Farmville, Virginia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Farmville, Virginia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $29,709 per year — at a $242 nightly rate, 38.9% occupancy, and a $95 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 30 active listings, Farmville is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 30.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Farmville?
In Farmville, the headline Airbnb metrics are $29,709 in average annual revenue,38.9% occupancy, $242 ADR, and $95 in RevPAR, and guests book about 74 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Farmville?
Understanding the monthly revenue variations for Airbnb listings in Farmville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Farmville is typically October, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Farmville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,828+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,867 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,581 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,415, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Farmville
What Is the Monthly Airbnb Occupancy Rate in Farmville?
Maximize your bookings by understanding the Farmville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Farmville:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Farmville
What Is the Average Airbnb Nightly Rate in Farmville?
Effective short term rental pricing strategy in Farmville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Farmville typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $387+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $268 or more.
- Typical properties (Median) charge around $197 per night.
- Entry-level properties (Bottom 25%) earn around $141 per night.
Average Daily Rate (ADR) Trend by Month in Farmville
What Is the RevPAR for Airbnb in Farmville?
RevPAR in Farmville is currently $95. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $59 RevPAR.
- Typical properties (Median) generate $85 RevPAR.
- Strong performers (Top 25%) earn $124 RevPAR.
- Best-in-class (Top 10%) achieve $150 RevPAR.
Average Monthly RevPAR Trend in Farmville
RevPAR Insights for Farmville
- The average RevPAR in Farmville is $95. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($150) and bottom 25% ($59) is $91, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Farmville benchmarks. If your RevPAR falls below the median of $85, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $124+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Farmville Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Farmville?
Farmville's peak Airbnb season falls in October, November, August, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, November, August)
- Revenue averages $3,541 per month
- Occupancy rates average 43.8%
- Daily rates average $222
Shoulder Season
- Revenue averages $3,114 per month
- Occupancy maintains around 40.3%
- Daily rates hold near $211
Low Season (January, February, March)
- Revenue drops to average $2,061 per month
- Occupancy decreases to average 30.4%
- Daily rates adjust to average $241
Seasonality Insights for Farmville
- The Airbnb seasonality pattern in Farmville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Farmville's highest earning potential, with monthly revenues climbing to $3,653, occupancy reaching 45.0%, and ADRs peaking at $249.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,964, occupancy could drop to 28.3%, and ADRs may adjust to $193.
- Lower occupancy paired with meaningful seasonality means hosts in Farmville need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Farmville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Farmville?
Low regulation and minimal registration activity in Farmville, Virginia, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Farmville to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Farmville?
With a compact short-term rental market, Farmville gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Farmville | Heart of Farmville with historic buildings and easy access to local attractions. Ideal for visitors looking for convenience and charm. | Longwood University, The Adventure Park at Longwood, Farmville Railroad Depot, Historic Main Street, Farmville Downtown Historic District |
| High Bridge Trail | Scenic trail perfect for outdoor enthusiasts and families. Attracts guests looking for nature experiences and recreational activities. | High Bridge State Park, High Bridge, Outdoor hiking and biking trails, Picnic areas, Wildlife viewing |
| Longwood University Area | Catering to university students and visitors attending events. Great for short-term rentals and family visits. | Longwood University campus events, Lancer Park, Cultural events and festivals, Sports events at Longwood |
| Lake Christanna | Beautiful lake area known for outdoor activities like fishing and boating. Popular with nature lovers and families. | Lake Christanna, Fishing and boating activities, Camping sites, Scenic picnic areas, Wildlife watching |
| Appomattox River | Peaceful riverside area perfect for relaxation and water activities. Appeals to guests looking for tranquility and nature. | Appomattox River, Kayaking and canoeing, Fishing spots, Scenic views, Nature trails |
| Farmville Historic District | Rich in history and charm, with restored buildings and local shops. A must-visit for history buffs and tourists. | Historic Farmville homes, Local boutiques, Art galleries, Farmville Museum, Cultural heritage sites |
| Greenfront Furniture | Known for unique furniture shopping and local craftsmanship, this area attracts visitors looking to furnish their homes or find special decor. | Greenfront Furniture warehouse, Local artisan shops, Furniture exhibitions, Handcrafted decor, Events and sales per season |
| Prince Edward County | Nearby county offering wineries and picturesque rural landscapes. Attracts guests interested in wine tours and scenic drives. | Local wineries, Farm tours, Outdoor festivals, Scenic drives, Peaceful countryside |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Farmville offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Farmville?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Farmville
- The Farmville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.3% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Farmville, House properties are the most common (63.3%), reflecting the local real estate landscape.
