Norfolk, Virginia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Norfolk, Virginia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,421 per year — at a $206 nightly rate, 43.6% occupancy, and a $99 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Norfolk's 799 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 65.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Norfolk?
In Norfolk, the headline Airbnb metrics are $26,421 in average annual revenue,43.6% occupancy, $206 ADR, and $99 in RevPAR, and guests book about 31 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Norfolk?
Understanding the monthly revenue variations for Airbnb listings in Norfolk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Norfolk is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Norfolk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,588+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,651 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,390 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,043, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Norfolk
What Is the Monthly Airbnb Occupancy Rate in Norfolk?
Maximize your bookings by understanding the Norfolk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Norfolk:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Norfolk
What Is the Average Airbnb Nightly Rate in Norfolk?
Effective short term rental pricing strategy in Norfolk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Norfolk typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $390+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $258 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Norfolk
What Is the RevPAR for Airbnb in Norfolk?
RevPAR in Norfolk is currently $99. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $36 RevPAR.
- Typical properties (Median) generate $70 RevPAR.
- Strong performers (Top 25%) earn $131 RevPAR.
- Best-in-class (Top 10%) achieve $210 RevPAR.
Average Monthly RevPAR Trend in Norfolk
RevPAR Insights for Norfolk
- The average RevPAR in Norfolk is $99. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($210) and bottom 25% ($36) is $175, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Norfolk benchmarks. If your RevPAR falls below the median of $70, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $131+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Norfolk?
Norfolk's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $4,866 per month
- Occupancy rates average 56.1%
- Daily rates average $216
Shoulder Season
- Revenue averages $3,057 per month
- Occupancy maintains around 44.7%
- Daily rates hold near $192
Low Season (January, February, March)
- Revenue drops to average $2,630 per month
- Occupancy decreases to average 38.4%
- Daily rates adjust to average $189
Seasonality Insights for Norfolk
- Airbnb seasonality in Norfolk is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Norfolk's highest earning potential, with monthly revenues climbing to $5,320, occupancy reaching 58.5%, and ADRs peaking at $218.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,482, occupancy could drop to 37.7%, and ADRs may adjust to $183.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Norfolk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Norfolk, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Norfolk?
Norfolk, Virginia, United States currently shows a low regulation profile despite having 799 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Norfolk to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Norfolk?
Location within Norfolk matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ghent | Historic neighborhood known for its charming streets, trendy shops, and proximity to the downtown area. Popular among those looking for a mix of culture, dining, and nightlife. | Norfolk Botanical Garden, Chrysler Museum of Art, Granby Street, Young Terrace Park, Neighborhood Coffee Shop |
| Oceanview | Beachfront community attracting visitors for its stunning waterfront views and access to outdoor activities. Ideal for those looking for a relaxing beach getaway. | Oceanview Beach, Norfolk Fishing Pier, Dixon Park, East Ocean View Avenue |
| Downtown Norfolk | Central business district offering a vibrant nightlife, dining, and cultural experiences. Great for business travelers and tourists alike. | Nauticus, Battleship Wisconsin, Norfolk Waterside District, MacArthur Center, Attucks Theatre |
| Larchmont | Family-friendly neighborhood with beautiful tree-lined streets and parks, appealing to families and travelers looking for a quiet atmosphere. | Larchmont Library, Norfolk Academy, Larchmont Park |
| West Ghent | Artsy area with a mix of historic and modern homes, popular with young professionals and creatives. Close to the amenities of Ghent. | Selden Market, Hunter House Victorian Museum, Virginia Zoo |
| Norfolk Waterfront | Scenic area along the Elizabeth River with beautiful views, dining, and cultural venues. A great place for both leisure and relaxation. | Elizabeth River Trail, Waterside District, Norfolk Admirals, Tidewater Park |
| East Beach | Private beach community known for its stunning homes and peaceful atmosphere. Perfect for vacationers seeking a quiet, upscale beach experience. | East Beach, Kiptopeke State Park, Chick's Beach |
| Norfolk Naval Base | One of the largest naval bases in the world, attracting military families and tourists interested in naval history and culture. | Naval Station Norfolk, Dismal Swamp Canal, Hermitage Museum and Gardens |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Norfolk offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Norfolk?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Norfolk
- The Norfolk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.4% of the 799 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Norfolk, House properties are the most common (57.3%), reflecting the local real estate landscape.
- Houses represent a significant 57.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 2.9%) offer potential for unique stay experiences.
Norfolk Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Norfolk
- The dominant room capacity in Norfolk is 2 bedrooms listings, making up 32.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 53.6% of the active Airbnb listings in Norfolk, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Norfolk.
Norfolk Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Norfolk
- The most common guest capacity trend in Norfolk vacation rentals is listings accommodating 4 guests (28.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Norfolk STR market, accounting for 44.6% of listings.
- 33.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Norfolk.
- On average, properties in Norfolk are equipped to host 4.2 guests.
How Do Listings in Norfolk Compare on Quality?
