Airbnb Market Analytics, Statistics and Data in Playa del Carmen, Quintana Roo, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Playa del Carmen? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Playa del Carmen:
How much do Airbnb hosts make on average per month in Playa del Carmen?
The short-term rental market in Playa del Carmen shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,081 per month
- Strong performing properties (top 25%) make $1,999 or more
- Best-in-class properties (top 10%) achieve $3,700+ monthly
- Entry-level properties (bottom 25%) typically earn around $491
Revenue Variations by Month
Occupancy Rates Throughout the Year in Playa del Carmen
The market in Playa del Carmen shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Playa del Carmen
Daily rates in Playa del Carmen vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $77 per night
- Strong performing properties (top 25%) secure $135 or more
- Best-in-class properties (top 10%) pull in $248+ per night
- Entry-level properties (bottom 25%) earn around $49
Daily Rate Variations by Month
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Seasonality patterns in Playa del Carmen
Peak Season (March, February, January)
- Revenue peaks at $2260.31 per month
- Occupancy rates reach 56.36%
- Daily rates average $144.87
Shoulder Season
- Revenue averages $1745.97 per month
- Occupancy maintains 42.94%
- Daily rates hold at $127.35
Low Season (October, August, September)
- Revenue drops to $1145.68 per month
- Occupancy decreases to 34.47%
- Daily rates adjust to $113.03
Is it still profitable to do Airbnb in Playa del Carmen in 2025?
Yes! Playa del Carmen demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $1746 and As a mature market with 7555 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Playa del Carmen
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The heart of Playa del Carmen, known for its vibrant atmosphere and easy access to shopping, dining, and beaches. Ideal for tourists who want to be close to everything. | Fifth Avenue, Playa del Carmen Beach, Calle Corazon, Paseo del Carmen, Quinta Alegria Mall |
| Playacar | A luxurious gated community south of the city, known for its upscale resorts and beautiful beaches. Attracts families and travelers seeking a more tranquil environment. | Playacar Beach, Playa del Carmen Golf Club, Xaman Ha Aviary, Playacar Palace |
| Calle 38 | An emerging neighborhood known for its modern condos and proximity to the beach. Popular with younger travelers and digital nomads. | Calle 38 Beach, Restaurants and cafes, Chill beach clubs, Cozy bars |
| Cozumel Ferry Port | Essential for day-trippers to Cozumel, this area has become increasingly popular for hosting due to its proximity to the ferry terminal and local attractions. | Cozumel Ferry, Puerto Aventuras, Beaches, Chichen Itza excursions |
| Punta Esmeralda | A quieter area with a beautiful beach and a local vibe. Perfect for families and those looking to escape the hustle and bustle of touristy zones. | Punta Esmeralda Beach, Natural cenote, Local restaurants, Family parks |
| Colonia Roma | A well-planned residential area that's close to the city and has a growing number of amenities. Ideal for longer stays and remote work. | Local cafes, Parks, Boutique shops, Art galleries |
| Avenida 10 | A main avenue with a range of dining and shopping options, it’s a common path for tourists heading to the beach. | Welcoming restaurants, Shops and boutiques, Street performers, Nightlife |
| Gran Coral | A newer area with luxury developments and access to pristine beaches. Attracts investment for its potential growth and upscale vibe. | Gran Coral Beach, Golf courses, Eco-parks, Luxury resorts |
Do you need a license for Airbnb in Playa del Carmen?
