Airbnb Market Analytics, Statistics and Data in Tulum, Quintana Roo, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tulum? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tulum:
How much do Airbnb hosts make on average per month in Tulum?
The short-term rental market in Tulum shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,213 per month
- Strong performing properties (top 25%) make $2,563 or more
- Best-in-class properties (top 10%) achieve $5,691+ monthly
- Entry-level properties (bottom 25%) typically earn around $555
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tulum
The market in Tulum shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tulum
Daily rates in Tulum vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $97 per night
- Strong performing properties (top 25%) secure $180 or more
- Best-in-class properties (top 10%) pull in $363+ per night
- Entry-level properties (bottom 25%) earn around $61
Daily Rate Variations by Month
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Seasonality patterns in Tulum
Peak Season (March, June, January)
- Revenue peaks at $3116.31 per month
- Occupancy rates reach 45.24%
- Daily rates average $246.31
Shoulder Season
- Revenue averages $2507.16 per month
- Occupancy maintains 37.97%
- Daily rates hold at $189.54
Low Season (October, August, September)
- Revenue drops to $1633.99 per month
- Occupancy decreases to 30.71%
- Daily rates adjust to $160.34
Is it still profitable to do Airbnb in Tulum in 2025?
Yes! Tulum demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $2507 and As a mature market with 8240 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tulum
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Aldea Zama | A modern neighborhood that combines luxury homes with a relaxed atmosphere. It's close to the beach and Tulum's famous restaurants and shops, making it a prime choice for visitors. | Cenote Calavera, Tulum Beach, Laguna de Kaan Luum, Tulum Ruins, Papaya Playa Project |
| Tulum Pueblo | The vibrant town center filled with local culture, shops, and eateries. A great area for those looking to experience the local lifestyle while being close to the beach. | Cenote Dos Ojos, Gran Cenote, Tulum's local markets, El Camello Jr., Cenote Caracol |
| Tankah Bay | A quieter beachfront location, ideal for those seeking a more relaxed atmosphere. It offers stunning natural beauty, perfect for visitors wanting a tranquil getaway. | Tankah Beach, Cenote Tankah, Kayaking and Snorkeling, Coral Reef Diving, Villa Pescadores |
| La Veleta | An up-and-coming neighborhood that attracts many expats and travelers looking for authentic Tulum experiences. It's close to shopping and dining, but less commercial than other areas. | Parque Nacional Tulum, Cenote Cristal, Cenote Ik Kil, Aldea Zama's restaurants, Tulum's yoga centers |
| Soliman Bay | A lesser-known gem perfect for families and those seeking privacy. The bay offers calm waters and beautiful villas with direct access to the beach. | Soliman Bay Beach, Snorkeling in the bay, Cozy beachside restaurants, Cenote medialuna, Scenic views |
| Chunyaxche | A serene spot located near the Sian Ka'an Biosphere Reserve, ideal for nature lovers and those looking for eco-tourism experiences. | Sian Ka'an Biosphere Reserve, Fishing tours, Wildlife watching, Local cultural experiences, Peaceful beach areas |
| Zuma Beach | A growing destination with a beautiful beach and intimate ambiance, perfect for romantic getaways and vacationing couples. | Zuma Beach, Private beachfront places, Sunset views, Snorkeling spots, Cozy beachfront restaurants |
| Cozumel | Though not in Tulum, it's close enough and offers an alternative beach experience. Known for diving and crystal-clear waters, it's a strong option for Airbnb rentals. | Diving spots, Cozumel Marine Park, Chankanaab Park, Punta Sur Eco Beach Park, Local markets |
Do you need a license for Airbnb in Tulum?
We recommend checking directly with Tulum's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tulum
Beach front 9BR villa | pool, jacuzzi & Chef INCL.
