, Hangers — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Woodstock STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Woodstock. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Woodstock Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Woodstock

  • The typical guest profile for Airbnb in Woodstock consists of primarily domestic travelers (92%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 91.8% of guests.
  • Key international markets include United States (91.8%) and DC (6.4%).
  • Top languages spoken are English (69.9%) followed by Spanish (15.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Washington and Richmond.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Woodstock?

Listings in Woodstock average 4.94 out of 5 overall, with about 125.6 reviews per active listing and 81.6% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Woodstock

  • With an overall rating of 4.94, Woodstock listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Communication (4.98), while Value (4.86) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 81.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Woodstock Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Woodstock

  • The most common availability pattern in Woodstock falls within the 181-270 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 71.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Woodstock (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 34.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Woodstock?

Average Booking Lead Time by Month

Booking Lead Time Insights for Woodstock

  • The overall average booking lead time for vacation rentals in Woodstock is 34 days.
  • Guests book furthest in advance for stays during June (average 55 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (45 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Woodstock.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 45 days) to capture early planners.
  • Monitor your own booking lead times against these Woodstock averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Woodstock?

Guests in Woodstock stay about 3.4 nights on average, generating roughly 1,278 reservations and 33.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.

Monthly Length of Stay in Woodstock

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Woodstock

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • At 33.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
  • Stay lengths peak in Jul (4.4 nights) and shorten in Oct (2.5 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
  • Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Woodstock Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (34.2%)

1 Night

13 listings

34.2% of total

2 Nights (42.1%)

2 Nights

16 listings

42.1% of total

3 Nights (2.6%)

3 Nights

1 listings

2.6% of total

30+ Nights (21.1%)

30+ Nights

8 listings

21.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Woodstock is 2 Nights, adopted by 42.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (76.3%) of the Woodstock Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (21.1%) caters to monthly stays (30+ nights) in Woodstock, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 42.1% of Woodstock hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Woodstock.

Woodstock Airbnb Cancellation Policy Trends Analysis (2026)

Limited (10.5%)

Limited

4 listings

10.5% of total

Flexible (26.3%)

Flexible

10 listings

26.3% of total

Moderate (34.2%)

Moderate

13 listings

34.2% of total

Firm (26.3%)

Firm

10 listings

26.3% of total

Strict

1 listings

2.6% of total

Cancellation Policy Insights for Woodstock

  • The prevailing Airbnb cancellation policy trend in Woodstock is Moderate, used by 34.2% of listings.
  • There's a relatively balanced mix between guest-friendly (60.5%) and stricter (28.9%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (2.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 34.2% market standard in Woodstock.
  • Using a Strict policy might deter some guests, as only 2.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Woodstock.

How Much Are Airbnb Cleaning Fees in Woodstock?

Cleaning fees in Woodstock are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$107
Median Cleaning Fee
$115
Listings Charging a Fee
86.8%
Fee as Revenue Share
10.1%

Cleaning Fee Insights for Woodstock

  • 86.8% of listings charge a cleaning fee, making it standard practice in Woodstock. Guests expect it and factor it into their booking decisions.
  • The average cleaning fee of $107 is close to the median ($115), suggesting a relatively consistent fee structure across the market.
  • Cleaning fees represent 10.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Woodstock median of $115. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Woodstock Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Woodstockbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Riverfront Retreat on 14 Acres

Riverfront Retreat on 14 Acres

Entire Place • 4 bedrooms

$147,247
Revenue
64.1%
Occupancy
$576.80
Daily Rate
Shenandoah Riverfront w/ Hot Tub & Cold Plunge!

Shenandoah Riverfront w/ Hot Tub & Cold Plunge!

