Manassas, Virginia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Manassas, Virginia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $16,783 per year — at a $128 nightly rate, 45.8% occupancy, and a $60 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 53 active listings, Manassas is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 65.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Manassas?
In Manassas, the headline Airbnb metrics are $16,783 in average annual revenue,45.8% occupancy, $128 ADR, and $60 in RevPAR, and guests book about 25 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Manassas?
Understanding the monthly revenue variations for Airbnb listings in Manassas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Manassas is typically June, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Manassas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,232+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,636 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,403 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $722, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Manassas
What Is the Monthly Airbnb Occupancy Rate in Manassas?
Maximize your bookings by understanding the Manassas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Manassas:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Manassas
What Is the Average Airbnb Nightly Rate in Manassas?
Effective short term rental pricing strategy in Manassas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Manassas typically peaks in October and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $310+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $75 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Manassas
What Is the RevPAR for Airbnb in Manassas?
RevPAR in Manassas is currently $60. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $23 RevPAR.
- Typical properties (Median) generate $44 RevPAR.
- Strong performers (Top 25%) earn $69 RevPAR.
- Best-in-class (Top 10%) achieve $138 RevPAR.
Average Monthly RevPAR Trend in Manassas
RevPAR Insights for Manassas
- The average RevPAR in Manassas is $60. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($138) and bottom 25% ($23) is $115, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Manassas benchmarks. If your RevPAR falls below the median of $44, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $69+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Manassas?
Manassas's peak Airbnb season falls in June, July, December, while the softest stretch is January, February, April. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, July, December)
- Revenue averages $2,665 per month
- Occupancy rates average 53.0%
- Daily rates average $130
Shoulder Season
- Revenue averages $2,250 per month
- Occupancy maintains around 48.5%
- Daily rates hold near $128
Low Season (January, February, April)
- Revenue drops to average $1,768 per month
- Occupancy decreases to average 41.4%
- Daily rates adjust to average $125
Seasonality Insights for Manassas
- The Airbnb seasonality pattern in Manassas shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Manassas's highest earning potential, with monthly revenues climbing to $2,698, occupancy reaching 57.5%, and ADRs peaking at $133.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,623, occupancy could drop to 38.9%, and ADRs may adjust to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Manassas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Manassas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Manassas?
Low regulation and minimal registration activity in Manassas, Virginia, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Manassas to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Manassas?
Manassas is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Manassas | Charming downtown area with historic significance, known for its Civil War history and local events. Ideal for tourists interested in history and local culture. | Manassas National Battlefield Park, Old Town Manassas, Manassas Museum, The Hylton Performing Arts Center, Virginia Railway Express (VRE) |
| Stonewall Jackson High School Area | Residential area with schools and parks, appealing to families visiting for events or graduations. | Stonewall Jackson High School, Local parks, Community events |
| West Manassas | Growing suburban area with easy access to major highways, great for those seeking convenience and modern amenities. | Shopping centers, Restaurants, Parks |
| Manassas Park | A small city within the Manassas area that offers a more affordable lodging option, close to schools and community facilities. | Manassas Park Community Center, Local parks, Small shopping areas |
| Winter Haven | Family-friendly neighborhood with parks and recreational activities, appealing to visitors with children. | Winter Haven Lake, Local playgrounds, Community events |
| Parks at Piedmont | A serene residential area with access to nature trails and outdoor activities, attracting nature lovers. | Piedmont Environmental Council, Nature trails, Local parks |
| Sudley | Historic area with some Civil War landmarks and close proximity to shopping and dining, catering to history buffs and foodies. | Sudley Church, Wellington Road, Local dining options |
| Cedar Ridge | Suburban community with family-oriented amenities, ideal for longer stays for guests looking for a home-like environment. | Local parks, Family-friendly activities, Cedar Ridge shopping |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Manassas offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Manassas?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Manassas
- The Manassas Airbnb market composition is heavily skewed towards Private Room listings, which make up 54.7% of the 53 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Manassas, House properties are the most common (73.6%), reflecting the local real estate landscape.
- Houses represent a significant 73.6% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Manassas Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Manassas
- The dominant room capacity in Manassas is 1 bedroom listings, making up 26.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 39.6% of the active Airbnb listings in Manassas, indicating a high concentration in these sizes.
Manassas Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Manassas
- The most common guest capacity trend in Manassas vacation rentals is listings accommodating 2 guests (17%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Manassas STR market, accounting for 32.1% of listings.
