What Are the Best Places to Invest in Airbnb in Vietnam?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-04-09

The short-term rental market in Vietnam spans 71 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Vietnam across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Ho Chi Minh City, Ho Chi Minh City leads by market size with 7,356 active listings and $404/month revenue. Across all ranked markets, average occupancy is 27.6% with $334/month in average revenue and $62/night ADR. 71 of 71 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Vietnam by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Vietnam attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Ho Chi Minh City, Ho Chi Minh City leads with 7,356 active short-term rental listings and $404/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Ho Chi Minh City, Ho Chi Minh City	7,356	$404	$61	32.8%	Low
2	Hà Nội, Hà Nội	4,596	$319	$46	31.4%	Low
3	Đà Nẵng, Đà Nẵng	3,093	$672	$86	39.0%	Low
4	Hội An, Quảng Nam Province	1,738	$600	$72	33.2%	Low
5	Nha Trang, Khánh Hòa Province	1,293	$472	$76	31.3%	Low
6	Phú Quốc, Kiên Giang Province	977	$550	$90	30.9%	Low
7	Đà Lạt, Lâm Đồng Province	887	$272	$57	23.4%	Low
8	Vũng Tàu, Bà Rịa - Vũng Tàu Province	623	$333	$92	22.5%	Low
9	Quận 1, Hồ Chí Minh	460	$576	$68	39.6%	Low
10	Hạ Long, Quảng Ninh Province	395	$255	$85	20.0%	Low
11	Huế, Thừa Thiên Huế Province	370	$170	$36	24.8%	Low
12	Phan Thiết, Bình Thuận Province	293	$279	$84	19.2%	Low
13	Sơn Trà, Đà Nẵng	284	$651	$70	41.8%	Low
14	Hải Phòng, Hải Phòng	258	$177	$40	19.7%	Low
15	Sa Pa, Lào Cai Province	258	$310	$52	26.0%	Low
16	Hoàn Kiếm, Hà Nội	229	$569	$47	46.3%	Low
17	Quy Nhơn, Bình Định Province	192	$133	$39	21.6%	Low
18	Ngũ Hành Sơn, Đà Nẵng	179	$640	$89	40.2%	Low
19	Tây Hồ, Hà Nội	171	$312	$42	35.0%	Low
20	Hoa Lư, Ninh Bình Province	159	$207	$39	22.8%	Low
21	Bình Thạnh, Hồ Chí Minh	149	$400	$58	34.1%	Low
22	Ba Đình, Hà Nội	123	$252	$34	32.5%	Low
23	Cần Thơ, Cần Thơ	117	$118	$31	22.1%	Low
24	Thủ Đức, Hồ Chí Minh	116	$717	$84	38.4%	Low
25	Văn Giang, Hung Yen	112	$204	$31	30.6%	Low
26	Quận 7, Hồ Chí Minh	95	$272	$54	29.8%	Low
27	Dalat, Lâm Đồng	95	$432	$70	29.1%	Low
