Playa del Carmen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Quintana Roo, Mexico
Is Airbnb profitable in Playa del Carmen in 2025? Explore comprehensive Airbnb analytics for Playa del Carmen, Quintana Roo, Mexico to uncover income potential. This 2025 STR market report for Playa del Carmen, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 7,231 active listings.
Whether you're considering an Airbnb investment in Playa del Carmen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Playa del Carmen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Playa del Carmen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Playa del Carmen (2025)
Understanding the monthly revenue variations for Airbnb listings in Playa del Carmen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Playa del Carmen is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Playa del Carmen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,620+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,951 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,031 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $461, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Playa del Carmen
Playa del Carmen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Playa del Carmen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Playa del Carmen:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Playa del Carmen
Average Daily Rate (ADR) Airbnb Trends in Playa del Carmen (2025)
Effective short term rental pricing strategy in Playa del Carmen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Playa del Carmen typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $253+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $139 or more.
- Typical properties (Median) charge around $79 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Playa del Carmen
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Airbnb Seasonality Analysis & Trends in Playa del Carmen (2025)
Peak Season (January, December, February)
- Revenue averages $2,172 per month
- Occupancy rates average 53.2%
- Daily rates average $142
Shoulder Season
- Revenue averages $1,696 per month
- Occupancy maintains around 41.4%
- Daily rates hold near $127
Low Season (August, September, October)
- Revenue drops to average $1,195 per month
- Occupancy decreases to average 36.4%
- Daily rates adjust to average $123
Seasonality Insights for Playa del Carmen
- The Airbnb seasonality in Playa del Carmen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Playa del Carmen's highest earning potential, with monthly revenues capable of climbing to $2,317, occupancy reaching a high of 57.8%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,061, occupancy could drop to 34.5%, and ADRs may adjust down to $120.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Playa del Carmen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Playa del Carmen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Playa del Carmen (2025)
Exploring the top neighborhoods for short-term rentals in Playa del Carmen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cozumel Street | A vibrant area close to the beach and famous for its nightlife. It's ideal for tourists looking for easy access to local bars, restaurants, and the ocean. | Playacar Beach, Cozumel Ferry, Plaza Principal, Cenote Chaak Tun, Beach clubs |
| Centro | The heart of Playa del Carmen, offering a mix of cultural experiences, shopping, and dining. A central location that attracts visitors who want to be near everything. | 5th Avenue (Quinta Avenida), Playa del Carmen Art Gallery, Parque Fundadores, Calle 12, Restaurants & cafes |
| Playacar Phase 1 | A gated community that offers a more upscale experience with gorgeous beaches and luxury accommodations. Preferred by families and couples looking for a tranquil stay. | Playacar Golf Club, Xaman Ha Aviary, Private beach access, Shopping at Playacar, Mayan ruins |
| Tulum Avenue | Known for its bohemian vibe, Tulum Avenue is popular among younger travelers looking for unique amenities and local experiences, surrounded by trendy cafes and shops. | Cenotes, Boutique shops, Art shops, Yoga studios, Local eateries |
| El Fundador | A historic area right by the sea with stunning views and easy access to entertainment. Popular with those wanting to experience local culture and activities. | Ferry to Cozumel, Carmen Beach, Local markets, Water sports, Nightclubs |
| Royal Haciendas | A luxury resort area that caters to vacationers looking for upscale services and amenities. It's excellent for families and couples wanting a full-service experience. | Royal Haciendas Spa, Beachfront pools, Nature trails, Family activities, Local excursions |
| Kingdom of Mividad | An up-and-coming neighborhood attracting investment. It offers potential for growth and is appealing to those looking for affordable yet attractive rentals. | Local markets, Artisan shops, Emerging cafes, Residential areas, Community events |
| Paseo del Carmen | A popular tourist strip known for its shopping and dining options. Great for visitors who want a lively atmosphere with close proximity to the beach. | Shopping malls, Restaurants, Beach clubs, Local entertainment, Art galleries |
Understanding Airbnb License Requirements & STR Laws in Playa del Carmen (2025)
While Playa del Carmen, Quintana Roo, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Playa del Carmen to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Playa del Carmen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Playa del Carmenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Corazón: Luxury Seaside Retreat, 5-11 Bdrms
Entire Place • 11 bedrooms
Villa Gise (Beachfront Playacar Fase 1)
Entire Place • 6 bedrooms
2BR Beach Apartment in PDC, 400m to the Sea
Entire Place • 2 bedrooms
CHEF & Airport Transfer Incl! On Ocean, Pool, Maid
Entire Place • 4 bedrooms
Villa Toh, Riviera Maya
Entire Place • 6 bedrooms
Casa Sirenus - 7BR Beachfront Haven w/chef
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Playa del Carmen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Playa del Carmen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mati | 110 | $2,163,335 | 8065 | 4.53/5.0 |
| Mercedes | 33 | $1,560,047 | 1936 | 4.83/5.0 |
| Enrique | 32 | $1,281,309 | 420 | 4.17/5.0 |
| Maya | 11 | $1,222,970 | 151 | 4.34/5.0 |
| Zamá Homes | 26 | $1,175,479 | 2173 | 4.71/5.0 |
| Daniel And Kimberly | 11 | $1,161,763 | 529 | 4.31/5.0 |
| Osman Burgos | 34 | $817,194 | 1900 | 4.62/5.0 |
| Abril | 48 | $785,320 | 1652 | 4.48/5.0 |
| Five Star Property | 30 | $754,511 | 725 | 4.23/5.0 |
| Riviera Rentals | 31 | $749,923 | 1466 | 4.57/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Playa del Carmen.
