Airbnb Market Analytics, Statistics and Data in Puerto Morelos, Quintana Roo, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Puerto Morelos? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Puerto Morelos:
How much do Airbnb hosts make on average per month in Puerto Morelos?
The short-term rental market in Puerto Morelos shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,006 per month
- Strong performing properties (top 25%) make $1,949 or more
- Best-in-class properties (top 10%) achieve $3,397+ monthly
- Entry-level properties (bottom 25%) typically earn around $487
Revenue Variations by Month
Occupancy Rates Throughout the Year in Puerto Morelos
The market in Puerto Morelos shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Puerto Morelos
Daily rates in Puerto Morelos vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $86 per night
- Strong performing properties (top 25%) secure $141 or more
- Best-in-class properties (top 10%) pull in $233+ per night
- Entry-level properties (bottom 25%) earn around $55
Daily Rate Variations by Month
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Seasonality patterns in Puerto Morelos
Peak Season (February, March, January)
- Revenue peaks at $2374.35 per month
- Occupancy rates reach 55.61%
- Daily rates average $144.42
Shoulder Season
- Revenue averages $1660.28 per month
- Occupancy maintains 38.79%
- Daily rates hold at $131.37
Low Season (August, October, September)
- Revenue drops to $843.82 per month
- Occupancy decreases to 27.78%
- Daily rates adjust to $125.82
Is it still profitable to do Airbnb in Puerto Morelos in 2025?
Yes! Puerto Morelos demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and monthly revenue averaging $1660 and As a mature market with 800 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Puerto Morelos
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Playa Puerto Morelos | The main beach area known for its beautiful coral reef and calm waters, ideal for snorkeling and relaxation. A hotspot for tourists and families seeking a friendly beach environment. | Puerto Morelos Reef National Park, Cenote La Noria, Puerto Morelos town square, Artisan Market, Coral reef snorkeling |
| Cenote Route | An area famous for its breathtaking cenotes - natural sinkholes filled with freshwater. Perfect for nature lovers and those looking for unique outdoor experiences. | Cenote Verde Lucero, Cenote Ojo de Agua, Cenote La Selva, Adventure Parks, Eco-tourism activities |
| Colonia Ejidal | A more local experience with affordable dining and shopping options. Great for those looking to stay away from the tourist traps while still being close to the beach. | Local markets, Street food, Cultural experiences, Community parks |
| Akumal | A neighboring beach known for snorkeling with turtles. Attracts eco-travelers and families seeking marine experiences. | Akumal Beach, Turtle Sanctuary, Yal-Ku Lagoon, Eco tours, Snorkeling opportunities |
| Marina Puerto Morelos | A scenic marina area perfect for waterfront dining, boating, and enjoying the marine life. Popular among fishing enthusiasts and those who like water sports. | Fishing charters, Boat rentals, Marina restaurants, Scenic walks |
| Downtown Puerto Morelos | The town center with vibrant culture, local eateries, and shops. Offers a taste of the local lifestyle while being a short distance from the beach. | Town square, Cultural festivals, Restaurants, Local arts and crafts |
| La Punta | A quieter area, offering stunning views and a laid-back atmosphere. Ideal for guests looking for relaxation and tranquility away from the main tourist areas. | Cliff views, Beach access, Chill beach clubs, Sunset spots |
| Reserva de la Biósfera de Sian Ka'an | A UNESCO World Heritage Site offering natural wonders and eco-tourism. Perfect for guests interested in biodiversity and sustainable travel practices. | Wildlife tours, Kayaking, Birdwatching, Eco-lodges |
Do you need a license for Airbnb in Puerto Morelos?