28	Quan 4, Hồ Chí Minh	90	$459	$63	36.0%	Low
29	Quận 3, Hồ Chí Minh	89	$566	$55	41.6%	Low
30	Thành phố Huế, Thừa Thiên Huế	85	$261	$48	25.6%	Low
31	Tả Van, Lào Cai Province	81	$126	$33	20.8%	Low
32	Phong Nha Town, Quảng Bình Province	73	$103	$26	20.3%	Low
33	Tam Cốc, Ninh Bình Province	69	$105	$29	18.5%	Low
34	Cầu Giấy, Hà Nội	62	$100	$28	22.9%	Low
35	Quận Sơn Trà, Đà Nẵng	60	$394	$44	48.2%	Low
36	Tuy Hòa, Phú Yên Province	59	$82	$48	16.2%	Low
37	Nam Từ Liêm, Hà Nội	56	$117	$41	22.2%	Low
38	Phan Thiet, Bình Thuận	53	$200	$72	17.7%	Low
39	Ninh Bình, Ninh Bình	50	$205	$33	23.0%	Low
40	Đống Đa, Hà Nội	45	$111	$29	21.2%	Low
41	Điện Bàn, Quảng Nam Province	44	$932	$205	35.8%	Low
42	Tân Bình, Hồ Chí Minh	42	$213	$38	28.6%	Low
43	Cam Ranh, Khánh Hòa Province	41	$415	$123	16.3%	Low
44	Bắc Ninh, Bắc Ninh province	40	$98	$40	16.1%	Low
45	Hue, Hue City	40	$181	$35	24.8%	Low
46	Quận 2, Hồ Chí Minh	40	$772	$80	41.5%	Low
47	Quận Hoàn Kiếm, Hà Nội	39	$623	$50	53.0%	Low
48	Xã Mường Hoa, Lào Cai Province	34	$350	$59	24.6%	Low
49	Hải Châu, Đà Nẵng	34	$421	$44	39.1%	Low
50	Hà Giang, Hà Giang Province	33	$49	$34	10.9%	Low
51	Pleiku, Gia Lai Province	31	$79	$32	14.9%	Low
52	Hai Bà Trưng, Hà Nội	30	$261	$43	29.6%	Low
53	Buôn Ma Thuột, Đắk Lắk	30	$88	$39	18.5%	Low
54	Ván Lám, Ninh Bình Province	29	$123	$49	18.9%	Low
55	Cao Bằng, Cao Bằng Province	28	$72	$27	15.9%	Low
56	Thủ Thiêm, Ho Chi Minh City	28	$1,326	$138	41.5%	Low
57	Phan Rang–Tháp Chàm, Ninh Thuận Province	27	$123	$31	23.0%	Low
58	Bảo Lộc, Lâm Đồng Province	26	$151	$50	16.1%	Low
59	Quận Ngũ Hành Sơn, Đà Nẵng	26	$807	$100	45.3%	Low
60	Con Dao, Bà Rịa - Vũng Tàu Province	25	$118	$55	19.1%	Low
61	Phuoc Hai Township, Bà Rịa - Vũng Tàu Province	25	$246	$188	12.1%	Low
62	Phúc Yên, Vĩnh Phúc Province	25	$359	$163	12.5%	Low
63	Ngọc Khánh, Hà Nội	23	$284	$52	25.3%	Low
64	Bến Tre, Bến Tre Province	22	$319	$58	19.6%	Low
65	Phú Nhuận, Hồ Chí Minh	22	$198	$39	34.4%	Low
66	Cam Lâm, Khánh Hòa	22	$402	$148	14.7%	Low
67	Đồng Hới, Quảng Bình Province	22	$52	$57	10.2%	Low
68	Quận Ba Đình, Hà Nội	21	$264	$56	30.0%	Low
69	Mỹ An, Da Nang	19	$596	$75	43.6%	Low
70	Gia Lâm, Hanoi	19	$126	$22	30.6%	Low
71	Quận Thủ Đức, Hồ Chí Minh	19	$509	$94	38.7%	Low

