Airbnb Market Analytics, Statistics and Data in Isla Mujeres, Quintana Roo, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Isla Mujeres? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Isla Mujeres:
How much do Airbnb hosts make on average per month in Isla Mujeres?
The short-term rental market in Isla Mujeres shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,540 per month
- Strong performing properties (top 25%) make $3,259 or more
- Best-in-class properties (top 10%) achieve $7,873+ monthly
- Entry-level properties (bottom 25%) typically earn around $739
Revenue Variations by Month
Occupancy Rates Throughout the Year in Isla Mujeres
The market in Isla Mujeres shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Isla Mujeres
Daily rates in Isla Mujeres vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $112 per night
- Strong performing properties (top 25%) secure $230 or more
- Best-in-class properties (top 10%) pull in $487+ per night
- Entry-level properties (bottom 25%) earn around $70
Daily Rate Variations by Month
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Seasonality patterns in Isla Mujeres
Peak Season (February, March, December)
- Revenue peaks at $4259.34 per month
- Occupancy rates reach 60.83%
- Daily rates average $241.52
Shoulder Season
- Revenue averages $3185.36 per month
- Occupancy maintains 41.13%
- Daily rates hold at $223.87
Low Season (August, October, September)
- Revenue drops to $2120.24 per month
- Occupancy decreases to 30.75%
- Daily rates adjust to $208.88
Is it still profitable to do Airbnb in Isla Mujeres in 2025?
Yes! Isla Mujeres demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $3185 and As a mature market with 854 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Isla Mujeres
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The heart of Isla Mujeres, known for its vibrant culture, bustling markets, and proximity to the ferry terminal. Ideal for tourists wanting to explore local shops, restaurants, and nightlife. | Hidalgo Street, Isla Mujeres Ferry Terminal, Plaza de la isla, local markets, El Patio, restaurants and bars |
| North Beach (Playa Norte) | Famous for its pristine white sand and turquoise waters, North Beach is a paradise for beach lovers. It's a prime spot for relaxing and enjoying water activities. | Playa Norte, snorkeling tours, beach clubs, restaurants, sunset views, beachfront bars |
| South Point | A quieter area that offers stunning views and less crowded beaches. Great for those looking to unwind and enjoy peace while still being close to the main attractions. | South Point Beach, views of the Caribbean Sea, cliff diving, nature walks, restaurants with ocean views |
| Sac Bajo | A more secluded area that offers a mix of beach and natural beauty. It's perfect for travelers looking for tranquility and connection with nature. | Garrafon Natural Reef Park, Ecological Parks, beaches, nature trails, kayaking, zip-lining |
| El Garrafon | Known for its beautiful natural parks and outdoor activities, El Garrafon attracts adventure seekers and those wanting to explore marine life. | Garrafon Park, snorkeling and diving, kayaking, scenic views, wildlife encounters, beach access |
| Mayan Ruins | Rich in history and culture, this area attracts those interested in ancient Mayan civilization and archaeological tours. | Mayan Ruins of Isla Mujeres, historical tours, cultural experiences, unique landscapes, scenic photography opportunities |
| La gloria | A charming neighborhood known for its local vibe and community feel. Ideal for travelers wishing to experience local life and culture away from the tourist crowds. | local restaurants, community markets, quiet beaches, art galleries, cultural events |
| Around the Island | Renting a space around the island provides access to exploring various beaches and hidden spots, ideal for adventure and exploration. | beach hopping, snorkeling, cultural sites, hidden lagoons, exploring marine life |
Do you need a license for Airbnb in Isla Mujeres?
