Airbnb Market Analytics, Statistics and Data in Cancún, Quintana Roo, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cancún? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cancún:
How much do Airbnb hosts make on average per month in Cancún?
The short-term rental market in Cancún shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $967 per month
- Strong performing properties (top 25%) make $2,021 or more
- Best-in-class properties (top 10%) achieve $3,799+ monthly
- Entry-level properties (bottom 25%) typically earn around $434
Revenue Variations by Month
Occupancy Rates Throughout the Year in Cancún
The market in Cancún shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Cancún
Daily rates in Cancún vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $66 per night
- Strong performing properties (top 25%) secure $123 or more
- Best-in-class properties (top 10%) pull in $237+ per night
- Entry-level properties (bottom 25%) earn around $37
Daily Rate Variations by Month
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Seasonality patterns in Cancún
Peak Season (March, February, June)
- Revenue peaks at $2259.37 per month
- Occupancy rates reach 55.86%
- Daily rates average $129.83
Shoulder Season
- Revenue averages $1718.44 per month
- Occupancy maintains 45.37%
- Daily rates hold at $124.48
Low Season (August, October, September)
- Revenue drops to $1156.04 per month
- Occupancy decreases to 37.66%
- Daily rates adjust to $112.39
Is it still profitable to do Airbnb in Cancún in 2025?
Yes! Cancún demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and solid monthly revenue averaging $1718 and As a mature market with 5989 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Cancún
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Hotel Zone | The most popular area in Cancún, known for its beautiful beaches, luxury resorts, and vibrant nightlife. It's a prime spot for tourists seeking relaxation and entertainment in close proximity to the ocean. | Playa Chac Mool, Playa Delfines, Coco Bongo, Mayan Museum of Cancun, Flamingo Plaza, Interactive Aquarium Cancun |
| Downtown Cancún | The heart of Cancún where travelers can experience local culture, markets, and authentic cuisine. This area offers a different experience from the tourist-centric Hotel Zone. | Mercado 28, Parque de las Palapas, Torre Escénica, Museo Maya de Cancun, Cenote Azul |
| Puerto Juárez | A quieter area that's a gateway to Isla Mujeres; popular for those looking for beautiful beaches away from the crowded resorts, with local restaurants and charm. | Isla Mujeres Ferry, Playa Mujeres, El Meco Archaeological Site, Laguna Nichupté |
| Playa del Carmen (just south of Cancún) | Known for its beautiful beaches, great shopping, and vibrant dining scene. It's increasingly popular for tourists and offers a lively atmosphere next to the sea. | Fifth Avenue, Xcaret Park, Cenote Fundadores, Playa del Carmen Beach, Portal Mayakoba |
| Isla Mujeres | A small island off the coast of Cancún, perfect for guests looking for a relaxing atmosphere, beautiful beaches, and outdoor activities such as snorkeling and diving. | Playa Norte, Punta Sur, Tortugranja, Garrafon Natural Reef Park |
| San Miguel (Cozumel - accessible from Cancún) | Not far from Cancún, Cozumel is famous for snorkeling, diving, and serene beaches, making it a great option for tourists looking for water activities. | Chankanaab Beach Adventure Park, Palancar Reef, Cozumel Pearl Farm |
| Tulum (a bit further south) | Known for its stunning beaches and historical sites, Tulum is a bohemian hotspot attracting eco-conscious travelers and those interested in wellness retreats. | Tulum Ruins, Cenote Dos Ojos, Playa Paraiso, Gran Cenote, Tulum Beach |
| Cozumel | With excellent dive spots and beautiful beaches, this island is famed for its marine life and is perfect for water enthusiasts looking for day trips from Cancún. | Palancar Reef, Playa Palancar, Cozumel Pearl Farm, Chankanaab National Park |
Do you need a license for Airbnb in Cancún?
We recommend checking directly with Cancún's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Cancún
CASA ROSA, Luxury Beachfront House
Entire Place • 6 bedrooms
Premium Beachfront Villa Bianca Gym - Beach Access
Entire Place • 5 bedrooms
10300 sqft Beach Front Luxory Villa for families.