Most Profitable Airbnb Markets in Vietnam by Revenue

The most profitable Airbnb cities in Vietnam are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Thủ Thiêm, Ho Chi Minh City leads with $1,326/month at $138 ADR and 41.5% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Thủ Thiêm, Ho Chi Minh City	$1,326	28	$138	41.5%	Low
2	Điện Bàn, Quảng Nam Province	$932	44	$205	35.8%	Low
3	Quận Ngũ Hành Sơn, Đà Nẵng	$807	26	$100	45.3%	Low
4	Quận 2, Hồ Chí Minh	$772	40	$80	41.5%	Low
5	Thủ Đức, Hồ Chí Minh	$717	116	$84	38.4%	Low
6	Đà Nẵng, Đà Nẵng	$672	3,093	$86	39.0%	Low
7	Sơn Trà, Đà Nẵng	$651	284	$70	41.8%	Low
8	Ngũ Hành Sơn, Đà Nẵng	$640	179	$89	40.2%	Low
9	Quận Hoàn Kiếm, Hà Nội	$623	39	$50	53.0%	Low
10	Hội An, Quảng Nam Province	$600	1,738	$72	33.2%	Low
11	Mỹ An, Da Nang	$596	19	$75	43.6%	Low
12	Quận 1, Hồ Chí Minh	$576	460	$68	39.6%	Low
13	Hoàn Kiếm, Hà Nội	$569	229	$47	46.3%	Low
14	Quận 3, Hồ Chí Minh	$566	89	$55	41.6%	Low
15	Phú Quốc, Kiên Giang Province	$550	977	$90	30.9%	Low
16	Quận Thủ Đức, Hồ Chí Minh	$509	19	$94	38.7%	Low
17	Nha Trang, Khánh Hòa Province	$472	1,293	$76	31.3%	Low
18	Quan 4, Hồ Chí Minh	$459	90	$63	36.0%	Low
19	Dalat, Lâm Đồng	$432	95	$70	29.1%	Low
20	Hải Châu, Đà Nẵng	$421	34	$44	39.1%	Low
21	Cam Ranh, Khánh Hòa Province	$415	41	$123	16.3%	Low
22	Ho Chi Minh City, Ho Chi Minh City	$404	7,356	$61	32.8%	Low
23	Cam Lâm, Khánh Hòa	$402	22	$148	14.7%	Low
24	Bình Thạnh, Hồ Chí Minh	$400	149	$58	34.1%	Low
25	Quận Sơn Trà, Đà Nẵng	$394	60	$44	48.2%	Low
26	Phúc Yên, Vĩnh Phúc Province	$359	25	$163	12.5%	Low
27	Xã Mường Hoa, Lào Cai Province	$350	34	$59	24.6%	Low
28	Vũng Tàu, Bà Rịa - Vũng Tàu Province	$333	623	$92	22.5%	Low
29	Bến Tre, Bến Tre Province	$319	22	$58	19.6%	Low
30	Hà Nội, Hà Nội	$319	4,596	$46	31.4%	Low
31	Tây Hồ, Hà Nội	$312	171	$42	35.0%	Low
32	Sa Pa, Lào Cai Province	$310	258	$52	26.0%	Low
33	Ngọc Khánh, Hà Nội	$284	23	$52	25.3%	Low
