Airbnb Market Analytics, Statistics and Data in Bacalar, Quintana Roo, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bacalar? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bacalar:
How much do Airbnb hosts make on average per month in Bacalar?
The short-term rental market in Bacalar shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $912 per month
- Strong performing properties (top 25%) make $2,054 or more
- Best-in-class properties (top 10%) achieve $3,579+ monthly
- Entry-level properties (bottom 25%) typically earn around $410
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bacalar
The market in Bacalar shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bacalar
Daily rates in Bacalar vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $75 per night
- Strong performing properties (top 25%) secure $141 or more
- Best-in-class properties (top 10%) pull in $247+ per night
- Entry-level properties (bottom 25%) earn around $44
Daily Rate Variations by Month
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Seasonality patterns in Bacalar
Peak Season (March, June, February)
- Revenue peaks at $2006.46 per month
- Occupancy rates reach 43.92%
- Daily rates average $128.04
Shoulder Season
- Revenue averages $1651.45 per month
- Occupancy maintains 36.45%
- Daily rates hold at $124.53
Low Season (November, September, October)
- Revenue drops to $1073.32 per month
- Occupancy decreases to 27.20%
- Daily rates adjust to $116.67
Is it still profitable to do Airbnb in Bacalar in 2025?
Yes! Bacalar demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 36% and monthly revenue averaging $1651 and As a mature market with 807 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bacalar
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Laguna Bacalar | This stunning lagoon is known for its vibrant blue waters and natural beauty. Perfect for hosting guests seeking relaxation, water activities, and adventure in a serene environment. | Cenote Azul, Fort San Felipe, Los Rapidos, Isla de los Pájaros, Cenote Cocalitos |
| Centro Bacalar | The main town area is lively and filled with local shops, restaurants, and cultural experiences. Being in the heart of Bacalar provides easy access to amenities and local attractions. | Bacalar Fort, Local Market, Bacalar Lagoon Boardwalk, Casa de la Cultura, Bacalar Eco Park |
| Cenote Cocalitos | Famous for its unique cenote and swimming spots, this area attracts tourists looking for a peaceful getaway and connection with nature, ideal for eco-tourism. | Cenote Cocalitos, Stalactite Cenote, Kayaking Tours, Nature Trails |
| Las Playitas | Known for its quiet beaches and beautiful views of the lagoon, this area is perfect for guests looking for a tranquil setting away from the hustle and bustle. | Las Playitas Beach, Swimming in the Lagoon, Sunset Views, Fishing Tours |
| Isla de los Pájaros | A beautiful island surrounded by the lagoon, it's ideal for nature lovers and bird watchers. Great spot for hosting guests interested in eco-tourism. | Bird Watching, Kayaking, Nature Walks |
| Pueblo Mágico | Bacalar is recognized as a 'Pueblo Mágico', showcasing its cultural heritage and attractions that draw tourists looking for authentic experiences. | Pueblo Mágico Sign, Local Festivals, Traditional Cuisine |
| North Beach | This area is perfect for beach lovers and water sports enthusiasts, as it offers direct access to the lagoon's shoreline and numerous activities. | Jet Ski Rentals, Beach Clubs, Picnic Areas |
| Cayo de Agua | An emerging destination known for its pristine surroundings and peaceful atmosphere, attracting those seeking a secluded vacation spot. | Snorkeling Tours, Private Beaches, Lush Landscapes |
Do you need a license for Airbnb in Bacalar?
We recommend checking directly with Bacalar's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bacalar
*Splendor* Bacalar Lagoon Front Virgin Area
Entire Place • 6 bedrooms
House next to the Laguna de Bacalar
Entire Place • 5 bedrooms
Casa Akabal
Private Room • 4 bedrooms
Luxury Villa Bacalar with Private Pier in Laguna
Entire Place • 3 bedrooms
Casa Jero con Muelle Privado en Bacalar
Entire Place • 5 bedrooms
Casa Sol y Luna - Sunrises and infinity pool.