- 24.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Manassas.
- On average, properties in Manassas are equipped to host 2.5 guests.
How Do Listings in Manassas Compare on Quality?
Listing quality in Manassas can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Manassas
- At 25.7 photos per listing on average, Manassas hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 17.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Manassas averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Manassas?
Amenity Prevalence
Amenity Insights for Manassas
- Essential amenities in Manassas that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Manassas: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Free parking on premises or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Manassas to stay competitive.
Which Airbnb Amenities Boost Revenue in Manassas?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Manassas, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Smoke alarm | 90.6% | $18,199 | $3,188 | 470.9% |
Pack ’n play/Travel cribHigh opportunity | 9.4% | $54,707 | $12,833 | 326.3% |
Board games | 15.1% | $45,615 | $11,657 | 291.3% |
Indoor fireplace | 11.3% | $49,131 | $12,654 | 288.3% |
Fire pit | 22.6% | $37,484 | $10,724 | 249.5% |
High chair | 13.2% | $42,430 | $12,880 | 229.4% |
Clothing storage | 56.6% | $23,790 | $7,644 | 211.2% |
Books and reading material | 22.6% | $34,645 | $11,555 | 199.8% |
Patio or balcony | 54.7% | $23,820 | $8,280 | 187.7% |
Rice maker | 13.2% | $38,278 | $13,512 | 183.3% |
Revenue Impact Insights for Manassas
- Smoke alarm tops the revenue impact list with a 470.9% uplift — listings with this amenity earn $18,199 vs. $3,188 without it.
- High-opportunity amenities — Pack ’n play/Travel crib — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Smoke alarm — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pack ’n play/Travel crib — it has the best combination of high revenue impact and low market saturation in Manassas.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Manassas STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Manassas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsManassas Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Manassas
- The typical guest profile for Airbnb in Manassas consists of primarily domestic travelers (95%), often arriving from nearby Virginia Beach, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.9% of guests.
- Key international markets include United States (94.9%) and DC (2.4%).
- Top languages spoken are English (74.7%) followed by Spanish (15.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Virginia Beach and Winchester.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Manassas?
Listings in Manassas average 4.83 out of 5 overall, with about 64.8 reviews per active listing and 41.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Manassas
- With an overall rating of 4.83, Manassas listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.89), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 41.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Manassas Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Manassas
- The most common availability pattern in Manassas falls within the 271-366 days range, representing 47.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Manassas (28.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Manassas?
Average Booking Lead Time by Month
Booking Lead Time Insights for Manassas
- The overall average booking lead time for vacation rentals in Manassas is 25 days.
- Guests book furthest in advance for stays during November (average 38 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (35 days avg.) sees the longest lead times, while Spring (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Manassas.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 38 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Manassas averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Manassas?
Guests in Manassas stay about 6.9 nights on average, generating roughly 1,143 reservations and 22 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Manassas
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Manassas
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 22 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (7 nights) and shorten in Dec (4.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Manassas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
50.9% of total
2 Nights
8 listings
15.1% of total
3 Nights
2 listings
3.8% of total
4-6 Nights
8 listings
15.1% of total
7-29 Nights
2 listings
3.8% of total
30+ Nights
6 listings
11.3% of total
Key Insights
- The most prevalent minimum stay requirement in Manassas is 1 Night, adopted by 50.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.0%) of the Manassas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.3%) caters to monthly stays (30+ nights) in Manassas, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50.9% of Manassas hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Manassas.
Manassas Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
23 listings
43.4% of total
Moderate
12 listings
22.6% of total
Firm
16 listings
30.2% of total
Strict
2 listings
3.8% of total
Cancellation Policy Insights for Manassas
- The prevailing Airbnb cancellation policy trend in Manassas is Flexible, used by 43.4% of listings.
- There's a relatively balanced mix between guest-friendly (66.0%) and stricter (34.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.4% market standard in Manassas.
- Using a Strict policy might deter some guests, as only 3.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Manassas.
How Much Are Airbnb Cleaning Fees in Manassas?
Cleaning fees in Manassas are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Manassas
- 71.7% of listings charge a cleaning fee, making it standard practice in Manassas. Guests expect it and factor it into their booking decisions.