Dive Deeper: Advanced Playa del Carmen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Playa del Carmen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlaya del Carmen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Playa del Carmen
- The Playa del Carmen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.9% of the 7,231 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Playa del Carmen, Apartment/Condo properties are the most common (79.9%), reflecting the local real estate landscape.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 1.4%) offer potential for unique stay experiences.
Playa del Carmen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Playa del Carmen
- The dominant room capacity in Playa del Carmen is 1 bedroom listings, making up 46.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.6% of the active Airbnb listings in Playa del Carmen, indicating a high concentration in these sizes.
Playa del Carmen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Playa del Carmen
- The most common guest capacity trend in Playa del Carmen vacation rentals is listings accommodating 2 guests (23.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Playa del Carmen STR market, accounting for 46.4% of listings.
- 30.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Playa del Carmen.
- On average, properties in Playa del Carmen are equipped to host 4.2 guests.
Playa del Carmen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Playa del Carmen
- The most common availability pattern in Playa del Carmen falls within the 271-366 days range, representing 50.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Playa del Carmen (27%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Playa del Carmen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1553 listings
23.4% of total
2 Nights
1871 listings
28.2% of total
3 Nights
1261 listings
19% of total
4-6 Nights
510 listings
7.7% of total
7-29 Nights
170 listings
2.6% of total
30+ Nights
1260 listings
19% of total
Key Insights
- The most prevalent minimum stay requirement in Playa del Carmen is 2 Nights, adopted by 28.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (19%) caters to monthly stays (30+ nights) in Playa del Carmen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.2% of Playa del Carmen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Playa del Carmen.
Playa del Carmen Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
63 listings
1.1% of total
Super Strict 30 Days
84 listings
1.4% of total
Flexible
1106 listings
19% of total
Moderate
1392 listings
23.9% of total
Firm
1049 listings
18% of total
Strict
2124 listings
36.5% of total
Cancellation Policy Insights for Playa del Carmen
- The prevailing Airbnb cancellation policy trend in Playa del Carmen is Strict, used by 36.5% of listings.
- A majority (54.5%) of hosts in Playa del Carmen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.5% market standard in Playa del Carmen.
- With 36.5% using Strict terms, this is a viable option in Playa del Carmen, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Playa del Carmen.
Playa del Carmen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Playa del Carmen
- The overall average booking lead time for vacation rentals in Playa del Carmen is 52 days.
- Guests book furthest in advance for stays during February (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (66 days avg.) sees the longest lead times, while Summer (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Playa del Carmen.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Playa del Carmen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Playa del Carmen (2025)
Amenity Prevalence
Amenity Insights for Playa del Carmen
- Essential amenities in Playa del Carmen that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Playa del Carmen.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Playa del Carmen: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Playa del Carmen to stay competitive.
Playa del Carmen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Playa del Carmen
- The typical guest profile for Airbnb in Playa del Carmen consists of a mix of domestic (39%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 39.4% of guests.
- Key international markets include Mexico (39.4%) and United States (28.8%).
- Top languages spoken are English (41.3%) followed by Spanish (39.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Playa del Carmen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Punta Sam | 51 | $4,445 | $707.26 | 34% |
| Isla Mujeres | 819 | $2,287 | $234.05 | 39% |
| Quintana Roo | 84 | $2,245 | $314.38 | 34% |
| Puerto Aventuras | 342 | $1,574 | $253.62 | 33% |
| Tulum | 7,885 | $1,439 | $179.38 | 35% |
| Holbox | 548 | $1,296 | $165.27 | 31% |
| Cancún | 5,755 | $1,149 | $119.63 | 41% |
| Puerto Morelos | 779 | $1,016 | $140.88 | 37% |
| El Cedral | 10 | $944 | $139.82 | 30% |
| San Miguel de Cozumel | 1,837 | $933 | $134.99 | 30% |