Huế, Thừa Thiên Huế Province Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Huế, Thừa Thiên Huế Province? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $2,040 per year — at a $36 nightly rate, 24.8% occupancy, and a $8 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Huế's 370 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply expanded 29.8% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data suggests a market where disciplined pricing and strong guest reviews separate top performers from average listings.
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What Are the Key Airbnb Metrics in Huế?
In Huế, the headline Airbnb metrics are $2,040 in average annual revenue,24.8% occupancy, $36 ADR, and $8 in RevPAR, and guests book about 37 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Huế?
Understanding the monthly revenue variations for Airbnb listings in Huế is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Huế is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Huế across different performance tiers:
- Best-in-class properties (Top 10%) achieve $649+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $373 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $177 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $80, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Huế
What Is the Monthly Airbnb Occupancy Rate in Huế?
Maximize your bookings by understanding the Huế STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Huế:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Huế
What Is the Average Airbnb Nightly Rate in Huế?
Effective short term rental pricing strategy in Huế involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Huế typically peaks in June and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $67+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $40 or more.
- Typical properties (Median) charge around $24 per night.
- Entry-level properties (Bottom 25%) earn around $17 per night.
Average Daily Rate (ADR) Trend by Month in Huế
What Is the RevPAR for Airbnb in Huế?
RevPAR in Huế is currently $8. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $3 RevPAR.
- Typical properties (Median) generate $5 RevPAR.
- Strong performers (Top 25%) earn $10 RevPAR.
- Best-in-class (Top 10%) achieve $18 RevPAR.
Average Monthly RevPAR Trend in Huế
RevPAR Insights for Huế
- The average RevPAR in Huế is $8. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($18) and bottom 25% ($3) is $14, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Apr and bottoms out in Oct, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Huế benchmarks. If your RevPAR falls below the median of $5, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $10+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Huế?
Huế's peak Airbnb season falls in April, August, February, while the softest stretch is September, October, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, August, February)
- Revenue averages $339 per month
- Occupancy rates average 34.6%
- Daily rates average $36
Shoulder Season
- Revenue averages $290 per month
- Occupancy maintains around 28.1%
- Daily rates hold near $35
Low Season (September, October, November)
- Revenue drops to average $239 per month
- Occupancy decreases to average 24.1%
- Daily rates adjust to average $36
Seasonality Insights for Huế
- The Airbnb seasonality pattern in Huế shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Huế's highest earning potential, with monthly revenues climbing to $364, occupancy reaching 36.8%, and ADRs peaking at $37.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $225, occupancy could drop to 22.5%, and ADRs may adjust to $33.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Huế.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Huế seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Huế?
Low regulation and minimal registration activity in Huế, Thừa Thiên Huế Province, Vietnam point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Huế to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Huế?
Location within Huế matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Imperial City | The historic heart of Huế, known for its ancient citadel and royal tombs. A prime location for tourists interested in cultural heritage and exploring Vietnam's imperial history. | Imperial City, Thien Mu Pagoda, Khải Định Tomb, Tự Đức Tomb, Huế Museum of Royal Antiquities |
| Tuan River | Scenic area along the Tuan River with stunning views and a tranquil atmosphere. Perfect for travelers looking for relaxation and picturesque surroundings. | Tuan River views, Boat tours, Linh Mu Pagoda, Fishing villages, Countryside scenery |
| Phu Mon | An up-and-coming neighborhood with good amenities and access to tourist attractions. Ideal for families and longer-term visitors. | Local markets, Phu Mon Temple, Green parks, Restaurants and cafes nearby |
| Huế City Center | The bustling center of the city, filled with restaurants, shops, and cultural activities. Great for tourists wanting to be in the heart of it all. | Dong Ba Market, Perfume River, Nguyen Temple, Local eateries, Shopping streets |
| Thuan An Beach | A beautiful coastal area just outside the city known for its beaches. Attracts tourists looking to relax by the water and enjoy the sun. | Thuan An Beach, Water sports, Seafood restaurants, Beachfront resorts |
| Vong Canh Hill | A quiet, scenic hill that offers panoramic views of the Perfume River and surrounding areas. A great spot for nature lovers and photography. | Vong Canh Hill views, Countryside walks, Hiking trails, Sunset views |
| Monuments and Landmarks District | Area surrounding the key historical monuments of Huế. Ideal for cultural tourism and heritage enthusiasts. | Tomb of Emperor Minh Mang, Tomb of Emperor Gia Long, Royal Citadel, Historical landmarks tours |
| An Hoa Ward | An emerging area with local charm, close to many of Huế's historical sites. Suitable for travelers looking for an authentic experience. | Local cafes, Traditional Vietnamese life, Cultural interactions, Proximity to heritage sites |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Huế offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Huế?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Huế
- The Huế Airbnb market composition is heavily skewed towards Private Room listings, which make up 75.9% of the 370 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Huế, House properties are the most common (54.9%), reflecting the local real estate landscape.
- Houses represent a significant 54.9% portion, catering likely to families or larger groups.
- The presence of 27.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 3.8%) offer potential for unique stay experiences.
Huế Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Huế
- The dominant room capacity in Huế is 1 bedroom listings, making up 36.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 45.7% of the active Airbnb listings in Huế, indicating a high concentration in these sizes.
Huế Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Huế
- The most common guest capacity trend in Huế vacation rentals is listings accommodating 2 guests (25.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Huế STR market, accounting for 37.3% of listings.
- 15.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Huế.
- On average, properties in Huế are equipped to host 2.3 guests.
How Do Listings in Huế Compare on Quality?
Listing quality in Huế can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Huế
- At 31 photos per listing on average, Huế hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Huế averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Huế?
Amenity Prevalence
Amenity Insights for Huế
- Essential amenities in Huế that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Fire extinguisher, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Huế: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like Hair dryer or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Huế to stay competitive.
Which Airbnb Amenities Boost Revenue in Huế?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Huế, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Boat slipHigh opportunity | 1.9% | $7,023 | $1,944 | 261.3% |
Paid parking off premisesHigh opportunity | 8.9% | $5,417 | $1,710 | 216.9% |
Lake accessHigh opportunity | 4.3% | $5,208 | $1,897 | 174.5% |
Wine glasses | 13.0% | $4,323 | $1,700 | 154.3% |
Portable fans | 10.3% | $4,467 | $1,762 | 153.5% |
Books and reading material | 15.7% | $3,974 | $1,681 | 136.5% |
Sun loungersHigh opportunity | 4.1% | $4,494 | $1,937 | 132.1% |
Dining table | 31.9% | $3,322 | $1,440 | 130.7% |
WaterfrontHigh opportunity | 5.9% | $4,264 | $1,900 | 124.5% |
Ceiling fan | 12.2% | $3,955 | $1,775 | 122.8% |
Revenue Impact Insights for Huế
- Boat slip tops the revenue impact list with a 261.3% uplift — listings with this amenity earn $7,023 vs. $1,944 without it.
- High-opportunity amenities — Boat slip, Paid parking off premises, Lake access — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Boat slip — it has the best combination of high revenue impact and low market saturation in Huế.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Huế STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Huế. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHuế Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Huế
- The typical guest profile for Airbnb in Huế consists of predominantly international visitors (94%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 6.1% of guests.
- Key international markets include United States (18.6%) and United Kingdom (12.4%).
- Top languages spoken are English (46%) followed by French (11.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Huế?
Listings in Huế average 4.78 out of 5 overall, with about 35.4 reviews per active listing and 28.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Huế
- An average rating of 4.78 places Huế in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.89), while Location (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Huế Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Huế
- The most common availability pattern in Huế falls within the 271-366 days range, representing 78.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Huế (45.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Huế?
Average Booking Lead Time by Month
Booking Lead Time Insights for Huế
- The overall average booking lead time for vacation rentals in Huế is 37 days.
- Guests book furthest in advance for stays during February (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (49 days avg.) sees the longest lead times, while Summer (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Huế.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Huế averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Huế?
Guests in Huế stay about 3 nights on average, generating roughly 5,672 reservations and 15.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Huế
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Huế
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Feb (3.8 nights) and shorten in Apr (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Huế Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
351 listings
94.9% of total
2 Nights
8 listings
2.2% of total
3 Nights
1 listings
0.3% of total
30+ Nights
10 listings
2.7% of total
Key Insights
- The most prevalent minimum stay requirement in Huế is 1 Night, adopted by 94.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.1%) of the Huế Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.7%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.9% of Huế hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Huế.
Huế Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
0.3% of total
Flexible
212 listings
57.5% of total
Moderate
116 listings
31.4% of total
Firm
34 listings
9.2% of total
Strict
6 listings
1.6% of total
Cancellation Policy Insights for Huế
- The prevailing Airbnb cancellation policy trend in Huế is Flexible, used by 57.5% of listings.
- The market strongly favors guest-friendly terms, with 88.9% of listings offering Flexible or Moderate policies. This suggests guests in Huế may expect booking flexibility.
