Gloucester, Virginia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Gloucester, Virginia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $32,010 per year — at a $267 nightly rate, 40.9% occupancy, and a $108 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 40 active listings, Gloucester is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 110.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Gloucester?
In Gloucester, the headline Airbnb metrics are $32,010 in average annual revenue,40.9% occupancy, $267 ADR, and $108 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Gloucester?
Understanding the monthly revenue variations for Airbnb listings in Gloucester is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gloucester is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gloucester across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,379+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,651 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,850 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,143, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gloucester
What Is the Monthly Airbnb Occupancy Rate in Gloucester?
Maximize your bookings by understanding the Gloucester STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gloucester:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gloucester
What Is the Average Airbnb Nightly Rate in Gloucester?
Effective short term rental pricing strategy in Gloucester involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gloucester typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $444+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $303 or more.
- Typical properties (Median) charge around $215 per night.
- Entry-level properties (Bottom 25%) earn around $152 per night.
Average Daily Rate (ADR) Trend by Month in Gloucester
What Is the RevPAR for Airbnb in Gloucester?
RevPAR in Gloucester is currently $108. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $40 RevPAR.
- Typical properties (Median) generate $105 RevPAR.
- Strong performers (Top 25%) earn $131 RevPAR.
- Best-in-class (Top 10%) achieve $222 RevPAR.
Average Monthly RevPAR Trend in Gloucester
RevPAR Insights for Gloucester
- The average RevPAR in Gloucester is $108. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($222) and bottom 25% ($40) is $182, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Gloucester benchmarks. If your RevPAR falls below the median of $105, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $131+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Gloucester?
Gloucester's peak Airbnb season falls in July, August, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, October)
- Revenue averages $4,782 per month
- Occupancy rates average 55.6%
- Daily rates average $265
Shoulder Season
- Revenue averages $3,366 per month
- Occupancy maintains around 43.6%
- Daily rates hold near $257
Low Season (January, February, March)
- Revenue drops to average $2,186 per month
- Occupancy decreases to average 30.1%
- Daily rates adjust to average $260
Seasonality Insights for Gloucester
- Airbnb seasonality in Gloucester is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Gloucester's highest earning potential, with monthly revenues climbing to $5,574, occupancy reaching 61.2%, and ADRs peaking at $268.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,981, occupancy could drop to 23.6%, and ADRs may adjust to $233.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gloucester.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Gloucester, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Gloucester?
Low regulation and minimal registration activity in Gloucester, Virginia, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Gloucester to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Gloucester?
With a compact short-term rental market, Gloucester gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Gloucester | Charming area with rich history and beautiful colonial architecture, attracting visitors interested in historical tours and local culture. | Gloucester Museum of History, The Courthouse, Colonial Courthouse, Gloucester Main Street, Roberts Park |
| York River | Scenic waterfront area offering a serene environment with views of the York River, perfect for guests looking for relaxation and outdoor activities. | York River State Park, Beaches, Fishing and boating, Charming waterfront restaurants |
| Gloucester Point | Popular for its waterfront access and beaches, Gloucester Point is an appealing choice for families and water enthusiasts seeking fun and sun. | Gloucester Point Beach, York River Beach, Fishing piers, Local dining, Picnic areas |
| Ware Neck | Quaint residential area known for its waterways and family-friendly environment, ideal for guests seeking a quiet retreat with outdoor experiences. | Ware Neck Beach, Kayaking, Outdoor adventures, Nearby restaurants, Nature trails |
| Bena | Scenic village surrounded by nature that provides a peaceful escape from the city. Perfect for guests looking to enjoy tranquility and natural beauty. | Bena Beach, Nature walks, Scenic views, Local wildlife, Community events |
| Achilles | A small community with a sense of rural charm, great for visitors who want a break from urban life while still being close to Gloucester's amenities. | Achilles Beach, Local parks, Farmers markets, Rural landscapes, Fishing spots |
| Mathews County | Adjacent to Gloucester, this area offers beautiful coastal scenery and is perfect for guests interested in exploring Virginia's natural beauty. | Mathews Courthouse, Historic points, Local seafood markets, Scenic drives, Water sports |
| Northern Gloucester | A rapidly growing area with new developments and amenities, attracting both tourists and business travelers looking for modern conveniences in a tranquil setting. | New shopping centers, Parks and recreational areas, Community events, Dining options |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Gloucester offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Gloucester?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gloucester
- The Gloucester Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gloucester, House properties are the most common (67.5%), reflecting the local real estate landscape.
- Houses represent a significant 67.5% portion, catering likely to families or larger groups.
- The presence of 7.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Gloucester Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gloucester
- The dominant room capacity in Gloucester is 3 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Gloucester, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gloucester.
Gloucester Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gloucester
- The most common guest capacity trend in Gloucester vacation rentals is listings accommodating 8+ guests (30%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Gloucester STR market, accounting for 52.5% of listings.
- 55.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gloucester.
- On average, properties in Gloucester are equipped to host 5.3 guests.
How Do Listings in Gloucester Compare on Quality?
Listing quality in Gloucester can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Gloucester
- At 37.3 photos per listing on average, Gloucester hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 35.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Gloucester averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Gloucester?
Amenity Prevalence
Amenity Insights for Gloucester
- Essential amenities in Gloucester that guests expect include: Air conditioning, TV, Heating, Fire extinguisher, Smoke alarm, Free parking on premises, Hot water, Bed linens, Coffee maker, Essentials. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gloucester: Air conditioning, TV, Heating, Fire extinguisher, Smoke alarm, Free parking on premises, Hot water, Bed linens, Coffee maker, Essentials.
- Prioritize adding missing essentials: Air conditioning, TV, Free parking on premises, Hot water, Bed linens, Coffee maker, Essentials.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gloucester to stay competitive.
Which Airbnb Amenities Boost Revenue in Gloucester?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Gloucester, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cooking basics | 85.0% | $35,820 | $10,420 | 243.8% |
Dishwasher | 67.5% | $40,608 | $14,154 | 186.9% |
Washer | 85.0% | $35,233 | $13,748 | 156.3% |
Dryer | 85.0% | $35,233 | $13,748 | 156.3% |
Oven | 80.0% | $35,591 | $17,688 | 101.2% |
Exterior security cameras on property | 20.0% | $50,583 | $27,367 | 84.8% |
BBQ grill | 70.0% | $36,686 | $21,100 | 73.9% |
Waterfront | 50.0% | $39,898 | $24,122 | 65.4% |
Toaster | 80.0% | $34,529 | $21,934 | 57.4% |
Stove | 67.5% | $36,312 | $23,076 | 57.4% |
Revenue Impact Insights for Gloucester
- Cooking basics tops the revenue impact list with a 243.8% uplift — listings with this amenity earn $35,820 vs. $10,420 without it.
- Cooking basics, Washer, Dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Gloucester STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gloucester. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGloucester Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Gloucester
- The typical guest profile for Airbnb in Gloucester consists of primarily domestic travelers (95%), often arriving from nearby Charlottesville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.2% of guests.
- Key international markets include United States (95.2%) and DC (3%).
- Top languages spoken are English (80.5%) followed by Spanish (9.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlottesville and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Gloucester?
Listings in Gloucester average 4.9 out of 5 overall, with about 59.3 reviews per active listing and 67.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Gloucester
- With an overall rating of 4.9, Gloucester listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.96), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 67.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Gloucester Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gloucester
- The most common availability pattern in Gloucester falls within the 271-366 days range, representing 47.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Gloucester (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Gloucester?
Average Booking Lead Time by Month
Booking Lead Time Insights for Gloucester
- The overall average booking lead time for vacation rentals in Gloucester is 48 days.
- Guests book furthest in advance for stays during July (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Gloucester.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Gloucester averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Gloucester?
Guests in Gloucester stay about 5.1 nights on average, generating roughly 1,041 reservations and 26 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Gloucester
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Gloucester
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 26 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (5.8 nights) and shorten in Feb (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Gloucester Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
15% of total
2 Nights
15 listings
37.5% of total
3 Nights
6 listings
15% of total
4-6 Nights
3 listings
7.5% of total
30+ Nights
10 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Gloucester is 2 Nights, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25%) caters to monthly stays (30+ nights) in Gloucester, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.5% of Gloucester hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15% currently do.
- A 2-night minimum appears standard (37.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gloucester.
Gloucester Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
7 listings
17.5% of total
Moderate
15 listings
37.5% of total
Firm
11 listings
27.5% of total
Strict
7 listings
17.5% of total
Cancellation Policy Insights for Gloucester
- The prevailing Airbnb cancellation policy trend in Gloucester is Moderate, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (55.0%) and stricter (45.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in Gloucester.
- Regularly review your cancellation policy against competitors and market demand shifts in Gloucester.
How Much Are Airbnb Cleaning Fees in Gloucester?
