Top 22 Best Places in Quintana Roo, Mexico to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-06-01

Unlock high-ROI opportunities in Quintana Roo, Mexico‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Quintana Roo, Mexico. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Quintana Roo, Mexico for 2025.

Top Short-Term Rental Markets in Quintana Roo, Mexico

Rank:#1Market:TulumCountry:MexicoProperties:8,837Monthly Revenue:$1294.25Daily Rate (ADR):$195.73Occupancy:33.05%Regulation:Low
Rank:#2Market:Playa del CarmenCountry:MexicoProperties:7,689Monthly Revenue:$1061.52Daily Rate (ADR):$133.82Occupancy:39.75%Regulation:Low
Rank:#3Market:CancúnCountry:MexicoProperties:6,391Monthly Revenue:$1030.51Daily Rate (ADR):$135.14Occupancy:39.55%Regulation:Low
Rank:#4Market:San Miguel de CozumelCountry:MexicoProperties:1,844Monthly Revenue:$942.84Daily Rate (ADR):$140.07Occupancy:29.80%Regulation:Low
Rank:#5Market:SolidaridadCountry:MexicoProperties:1,161Monthly Revenue:$765.97Daily Rate (ADR):$157.78Occupancy:33.72%Regulation:Low
Rank:#6Market:Isla MujeresCountry:MexicoProperties:854Monthly Revenue:$2275.78Daily Rate (ADR):$245.36Occupancy:39.77%Regulation:Low
Rank:#7Market:Puerto MorelosCountry:MexicoProperties:826Monthly Revenue:$1048.14Daily Rate (ADR):$149.46Occupancy:36.83%Regulation:Low
Rank:#8Market:BacalarCountry:MexicoProperties:804Monthly Revenue:$1142.73Daily Rate (ADR):$134.52Occupancy:35.27%Regulation:Low
Rank:#9Market:HolboxCountry:MexicoProperties:630Monthly Revenue:$1243.74Daily Rate (ADR):$177.71Occupancy:30.84%Regulation:Low
Rank:#10Market:Puerto AventurasCountry:MexicoProperties:385Monthly Revenue:$1662.73Daily Rate (ADR):$278.53Occupancy:33.81%Regulation:Low
Rank:#11Market:ChetumalCountry:MexicoProperties:265Monthly Revenue:$346.87Daily Rate (ADR):$49.27Occupancy:35.84%Regulation:Low
Rank:#12Market:MahahualCountry:MexicoProperties:213Monthly Revenue:$740.14Daily Rate (ADR):$102.19Occupancy:29.42%Regulation:Low
Rank:#13Market:Quintana RooCountry:MexicoProperties:93Monthly Revenue:$2182.33Daily Rate (ADR):$373.06Occupancy:32.20%Regulation:Low
Rank:#14Market:Xul-HaCountry:MexicoProperties:64Monthly Revenue:$622.58Daily Rate (ADR):$109.92Occupancy:24.70%Regulation:Low
Rank:#15Market:Punta SamCountry:MexicoProperties:62Monthly Revenue:$4117.54Daily Rate (ADR):$745.32Occupancy:31.88%Regulation:Low
Rank:#16Market:CozumelCountry:MexicoProperties:42Monthly Revenue:$2229.36Daily Rate (ADR):$314.50Occupancy:33.18%Regulation:Low
Rank:#17Market:BuenavistaCountry:MexicoProperties:33Monthly Revenue:$1484.36Daily Rate (ADR):$266.54Occupancy:27.01%Regulation:Low
Rank:#18Market:Leona VicarioCountry:MexicoProperties:30Monthly Revenue:$418.93Daily Rate (ADR):$133.98Occupancy:18.83%Regulation:Moderate
Rank:#19Market:Benito JuárezCountry:MexicoProperties:28Monthly Revenue:$903.38Daily Rate (ADR):$254.83Occupancy:32.35%Regulation:Low
Rank:#20Market:Huay-PixCountry:MexicoProperties:25Monthly Revenue:$459.60Daily Rate (ADR):$105.14Occupancy:19.82%Regulation:Low
Rank:#21Market:Río IndioCountry:MexicoProperties:22Monthly Revenue:$452.41Daily Rate (ADR):$128.07Occupancy:24.28%Regulation:Low
Rank:#22Market:XcalakCountry:MexicoProperties:19Monthly Revenue:$498.79Daily Rate (ADR):$161.83Occupancy:26.16%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

Maximize Your Airbnb Income in this market

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights