Leona Vicario Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Quintana Roo, Mexico

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Leona Vicario in 2025? Explore comprehensive Airbnb analytics for Leona Vicario, Quintana Roo, Mexico to uncover income potential. This 2025 STR market report for Leona Vicario, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in Leona Vicario, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Leona Vicario Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Leona Vicario Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$99
The average rental revenue earned for an occupied room per day in Leona Vicario.
Occupancy Rate(?)
24.0%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$6,359
Typical annual income for an Airbnb listing in Leona Vicario. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-26.7%
Significant decrease (-26.7%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Leona Vicario.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Leona Vicario.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Leona Vicario (2025)

Understanding the monthly revenue variations for Airbnb listings in Leona Vicario is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Leona Vicario is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Leona Vicario across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,887+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,208 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $726 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $302, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Leona Vicario

Leona Vicario Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Leona Vicario STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Leona Vicario:

  • Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 21%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Leona Vicario

Average Daily Rate (ADR) Airbnb Trends in Leona Vicario (2025)

Effective short term rental pricing strategy in Leona Vicario involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Leona Vicario typically peaks in April and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $307+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $166 or more.
  • Typical properties (Median) charge around $111 per night.
  • Entry-level properties (Bottom 25%) earn around $70 per night.

Average Daily Rate (ADR) Trend by Month in Leona Vicario

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Airbnb Seasonality Analysis & Trends in Leona Vicario (2025)

Peak Season (June, May, April)
  • Revenue averages $1,165 per month
  • Occupancy rates average 29.0%
  • Daily rates average $174
Shoulder Season
  • Revenue averages $826 per month
  • Occupancy maintains around 25.4%
  • Daily rates hold near $145
Low Season (July, September, November)
  • Revenue drops to average $661 per month
  • Occupancy decreases to average 21.4%
  • Daily rates adjust to average $160

Seasonality Insights for Leona Vicario

  • The Airbnb seasonality in Leona Vicario shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Leona Vicario's highest earning potential, with monthly revenues capable of climbing to $1,191, occupancy reaching a high of 34.8%, and ADRs peaking at $179.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $628, occupancy could drop to 20.2%, and ADRs may adjust down to $125.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Leona Vicario.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Leona Vicario seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Leona Vicario (2025)

Exploring the top neighborhoods for short-term rentals in Leona Vicario? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Leona Vicario
A quaint village near Puerto Morelos, known for its natural beauty and proximity to cenotes. Ideal for travelers looking for a unique and peaceful escape from the bustling tourist areas.
Cenote Las Mojarras, Cenote X'Canche, Río de la Vida, local markets, eco-parks, birdwatching opportunities
Puerto Morelos
A charming coastal town with a laid-back atmosphere. It's gaining popularity for its beautiful beaches and diving spots, making it attractive to tourists looking for tranquility and nature.
Puerto Morelos National Reef Park, Cenote Verde, local fish market, Artisan market, beachfront restaurants, snorkeling and diving tours
Cenote Route
The area known for its stunning cenotes. Ideal for eco-tourism and adventure seekers looking to explore the natural wonders of the Yucatan Peninsula.
Cenote Ik Kil, Cenote Dos Ojos, Cenote Gran, Cenote Sagrado, guided cenote tours, nature trails
Valladolid
A charming colonial town with colorful streets and rich history. A bit further out but serves as a great base for day trips to cenotes and archaeological sites.
Cenote Zaci, Convento de San Bernardino de Siena, Plaza Principal, local handicraft shops, day trips to Chichen Itza, natural swimming holes
Tulum
Famous for its ancient ruins and stunning beachfront. It's a hotspot for travelers seeking yoga, wellness, and exquisite beaches.
Tulum Ruins, Tulum Beach, Gran Cenote, National Park, food restaurants, eco-friendly resorts
Cancun Downtown
Although tourist-heavy, the downtown area offers cultural experiences, local dining, and nightlife, attracting a different type of Airbnb guest.
Mercado 28, El Cristo de las Noas, local nightlife, dining options, parks and recreation areas, art scenes
Akumal
A serene beach destination known for sea turtles and snorkeling. Attracts families and eco-conscious travelers looking for a beach experience.
Akumal Beach, Yal-Ku Lagoon, Centro Ecologico Akumal, sea turtle sanctuary, water sports, beachside restaurants
Isla Mujeres
A small island off the coast of Cancun, known for its beautiful beaches and laid-back vibe, perfect for tourists looking for relaxation.
Playa Norte, Isla Mujeres Turtle Farm, Punta Sur, snorkeling and diving, local markets, beach clubs

Understanding Airbnb License Requirements & STR Laws in Leona Vicario (2025)

While Leona Vicario, Quintana Roo, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Leona Vicario to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Leona Vicario (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Leona Vicariobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

eco cabins, Fernanda house bungalows

eco cabins, Fernanda house bungalows

Private Room • 1 bedroom

$22,904
Revenue
49.0%
Occupancy
$129.62
Daily Rate
CASA DE LUCIO IN THE JUNGLE HEART

CASA DE LUCIO IN THE JUNGLE HEART

Entire Place • 3 bedrooms

$15,587
Revenue
28.6%
Occupancy
$169.30
Daily Rate
Exclusive Treehouse & Cenote ~ Sweet Jungle Dreams