We recommend checking directly with Playa del Carmen's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Playa del Carmen
Casa Corazón: Luxury Seaside Retreat, 5-11 Bdrms
Entire Place • 11 bedrooms
Villa Gise (Beachfront Playacar Fase 1)
Entire Place • 6 bedrooms
2BR Beach Apartment in PDC, 400m to the Sea
Entire Place • 2 bedrooms
CHEF & Airport Transfer Incl! On Ocean, Pool, Maid
Entire Place • 4 bedrooms
Casa Sirenus - 7BR Beachfront Haven w/chef
Entire Place • 7 bedrooms
Villa Pearl plus
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Playa del Carmen
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mati | 113 | $2,132,305 | 8093 | 4.58/5.0 |
| Maya | 12 | $1,474,507 | 151 | 3.98/5.0 |
| Mercedes | 33 | $1,429,272 | 1936 | 4.83/5.0 |
| Enrique | 32 | $1,223,252 | 420 | 4.17/5.0 |
| Zamá Homes | 26 | $1,215,050 | 2173 | 4.71/5.0 |
| Daniel And Kimberly | 11 | $1,070,210 | 529 | 4.31/5.0 |
| Abril | 50 | $876,655 | 1679 | 4.48/5.0 |
| Osman Burgos | 36 | $837,850 | 1980 | 4.63/5.0 |
| Barbara | 2 | $827,116 | 34 | 4.97/5.0 |
| Five Star Property | 31 | $796,890 | 729 | 4.09/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Playa del Carmen
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.8%), with apartment & condo and house properties comprising 92.4% of inventory
- Untapped potential in others, outdoor & mobile segments (1.4% combined)
Room Capacity Distribution
Analysis of 7,555 properties in Playa del Carmen shows that 1 bedroom properties are most prevalent, making up 47% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.0% of all listings.
Key Insights
- Most common: 1 bedroom (47%)
- Least common: 5+ bedrooms (2.3%)
- Market concentration: 76.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 7,555 properties in Playa del Carmen reveals that 2 guests properties dominate the market, representing 24.1% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 46.6% of the market.
Key Insights
- Most common capacity: 2 guests (24.1% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 46.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 7,555 properties in Playa del Carmen, the most common availability pattern is 271-366 days (50.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (27.1% of properties).
Key Insights
- Most common availability window: 271-366 days (50.2%)
- Most common booking duration: 31-90 days (27.1%)
- Properties with high availability (180+ days): 76.5%
- Properties with long-term bookings (180+ days): 24.7%
Minimum Stay Distributions
1 Night
1698 listings
25.5% of total
2 Nights
2051 listings
30.8% of total
3 Nights
1440 listings
21.6% of total
4-6 Nights
721 listings
10.8% of total
7-29 Nights
176 listings
2.6% of total
30+ Nights
567 listings
8.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 56.3%
- Mid-length stays (4-6 nights) represent 10.8% of listings
- Monthly+ stays (8.5%) suggest a stable extended-stay market
- High market flexibility with 77.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
64 listings
1.1% of total
Super Strict 30 Days
86 listings
1.4% of total
Flexible
1151 listings
19.1% of total
Moderate
1439 listings
23.8% of total
Firm
1073 listings
17.8% of total
Strict
2222 listings
36.8% of total
Key Insights
- Strict is the preferred policy at 36.8% of listings
- The market shows a balanced distribution between guest-friendly (42.9%) and strict (54.6%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Feb, Mar, averaging 66 days
- Shortest booking windows are in Jun, Aug, Sep, averaging 42 days
- Winter shows the longest average booking window at 65 days, while Summer has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 65 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Sep when lead times are shortest
Popular Airbnb Amenities in Playa del Carmen
Below is the distribution of amenities across listings in Playa del Carmen:
Traveler Demographics
Key Insights
- Domestic travelers make up 38.6% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (34.4%) and Canada (13.8%)
- English is the top language at 44.8%, followed by Spanish (42.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.6%
Recommendations
- Target marketing campaigns for Mexico City and Playa del Carmen markets
- Develop localized content for United States and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Playa del Carmen. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Punta Sam | 52 | $4,095 | $702.54 | 34% |
| Isla Mujeres | 854 | $2,274 | $226.59 | 39% |
| Quintana Roo | 88 | $2,162 | $298.45 | 35% |
| Puerto Aventuras | 362 | $1,616 | $245.64 | 34% |
| Tulum | 8,240 | $1,434 | $175.16 | 35% |
| Holbox | 566 | $1,351 | $165.49 | 31% |
| Cancún | 5,989 | $1,191 | $120.46 | 42% |
| Puerto Morelos | 800 | $1,051 | $137.81 | 38% |
| El Cedral | 10 | $993 | $137.38 | 32% |
| San Miguel de Cozumel | 1,871 | $954 | $133.84 | 32% |
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