Puerto Morelos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Quintana Roo, Mexico
Is Airbnb profitable in Puerto Morelos in 2025? Explore comprehensive Airbnb analytics for Puerto Morelos, Quintana Roo, Mexico to uncover income potential. This 2025 STR market report for Puerto Morelos, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 779 active listings.
Whether you're considering an Airbnb investment in Puerto Morelos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Puerto Morelos Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Puerto Morelos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Puerto Morelos (2025)
Understanding the monthly revenue variations for Airbnb listings in Puerto Morelos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Puerto Morelos is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Puerto Morelos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,409+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,963 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $971 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $465, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Puerto Morelos
Puerto Morelos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Puerto Morelos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Puerto Morelos:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Puerto Morelos
Average Daily Rate (ADR) Airbnb Trends in Puerto Morelos (2025)
Effective short term rental pricing strategy in Puerto Morelos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Puerto Morelos typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $241+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Puerto Morelos
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Airbnb Seasonality Analysis & Trends in Puerto Morelos (2025)
Peak Season (January, February, December)
- Revenue averages $2,319 per month
- Occupancy rates average 52.7%
- Daily rates average $147
Shoulder Season
- Revenue averages $1,617 per month
- Occupancy maintains around 36.9%
- Daily rates hold near $133
Low Season (August, September, October)
- Revenue drops to average $1,051 per month
- Occupancy decreases to average 28.4%
- Daily rates adjust to average $126
Seasonality Insights for Puerto Morelos
- The Airbnb seasonality in Puerto Morelos shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Puerto Morelos's highest earning potential, with monthly revenues capable of climbing to $2,475, occupancy reaching a high of 56.4%, and ADRs peaking at $148.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $834, occupancy could drop to 27.5%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Puerto Morelos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Puerto Morelos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Puerto Morelos (2025)
Exploring the top neighborhoods for short-term rentals in Puerto Morelos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa Publica | Beautiful public beach area attracting both locals and tourists, ideal for vacation rentals. | Cenote Verde Lucero, Playa Puerto Morelos, Snorkeling tours, Beach clubs, Local restaurants |
| Downtown Puerto Morelos | Charming downtown area featuring local shops, eateries, and a vibrant community atmosphere, perfect for travelers seeking an authentic experience. | Puerto Morelos Town Square, Local markets, Artisan shops, Cultural festivals, Church of Our Lady of Sorrows |
| National Reef Park | Offers unparalleled access to some of the best snorkeling and diving spots in the Riviera Maya, attracting adventure seekers. | Coral reefs, Diving and snorkeling excursions, Marine life, Nature trails, Eco-tours |
| Hotel Zone | Popular area with numerous resorts and hotels, making it a prime spot for vacation rentals targeting travelers looking for resort-style amenities. | Water sports, Luxury accommodations, Dining options, Ocean views, Shopping |
| Cenote Route | Attracts nature lovers with stunning cenotes for swimming and exploring, appealing to eco-tourists and families. | Cenote La Noria, Cenote Chen Ha, Guided tours to cenotes, Natural parks, Wildlife watching |
| El Cielo | An upscale, gated community offering luxurious amenities and access to the beach, appealing to affluent tourists. | Private beaches, Luxury villas, Yacht tours, High-end dining, Golf clubs |
| Xahuayxol | A quieter area known for its beautiful coastline and natural beauty, attracting those looking for a peaceful retreat and nature experiences. | Beaches, Fishing excursions, Nature walks, Kayaking, Eco-tours |
| Cozumel Ferry Terminal | Strategic location for visitors planning to explore Cozumel, making it a popular spot for short-term rentals. | Ferry services to Cozumel, Nearby beaches, Local shops, Dining options, Adventure tours |
Understanding Airbnb License Requirements & STR Laws in Puerto Morelos (2025)
While Puerto Morelos, Quintana Roo, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Puerto Morelos to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Puerto Morelos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Puerto Morelosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Alma - Beachfront Exclusive Villa in Cancun
Entire Place • N/A
Luxury Beachfront Villa 🏝
Entire Place • 5 bedrooms
Villa Alma - Exclusive Wedding Venue
Entire Place • 7 bedrooms
Villa Karina, amazing oceanfront home
Entire Place • 5 bedrooms
5br, Private Chef, Daily Housekeeping, Luxury Home
Entire Place • 5 bedrooms
Magestic Beach front house in the Riviera Maya
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Puerto Morelos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Puerto Morelos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ADS Management Team | 18 | $340,270 | 257 | 4.37/5.0 |
| Solmar Rentals | 1 | $213,272 | 3 | 5.00/5.0 |
| Vanessa | 1 | $209,363 | 11 | 5.00/5.0 |
| Ana Georgina | 8 | $205,476 | 462 | 4.75/5.0 |
| Host #437270933 | 1 | $190,512 | 1 | 0.00/5.0 |
| Briana | 7 | $189,280 | 219 | 4.95/5.0 |
| Shauna | 1 | $174,825 | 40 | 4.88/5.0 |
| Host #509722659 | 1 | $153,250 | 0 | 0.00/5.0 |
| Jessica | 27 | $151,607 | 537 | 4.38/5.0 |
| Host #139305310 | 3 | $148,160 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Puerto Morelos.
