Airbnb Market Analytics, Statistics and Data in San Miguel de Cozumel, Quintana Roo, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in San Miguel de Cozumel? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in San Miguel de Cozumel:
How much do Airbnb hosts make on average per month in San Miguel de Cozumel?
The short-term rental market in San Miguel de Cozumel shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,026 per month
- Strong performing properties (top 25%) make $1,716 or more
- Best-in-class properties (top 10%) achieve $3,357+ monthly
- Entry-level properties (bottom 25%) typically earn around $526
Revenue Variations by Month
Occupancy Rates Throughout the Year in San Miguel de Cozumel
The market in San Miguel de Cozumel shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in San Miguel de Cozumel
Daily rates in San Miguel de Cozumel vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $115 per night
- Strong performing properties (top 25%) secure $145 or more
- Best-in-class properties (top 10%) pull in $221+ per night
- Entry-level properties (bottom 25%) earn around $50
Daily Rate Variations by Month
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Seasonality patterns in San Miguel de Cozumel
Peak Season (March, February, June)
- Revenue peaks at $2441.13 per month
- Occupancy rates reach 57.63%
- Daily rates average $143.10
Shoulder Season
- Revenue averages $1597.26 per month
- Occupancy maintains 35.49%
- Daily rates hold at $130.85
Low Season (November, August, October)
- Revenue drops to $971.67 per month
- Occupancy decreases to 23.81%
- Daily rates adjust to $124.72
Is it still profitable to do Airbnb in San Miguel de Cozumel in 2025?
Yes! San Miguel de Cozumel demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and monthly revenue averaging $1597 and As a mature market with 1871 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in San Miguel de Cozumel
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The heart of Cozumel, known for its vibrant atmosphere, shopping, dining, and cultural experiences. It attracts tourists looking for convenience and a taste of local life. | Plaza Central, Museo de la Isla de Cozumel, Royal Village, local markets, restaurants and bars |
| San Francisco Beach | A beautiful beach area famous for its crystal-clear waters and excellent snorkeling spots. Perfect for tourists seeking a beach getaway. | San Francisco Beach, Snorkeling opportunities, Beach clubs, Water sports rentals, Restaurants |
| Palancar Beach | Known for its stunning coral reefs and serene atmosphere, it's a favorite spot for divers and those seeking a quieter experience away from the crowds. | Palancar Reef, Diving and snorkeling, Beach lounges, Lush palm trees, Relaxing vibe |
| Chankanaab | A natural park offering a mix of ecological activities, including swimming with dolphins and snorkeling. Great for families and eco-tourists. | Chankanaab National Park, Marine life exhibits, Swim with dolphins, Snorkeling lagoons, Botanical gardens |
| Punta Sur | A natural reserve with stunning coastal views and diverse wildlife. It's ideal for tourists interested in nature, hiking, and photography. | Punta Sur Eco Beach Park, Lighthouse, Stunning beaches, Wildlife watching, Nature trails |
| El Cedral | An archaeological site and traditional village that offers a glimpse into local history and culture. Attracts culturally curious travelers. | El Cedral Ruins, Local festivals, Traditional food options, Cultural experiences, Artisan markets |
| Cozumel Maritime Terminal | The arrival point for many cruise ship passengers, making it a prime location for short-term rentals for visitors. | Cruise ship access, Shopping areas, Restaurant proximity, Tour operator access, Vibrant local atmosphere |
| Dzul Ha | A hidden gem known for its snorkeling and quiet beaches, perfect for tourists looking for a less crowded experience. | Dzul Ha snorkeling, Calm waters, Beach amenities, Relaxing environment, Local food options |
Do you need a license for Airbnb in San Miguel de Cozumel?
We recommend checking directly with San Miguel de Cozumel's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in San Miguel de Cozumel
Gorgeous Beach Front House
Entire Place • 6 bedrooms
Luxury Beachfront Villa Rosmar
Entire Place • 6 bedrooms
Paradise Beach Villa Santa Pilar
Entire Place • 4 bedrooms
Villa Del Sol a true Luxurious Beachfront haven
Entire Place • 4 bedrooms
Beach house w/ private pool & sandy beach for 8.