Listing quality in Norfolk can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Norfolk
- At 27.6 photos per listing on average, Norfolk hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Norfolk averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Norfolk?
Amenity Prevalence
Amenity Insights for Norfolk
- Essential amenities in Norfolk that guests expect include: TV, Air conditioning, Wifi, Smoke alarm, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Norfolk: TV, Air conditioning, Wifi, Smoke alarm, Heating, Kitchen.
- Prioritize adding missing essentials: TV, Air conditioning, Wifi, Smoke alarm, Heating, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Norfolk to stay competitive.
Which Airbnb Amenities Boost Revenue in Norfolk?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Norfolk, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Free parking on premises | 93.6% | $27,558 | $9,743 | 182.9% |
Hot water | 92.4% | $27,763 | $10,190 | 172.5% |
Life size gamesHigh opportunity | 1.5% | $68,256 | $25,783 | 164.7% |
Game consoleHigh opportunity | 1.6% | $64,900 | $25,785 | 151.7% |
Exterior security cameras on property | 47.7% | $38,484 | $15,426 | 149.5% |
Pool tableHigh opportunity | 2.1% | $61,549 | $25,658 | 139.9% |
Baby safety gatesHigh opportunity | 3.6% | $59,641 | $25,170 | 136.9% |
Record playerHigh opportunity | 1.0% | $60,794 | $26,074 | 133.2% |
Ping pong tableHigh opportunity | 1.6% | $59,415 | $25,876 | 129.6% |
Children's playroomHigh opportunity | 1.6% | $58,074 | $25,898 | 124.2% |
Revenue Impact Insights for Norfolk
- Free parking on premises tops the revenue impact list with a 182.9% uplift — listings with this amenity earn $27,558 vs. $9,743 without it.
- High-opportunity amenities — Life size games, Game console, Pool table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Free parking on premises, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Life size games — it has the best combination of high revenue impact and low market saturation in Norfolk.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Norfolk STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Norfolk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorfolk Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Norfolk
- The typical guest profile for Airbnb in Norfolk consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.2% of guests.
- Key international markets include United States (95.2%) and DC (2%).
- Top languages spoken are English (74.2%) followed by Spanish (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Richmond.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Norfolk?
Listings in Norfolk average 4.72 out of 5 overall, with about 55.1 reviews per active listing and 22.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Norfolk
- An average rating of 4.72 places Norfolk in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Value (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 22.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 22.5% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Norfolk Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Norfolk
- The most common availability pattern in Norfolk falls within the 271-366 days range, representing 48.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Norfolk (30.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Norfolk?
Average Booking Lead Time by Month
Booking Lead Time Insights for Norfolk
- The overall average booking lead time for vacation rentals in Norfolk is 31 days.
- Guests book furthest in advance for stays during July (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (42 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Norfolk.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Norfolk averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Norfolk?
Guests in Norfolk stay about 13.1 nights on average, generating roughly 15,908 reservations and 20 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Norfolk
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Norfolk
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 20 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (20.6 nights) and shorten in Feb (5.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Norfolk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
106 listings
13.3% of total
2 Nights
67 listings
8.4% of total
3 Nights
27 listings
3.4% of total
4-6 Nights
15 listings
1.9% of total
7-29 Nights
168 listings
21% of total
30+ Nights
416 listings
52.1% of total
Key Insights
- The most prevalent minimum stay requirement in Norfolk is 30+ Nights, adopted by 52.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (52.1%) caters to monthly stays (30+ nights) in Norfolk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 52.1% of Norfolk hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 52.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Norfolk.
Norfolk Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
0.3% of total
Super Strict 30 Days
27 listings
3.4% of total
Limited
19 listings
2.4% of total
Flexible
143 listings
17.9% of total
Moderate
202 listings
25.3% of total
Firm
253 listings
31.7% of total
Strict
153 listings
19.1% of total
Cancellation Policy Insights for Norfolk
- The prevailing Airbnb cancellation policy trend in Norfolk is Firm, used by 31.7% of listings.
- A majority (50.8%) of hosts in Norfolk utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.7% market standard in Norfolk.
- Regularly review your cancellation policy against competitors and market demand shifts in Norfolk.
How Much Are Airbnb Cleaning Fees in Norfolk?
Cleaning fees in Norfolk are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Norfolk
- 82.9% of listings charge a cleaning fee, making it standard practice in Norfolk. Guests expect it and factor it into their booking decisions.
- The gap between the average ($1,250) and median ($204) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Norfolk median of $204. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Norfolk Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Norfolkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Norfolk Modern Beach Apartment Norfolk VA
Entire Place • 1 bedroom
Sandy Toes- Apartment steps from the sand!
Entire Place • 2 bedrooms
Modern Newly renovated Ocean 1 bedroom condo
Entire Place • 1 bedroom
Luna Sea- Apartment steps from the sand!