We recommend checking directly with Puerto Morelos's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Puerto Morelos
Villa Alma - Exclusive Wedding Venue
Entire Place • 7 bedrooms
Villa Alma - Beachfront Exclusive Villa in Cancun
Entire Place • N/A
Luxury Beachfront Villa 🏝
Entire Place • 5 bedrooms
5br, Private Chef, Daily Housekeeping, Luxury Home
Entire Place • 5 bedrooms
Villa Karina, amazing oceanfront home
Entire Place • 5 bedrooms
Magestic Beach front house in the Riviera Maya
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Puerto Morelos
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ADS Management Team | 18 | $316,325 | 257 | 4.37/5.0 |
| Jessica | 28 | $251,591 | 568 | 4.36/5.0 |
| 437270933 | 1 | $246,531 | 1 | 0.00/5.0 |
| Solmar Rentals | 1 | $204,552 | 3 | 5.00/5.0 |
| Vanessa | 1 | $201,542 | 11 | 5.00/5.0 |
| Briana | 7 | $193,301 | 219 | 4.95/5.0 |
| Ana Georgina | 8 | $190,009 | 462 | 4.75/5.0 |
| 509722659 | 1 | $161,736 | 0 | 0.00/5.0 |
| Shauna | 1 | $159,548 | 40 | 4.88/5.0 |
| Victor | 6 | $152,966 | 97 | 4.84/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Puerto Morelos
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.1%), with apartment & condo and house properties comprising 88.9% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others, unique stays segments (11.2% combined)
Room Capacity Distribution
Analysis of 800 properties in Puerto Morelos shows that 1 bedroom properties are most prevalent, making up 38.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.6% of all listings.
Key Insights
- Most common: 1 bedroom (38.4%)
- Least common: 5+ bedrooms (2.8%)
- Market concentration: 68.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 800 properties in Puerto Morelos reveals that 4 guests properties dominate the market, representing 23.9% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 46.5% of the market.
Key Insights
- Most common capacity: 4 guests (23.9% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 46.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 800 properties in Puerto Morelos, the most common availability pattern is 271-366 days (56.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35% of properties).
Key Insights
- Most common availability window: 271-366 days (56.9%)
- Most common booking duration: 31-90 days (35%)
- Properties with high availability (180+ days): 84.0%
- Properties with long-term bookings (180+ days): 16.6%
Minimum Stay Distributions
1 Night
154 listings
20.9% of total
2 Nights
213 listings
28.9% of total
3 Nights
187 listings
25.4% of total
4-6 Nights
108 listings
14.7% of total
7-29 Nights
26 listings
3.5% of total
30+ Nights
49 listings
6.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 49.8%
- Mid-length stays (4-6 nights) represent 14.7% of listings
- Monthly+ stays (6.6%) suggest a stable extended-stay market
- High market flexibility with 75.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.1% of total
Super Strict 30 Days
2 listings
0.3% of total
Flexible
163 listings
23.9% of total
Moderate
186 listings
27.3% of total
Firm
113 listings
16.6% of total
Strict
217 listings
31.8% of total
Key Insights
- Strict is the preferred policy at 31.8% of listings
- The market shows a balanced distribution between guest-friendly (51.2%) and strict (48.4%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Feb, Mar, averaging 92 days
- Shortest booking windows are in Jul, Aug, Sep, averaging 43 days
- Winter shows the longest average booking window at 91 days, while Summer has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 91 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in Puerto Morelos
Below is the distribution of amenities across listings in Puerto Morelos:
Traveler Demographics
Key Insights
- Domestic travelers make up 20.6% of total guests, indicating a moderate local market presence.
- Primary international markets: Mexico (23%) and Canada (21.7%)
- English is the top language at 50%, followed by Spanish (32%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.1%
Recommendations
- Target marketing campaigns for Mexico City and Montreal markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Puerto Morelos. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Punta Sam | 52 | $4,095 | $702.54 | 34% |
| Cozumel | 32 | $2,879 | $329.98 | 38% |
| Isla Mujeres | 854 | $2,274 | $226.59 | 39% |
| Quintana Roo | 88 | $2,162 | $298.45 | 35% |
| Puerto Aventuras | 362 | $1,616 | $245.64 | 34% |
| Tulum | 8,240 | $1,434 | $175.16 | 35% |
| Holbox | 566 | $1,351 | $165.49 | 31% |
| Cancún | 5,989 | $1,191 | $120.46 | 42% |
| Playa del Carmen | 7,555 | $1,100 | $122.65 | 40% |
| El Cedral | 10 | $993 | $137.38 | 32% |
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