We recommend checking directly with Isla Mujeres's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Isla Mujeres
Casa de la Playa
Entire Place • 6 bedrooms
Villa E11even with Chef Included Ocean Front
Entire Place • 5 bedrooms
Casa Yáax Ocean Front Villa Breakfast included
Entire Place • 6 bedrooms
Casa Coco
Entire Place • 10 bedrooms
Villa Azul Maya Ocean View private chef included
Entire Place • 8 bedrooms
View of the Light
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Isla Mujeres
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Everything Isla | 62 | $1,723,420 | 285 | 2.04/5.0 |
| Jeffrey | 4 | $858,783 | 18 | 5.00/5.0 |
| Carla Y Sebastián | 6 | $628,505 | 188 | 4.13/5.0 |
| Diana | 1 | $424,837 | 43 | 5.00/5.0 |
| Isla Mujeres | 4 | $375,356 | 108 | 4.92/5.0 |
| Isla Mujeres | 1 | $337,690 | 16 | 4.88/5.0 |
| Isla Mujeres By Andiani | 11 | $294,559 | 348 | 3.76/5.0 |
| Isla Mujeres | 2 | $288,585 | 91 | 4.95/5.0 |
| Mundaca | 6 | $283,671 | 217 | 4.87/5.0 |
| Evolve | 2 | $278,751 | 34 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Isla Mujeres
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (70.6%), with apartment & condo and house properties comprising 81.0% of inventory
- Strong specialty sector (16.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile segments (4.0% combined)
Room Capacity Distribution
Analysis of 854 properties in Isla Mujeres shows that 1 bedroom properties are most prevalent, making up 51.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.5% of all listings.
Key Insights
- Most common: 1 bedroom (51.9%)
- Least common: 4 bedrooms (4.4%)
- Market concentration: 70.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 854 properties in Isla Mujeres reveals that 2 guests properties dominate the market, representing 31% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 52.0% of the market.
Key Insights
- Most common capacity: 2 guests (31% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 52.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 854 properties in Isla Mujeres, the most common availability pattern is 271-366 days (45.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30% of properties).
Key Insights
- Most common availability window: 271-366 days (45.3%)
- Most common booking duration: 91-180 days (30%)
- Properties with high availability (180+ days): 75.2%
- Properties with long-term bookings (180+ days): 26.3%
Minimum Stay Distributions
1 Night
213 listings
29% of total
2 Nights
217 listings
29.6% of total
3 Nights
165 listings
22.5% of total
4-6 Nights
99 listings
13.5% of total
7-29 Nights
4 listings
0.5% of total
30+ Nights
36 listings
4.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 58.6%
- Mid-length stays (4-6 nights) represent 13.5% of listings
- Monthly+ stays (4.9%) suggest a stable extended-stay market
- High market flexibility with 81.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
35 listings
4.9% of total
Super Strict 60 Days
29 listings
4% of total
Flexible
162 listings
22.6% of total
Moderate
169 listings
23.5% of total
Firm
150 listings
20.9% of total
Strict
173 listings
24.1% of total
Key Insights
- Strict is the preferred policy at 24.1% of listings
- The market shows a balanced distribution between guest-friendly (46.1%) and strict (45.0%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 4.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Feb, Nov, averaging 84 days
- Shortest booking windows are in Jun, Aug, Sep, averaging 51 days
- Winter shows the longest average booking window at 84 days, while Summer has the shortest at 57 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 84 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Sep when lead times are shortest
Popular Airbnb Amenities in Isla Mujeres
Below is the distribution of amenities across listings in Isla Mujeres:
Traveler Demographics
Key Insights
- Domestic travelers make up 17.7% of total guests, indicating a mostly international-driven market.
- Primary international markets: Mexico (19.9%) and Canada (11.3%)
- English is the top language at 54%, followed by Spanish (33.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.9%
Recommendations
- Target marketing campaigns for Mexico City and Cancún markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Isla Mujeres. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Punta Sam | 52 | $4,095 | $702.54 | 34% |
| Cozumel | 32 | $2,879 | $329.98 | 38% |
| Quintana Roo | 88 | $2,162 | $298.45 | 35% |
| Puerto Aventuras | 362 | $1,616 | $245.64 | 34% |
| Tulum | 8,240 | $1,434 | $175.16 | 35% |
| Holbox | 566 | $1,351 | $165.49 | 31% |
| Cancún | 5,989 | $1,191 | $120.46 | 42% |
| Playa del Carmen | 7,555 | $1,100 | $122.65 | 40% |
| Puerto Morelos | 800 | $1,051 | $137.81 | 38% |
| El Cedral | 10 | $993 | $137.38 | 32% |
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