Hampton, Virginia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hampton, Virginia? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $28,781 per year — at a $242 nightly rate, 40.6% occupancy, and a $105 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Hampton's 299 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply expanded 54.1% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data suggests a market where disciplined pricing and strong guest reviews separate top performers from average listings.
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What Are the Key Airbnb Metrics in Hampton?
In Hampton, the headline Airbnb metrics are $28,781 in average annual revenue,40.6% occupancy, $242 ADR, and $105 in RevPAR, and guests book about 47 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hampton?
Understanding the monthly revenue variations for Airbnb listings in Hampton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hampton is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hampton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,153+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,647 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,702 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,312, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hampton
What Is the Monthly Airbnb Occupancy Rate in Hampton?
Maximize your bookings by understanding the Hampton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hampton:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hampton
What Is the Average Airbnb Nightly Rate in Hampton?
Effective short term rental pricing strategy in Hampton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hampton typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $455+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $293 or more.
- Typical properties (Median) charge around $183 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Hampton
What Is the RevPAR for Airbnb in Hampton?
RevPAR in Hampton is currently $105. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $51 RevPAR.
- Typical properties (Median) generate $86 RevPAR.
- Strong performers (Top 25%) earn $137 RevPAR.
- Best-in-class (Top 10%) achieve $208 RevPAR.
Average Monthly RevPAR Trend in Hampton
RevPAR Insights for Hampton
- The average RevPAR in Hampton is $105. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($208) and bottom 25% ($51) is $157, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hampton benchmarks. If your RevPAR falls below the median of $86, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $137+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Hampton?
Hampton's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $5,089 per month
- Occupancy rates average 57.1%
- Daily rates average $244
Shoulder Season
- Revenue averages $3,202 per month
- Occupancy maintains around 39.6%
- Daily rates hold near $229
Low Season (January, February, April)
- Revenue drops to average $2,449 per month
- Occupancy decreases to average 34.0%
- Daily rates adjust to average $228
Seasonality Insights for Hampton
- Airbnb seasonality in Hampton is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Hampton's highest earning potential, with monthly revenues climbing to $5,641, occupancy reaching 61.5%, and ADRs peaking at $247.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,308, occupancy could drop to 32.2%, and ADRs may adjust to $226.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hampton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Hampton, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Hampton?
Low regulation and minimal registration activity in Hampton, Virginia, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hampton to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Hampton?
Location within Hampton matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Buckroe Beach | A beautiful beach area with sandy shores and family-friendly atmosphere. It's ideal for beach lovers and those looking for a laid-back coastal vibe. | Buckroe Beach, Buckroe Fishing Pier, Fort Monroe National Monument, Hampton Carousel, Sandy Bottom Nature Park |
| Phoebus | A historic district with charming architecture and a vibrant community. Known for its local shops and restaurants, it draws visitors interested in local culture. | Fort Monroe, The Bluebird Gap Farm, Phoebus Historic District, Brewery, Ghost Tours of Hampton |
| Hampton City Center | The heart of the city featuring cultural attractions, dining, and nightlife. It’s a prime location for those who want to explore the city’s offerings. | Virginia Air and Space Science Center, Hampton History Museum, Coliseum Central, The American Theatre, Downtown Hampton |
| Langley Air Force Base | A military base area with accommodations for military families and visitors. It attracts a unique market segment around military events and personnel. | Langley Air Force Base, Virginia Air and Space Science Center, Military events |
| Crisfield | An area near the waterfront with great views and seafood restaurants. Ideal for those looking to enjoy maritime activities and fresh local cuisine. | Marina, Waterfront dining, Crisfield Seafood Festival, Fishing and kayaking opportunities |
| Olde Hampton | A residential neighborhood with rich history, beautiful homes, and a community vibe. Perfect for guests who want a quiet stay close to amenities. | Historic homes, Local parks, Community events, Hampton Public Library |
| Grandview Beach | A quieter beach retreat, this area is perfect for guests looking for relaxation away from crowded tourist spots but still close to beach amenities. | Grandview Nature Preserve, Beaches, Fishing opportunities, Nature trails |
| Newport News | Just adjacent to Hampton, it provides additional attractions and amenities while benefiting from Hampton’s offerings. Great for a more urban feel. | Newport News Park, Virginia Living Museum, Historic Endview Plantation, Busch Gardens |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Hampton offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Hampton?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hampton
- The Hampton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.6% of the 299 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hampton, House properties are the most common (82.6%), reflecting the local real estate landscape.
- Houses represent a significant 82.6% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 4.6%) offer potential for unique stay experiences.
Hampton Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hampton
- The dominant room capacity in Hampton is 2 bedrooms listings, making up 27.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 52.5% of the active Airbnb listings in Hampton, indicating a high concentration in these sizes.
- A significant 49.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hampton.
Hampton Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hampton
- The most common guest capacity trend in Hampton vacation rentals is listings accommodating 8+ guests (32.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Hampton STR market, accounting for 50.2% of listings.