34	Phan Thiết, Bình Thuận Province	$279	293	$84	19.2%	Low
35	Quận 7, Hồ Chí Minh	$272	95	$54	29.8%	Low
36	Đà Lạt, Lâm Đồng Province	$272	887	$57	23.4%	Low
37	Quận Ba Đình, Hà Nội	$264	21	$56	30.0%	Low
38	Hai Bà Trưng, Hà Nội	$261	30	$43	29.6%	Low
39	Thành phố Huế, Thừa Thiên Huế	$261	85	$48	25.6%	Low
40	Hạ Long, Quảng Ninh Province	$255	395	$85	20.0%	Low
41	Ba Đình, Hà Nội	$252	123	$34	32.5%	Low
42	Phuoc Hai Township, Bà Rịa - Vũng Tàu Province	$246	25	$188	12.1%	Low
43	Tân Bình, Hồ Chí Minh	$213	42	$38	28.6%	Low
44	Hoa Lư, Ninh Bình Province	$207	159	$39	22.8%	Low
45	Ninh Bình, Ninh Bình	$205	50	$33	23.0%	Low
46	Văn Giang, Hung Yen	$204	112	$31	30.6%	Low
47	Phan Thiet, Bình Thuận	$200	53	$72	17.7%	Low
48	Phú Nhuận, Hồ Chí Minh	$198	22	$39	34.4%	Low
49	Hue, Hue City	$181	40	$35	24.8%	Low
50	Hải Phòng, Hải Phòng	$177	258	$40	19.7%	Low
51	Huế, Thừa Thiên Huế Province	$170	370	$36	24.8%	Low
52	Bảo Lộc, Lâm Đồng Province	$151	26	$50	16.1%	Low
53	Quy Nhơn, Bình Định Province	$133	192	$39	21.6%	Low
54	Tả Van, Lào Cai Province	$126	81	$33	20.8%	Low
55	Gia Lâm, Hanoi	$126	19	$22	30.6%	Low
56	Ván Lám, Ninh Bình Province	$123	29	$49	18.9%	Low
57	Phan Rang–Tháp Chàm, Ninh Thuận Province	$123	27	$31	23.0%	Low
58	Cần Thơ, Cần Thơ	$118	117	$31	22.1%	Low
59	Con Dao, Bà Rịa - Vũng Tàu Province	$118	25	$55	19.1%	Low
60	Nam Từ Liêm, Hà Nội	$117	56	$41	22.2%	Low
61	Đống Đa, Hà Nội	$111	45	$29	21.2%	Low
62	Tam Cốc, Ninh Bình Province	$105	69	$29	18.5%	Low
63	Phong Nha Town, Quảng Bình Province	$103	73	$26	20.3%	Low
64	Cầu Giấy, Hà Nội	$100	62	$28	22.9%	Low
65	Bắc Ninh, Bắc Ninh province	$98	40	$40	16.1%	Low
66	Buôn Ma Thuột, Đắk Lắk	$88	30	$39	18.5%	Low
67	Tuy Hòa, Phú Yên Province	$82	59	$48	16.2%	Low
68	Pleiku, Gia Lai Province	$79	31	$32	14.9%	Low
69	Cao Bằng, Cao Bằng Province	$72	28	$27	15.9%	Low
70	Đồng Hới, Quảng Bình Province	$52	22	$57	10.2%	Low
71	Hà Giang, Hà Giang Province	$49	33	$34	10.9%	Low