- Houses represent a significant 63.3% portion, catering likely to families or larger groups.
- The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.3%) offer potential for unique stay experiences.
Farmville Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Farmville
- The dominant room capacity in Farmville is 3 bedrooms listings, making up 36.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 53.4% of the active Airbnb listings in Farmville, indicating a high concentration in these sizes.
- A significant 60.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Farmville.
Farmville Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Farmville
- The most common guest capacity trend in Farmville vacation rentals is listings accommodating 8+ guests (36.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Farmville STR market, accounting for 60.0% of listings.
- 60.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Farmville.
- On average, properties in Farmville are equipped to host 5.6 guests.
How Do Listings in Farmville Compare on Quality?
Listing quality in Farmville can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Farmville
- At 33.4 photos per listing on average, Farmville hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Farmville averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Farmville?
Amenity Prevalence
Amenity Insights for Farmville
- Essential amenities in Farmville that guests expect include: Air conditioning, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Wifi, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Farmville: Air conditioning, Free parking on premises, TV.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises, TV.
- Consider adding popular differentiators like Hot water or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Farmville to stay competitive.
Which Airbnb Amenities Boost Revenue in Farmville?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Farmville, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishwasher | 70.0% | $36,454 | $13,970 | 160.9% |
Stove | 73.3% | $34,652 | $16,115 | 115.0% |
Barbecue utensils | 23.3% | $49,117 | $23,802 | 106.4% |
Dryer | 70.0% | $35,126 | $17,068 | 105.8% |
Hot water kettle | 23.3% | $47,583 | $24,269 | 96.1% |
Washer | 73.3% | $34,097 | $17,641 | 93.3% |
Children’s books and toys | 20.0% | $46,144 | $25,600 | 80.2% |
Shampoo | 70.0% | $34,060 | $19,557 | 74.2% |
Freezer | 60.0% | $35,731 | $20,676 | 72.8% |
Outdoor furniture | 53.3% | $36,880 | $21,514 | 71.4% |
Revenue Impact Insights for Farmville
- Dishwasher tops the revenue impact list with a 160.9% uplift — listings with this amenity earn $36,454 vs. $13,970 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Farmville STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Farmville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFarmville Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Farmville
- The typical guest profile for Airbnb in Farmville consists of primarily domestic travelers (94%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.1% of guests.
- Key international markets include United States (94.1%) and Canada (1.7%).
- Top languages spoken are English (82.7%) followed by Spanish (7.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Virginia Beach.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Farmville?
Listings in Farmville average 4.95 out of 5 overall, with about 98.1 reviews per active listing and 70.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Farmville
- With an overall rating of 4.95, Farmville listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.98), while Value (4.9) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 70.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Farmville Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Farmville
- The most common availability pattern in Farmville falls within the 181-270 days range, representing 46.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Farmville (43.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Farmville?
Average Booking Lead Time by Month
Booking Lead Time Insights for Farmville
- The overall average booking lead time for vacation rentals in Farmville is 74 days.
- Guests book furthest in advance for stays during May (average 139 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (101 days avg.) sees the longest lead times, while Summer (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Farmville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 139 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Farmville averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Farmville?
Guests in Farmville stay about 3.9 nights on average, generating roughly 805 reservations and 26.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Farmville
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Farmville
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 26.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (6.1 nights) and shorten in Nov (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Farmville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
36.7% of total
2 Nights
11 listings
36.7% of total
7-29 Nights
1 listings
3.3% of total
30+ Nights
7 listings
23.3% of total
Key Insights
- The most prevalent minimum stay requirement in Farmville is 1 Night, adopted by 36.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.4%) of the Farmville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.3%) caters to monthly stays (30+ nights) in Farmville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.7% of Farmville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 23.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Farmville.
Farmville Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
6.7% of total
Flexible
5 listings
16.7% of total
Moderate
11 listings
36.7% of total
Firm
7 listings
23.3% of total
Strict
5 listings
16.7% of total
Cancellation Policy Insights for Farmville
- The prevailing Airbnb cancellation policy trend in Farmville is Moderate, used by 36.7% of listings.
- There's a relatively balanced mix between guest-friendly (53.4%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.7% market standard in Farmville.
- Regularly review your cancellation policy against competitors and market demand shifts in Farmville.
How Much Are Airbnb Cleaning Fees in Farmville?