Entire Place • 4 bedrooms
CASA ROJAS, Ocean Front Home in Cozumel Island
Entire Place • 6 bedrooms
Top Performing Professional Hosts in San Miguel de Cozumel
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Park Royal Cozumel Royal Holid | 477 | $3,146,855 | 90 | 0.05/5.0 |
| Five Star Property | 21 | $656,582 | 357 | 3.73/5.0 |
| 410103258 | 102 | $654,502 | 1 | 0.00/5.0 |
| Xavier | 20 | $507,315 | 1261 | 4.33/5.0 |
| Coline | 8 | $448,294 | 1417 | 4.90/5.0 |
| Camille | 3 | $448,024 | 305 | 4.94/5.0 |
| Mariano | 3 | $395,335 | 105 | 4.99/5.0 |
| Victoria | 12 | $359,482 | 180 | 4.58/5.0 |
| Ronen | 5 | $354,991 | 46 | 3.98/5.0 |
| La Santa | 1 | $329,807 | 24 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in San Miguel de Cozumel
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (54.5%), with boutique & hotels and apartment & condo properties comprising 82.2% of inventory
- Strong specialty sector (42.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile, unique stays segments (2.7% combined)
Room Capacity Distribution
Analysis of 1,871 properties in San Miguel de Cozumel shows that 1 bedroom properties are most prevalent, making up 65.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 80.4% of all listings.
Key Insights
- Most common: 1 bedroom (65.6%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 80.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,871 properties in San Miguel de Cozumel reveals that 2 guests properties dominate the market, representing 52.8% of all listings. The average property accommodates 3.3 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 68.0% of the market.
Key Insights
- Most common capacity: 2 guests (52.8% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 68.0% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,871 properties in San Miguel de Cozumel, the most common availability pattern is 271-366 days (66.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (51.5% of properties).
Key Insights
- Most common availability window: 271-366 days (66.2%)
- Most common booking duration: 31-90 days (51.5%)
- Properties with high availability (180+ days): 87.2%
- Properties with long-term bookings (180+ days): 14.1%
Minimum Stay Distributions
1 Night
932 listings
52.8% of total
2 Nights
391 listings
22.2% of total
3 Nights
224 listings
12.7% of total
4-6 Nights
132 listings
7.5% of total
7-29 Nights
26 listings
1.5% of total
30+ Nights
59 listings
3.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 75.0%
- Mid-length stays (4-6 nights) represent 7.5% of listings
- Monthly+ stays (3.3%) suggest a stable extended-stay market
- High market flexibility with 87.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
9 listings
0.8% of total
Super Strict 30 Days
9 listings
0.8% of total
Flexible
259 listings
23.3% of total
Moderate
247 listings
22.2% of total
Firm
250 listings
22.5% of total
Strict
337 listings
30.3% of total
Key Insights
- Strict is the preferred policy at 30.3% of listings
- The market shows a balanced distribution between guest-friendly (45.5%) and strict (52.8%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Nov, Dec, averaging 77 days
- Shortest booking windows are in Oct, Sep, Aug, averaging 48 days
- Winter shows the longest average booking window at 75 days, while Summer has the shortest at 57 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 75 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Aug when lead times are shortest
Popular Airbnb Amenities in San Miguel de Cozumel
Below is the distribution of amenities across listings in San Miguel de Cozumel:
Traveler Demographics
Key Insights
- Domestic travelers make up 31.3% of total guests, indicating a moderate local market presence.
- Primary international markets: Mexico (35.3%) and Canada (10.4%)
- English is the top language at 49.7%, followed by Spanish (35.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for Mexico City and Cancún markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding San Miguel de Cozumel. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Punta Sam | 52 | $4,095 | $702.54 | 34% |
| Cozumel | 32 | $2,879 | $329.98 | 38% |
| Isla Mujeres | 854 | $2,274 | $226.59 | 39% |
| Quintana Roo | 88 | $2,162 | $298.45 | 35% |
| Puerto Aventuras | 362 | $1,616 | $245.64 | 34% |
| Tulum | 8,240 | $1,434 | $175.16 | 35% |
| Holbox | 566 | $1,351 | $165.49 | 31% |
| Cancún | 5,989 | $1,191 | $120.46 | 42% |
| Playa del Carmen | 7,555 | $1,100 | $122.65 | 40% |
| Puerto Morelos | 800 | $1,051 | $137.81 | 38% |
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