Dive Deeper: Advanced Puerto Morelos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Puerto Morelos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPuerto Morelos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Puerto Morelos
- The Puerto Morelos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.4% of the 779 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Puerto Morelos, Apartment/Condo properties are the most common (53.9%), reflecting the local real estate landscape.
- Houses represent a significant 34.8% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others, unique stays (combined 11.3%) offer potential for unique stay experiences.
Puerto Morelos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Puerto Morelos
- The dominant room capacity in Puerto Morelos is 1 bedroom listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.4% of the active Airbnb listings in Puerto Morelos, indicating a high concentration in these sizes.
- A significant 24.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Puerto Morelos.
Puerto Morelos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Puerto Morelos
- The most common guest capacity trend in Puerto Morelos vacation rentals is listings accommodating 4 guests (24.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Puerto Morelos STR market, accounting for 47.1% of listings.
- 30.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Puerto Morelos.
- On average, properties in Puerto Morelos are equipped to host 4.3 guests.
Puerto Morelos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Puerto Morelos
- The most common availability pattern in Puerto Morelos falls within the 271-366 days range, representing 58.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Puerto Morelos (32.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Puerto Morelos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
147 listings
20% of total
2 Nights
194 listings
26.4% of total
3 Nights
171 listings
23.3% of total
4-6 Nights
97 listings
13.2% of total
7-29 Nights
26 listings
3.5% of total
30+ Nights
99 listings
13.5% of total
Key Insights
- The most prevalent minimum stay requirement in Puerto Morelos is 2 Nights, adopted by 26.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.5%) caters to monthly stays (30+ nights) in Puerto Morelos, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 26.4% of Puerto Morelos hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Puerto Morelos.
Puerto Morelos Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.3% of total
Super Strict 60 Days
1 listings
0.2% of total
Flexible
148 listings
22.5% of total
Moderate
187 listings
28.4% of total
Firm
110 listings
16.7% of total
Strict
211 listings
32% of total
Cancellation Policy Insights for Puerto Morelos
- The prevailing Airbnb cancellation policy trend in Puerto Morelos is Strict, used by 32% of listings.
- There's a relatively balanced mix between guest-friendly (50.9%) and stricter (48.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32% market standard in Puerto Morelos.
- With 32% using Strict terms, this is a viable option in Puerto Morelos, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Puerto Morelos.
Puerto Morelos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Puerto Morelos
- The overall average booking lead time for vacation rentals in Puerto Morelos is 72 days.
- Guests book furthest in advance for stays during February (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (101 days avg.) sees the longest lead times, while Summer (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Puerto Morelos.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Puerto Morelos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Puerto Morelos (2025)
Amenity Prevalence
Amenity Insights for Puerto Morelos
- Essential amenities in Puerto Morelos that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Puerto Morelos: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Puerto Morelos to stay competitive.
Puerto Morelos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Puerto Morelos
- The typical guest profile for Airbnb in Puerto Morelos consists of predominantly international visitors (80%), with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 20.5% of guests.
- Key international markets include United States (42.1%) and Mexico (20.5%).
- Top languages spoken are English (47.3%) followed by Spanish (29.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Mexico.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Puerto Morelos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Punta Sam | 51 | $4,445 | $707.26 | 34% |
| Cozumel | 31 | $2,711 | $339.50 | 38% |
| Isla Mujeres | 819 | $2,287 | $234.05 | 39% |
| Quintana Roo | 84 | $2,245 | $314.38 | 34% |
| Puerto Aventuras | 342 | $1,574 | $253.62 | 33% |
| Tulum | 7,885 | $1,439 | $179.38 | 35% |
| Holbox | 548 | $1,296 | $165.27 | 31% |
| Cancún | 5,755 | $1,149 | $119.63 | 41% |
| Playa del Carmen | 7,231 | $1,085 | $125.03 | 40% |
| El Cedral | 10 | $944 | $139.82 | 30% |