Entire Place • 4 bedrooms
Oceanfront Villa - Private Beach at the Hotel Zone
Entire Place • 6 bedrooms
Villa Sha - Luxury Beachfront Villa in Cancun
Entire Place • 6 bedrooms
Villa Dzul Ha Best Location in Cancun NO SEAWEED
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Cancún
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alejandro | 25 | $1,528,417 | 1261 | 4.65/5.0 |
| Jose Luis | 22 | $1,323,701 | 673 | 4.58/5.0 |
| Valdemar | 53 | $1,134,878 | 8335 | 4.40/5.0 |
| Dan | 44 | $1,055,833 | 1646 | 4.15/5.0 |
| Eric | 29 | $1,031,051 | 1861 | 4.78/5.0 |
| Solmarrentals.Com | 26 | $1,025,730 | 853 | 3.29/5.0 |
| Solmarrentals.Com | 11 | $969,337 | 21 | 1.60/5.0 |
| Agustin | 24 | $884,034 | 2831 | 4.88/5.0 |
| Igor | 36 | $778,547 | 1717 | 4.10/5.0 |
| Casa Paraiso Vacation | 22 | $753,615 | 2207 | 4.76/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Cancún
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.3%), with apartment & condo and house properties comprising 90.8% of inventory
- Untapped potential in others, outdoor & mobile segments (2.2% combined)
Room Capacity Distribution
Analysis of 5,989 properties in Cancún shows that 1 bedroom properties are most prevalent, making up 40.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.2% of all listings.
Key Insights
- Most common: 1 bedroom (40.4%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 67.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 5,989 properties in Cancún reveals that 2 guests properties dominate the market, representing 22.4% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 44.5% of the market.
Key Insights
- Most common capacity: 2 guests (22.4% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 44.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 5,989 properties in Cancún, the most common availability pattern is 271-366 days (42.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.4% of properties).
Key Insights
- Most common availability window: 271-366 days (42.9%)
- Most common booking duration: 91-180 days (26.4%)
- Properties with high availability (180+ days): 69.0%
- Properties with long-term bookings (180+ days): 32.3%
Minimum Stay Distributions
1 Night
1781 listings
34.8% of total
2 Nights
1613 listings
31.5% of total
3 Nights
868 listings
17% of total
4-6 Nights
333 listings
6.5% of total
7-29 Nights
64 listings
1.3% of total
30+ Nights
459 listings
9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 66.3%
- Mid-length stays (4-6 nights) represent 6.5% of listings
- Monthly+ stays (9%) suggest a stable extended-stay market
- High market flexibility with 83.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
19 listings
0.4% of total
Super Strict 60 Days
22 listings
0.5% of total
Flexible
1299 listings
27.5% of total
Moderate
1196 listings
25.3% of total
Firm
786 listings
16.6% of total
Strict
1402 listings
29.7% of total
Key Insights
- Strict is the preferred policy at 29.7% of listings
- The market shows a balanced distribution between guest-friendly (52.8%) and strict (46.3%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Mar, averaging 50 days
- Shortest booking windows are in Oct, Aug, Sep, averaging 36 days
- Winter shows the longest average booking window at 49 days, while Summer has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 49 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Cancún
Below is the distribution of amenities across listings in Cancún:
Traveler Demographics
Key Insights
- Domestic travelers make up 42.5% of total guests, indicating a significant local market share.
- Primary international markets: United States (33.8%) and Canada (8.7%)
- Spanish is the top language at 44.9%, followed by English (43.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%
Recommendations
- Target marketing campaigns for Mexico City and Cancún markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Cancún. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Punta Sam | 52 | $4,095 | $702.54 | 34% |
| Cozumel | 32 | $2,879 | $329.98 | 38% |
| Isla Mujeres | 854 | $2,274 | $226.59 | 39% |
| Quintana Roo | 88 | $2,162 | $298.45 | 35% |
| Puerto Aventuras | 362 | $1,616 | $245.64 | 34% |
| Tulum | 8,240 | $1,434 | $175.16 | 35% |
| Holbox | 566 | $1,351 | $165.49 | 31% |
| Playa del Carmen | 7,555 | $1,100 | $122.65 | 40% |
| Puerto Morelos | 800 | $1,051 | $137.81 | 38% |
| El Cedral | 10 | $993 | $137.38 | 32% |
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