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Bacalar
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Katy | 15 | $438,685 | 427 | 4.80/5.0 |
| Karla | 8 | $295,442 | 3295 | 4.88/5.0 |
| Salma | 7 | $277,350 | 802 | 4.77/5.0 |
| Mi Querido Bacalar | 3 | $275,369 | 122 | 4.85/5.0 |
| Mariana | 4 | $264,179 | 198 | 4.95/5.0 |
| 192509625 | 4 | $244,892 | 32 | 4.85/5.0 |
| Luis | 2 | $220,294 | 20 | 4.51/5.0 |
| Renee | 3 | $218,471 | 33 | 4.77/5.0 |
| Claudia | 3 | $212,113 | 364 | 4.97/5.0 |
| Azul Bacalar Property Manageme | 8 | $212,100 | 361 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bacalar
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (50.8%), with house and boutique & hotels properties comprising 57.3% of inventory
- Strong specialty sector (41.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (3.2% combined)
Room Capacity Distribution
Analysis of 807 properties in Bacalar shows that 1 bedroom properties are most prevalent, making up 61.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.1% of all listings.
Key Insights
- Most common: 1 bedroom (61.7%)
- Least common: 4 bedrooms (1.6%)
- Market concentration: 74.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 807 properties in Bacalar reveals that 2 guests properties dominate the market, representing 34.2% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 55.4% of the market.
Key Insights
- Most common capacity: 2 guests (34.2% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 55.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 807 properties in Bacalar, the most common availability pattern is 271-366 days (47.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.4% of properties).
Key Insights
- Most common availability window: 271-366 days (47.2%)
- Most common booking duration: 91-180 days (31.4%)
- Properties with high availability (180+ days): 78.2%
- Properties with long-term bookings (180+ days): 23.7%
Minimum Stay Distributions
1 Night
462 listings
61.9% of total
2 Nights
224 listings
30% of total
3 Nights
13 listings
1.7% of total
4-6 Nights
4 listings
0.5% of total
7-29 Nights
2 listings
0.3% of total
30+ Nights
41 listings
5.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 91.9%
- Mid-length stays (4-6 nights) represent 0.5% of listings
- Monthly+ stays (5.5%) suggest a stable extended-stay market
- High market flexibility with 93.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.1% of total
Flexible
260 listings
37.5% of total
Moderate
217 listings
31.3% of total
Firm
86 listings
12.4% of total
Strict
129 listings
18.6% of total
Key Insights
- Flexible is the preferred policy at 37.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 68.8% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.1% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Apr, Nov, averaging 47 days
- Shortest booking windows are in Jun, Oct, Sep, averaging 36 days
- Winter shows the longest average booking window at 45 days, while Summer has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 45 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Sep when lead times are shortest
Popular Airbnb Amenities in Bacalar
Below is the distribution of amenities across listings in Bacalar:
Traveler Demographics
Key Insights
- Domestic travelers make up 46.1% of total guests, indicating a significant local market share.
- Primary international markets: United States (20.7%) and France (10.1%)
- English is the top language at 40.9%, followed by Spanish (40.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.9%
Recommendations
- Target marketing campaigns for Mexico City and Cancún markets
- Develop localized content for United States and France
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bacalar. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kate Subdivision | 10 | $3,677 | $280.61 | 48% |
| San Pedro Town | 649 | $3,092 | $301.96 | 41% |
| San Pedro | 34 | $2,364 | $324.78 | 35% |
| San Pedro | 58 | $2,268 | $330.93 | 32% |
| Caye Caulker Village | 354 | $1,926 | $145.74 | 46% |
| Buenavista | 38 | $1,709 | $246.81 | 27% |
| San Ignacio | 13 | $1,600 | $196.96 | 24% |
| Calderitas | 17 | $1,382 | $186.46 | 31% |
| San Ignacio & Santa Elena | 157 | $1,198 | $125.54 | 38% |
| Ladyville | 21 | $1,197 | $101.56 | 37% |
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