- 54.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hampton.
- On average, properties in Hampton are equipped to host 5.2 guests.
How Do Listings in Hampton Compare on Quality?
Listing quality in Hampton can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hampton
- At 31.6 photos per listing on average, Hampton hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 28.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hampton averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hampton?
Amenity Prevalence
Amenity Insights for Hampton
- Essential amenities in Hampton that guests expect include: Air conditioning, TV, Wifi, Heating, Kitchen, Smoke alarm, Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hampton: Air conditioning, TV, Wifi, Heating, Kitchen, Smoke alarm, Free parking on premises, Hot water.
- Prioritize adding missing essentials: Air conditioning, TV, Wifi, Heating, Kitchen, Smoke alarm, Free parking on premises, Hot water.
- Consider adding popular differentiators like Dishes and silverware or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hampton to stay competitive.
Which Airbnb Amenities Boost Revenue in Hampton?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hampton, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Free parking on premises | 96.7% | $29,739 | $1,099 | 2605.2% |
Ping pong tableHigh opportunity | 2.0% | $94,813 | $27,429 | 245.7% |
Arcade gamesHigh opportunity | 3.7% | $87,003 | $26,557 | 227.6% |
Hot tubHigh opportunity | 3.0% | $83,478 | $27,083 | 208.2% |
Washer | 86.0% | $31,730 | $10,734 | 195.6% |
Carbon monoxide alarm | 81.6% | $32,621 | $11,743 | 177.8% |
Dishwasher | 66.6% | $36,520 | $13,380 | 172.9% |
Children's playroomHigh opportunity | 1.7% | $74,987 | $27,995 | 167.9% |
Cooking basics | 90.3% | $30,632 | $11,545 | 165.3% |
Dryer | 83.3% | $32,085 | $12,324 | 160.3% |
Revenue Impact Insights for Hampton
- Free parking on premises tops the revenue impact list with a 2605.2% uplift — listings with this amenity earn $29,739 vs. $1,099 without it.
- High-opportunity amenities — Ping pong table, Arcade games, Hot tub — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Free parking on premises, Washer, Carbon monoxide alarm, Cooking basics, Dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Ping pong table — it has the best combination of high revenue impact and low market saturation in Hampton.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hampton STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hampton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHampton Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hampton
- The typical guest profile for Airbnb in Hampton consists of primarily domestic travelers (96%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.7% of guests.
- Key international markets include United States (95.7%) and DC (2.1%).
- Top languages spoken are English (78.9%) followed by Spanish (10.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Richmond.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hampton?
Listings in Hampton average 4.81 out of 5 overall, with about 65 reviews per active listing and 31.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hampton
- With an overall rating of 4.81, Hampton listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.9), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 31.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Hampton Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hampton
- The most common availability pattern in Hampton falls within the 271-366 days range, representing 47.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hampton (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hampton?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hampton
- The overall average booking lead time for vacation rentals in Hampton is 47 days.
- Guests book furthest in advance for stays during October (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (70 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Hampton.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Hampton averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hampton?
Guests in Hampton stay about 8.1 nights on average, generating roughly 6,478 reservations and 21.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Hampton
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hampton
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 21.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (7.1 nights) and shorten in Oct (4.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hampton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
11.4% of total
2 Nights
81 listings
27.1% of total
3 Nights
18 listings
6% of total
4-6 Nights
15 listings
5% of total
7-29 Nights
25 listings
8.4% of total
30+ Nights
126 listings
42.1% of total
Key Insights
- The most prevalent minimum stay requirement in Hampton is 30+ Nights, adopted by 42.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.1%) caters to monthly stays (30+ nights) in Hampton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.1% of Hampton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hampton.
Hampton Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
7 listings
2.3% of total
Limited
5 listings
1.7% of total
Super Strict 30 Days
5 listings
1.7% of total
Flexible
44 listings
14.7% of total
Moderate
64 listings
21.4% of total
Firm
94 listings
31.4% of total
Strict
80 listings
26.8% of total
Cancellation Policy Insights for Hampton
- The prevailing Airbnb cancellation policy trend in Hampton is Firm, used by 31.4% of listings.
- A majority (58.2%) of hosts in Hampton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.4% market standard in Hampton.
- Regularly review your cancellation policy against competitors and market demand shifts in Hampton.
How Much Are Airbnb Cleaning Fees in Hampton?
Cleaning fees in Hampton are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hampton
- 88.3% of listings charge a cleaning fee, making it standard practice in Hampton. Guests expect it and factor it into their booking decisions.
- The gap between the average ($680) and median ($175) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.8% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hampton median of $175. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hampton Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hamptonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Buckroe Beach House, Hot Tub, Grill, Gameroom, EVc
Entire Place • 8 bedrooms
Beachfront 2 Dwellings EV charger
Entire Place • 4 bedrooms
Exclusive Beachfront Home w/ 180° Views & Hot Tub!
