Broadway, Virginia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Broadway, Virginia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $32,714 per year — at a $211 nightly rate, 48.9% occupancy, and a $107 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 29 active listings, Broadway is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 52.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Broadway?
In Broadway, the headline Airbnb metrics are $32,714 in average annual revenue,48.9% occupancy, $211 ADR, and $107 in RevPAR, and guests book about 44 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Broadway?
Understanding the monthly revenue variations for Airbnb listings in Broadway is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Broadway is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Broadway across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,084+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,711 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,697 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,600, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Broadway
What Is the Monthly Airbnb Occupancy Rate in Broadway?
Maximize your bookings by understanding the Broadway STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Broadway:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Broadway
What Is the Average Airbnb Nightly Rate in Broadway?
Effective short term rental pricing strategy in Broadway involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Broadway typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $322+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $252 or more.
- Typical properties (Median) charge around $175 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in Broadway
What Is the RevPAR for Airbnb in Broadway?
RevPAR in Broadway is currently $107. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $48 RevPAR.
- Typical properties (Median) generate $89 RevPAR.
- Strong performers (Top 25%) earn $149 RevPAR.
- Best-in-class (Top 10%) achieve $231 RevPAR.
Average Monthly RevPAR Trend in Broadway
RevPAR Insights for Broadway
- The average RevPAR in Broadway is $107. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($231) and bottom 25% ($48) is $183, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Nov and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Broadway benchmarks. If your RevPAR falls below the median of $89, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $149+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Broadway?
Broadway's peak Airbnb season falls in October, November, July, while the softest stretch is January, February, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, November, July)
- Revenue averages $4,055 per month
- Occupancy rates average 55.8%
- Daily rates average $211
Shoulder Season
- Revenue averages $3,425 per month
- Occupancy maintains around 51.7%
- Daily rates hold near $201
Low Season (January, February, September)
- Revenue drops to average $2,616 per month
- Occupancy decreases to average 38.1%
- Daily rates adjust to average $208
Seasonality Insights for Broadway
- The Airbnb seasonality pattern in Broadway shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Broadway's highest earning potential, with monthly revenues climbing to $4,084, occupancy reaching 59.0%, and ADRs peaking at $236.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,206, occupancy could drop to 31.5%, and ADRs may adjust to $173.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Broadway.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Broadway seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Broadway?
Low regulation and minimal registration activity in Broadway, Virginia, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Broadway to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Broadway?
With a compact short-term rental market, Broadway gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown | Charming area that showcases Broadway's rich history with beautiful architecture. Attracts tourists interested in local history and culture. | The Masonic Lodge, Historic Broadway Theatre, Shenandoah Valley Artisan Market, Belmont Historic District, Broadway Town Park |
| Lake Laura | A picturesque setting perfect for outdoor enthusiasts and families looking for a relaxing getaway by the water. | Lake Laura, Broadway Community Pool, Shenandoah National Park, Hiking and fishing opportunities, Picnic areas |
| Broadway Park | A family-friendly neighborhood with access to parks and recreational facilities, making it ideal for families visiting the area. | Broadway Park, Community Events, Local Sports Fields, Playgrounds, Walking Trails |
| Mountain View | Known for its stunning scenery and proximity to outdoor activities, appealing to nature lovers and adventure seekers. | Hiking Trails, Scenic Overlooks, Canoeing, Wildlife Watching, Local Vineyards |
| Shenandoah Valley | Offers a range of outdoor activities and beautiful landscapes, attracting visitors looking for both relaxation and adventure. | Shenandoah National Park, Wine Tasting Tours, Bike Trails, Scenic Drives, Family-Friendly Farms |
| Local Vineyards | A growing area with many wineries and vineyards, attracting wine enthusiasts and those looking for unique experiences. | Tour Local Wineries, Wine Tastings, Vineyard Tours, Countryside Views, Culinary Events |
| Monroe Avenue Neighborhood | A cozy residential area with quaint charm, perfect for hosting guests who want a local living experience. | Local Cafes, Artisan Shops, Farmers Market, Community Events, Friendly Neighborhood Atmosphere |
| Resort at Massanutten | A popular resort destination with year-round activities, making it suitable for hosting guests seeking adventure and relaxation. | Water Park, Ski Slopes, Golf Courses, Spa Services, Family Activities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Broadway offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Broadway?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Broadway
- The Broadway Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Broadway, Outdoor/Unique properties are the most common (62.1%), reflecting the local real estate landscape.
- Houses represent a significant 17.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 6.8%) offer potential for unique stay experiences.