Most Expensive Airbnb Markets in Vietnam by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Điện Bàn, Quảng Nam Province commands the highest Airbnb nightly rate in Vietnam at $205/night, generating $932/month at 35.8% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Điện Bàn, Quảng Nam Province	$205	44	$932	35.8%	Low
2	Phuoc Hai Township, Bà Rịa - Vũng Tàu Province	$188	25	$246	12.1%	Low
3	Phúc Yên, Vĩnh Phúc Province	$163	25	$359	12.5%	Low
4	Cam Lâm, Khánh Hòa	$148	22	$402	14.7%	Low
5	Thủ Thiêm, Ho Chi Minh City	$138	28	$1,326	41.5%	Low
6	Cam Ranh, Khánh Hòa Province	$123	41	$415	16.3%	Low
7	Quận Ngũ Hành Sơn, Đà Nẵng	$100	26	$807	45.3%	Low
8	Quận Thủ Đức, Hồ Chí Minh	$94	19	$509	38.7%	Low
9	Vũng Tàu, Bà Rịa - Vũng Tàu Province	$92	623	$333	22.5%	Low
10	Phú Quốc, Kiên Giang Province	$90	977	$550	30.9%	Low
11	Ngũ Hành Sơn, Đà Nẵng	$89	179	$640	40.2%	Low
12	Đà Nẵng, Đà Nẵng	$86	3,093	$672	39.0%	Low
13	Hạ Long, Quảng Ninh Province	$85	395	$255	20.0%	Low
14	Thủ Đức, Hồ Chí Minh	$84	116	$717	38.4%	Low
15	Phan Thiết, Bình Thuận Province	$84	293	$279	19.2%	Low
16	Quận 2, Hồ Chí Minh	$80	40	$772	41.5%	Low
17	Nha Trang, Khánh Hòa Province	$76	1,293	$472	31.3%	Low
18	Mỹ An, Da Nang	$75	19	$596	43.6%	Low
19	Hội An, Quảng Nam Province	$72	1,738	$600	33.2%	Low
20	Phan Thiet, Bình Thuận	$72	53	$200	17.7%	Low
21	Dalat, Lâm Đồng	$70	95	$432	29.1%	Low
22	Sơn Trà, Đà Nẵng	$70	284	$651	41.8%	Low
23	Quận 1, Hồ Chí Minh	$68	460	$576	39.6%	Low
24	Quan 4, Hồ Chí Minh	$63	90	$459	36.0%	Low
25	Ho Chi Minh City, Ho Chi Minh City	$61	7,356	$404	32.8%	Low
26	Xã Mường Hoa, Lào Cai Province	$59	34	$350	24.6%	Low
27	Bình Thạnh, Hồ Chí Minh	$58	149	$400	34.1%	Low
28	Bến Tre, Bến Tre Province	$58	22	$319	19.6%	Low
29	Đồng Hới, Quảng Bình Province	$57	22	$52	10.2%	Low
30	Đà Lạt, Lâm Đồng Province	$57	887	$272	23.4%	Low
31	Quận Ba Đình, Hà Nội	$56	21	$264	30.0%	Low
32	Quận 3, Hồ Chí Minh	$55	89	$566	41.6%	Low
33	Con Dao, Bà Rịa - Vũng Tàu Province	$55	25	$118	19.1%	Low
34	Quận 7, Hồ Chí Minh	$54	95	$272	29.8%	Low
35	Ngọc Khánh, Hà Nội	$52	23	$284	25.3%	Low
36	Sa Pa, Lào Cai Province	$52	258	$310	26.0%	Low
37	Quận Hoàn Kiếm, Hà Nội	$50	39	$623	53.0%	Low
38	Bảo Lộc, Lâm Đồng Province	$50	26	$151	16.1%	Low
39	Ván Lám, Ninh Bình Province	$49	29	$123	18.9%	Low
40	Tuy Hòa, Phú Yên Province	$48	59	$82	16.2%	Low
41	Thành phố Huế, Thừa Thiên Huế	$48	85	$261	25.6%	Low
42	Hoàn Kiếm, Hà Nội	$47	229	$569	46.3%	Low
43	Hà Nội, Hà Nội	$46	4,596	$319	31.4%	Low
44	Hải Châu, Đà Nẵng	$44	34	$421	39.1%	Low
45	Quận Sơn Trà, Đà Nẵng	$44	60	$394	48.2%	Low
46	Hai Bà Trưng, Hà Nội	$43	30	$261	29.6%	Low
47	Tây Hồ, Hà Nội	$42	171	$312	35.0%	Low
48	Nam Từ Liêm, Hà Nội	$41	56	$117	22.2%	Low
49	Hải Phòng, Hải Phòng	$40	258	$177	19.7%	Low
50	Bắc Ninh, Bắc Ninh province	$40	40	$98	16.1%	Low
51	Quy Nhơn, Bình Định Province	$39	192	$133	21.6%	Low
52	Hoa Lư, Ninh Bình Province	$39	159	$207	22.8%	Low
53	Phú Nhuận, Hồ Chí Minh	$39	22	$198	34.4%	Low
54	Buôn Ma Thuột, Đắk Lắk	$39	30	$88	18.5%	Low
55	Tân Bình, Hồ Chí Minh	$38	42	$213	28.6%	Low
56	Huế, Thừa Thiên Huế Province	$36	370	$170	24.8%	Low
57	Hue, Hue City	$35	40	$181	24.8%	Low
58	Hà Giang, Hà Giang Province	$34	33	$49	10.9%	Low
59	Ba Đình, Hà Nội	$34	123	$252	32.5%	Low
60	Ninh Bình, Ninh Bình	$33	50	$205	23.0%	Low
61	Tả Van, Lào Cai Province	$33	81	$126	20.8%	Low
62	Pleiku, Gia Lai Province	$32	31	$79	14.9%	Low
63	Văn Giang, Hung Yen	$31	112	$204	30.6%	Low
64	Cần Thơ, Cần Thơ	$31	117	$118	22.1%	Low
65	Phan Rang–Tháp Chàm, Ninh Thuận Province	$31	27	$123	23.0%	Low
66	Tam Cốc, Ninh Bình Province	$29	69	$105	18.5%	Low
67	Đống Đa, Hà Nội	$29	45	$111	21.2%	Low
68	Cầu Giấy, Hà Nội	$28	62	$100	22.9%	Low
69	Cao Bằng, Cao Bằng Province	$27	28	$72	15.9%	Low
70	Phong Nha Town, Quảng Bình Province	$26	73	$103	20.3%	Low
71	Gia Lâm, Hanoi	$22	19	$126	30.6%	Low