Entire Place • 3 bedrooms
Beach Retreat with Hotub, Grill, Gameroom, EVc
Entire Place • 6 bedrooms
Luxurious Alberta Beach House w/ Historical Detail
Entire Place • 6 bedrooms
2 homes that sleep 16!
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hampton?
Learn from the best! This table showcases top-performing Airbnb hosts in Hampton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lynn | 26 | $592,690 | 1208 | 4.83/5.0 |
| Lynn | 15 | $492,329 | 633 | 4.90/5.0 |
| Evolve | 15 | $462,211 | 418 | 4.74/5.0 |
| Jason Valentine | 3 | $375,470 | 181 | 4.93/5.0 |
| Ali | 6 | $236,983 | 2319 | 4.70/5.0 |
| Nguyen | 3 | $224,679 | 76 | 4.99/5.0 |
| Callon | 5 | $180,615 | 591 | 4.86/5.0 |
| Traverse | 4 | $174,291 | 55 | 4.00/5.0 |
| Amina | 2 | $165,552 | 126 | 4.95/5.0 |
| JKG Property Management | 2 | $163,988 | 197 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hampton.
Who Are the Airbnb Hosts in Hampton?
Hampton is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Hampton
- With 54.8% Superhosts, Hampton has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 10.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 42.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Hampton averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Hampton
These are the highest-grossing professional property management operations in Hampton, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 15 | $462,211 | $247 | 45.0% | 4.74/5 |
| Traverse | 4 | $174,291 | $448 | 31.3% | 4.00/5 |
| Gina | 1 | $158,227 | $712 | 57.6% | 4.99/5 |
| Sojourn | 1 | $91,796 | $361 | 69.0% | 4.57/5 |
| Erin | 1 | $73,463 | $421 | 45.0% | 4.90/5 |
| Evolve | 1 | $72,553 | $350 | 56.0% | 4.78/5 |
| Properties By Preston | 6 | $49,886 | $87 | 40.7% | 4.43/5 |
| Kosmos Rentals, LLC | 1 | $30,918 | $331 | 38.6% | 4.90/5 |
| Fonda And Charles | 1 | $26,074 | $404 | 23.3% | 4.80/5 |
| Anchor Realty Group | 2 | $13,195 | $132 | 21.9% | 4.61/5 |
Management Company Insights for Hampton
- The leading management company, Evolve, operates 15 listings with $462,211 in gross revenue — a useful benchmark for what scale looks like in Hampton.
- Top managers average 3 properties each, suggesting professional management in Hampton still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.67/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 10.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Hampton's Airbnb Market Compare to Nearby Cities?
How does the Hampton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Lanexa, Hampton has 10 percentage points lower occupancy and about $55 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Stevensville | 78 | $5,341 | $579.65 | 41% |
| Easton | 41 | $5,222 | $654.02 | 40% |
| Mineral | 229 | $4,799 | $488.61 | 35% |
| Weems | 11 | $4,794 | $435.46 | 47% |
| Queenstown | 24 | $4,622 | $632.95 | 36% |
| Middleburg | 39 | $4,518 | $491.19 | 40% |
| Hague | 12 | $4,517 | $445.66 | 36% |
| Lanexa | 13 | $4,498 | $296.96 | 51% |
| Corolla | 811 | $4,472 | $550.39 | 39% |
| Duck | 259 | $4,435 | $471.71 | 42% |
Frequently Asked Questions About Airbnb in Hampton
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hampton.
How much do Airbnb hosts make in Hampton?
Hampton hosts earn about $28,781 per year on average, with an average nightly rate of $242 and RevPAR of $105. Those figures describe the typical revenue environment for active listings in Hampton, Virginia, not the ceiling for the best operators. Source: AirROI 2026 data, Hampton market, May 2025 to April 2026.
What is the average Airbnb occupancy rate in Hampton?
The average Airbnb occupancy rate in Hampton is 40.6%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hampton?
Listings in Hampton average $242 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hampton?
Hampton currently has about 299 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hampton?
AirROI currently classifies the short-term rental regulation level in Hampton as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hampton?
RevPAR in Hampton is about $105. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hampton?
At 40.6% occupancy, Hampton can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $28,781, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hampton?
The average booking lead time in Hampton is about 47 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hampton?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hampton include Buckroe Beach, Phoebus, Hampton City Center. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hampton?
entire_home listings make up 85.6% of the active supply in Hampton. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hampton compare to nearby Airbnb markets?
Among neighboring markets, Stevensville posts $64,090 in average annual revenue with 40.8% occupancy, compared to Hampton's $28,781 and 40.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hampton?
The average Airbnb stay length in Hampton is about 8.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hampton?
Airbnb listings in Hampton average 4.81 out of 5 overall. About 31.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hampton?
Free parking on premises and Ping pong table are among the strongest revenue-linked amenities in Hampton. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hampton?
Yes. About 88.3% of active Airbnb listings in Hampton charge a cleaning fee, and the average fee is $680. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hampton?
A 54.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.