Broadway Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Broadway
- The dominant room capacity in Broadway is 2 bedrooms listings, making up 44.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 68.9% of the active Airbnb listings in Broadway, indicating a high concentration in these sizes.
- A significant 27.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Broadway.
Broadway Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Broadway
- The most common guest capacity trend in Broadway vacation rentals is listings accommodating 4 guests (37.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Broadway STR market, accounting for 55.1% of listings.
- 27.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Broadway.
- On average, properties in Broadway are equipped to host 4.6 guests.
How Do Listings in Broadway Compare on Quality?
Listing quality in Broadway can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Broadway
- At 41.8 photos per listing on average, Broadway hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Broadway averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Broadway?
Amenity Prevalence
Amenity Insights for Broadway
- Essential amenities in Broadway that guests expect include: Heating, Free parking on premises, Coffee maker, Air conditioning, Smoke alarm, Dishes and silverware, Hot water, Fire extinguisher, Wifi, Bed linens. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Broadway: Heating, Free parking on premises, Coffee maker, Air conditioning, Smoke alarm, Dishes and silverware, Hot water, Fire extinguisher, Wifi, Bed linens.
- Prioritize adding missing essentials: Heating, Fire extinguisher, Wifi, Bed linens.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Broadway to stay competitive.
Which Airbnb Amenities Boost Revenue in Broadway?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Broadway, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 82.8% | $37,842 | $8,100 | 367.2% |
Indoor fireplace | 51.7% | $44,577 | $20,003 | 122.9% |
Hot tub | 24.1% | $52,487 | $26,423 | 98.6% |
Ceiling fan | 37.9% | $44,892 | $25,271 | 77.6% |
BBQ grill | 69.0% | $37,644 | $21,758 | 73.0% |
Dishwasher | 62.1% | $38,855 | $22,665 | 71.4% |
Exterior security cameras on property | 44.8% | $41,853 | $25,289 | 65.5% |
Barbecue utensils | 51.7% | $38,972 | $26,008 | 49.8% |
Hangers | 75.9% | $35,558 | $23,775 | 49.6% |
Single level home | 41.4% | $39,810 | $27,705 | 43.7% |
Revenue Impact Insights for Broadway
- Pets allowed tops the revenue impact list with a 367.2% uplift — listings with this amenity earn $37,842 vs. $8,100 without it.
- Pets allowed — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Broadway STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Broadway. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBroadway Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Broadway
- The typical guest profile for Airbnb in Broadway consists of primarily domestic travelers (90%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.6% of guests.
- Key international markets include United States (89.6%) and DC (6.3%).
- Top languages spoken are English (68.3%) followed by Spanish (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and Richmond.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Broadway?
Listings in Broadway average 4.95 out of 5 overall, with about 183.7 reviews per active listing and 69.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Broadway
- With an overall rating of 4.95, Broadway listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.98), while Value (4.88) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 69.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Broadway Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Broadway
- The most common availability pattern in Broadway falls within the 181-270 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Broadway (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Broadway?
Average Booking Lead Time by Month
Booking Lead Time Insights for Broadway
- The overall average booking lead time for vacation rentals in Broadway is 44 days.
- Guests book furthest in advance for stays during October (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (58 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Broadway.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Broadway averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Broadway?
Guests in Broadway stay about 3.6 nights on average, generating roughly 1,212 reservations and 41.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Broadway
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Broadway
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 41.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (5.2 nights) and shorten in Oct (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Broadway Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
41.4% of total
2 Nights
11 listings
37.9% of total
3 Nights
1 listings
3.4% of total
30+ Nights
5 listings
17.2% of total
Key Insights
- The most prevalent minimum stay requirement in Broadway is 1 Night, adopted by 41.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.3%) of the Broadway Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.2%) caters to monthly stays (30+ nights) in Broadway, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.4% of Broadway hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Broadway.
Broadway Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
4 listings
13.8% of total
Moderate
13 listings
44.8% of total
Firm
6 listings
20.7% of total
Strict
6 listings
20.7% of total
Cancellation Policy Insights for Broadway
- The prevailing Airbnb cancellation policy trend in Broadway is Moderate, used by 44.8% of listings.
- There's a relatively balanced mix between guest-friendly (58.6%) and stricter (41.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.8% market standard in Broadway.
- Regularly review your cancellation policy against competitors and market demand shifts in Broadway.
How Much Are Airbnb Cleaning Fees in Broadway?