Cleaning fees in Gloucester are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Gloucester
- 92.5% of listings charge a cleaning fee, making it standard practice in Gloucester. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $145 is close to the median ($125), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 11.2% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Gloucester median of $125. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Gloucester Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gloucesterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waterfront Historic Mill Hill
Entire Place • 6 bedrooms
Waterfront Gloucester Cottage w/ Private Boat Dock
Entire Place • 3 bedrooms
Serenity Farm Equestrian Retreat in Historic VA
Entire Place • 5 bedrooms
Severnly Pointe Cottage Waterfront Retreat
Entire Place • 4 bedrooms
Beach Heron Retreat
Entire Place • 3 bedrooms
Historic Farmhouse. Peace & Quiet on 5 acres
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Gloucester?
Learn from the best! This table showcases top-performing Airbnb hosts in Gloucester based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 5 | $217,655 | 163 | 4.80/5.0 |
| William | 5 | $110,349 | 135 | 4.99/5.0 |
| Jeremy | 1 | $105,740 | 38 | 4.92/5.0 |
| Ashley | 2 | $98,369 | 248 | 4.94/5.0 |
| Shannon | 2 | $82,377 | 481 | 4.96/5.0 |
| Tamara | 1 | $74,159 | 106 | 4.90/5.0 |
| Tiffany | 1 | $59,544 | 117 | 4.91/5.0 |
| Amy | 1 | $56,409 | 117 | 4.91/5.0 |
| Ashley | 1 | $46,585 | 99 | 4.98/5.0 |
| Betsy | 1 | $43,990 | 113 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gloucester.
Who Are the Airbnb Hosts in Gloucester?
Gloucester is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Gloucester
- With 57.5% Superhosts, Gloucester has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 10.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 77.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 25.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Gloucester averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Gloucester
These are the highest-grossing professional property management operations in Gloucester, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 5 | $217,655 | $343 | 38.5% | 4.80/5 |
Management Company Insights for Gloucester
- The leading management company, Evolve, operates 5 listings with $217,655 in gross revenue — a useful benchmark for what scale looks like in Gloucester.
- Top managers average 5 properties each, suggesting professional management in Gloucester still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.8/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 10.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Gloucester's Airbnb Market Compare to Nearby Cities?
How does the Gloucester Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Mayo, Gloucester has 9 percentage points lower occupancy and about $222 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mayo | 13 | $5,615 | $489.21 | 50% |
| Stevensville | 79 | $5,306 | $574.06 | 41% |
| Easton | 44 | $5,175 | $671.22 | 40% |
| Weems | 11 | $4,948 | $435.69 | 47% |
| Mineral | 231 | $4,854 | $491.86 | 35% |
| Queenstown | 24 | $4,809 | $643.65 | 36% |
| Middleburg | 38 | $4,739 | $487.25 | 42% |
| Arundel on the Bay | 29 | $4,717 | $500.77 | 39% |
| Corolla | 820 | $4,560 | $545.83 | 40% |
| Duck | 262 | $4,468 | $469.65 | 43% |
Frequently Asked Questions About Airbnb in Gloucester
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Gloucester.
How much do Airbnb hosts make in Gloucester?
Gloucester hosts earn about $32,010 per year on average, with an average nightly rate of $267 and RevPAR of $108. Those figures describe the typical revenue environment for active listings in Gloucester, Virginia, not the ceiling for the best operators. Source: AirROI 2026 data, Gloucester market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Gloucester?
The average Airbnb occupancy rate in Gloucester is 40.9%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Gloucester?
Listings in Gloucester average $267 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Gloucester?
Gloucester currently has about 40 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Gloucester?
AirROI currently classifies the short-term rental regulation level in Gloucester as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Gloucester?
RevPAR in Gloucester is about $108. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Gloucester?
At 40.9% occupancy, Gloucester can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $32,010, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Gloucester?
The average booking lead time in Gloucester is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Gloucester?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Gloucester include Historic Downtown Gloucester, York River, Gloucester Point. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Gloucester?
entire_home listings make up 87.5% of the active supply in Gloucester. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Gloucester compare to nearby Airbnb markets?
Among neighboring markets, Mayo posts $67,385 in average annual revenue with 50.0% occupancy, compared to Gloucester's $32,010 and 40.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Gloucester?
The average Airbnb stay length in Gloucester is about 5.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Gloucester?
Airbnb listings in Gloucester average 4.9 out of 5 overall. About 67.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Gloucester?
Cooking basics and Dishwasher are among the strongest revenue-linked amenities in Gloucester. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Gloucester?
Yes. About 92.5% of active Airbnb listings in Gloucester charge a cleaning fee, and the average fee is $145. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Gloucester?
A 57.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.