Exclusive Treehouse & Cenote ~ Sweet Jungle Dreams

Entire Place • 1 bedroom

$12,912
Revenue
28.9%
Occupancy
$168.13
Daily Rate
Casa Ch'o ': Getaway in the Jungle

Casa Ch'o ': Getaway in the Jungle

Private Room • 1 bedroom

$11,464
Revenue
29.2%
Occupancy
$80.12
Daily Rate
Anand Ecoaldea I Shama Lodge

Anand Ecoaldea I Shama Lodge

Private Room • 1 bedroom

$9,972
Revenue
18.8%
Occupancy
$147.95
Daily Rate
Domo ecológico con amenidades

Domo ecológico con amenidades

Private Room • 1 bedroom

$9,282
Revenue
32.5%
Occupancy
$105.69
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Leona Vicario (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Leona Vicario based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Maria De Los Angeles1$22,904694.83/5.0
Sian2$17,333294.79/5.0
Madre Tierra5$16,200294.40/5.0
Jesus1$15,5871304.82/5.0
Nicholas Paul1$12,9121174.93/5.0
Azul2$10,839255.00/5.0
Host #5681281541$9,28200.00/5.0
Host #431353671$8,06400.00/5.0
Franco1$6,30633.00/5.0
Jesus Israel1$4,23685.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Leona Vicario.

Dive Deeper: Advanced Leona Vicario STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Leona Vicario. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Leona Vicario Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Leona Vicario

  • The Leona Vicario Airbnb market composition is heavily skewed towards Private Room listings, which make up 66.7% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Leona Vicario, Outdoor/Unique properties are the most common (57.1%), reflecting the local real estate landscape.
  • Houses represent a significant 19% portion, catering likely to families or larger groups.

Leona Vicario Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Leona Vicario

  • The dominant room capacity in Leona Vicario is 1 bedroom listings, making up 76.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 85.7% of the active Airbnb listings in Leona Vicario, indicating a high concentration in these sizes.
  • With over half the market (76.2%) consisting of studios or 1-bedroom units, Leona Vicario is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (9.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Leona Vicario.

Leona Vicario Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Leona Vicario

  • The most common guest capacity trend in Leona Vicario vacation rentals is listings accommodating 2 guests (47.6%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Leona Vicario STR market, accounting for 66.6% of listings.
  • A significant 47.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Leona Vicario.
  • 14.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Leona Vicario.
  • On average, properties in Leona Vicario are equipped to host 3.3 guests.

Leona Vicario Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Leona Vicario

  • The most common availability pattern in Leona Vicario falls within the 271-366 days range, representing 76.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Leona Vicario (47.6%), reflecting common guest stay durations or potential owner blocking patterns.

Leona Vicario Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (100%)

1 Night

20 listings

100% of total

Key Insights

  • The most prevalent minimum stay requirement in Leona Vicario is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Leona Vicario Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 100% of Leona Vicario hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Leona Vicario.

Leona Vicario Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (31.3%)

Flexible

5 listings

31.3% of total

Moderate (62.5%)

Moderate

10 listings

62.5% of total

Firm (6.3%)

Firm

1 listings

6.3% of total

Cancellation Policy Insights for Leona Vicario

  • The prevailing Airbnb cancellation policy trend in Leona Vicario is Moderate, used by 62.5% of listings.
  • The market strongly favors guest-friendly terms, with 93.8% of listings offering Flexible or Moderate policies. This suggests guests in Leona Vicario may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 62.5% market standard in Leona Vicario.
  • Regularly review your cancellation policy against competitors and market demand shifts in Leona Vicario.

Leona Vicario STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Leona Vicario

  • The overall average booking lead time for vacation rentals in Leona Vicario is 44 days.
  • Guests book furthest in advance for stays during October (average 92 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (71 days avg.) sees the longest lead times, while Summer (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Leona Vicario.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 71 days) to capture early planners.
  • Monitor your own booking lead times against these Leona Vicario averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Leona Vicario (2025)

Amenity Prevalence

Amenity Insights for Leona Vicario

  • Essential amenities in Leona Vicario that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Essentials, Wifi are common but not universal. Offering these can provide a competitive edge.
  • A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Leona Vicario.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Leona Vicario: Free parking on premises.
  • Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Leona Vicario to stay competitive.

Leona Vicario Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Leona Vicario

  • The typical guest profile for Airbnb in Leona Vicario consists of a mix of domestic (39%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 38.6% of guests.
  • Key international markets include Mexico (38.6%) and United States (27.7%).
  • Top languages spoken are English (43.7%) followed by Spanish (32.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United States.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Leona Vicario Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Punta Sam51$4,445$707.2634%
Isla Mujeres819$2,287$234.0539%
Quintana Roo84$2,245$314.3834%
Puerto Aventuras342$1,574$253.6233%
Tulum7,885$1,439$179.3835%
Holbox548$1,296$165.2731%
Cancún5,755$1,149$119.6341%
Playa del Carmen7,231$1,085$125.0340%
Puerto Morelos779$1,016$140.8837%
El Cedral10$944$139.8230%

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