Entire Place • 3 bedrooms

$85,811
Revenue
62.6%
Occupancy
$333.73
Daily Rate
The Bird's Nest - Cabin by the River

The Bird's Nest - Cabin by the River

Entire Place • N/A

$80,275
Revenue
83.8%
Occupancy
$262.98
Daily Rate
Shenandoah Riverfront and Mountain View Cottage

Shenandoah Riverfront and Mountain View Cottage

Entire Place • 2 bedrooms

$74,400
Revenue
55.0%
Occupancy
$364.39
Daily Rate
Rivah Retreat, HotTub~Firepit-Fishing-Deck-Private

Rivah Retreat, HotTub~Firepit-Fishing-Deck-Private

Entire Place • 2 bedrooms

$66,192
Revenue
77.0%
Occupancy
$230.51
Daily Rate
Picturesque views @ The Triple A-Frame

Picturesque views @ The Triple A-Frame

Entire Place • 3 bedrooms

$60,837
Revenue
40.5%
Occupancy
$349.97
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Woodstock?

Learn from the best! This table showcases top-performing Airbnb hosts in Woodstock based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Woodstock by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Keith4$160,3392214.99/5.0
Joi1$147,2471434.94/5.0
Liz4$143,6517644.93/5.0
Tupac1$85,8111344.87/5.0
Jessica1$80,2751335.00/5.0
Matthew1$66,1921334.95/5.0
Oscar1$60,8371084.71/5.0
Sally1$60,7302114.98/5.0
Sydney1$56,675954.98/5.0
Siddhi1$44,9871534.86/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Woodstock.

Who Are the Airbnb Hosts in Woodstock?

Woodstock is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts
86.8%
Professional Management
0.0%
Cohosted Listings
47.4%
Instant Book Enabled
2.6%
Simplified Pricing
92.1%

Host Profile Insights for Woodstock

  • With 86.8% Superhosts, Woodstock has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
  • 2.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 92.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 47.4% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Woodstock averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Woodstock's Airbnb Market Compare to Nearby Cities?

How does the Woodstock Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Skyland Estates, Woodstock has 11 percentage points lower occupancy and about $63 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Woodstock — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
McGaheysville82$6,596$447.5245%
Shannondale45$5,722$348.9652%
Penhook18$5,584$702.2836%
Bentonville23$5,361$434.7049%
Shenandoah102$4,990$367.2347%
Nellysford68$4,957$424.7037%
Bumpass120$4,915$574.2432%
Castleton11$4,900$534.3531%
Skyland Estates14$4,860$297.3453%
Mineral231$4,854$491.8635%

Frequently Asked Questions About Airbnb in Woodstock

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Woodstock.

How much do Airbnb hosts make in Woodstock?

Woodstock hosts earn about $36,061 per year on average, with an average nightly rate of $234 and RevPAR of $107. Those figures describe the typical revenue environment for active listings in Woodstock, Virginia, not the ceiling for the best operators. Source: AirROI 2026 data, Woodstock market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Woodstock?

The average Airbnb occupancy rate in Woodstock is 41.8%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Woodstock?

Listings in Woodstock average $234 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Woodstock?

Woodstock currently has about 38 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Woodstock?

AirROI currently classifies the short-term rental regulation level in Woodstock as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Woodstock?

RevPAR in Woodstock is about $107. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Woodstock?

At 41.8% occupancy, Woodstock can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $36,061, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Woodstock?

The average booking lead time in Woodstock is about 34 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Woodstock?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Woodstock include Historic Downtown, Shenandoah National Park, Edinburg. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Woodstock?

entire_home listings make up 97.4% of the active supply in Woodstock. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Woodstock compare to nearby Airbnb markets?

Among neighboring markets, McGaheysville posts $79,149 in average annual revenue with 45.0% occupancy, compared to Woodstock's $36,061 and 41.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Woodstock?

The average Airbnb stay length in Woodstock is about 3.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Woodstock?

Airbnb listings in Woodstock average 4.94 out of 5 overall. About 81.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Woodstock?

TV and Indoor fireplace are among the strongest revenue-linked amenities in Woodstock. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Woodstock?

Yes. About 86.8% of active Airbnb listings in Woodstock charge a cleaning fee, and the average fee is $107. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Woodstock?

A 86.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

Access Real-Time Airbnb API

This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like Woodstock. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

Get API Access