Entire Place • 9 bedrooms
Villa Mariola, Tulum – Chef Included
Entire Place • 5 bedrooms
Hacienda 21 - 10 rooms, 6 pools, gym and yoga
Entire Place • 10 bedrooms
Beachfront, 12BR, Private Chef, Pool Villa Lol-Beh
Entire Place • 12 bedrooms
Villa Moloch, Tulum – Chef Included
Entire Place • 5 bedrooms
Hacienda Babylon - 9 rooms, 10 pools, Gym & Sauna
Entire Place • 9 bedrooms
Top Performing Professional Hosts in Tulum
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Akumal Direct | 102 | $3,921,892 | 1484 | 4.16/5.0 |
| LocoLuxury | 36 | $2,861,880 | 308 | 2.47/5.0 |
| Top Rentals Mexico | 32 | $2,707,365 | 1935 | 4.64/5.0 |
| Brad | 10 | $2,192,311 | 248 | 4.79/5.0 |
| Alegría Rentals By Sandy Power | 164 | $1,695,788 | 2928 | 2.52/5.0 |
| Rachel | 73 | $1,547,401 | 1016 | 4.34/5.0 |
| Diego | 69 | $1,475,344 | 1945 | 3.83/5.0 |
| Snow | 11 | $1,443,245 | 344 | 4.92/5.0 |
| Roberto | 8 | $1,415,131 | 188 | 4.88/5.0 |
| Akumal Villas | 17 | $1,413,377 | 386 | 4.50/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tulum
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90%), with apartment & condo and house properties comprising 92.3% of inventory
- Untapped potential in outdoor & mobile, unique stays, others segments (2.6% combined)
Room Capacity Distribution
Analysis of 8,240 properties in Tulum shows that 1 bedroom properties are most prevalent, making up 46.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.3% of all listings.
Key Insights
- Most common: 1 bedroom (46.8%)
- Least common: 5+ bedrooms (4.8%)
- Market concentration: 74.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 8,240 properties in Tulum reveals that 2 guests properties dominate the market, representing 27.7% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 51.8% of the market.
Key Insights
- Most common capacity: 2 guests (27.7% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 51.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 8,240 properties in Tulum, the most common availability pattern is 271-366 days (59.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.5% of properties).
Key Insights
- Most common availability window: 271-366 days (59.1%)
- Most common booking duration: 31-90 days (29.5%)
- Properties with high availability (180+ days): 82.2%
- Properties with long-term bookings (180+ days): 18.9%
Minimum Stay Distributions
1 Night
2205 listings
31.1% of total
2 Nights
2631 listings
37.2% of total
3 Nights
948 listings
13.4% of total
4-6 Nights
528 listings
7.5% of total
7-29 Nights
67 listings
0.9% of total
30+ Nights
701 listings
9.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 68.3%
- Mid-length stays (4-6 nights) represent 7.5% of listings
- Monthly+ stays (9.9%) suggest a stable extended-stay market
- High market flexibility with 81.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
148 listings
2.6% of total
Super Strict 60 Days
119 listings
2.1% of total
Flexible
1020 listings
17.9% of total
Moderate
1196 listings
21% of total
Firm
1384 listings
24.3% of total
Strict
1832 listings
32.1% of total
Key Insights
- Strict is the preferred policy at 32.1% of listings
- The market shows a balanced distribution between guest-friendly (38.9%) and strict (56.4%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 2.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, May, Nov, averaging 57 days
- Shortest booking windows are in Oct, Sep, Aug, averaging 42 days
- Winter shows the longest average booking window at 56 days, while Summer has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 56 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Aug when lead times are shortest
Popular Airbnb Amenities in Tulum
Below is the distribution of amenities across listings in Tulum:
Traveler Demographics
Key Insights
- Domestic travelers make up 22.2% of total guests, indicating a moderate local market presence.
- Primary international markets: Mexico (26.4%) and Canada (11.7%)
- English is the top language at 51.2%, followed by Spanish (32.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.1%
Recommendations
- Target marketing campaigns for Mexico City and New York markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tulum. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Punta Sam | 52 | $4,095 | $702.54 | 34% |
| Isla Mujeres | 854 | $2,274 | $226.59 | 39% |
| Quintana Roo | 88 | $2,162 | $298.45 | 35% |
| Puerto Aventuras | 362 | $1,616 | $245.64 | 34% |
| Holbox | 566 | $1,351 | $165.49 | 31% |
| Cancún | 5,989 | $1,191 | $120.46 | 42% |
| Playa del Carmen | 7,555 | $1,100 | $122.65 | 40% |
| Puerto Morelos | 800 | $1,051 | $137.81 | 38% |
| El Cedral | 10 | $993 | $137.38 | 32% |
| San Miguel de Cozumel | 1,871 | $954 | $133.84 | 32% |
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