Cleaning fees in Broadway are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Broadway
- 93.1% of listings charge a cleaning fee, making it standard practice in Broadway. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $96 is close to the median ($85), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 12.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Broadway median of $85. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Broadway Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Broadwaybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Lodge at Barefoot Farms-15 mins from JMU
Entire Place • 5 bedrooms
A-Frame -Sauna, Jacuzzi, Sleeps 8, Games, King Bed
Entire Place • 3 bedrooms
Sunset Chalet•Hot Tub•View•King
Entire Place • 2 bedrooms
Ursus Slumber -Hot Tub, Stunning Views, 3bdr/2bath
Entire Place • 3 bedrooms
Private Hot Tub & Fire Pit: Family Broadway Cabin
Entire Place • 2 bedrooms
Modern Mountaintop Log Home with Amazing Views!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Broadway?
Learn from the best! This table showcases top-performing Airbnb hosts in Broadway based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alex | 3 | $154,021 | 517 | 4.92/5.0 |
| Evolve | 3 | $93,785 | 189 | 4.88/5.0 |
| Caitlin | 1 | $93,283 | 89 | 5.00/5.0 |
| Viktar | 1 | $92,006 | 176 | 4.88/5.0 |
| Marlan | 2 | $82,654 | 1388 | 4.99/5.0 |
| Jayme | 2 | $62,273 | 579 | 4.96/5.0 |
| Julia | 1 | $58,660 | 250 | 4.93/5.0 |
| DOMA Management | 1 | $49,063 | 67 | 4.99/5.0 |
| LaVaun | 1 | $29,870 | 413 | 4.97/5.0 |
| Miranda | 1 | $27,987 | 34 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Broadway.
Who Are the Airbnb Hosts in Broadway?
Broadway is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Broadway
- With 72.4% Superhosts, Broadway has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 6.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 13.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 31.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Broadway averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Broadway
These are the highest-grossing professional property management operations in Broadway, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 3 | $93,785 | $184 | 52.4% | 4.88/5 |
Management Company Insights for Broadway
- The leading management company, Evolve, operates 3 listings with $93,785 in gross revenue — a useful benchmark for what scale looks like in Broadway.
- Top managers average 3 properties each, suggesting professional management in Broadway still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.88/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 6.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Broadway's Airbnb Market Compare to Nearby Cities?
How does the Broadway Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Skyland Estates, Broadway has 4 percentage points lower occupancy and about $86 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| McGaheysville | 82 | $6,596 | $447.52 | 45% |
| Shannondale | 45 | $5,722 | $348.96 | 52% |
| Penhook | 18 | $5,584 | $702.28 | 36% |
| Bentonville | 23 | $5,361 | $434.70 | 49% |
| Shenandoah | 102 | $4,990 | $367.23 | 47% |
| Nellysford | 68 | $4,957 | $424.70 | 37% |
| Bumpass | 120 | $4,915 | $574.24 | 32% |
| Castleton | 11 | $4,900 | $534.35 | 31% |
| Skyland Estates | 14 | $4,860 | $297.34 | 53% |
| Mineral | 231 | $4,854 | $491.86 | 35% |
Frequently Asked Questions About Airbnb in Broadway
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Broadway.
How much do Airbnb hosts make in Broadway?
Broadway hosts earn about $32,714 per year on average, with an average nightly rate of $211 and RevPAR of $107. Those figures describe the typical revenue environment for active listings in Broadway, Virginia, not the ceiling for the best operators. Source: AirROI 2026 data, Broadway market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Broadway?
The average Airbnb occupancy rate in Broadway is 48.9%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Broadway?
Listings in Broadway average $211 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Broadway?
Broadway currently has about 29 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Broadway?
AirROI currently classifies the short-term rental regulation level in Broadway as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Broadway?
RevPAR in Broadway is about $107. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Broadway?
At 48.9% occupancy, Broadway can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $32,714, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Broadway?
The average booking lead time in Broadway is about 44 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Broadway?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Broadway include Historic Downtown, Lake Laura, Broadway Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Broadway?
entire_home listings make up 100.0% of the active supply in Broadway. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Broadway compare to nearby Airbnb markets?
Among neighboring markets, McGaheysville posts $79,149 in average annual revenue with 45.0% occupancy, compared to Broadway's $32,714 and 48.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Broadway?
The average Airbnb stay length in Broadway is about 3.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Broadway?
Airbnb listings in Broadway average 4.95 out of 5 overall. About 69.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Broadway?
Pets allowed and Indoor fireplace are among the strongest revenue-linked amenities in Broadway. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Broadway?
Yes. About 93.1% of active Airbnb listings in Broadway charge a cleaning fee, and the average fee is $96. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Broadway?
A 72.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.