Cleaning fees in Farmville are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Farmville
- 73.3% of listings charge a cleaning fee, making it standard practice in Farmville. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $109 is close to the median ($100), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 10.6% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Farmville median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Farmville Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Farmvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious southern mansion outside of Farmville VA
Entire Place • 4 bedrooms
The White House Estate ~ 4000sq ft on 100 acres!
Entire Place • 4 bedrooms
Carriage House
Entire Place • 2 bedrooms
Downtown Farmville, VA
Entire Place • 5 bedrooms
Lewis Estate Farm
Entire Place • 5 bedrooms
The Inn at Hampden-Sydney
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Farmville?
Learn from the best! This table showcases top-performing Airbnb hosts in Farmville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Laura | 2 | $153,602 | 108 | 4.92/5.0 |
| Wilmer | 2 | $72,586 | 636 | 4.95/5.0 |
| Kay | 1 | $51,991 | 25 | 5.00/5.0 |
| Julie | 1 | $50,153 | 167 | 4.94/5.0 |
| Dwight And Oya | 1 | $48,208 | 16 | 5.00/5.0 |
| Kira | 1 | $44,237 | 228 | 4.92/5.0 |
| Melissa | 1 | $39,466 | 66 | 4.98/5.0 |
| Patricia Valencia | 3 | $39,391 | 40 | 5.00/5.0 |
| Jonathan | 1 | $38,863 | 133 | 4.99/5.0 |
| Robin | 1 | $37,767 | 39 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Farmville.
Who Are the Airbnb Hosts in Farmville?
Farmville is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Farmville
- With 80.0% Superhosts, Farmville has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 10.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 86.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Farmville averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Farmville
These are the highest-grossing professional property management operations in Farmville, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Wilmer | 2 | $72,586 | $244 | 44.0% | 4.95/5 |
| Evolve | 1 | $22,792 | $160 | 39.5% | 4.91/5 |
Management Company Insights for Farmville
- The leading management company, Wilmer, operates 2 listings with $72,586 in gross revenue — a useful benchmark for what scale looks like in Farmville.
- Top managers average 2 properties each, suggesting professional management in Farmville still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.93/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 10.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Farmville's Airbnb Market Compare to Nearby Cities?
How does the Farmville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Skyland Estates, Farmville has 14 percentage points lower occupancy and about $56 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| McGaheysville | 82 | $6,596 | $447.52 | 45% |
| Penhook | 18 | $5,584 | $702.28 | 36% |
| Bentonville | 23 | $5,361 | $434.70 | 49% |
| Shenandoah | 102 | $4,990 | $367.23 | 47% |
| Nellysford | 68 | $4,957 | $424.70 | 37% |
| Bumpass | 120 | $4,915 | $574.24 | 32% |
| Castleton | 11 | $4,900 | $534.35 | 31% |
| Skyland Estates | 14 | $4,860 | $297.34 | 53% |
| Mineral | 231 | $4,854 | $491.86 | 35% |
| Middleburg | 38 | $4,739 | $487.25 | 42% |
Frequently Asked Questions About Airbnb in Farmville
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Farmville.
How much do Airbnb hosts make in Farmville?
Farmville hosts earn about $29,709 per year on average, with an average nightly rate of $242 and RevPAR of $95. Those figures describe the typical revenue environment for active listings in Farmville, Virginia, not the ceiling for the best operators. Source: AirROI 2026 data, Farmville market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Farmville?
The average Airbnb occupancy rate in Farmville is 38.9%. October is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Farmville?
Listings in Farmville average $242 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Farmville?
Farmville currently has about 30 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Farmville?
AirROI currently classifies the short-term rental regulation level in Farmville as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Farmville?
RevPAR in Farmville is about $95. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Farmville?
Occupancy of 38.9% means Farmville is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $29,709, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Farmville?
The average booking lead time in Farmville is about 74 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Farmville?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Farmville include Downtown Farmville, High Bridge Trail, Longwood University Area. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Farmville?
entire_home listings make up 93.3% of the active supply in Farmville. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Farmville compare to nearby Airbnb markets?
Among neighboring markets, McGaheysville posts $79,149 in average annual revenue with 45.0% occupancy, compared to Farmville's $29,709 and 38.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Farmville?
The average Airbnb stay length in Farmville is about 3.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Farmville?
Airbnb listings in Farmville average 4.95 out of 5 overall. About 70.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Farmville?
Dishwasher and Stove are among the strongest revenue-linked amenities in Farmville. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Farmville?
Yes. About 73.3% of active Airbnb listings in Farmville charge a cleaning fee, and the average fee is $109. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Farmville?
A 80.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.