Entire Place • N/A
EastBay Getaway 4 BR Pet Friendly Steps to Beach
Entire Place • 4 bedrooms
Beachfront Getaway, pet friendly
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Norfolk?
Learn from the best! This table showcases top-performing Airbnb hosts in Norfolk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sojourn | 98 | $2,513,894 | 1442 | 4.57/5.0 |
| Christine | 16 | $1,952,582 | 1483 | 4.63/5.0 |
| Sam | 21 | $654,234 | 2310 | 4.79/5.0 |
| Cindy Lee | 45 | $519,425 | 662 | 4.67/5.0 |
| Pip | 14 | $488,489 | 587 | 4.94/5.0 |
| Gerda | 40 | $475,836 | 582 | 4.23/5.0 |
| Valentin | 6 | $366,453 | 121 | 4.92/5.0 |
| Cecilio | 3 | $269,481 | 86 | 4.91/5.0 |
| Evolve | 7 | $264,490 | 220 | 4.64/5.0 |
| Atlantic Rental Homes | 10 | $259,605 | 229 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Norfolk.
Who Are the Airbnb Hosts in Norfolk?
Norfolk has a relatively balanced host base.
Host Profile Insights for Norfolk
- A 41.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 21.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 52.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 30.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Norfolk averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Norfolk
These are the highest-grossing professional property management operations in Norfolk, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Sojourn | 98 | $2,513,894 | $203 | 40.1% | 4.57/5 |
| Christine | 16 | $1,952,582 | $462 | 76.9% | 4.63/5 |
| Sam | 21 | $654,234 | $216 | 39.0% | 4.79/5 |
| Pip | 14 | $488,489 | $216 | 51.4% | 4.94/5 |
| Cecilio | 3 | $269,481 | $464 | 55.8% | 4.91/5 |
| Evolve | 7 | $264,490 | $226 | 48.5% | 4.64/5 |
| SarahGrace | 7 | $242,830 | $220 | 53.3% | 4.66/5 |
| John | 4 | $183,061 | $254 | 49.1% | 4.81/5 |
| Merlyn | 2 | $181,180 | $371 | 59.0% | 4.97/5 |
| Sierra | 3 | $170,114 | $224 | 64.2% | 4.90/5 |
Management Company Insights for Norfolk
- The leading management company, Sojourn, operates 98 listings with $2,513,894 in gross revenue — a useful benchmark for what scale looks like in Norfolk.
- Top managers average 18 properties each, suggesting professional management in Norfolk still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.78/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Norfolk's Airbnb Market Compare to Nearby Cities?
How does the Norfolk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Weems, Norfolk has 3 percentage points lower occupancy and about $229 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Weems | 11 | $4,948 | $435.69 | 47% |
| Corolla | 820 | $4,560 | $545.83 | 40% |
| Salvo | 85 | $4,480 | $530.17 | 41% |
| Duck | 262 | $4,468 | $469.65 | 43% |
| Nags Head | 825 | $4,202 | $453.56 | 41% |
| Littleton | 133 | $4,183 | $505.75 | 37% |
| Southern Shores | 172 | $4,169 | $466.25 | 44% |
| Rodanthe | 148 | $4,150 | $443.78 | 40% |
| White Stone | 41 | $4,131 | $489.30 | 38% |
| Cobbs Creek | 12 | $4,061 | $326.00 | 44% |
Frequently Asked Questions About Airbnb in Norfolk
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Norfolk.
How much do Airbnb hosts make in Norfolk?
Norfolk hosts earn about $26,421 per year on average, with an average nightly rate of $206 and RevPAR of $99. Those figures describe the typical revenue environment for active listings in Norfolk, Virginia, not the ceiling for the best operators. Source: AirROI 2026 data, Norfolk market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Norfolk?
The average Airbnb occupancy rate in Norfolk is 43.6%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Norfolk?
Listings in Norfolk average $206 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Norfolk?
Norfolk currently has about 799 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Norfolk?
AirROI currently classifies the short-term rental regulation level in Norfolk as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Norfolk?
RevPAR in Norfolk is about $99. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Norfolk?
At 43.6% occupancy, Norfolk can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $26,421, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Norfolk?
The average booking lead time in Norfolk is about 31 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Norfolk?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Norfolk include Ghent, Oceanview, Downtown Norfolk. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Norfolk?
entire_home listings make up 86.4% of the active supply in Norfolk. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Norfolk compare to nearby Airbnb markets?
Among neighboring markets, Weems posts $59,376 in average annual revenue with 47.2% occupancy, compared to Norfolk's $26,421 and 43.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Norfolk?
The average Airbnb stay length in Norfolk is about 13.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Norfolk?
Airbnb listings in Norfolk average 4.72 out of 5 overall. About 22.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Norfolk?
Free parking on premises and Hot water are among the strongest revenue-linked amenities in Norfolk. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Norfolk?
Yes. About 82.9% of active Airbnb listings in Norfolk charge a cleaning fee, and the average fee is $1,250. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Norfolk?
A 41.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.