Highest Occupancy Airbnb Markets in Vietnam

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Quận 1, Hồ Chí Minh leads Vietnam with 39.6% occupancy, $576/month revenue, and 460 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Quận 1, Hồ Chí Minh	39.6%	460	$576	$68	Low
2	Đà Nẵng, Đà Nẵng	39.0%	3,093	$672	$86	Low
3	Hội An, Quảng Nam Province	33.2%	1,738	$600	$72	Low
4	Ho Chi Minh City, Ho Chi Minh City	32.8%	7,356	$404	$61	Low
5	Hà Nội, Hà Nội	31.4%	4,596	$319	$46	Low
6	Nha Trang, Khánh Hòa Province	31.3%	1,293	$472	$76	Low
7	Phú Quốc, Kiên Giang Province	30.9%	977	$550	$90	Low
8	Huế, Thừa Thiên Huế Province	24.8%	370	$170	$36	Low
9	Đà Lạt, Lâm Đồng Province	23.4%	887	$272	$57	Low
10	Vũng Tàu, Bà Rịa - Vũng Tàu Province	22.5%	623	$333	$92	Low
11	Hạ Long, Quảng Ninh Province	20.0%	395	$255	$85	Low

How to Choose an Airbnb Investment Market in Vietnam

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Vietnam tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Vietnam

Understanding the regulatory environment is critical for any Airbnb investment in Vietnam. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 71 markets ranked on this page: 71 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Vietnam

This page ranks Airbnb markets in Vietnam across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Vietnam.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Vietnam.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Vietnam and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Vietnam, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Vietnam

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Vietnam.

What are the best places to invest in Airbnb in Vietnam?

Ho Chi Minh City, Ho Chi Minh City leads this ranking for Vietnam with 7,356 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Vietnam?

Thủ Thiêm, Ho Chi Minh City posts the highest average monthly revenue in this ranking at $1,326. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Vietnam?

Quận Hoàn Kiếm, Hà Nội has the highest occupancy rate in this comparison at 53.0%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in Vietnam?

Điện Bàn, Quảng Nam Province commands the highest average daily rate at $205 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Which Airbnb markets in Vietnam have the lowest regulation?

Ho Chi Minh City (Ho Chi Minh City), Hà Nội (Hà Nội), Đà Nẵng (Đà Nẵng) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Vietnam in 2026?

The markets ranked here average 27.6% occupancy, and the top performer posts $1,326 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Vietnam for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Vietnam?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Vietnam?

First-time investors in Vietnam should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Vietnam?

Across the markets ranked here, the average occupancy rate in Vietnam is 27.6%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Vietnam?

Regulation is one of the most overlooked risks in short-term rental investing. In Vietnam, 71 of 71 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Vietnam?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Vietnam ranking has about 59 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Vietnam?

Seasonal markets in Vietnam experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-04-09. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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