- Strict cancellation policies are quite rare (1.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.5% market standard in Huế.
- Given the high prevalence of Flexible policies (57.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 1.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Huế.
How Much Are Airbnb Cleaning Fees in Huế?
Cleaning fees in Huế are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Huế
- Only 20.8% of listings charge a cleaning fee, suggesting that most hosts in Huế bundle cleaning costs into the nightly rate.
- The average cleaning fee of $4 is close to the median ($3), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Huế median of $3. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Huế Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Huếbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5BR Homestay w/ Washer Dryer - City Centre
Entire Place • 5 bedrooms
4BR Homestay w/ Washer Dryer - City Centre
Entire Place • 4 bedrooms
Le Robinet Villa - a journey into Hue citadel soul
Entire Place • 4 bedrooms
220 sqm-4BR house in city center
Entire Place • 4 bedrooms
Villa 3 Bedrooms near Bus station+Tranquil View
Entire Place • 3 bedrooms
Rose Villa Hue
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Huế?
Learn from the best! This table showcases top-performing Airbnb hosts in Huế based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Huy | 7 | $50,678 | 215 | 4.81/5.0 |
| Thi Dung | 20 | $43,606 | 562 | 4.72/5.0 |
| Trang | 5 | $38,244 | 889 | 4.98/5.0 |
| Lien | 6 | $28,211 | 678 | 4.95/5.0 |
| Ha | 3 | $27,268 | 196 | 4.80/5.0 |
| LimdimHere | 6 | $25,850 | 368 | 4.74/5.0 |
| Tam Homestay | 6 | $24,456 | 246 | 4.95/5.0 |
| Linh | 5 | $21,722 | 537 | 4.84/5.0 |
| Nga | 6 | $21,678 | 349 | 4.91/5.0 |
| Thuy Phuong | 12 | $19,131 | 68 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Huế.
Who Are the Airbnb Hosts in Huế?
Huế is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Huế
- With 50.0% Superhosts, Huế has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 6.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 51.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 12.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Huế averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Huế's Airbnb Market Compare to Nearby Cities?
How does the Huế Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Quận Sơn Trà, Huế has 23 percentage points lower occupancy and about $8 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Điện Bàn | 44 | $932 | $204.87 | 36% |
| Quận Ngũ Hành Sơn | 26 | $807 | $99.91 | 45% |
| Đà Nẵng | 3,093 | $672 | $85.88 | 39% |
| Sơn Trà | 284 | $651 | $70.34 | 42% |
| Ngũ Hành Sơn | 179 | $640 | $88.87 | 40% |
| Hội An | 1,738 | $600 | $72.00 | 33% |
| Mỹ An | 19 | $596 | $74.54 | 44% |
| Hải Châu | 34 | $421 | $44.32 | 39% |
| Quận Sơn Trà | 60 | $394 | $44.02 | 48% |
| Thành phố Huế | 85 | $261 | $47.56 | 26% |
Frequently Asked Questions About Airbnb in Huế
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Huế.
How much do Airbnb hosts make in Huế?
Huế hosts earn about $2,040 per year on average, with an average nightly rate of $36 and RevPAR of $8. Those figures describe the typical revenue environment for active listings in Huế, Thừa Thiên Huế Province, not the ceiling for the best operators. Source: AirROI 2026 data, Huế market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Huế?
The average Airbnb occupancy rate in Huế is 24.8%. April is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Huế?
Listings in Huế average $36 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Huế?
Huế currently has about 370 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Huế?
AirROI currently classifies the short-term rental regulation level in Huế as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Huế?
RevPAR in Huế is about $8. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Huế?
Occupancy of 24.8% means Huế is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $2,040, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Huế?
The average booking lead time in Huế is about 37 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Huế?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Huế include Imperial City, Tuan River, Phu Mon. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Huế?
private_room listings make up 75.9% of the active supply in Huế. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Huế compare to nearby Airbnb markets?
Among neighboring markets, Điện Bàn posts $11,179 in average annual revenue with 35.8% occupancy, compared to Huế's $2,040 and 24.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Huế?
The average Airbnb stay length in Huế is about 3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Huế?
Airbnb listings in Huế average 4.78 out of 5 overall. About 28.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Huế?
Boat slip and Paid parking off premises are among the strongest revenue-linked amenities in Huế. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Huế?
Yes. About 20.8% of active Airbnb listings in Huế charge a cleaning fee, and the average fee is $4. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Huế?
A 50.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.