- The gap between the average ($609) and median ($49) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Manassas median of $49. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Manassas Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Manassasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Home. Hot-tub, Fire Pit, Game Room. IAD/DC
Entire Place • 5 bedrooms
Huge Private Wooded Estate 5BR/3BA in Manassas, VA
Entire Place • 5 bedrooms
Cozy 4BR Retreat in Manassas!
Entire Place • 4 bedrooms
Elegant suite in a Home !
Entire Place • 3 bedrooms
Entire Lakehouse property / Private DOCK (DC/DMV )
Entire Place • 5 bedrooms
Perfect Location Old town / walk to the metro
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Manassas?
Learn from the best! This table showcases top-performing Airbnb hosts in Manassas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kashif | 1 | $115,697 | 68 | 4.76/5.0 |
| Prince William Realty | 1 | $72,078 | 141 | 4.81/5.0 |
| Imad | 1 | $62,391 | 30 | 4.80/5.0 |
| Twentty | 2 | $55,099 | 15 | 5.00/5.0 |
| Rhina | 1 | $49,298 | 96 | 4.92/5.0 |
| David | 1 | $47,705 | 80 | 4.79/5.0 |
| Alhy | 1 | $42,048 | 95 | 4.85/5.0 |
| Jacqui | 3 | $40,102 | 632 | 4.89/5.0 |
| Didia | 1 | $30,658 | 213 | 4.88/5.0 |
| Julia | 1 | $29,960 | 164 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Manassas.
Who Are the Airbnb Hosts in Manassas?
Manassas is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Manassas
- With 62.3% Superhosts, Manassas has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 30.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Manassas averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Manassas
These are the highest-grossing professional property management operations in Manassas, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Twentty | 2 | $55,099 | $257 | 48.9% | 5.00/5 |
Management Company Insights for Manassas
- The leading management company, Twentty, operates 2 listings with $55,099 in gross revenue — a useful benchmark for what scale looks like in Manassas.
- Top managers average 2 properties each, suggesting professional management in Manassas still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Manassas's Airbnb Market Compare to Nearby Cities?
How does the Manassas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shannondale, Manassas has 6 percentage points lower occupancy and about $221 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| McGaheysville | 82 | $6,596 | $447.52 | 45% |
| Centreville | 17 | $6,015 | $573.49 | 43% |
| Shannondale | 45 | $5,722 | $348.96 | 52% |
| Mayo | 13 | $5,615 | $489.21 | 50% |
| Bentonville | 23 | $5,361 | $434.70 | 49% |
| Stevensville | 79 | $5,306 | $574.06 | 41% |
| Easton | 44 | $5,175 | $671.22 | 40% |
| Lower Windsor Township | 14 | $4,996 | $428.50 | 45% |
| Shenandoah | 102 | $4,990 | $367.23 | 47% |
| Worton | 10 | $4,966 | $617.74 | 34% |
Frequently Asked Questions About Airbnb in Manassas
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Manassas.
How much do Airbnb hosts make in Manassas?
Manassas hosts earn about $16,783 per year on average, with an average nightly rate of $128 and RevPAR of $60. Those figures describe the typical revenue environment for active listings in Manassas, Virginia, not the ceiling for the best operators. Source: AirROI 2026 data, Manassas market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Manassas?
The average Airbnb occupancy rate in Manassas is 45.8%. June is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Manassas?
Listings in Manassas average $128 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Manassas?
Manassas currently has about 53 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Manassas?
AirROI currently classifies the short-term rental regulation level in Manassas as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Manassas?
RevPAR in Manassas is about $60. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Manassas?
At 45.8% occupancy, Manassas can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $16,783, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Manassas?
The average booking lead time in Manassas is about 25 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Manassas?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Manassas include Historic Manassas, Stonewall Jackson High School Area, West Manassas. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Manassas?
private_room listings make up 54.7% of the active supply in Manassas. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Manassas compare to nearby Airbnb markets?
Among neighboring markets, McGaheysville posts $79,149 in average annual revenue with 45.0% occupancy, compared to Manassas's $16,783 and 45.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Manassas?
The average Airbnb stay length in Manassas is about 6.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Manassas?
Airbnb listings in Manassas average 4.83 out of 5 overall. About 41.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Manassas?
Smoke alarm and Pack ’n play/Travel crib are among the strongest revenue-linked amenities in Manassas. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Manassas?
Yes. About 71.7% of active Airbnb listings in Manassas charge a cleaning fee, and the average fee is $609. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Manassas?
A 62.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.