San Miguel de Cozumel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Quintana Roo, Mexico
Is Airbnb profitable in San Miguel de Cozumel in 2025? Explore comprehensive Airbnb analytics for San Miguel de Cozumel, Quintana Roo, Mexico to uncover income potential. This 2025 STR market report for San Miguel de Cozumel, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,837 active listings.
Whether you're considering an Airbnb investment in San Miguel de Cozumel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Miguel de Cozumel Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Miguel de Cozumel Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Miguel de Cozumel (2025)
Understanding the monthly revenue variations for Airbnb listings in San Miguel de Cozumel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Miguel de Cozumel is typically June, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Miguel de Cozumel across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,033+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,440 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $854 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $470, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Miguel de Cozumel
San Miguel de Cozumel Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Miguel de Cozumel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Miguel de Cozumel:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Miguel de Cozumel
Average Daily Rate (ADR) Airbnb Trends in San Miguel de Cozumel (2025)
Effective short term rental pricing strategy in San Miguel de Cozumel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Miguel de Cozumel typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $224+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
- Typical properties (Median) charge around $118 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in San Miguel de Cozumel
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Airbnb Seasonality Analysis & Trends in San Miguel de Cozumel (2025)
Peak Season (June, April, May)
- Revenue averages $1,869 per month
- Occupancy rates average 35.9%
- Daily rates average $129
Shoulder Season
- Revenue averages $1,424 per month
- Occupancy maintains around 33.2%
- Daily rates hold near $135
Low Season (September, October, November)
- Revenue drops to average $979 per month
- Occupancy decreases to average 25.1%
- Daily rates adjust to average $128
Seasonality Insights for San Miguel de Cozumel
- The Airbnb seasonality in San Miguel de Cozumel shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Miguel de Cozumel's highest earning potential, with monthly revenues capable of climbing to $1,896, occupancy reaching a high of 41.3%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $897, occupancy could drop to 23.4%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Miguel de Cozumel.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Miguel de Cozumel seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Miguel de Cozumel (2025)
Exploring the top neighborhoods for short-term rentals in San Miguel de Cozumel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The downtown area of Cozumel, offering a mix of tourist attractions and local culture. It’s close to shops, restaurants, and the ferry terminal, making it a prime location for visitors. | Cozumel Island Museum, Main Plaza, Shopping District, Cozumel Art Museum, Local restaurants and cafes |
| South Cozumel | Known for its beautiful beaches and resorts, this area offers a more relaxed atmosphere compared to downtown. It appeals to tourists looking for beachfront properties and nature activities. | Playa Palancar, Chankanaab Beach Adventure Park, El Cielo, beautiful coral reefs, Snorkeling and diving spots |
| North Hotel Zone | Home to many all-inclusive resorts and luxury hotels, this area attracts families and couples seeking a complete vacation experience with amenities. | Playa Norte, various diving centers, local boutiques, traditional Mexican restaurants, scenic coastal views |
| East Side | Offers a more secluded beach experience with stunning scenery. Ideal for travelers looking for peace and quiet away from the busy tourist areas. | Playa Chen Rio, Playa de la Misiones, wildlife watching, beautiful nature |
| Dive Sites (Palancar Reef) | Cozumel is renowned for its diving spots. Properties near these areas attract diving enthusiasts from around the world. | Palancar Reef, Columbia Reef, dive shops, scuba diving excursions |
| San Gervasio | A historical archaeological site offering insight into Mayan culture. Attracts tourists interested in history and ruins, creating opportunities for unique stays. | San Gervasio Ruins, Mayan culture, guided tours, eco-friendly accommodations |
| Cozumel Downtown Market | A bustling area filled with local vendors and authentic experiences. Tourists love to stay close to the market for easy access to local cuisine and souvenirs. | Cozumel Market, local crafts, traditional foods, souvenir shops |
| Los Cinco Soles | A well-known shopping area catering to tourists looking for local crafts and gifts. Visitors appreciate convenient access to unique local products and art. | Los Cinco Soles Shop, artisan crafts, traditional handmade products, Cozumel souvenirs |
Understanding Airbnb License Requirements & STR Laws in San Miguel de Cozumel (2025)
While San Miguel de Cozumel, Quintana Roo, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Miguel de Cozumel to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in San Miguel de Cozumel (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Miguel de Cozumelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gorgeous Beach Front House
Entire Place • 6 bedrooms
Luxury Beachfront Villa Rosmar
Entire Place • 6 bedrooms
Paradise Beach Villa Santa Pilar
Entire Place • 4 bedrooms
CHANGO VILLA 7 Bedroom Caribbean Beach Front Villa
Entire Place • 7 bedrooms
Villa Del Sol a true Luxurious Beachfront haven
Entire Place • 4 bedrooms
Beach house w/ private pool & sandy beach for 8.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Miguel de Cozumel (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Miguel de Cozumel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Park Royal Cozumel Royal Holid | 477 | $3,389,845 | 90 | 0.05/5.0 |
| Host #410103258 | 102 | $716,309 | 1 | 0.00/5.0 |
| Five Star Property | 20 | $689,707 | 355 | 3.92/5.0 |
| Camille | 3 | $441,544 | 305 | 4.94/5.0 |
| Xavier | 19 | $439,667 | 1163 | 4.31/5.0 |
| Coline | 8 | $424,076 | 1417 | 4.90/5.0 |
| Mariano | 3 | $355,643 | 105 | 4.99/5.0 |
| Victoria | 11 | $316,193 | 180 | 5.00/5.0 |
| La Santa | 1 | $305,377 | 24 | 5.00/5.0 |
| Carolina | 4 | $274,761 | 304 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Miguel de Cozumel.
Dive Deeper: Advanced San Miguel de Cozumel STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Miguel de Cozumel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Miguel de Cozumel Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Miguel de Cozumel
- The San Miguel de Cozumel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 54.5% of the 1,837 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 43.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in San Miguel de Cozumel, Hotel/Boutique properties are the most common (42.1%), reflecting the local real estate landscape.
- The presence of 42.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 2.7%) offer potential for unique stay experiences.
San Miguel de Cozumel Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Miguel de Cozumel
- The dominant room capacity in San Miguel de Cozumel is 1 bedroom listings, making up 65.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.5% of the active Airbnb listings in San Miguel de Cozumel, indicating a high concentration in these sizes.
- With over half the market (65.3%) consisting of studios or 1-bedroom units, San Miguel de Cozumel is particularly well-suited for individuals or couples.
San Miguel de Cozumel Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Miguel de Cozumel
- The most common guest capacity trend in San Miguel de Cozumel vacation rentals is listings accommodating 2 guests (52.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the San Miguel de Cozumel STR market, accounting for 68.0% of listings.
- A significant 53.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in San Miguel de Cozumel.
- 17.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Miguel de Cozumel.
- On average, properties in San Miguel de Cozumel are equipped to host 3.3 guests.
San Miguel de Cozumel Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Miguel de Cozumel
- The most common availability pattern in San Miguel de Cozumel falls within the 271-366 days range, representing 68.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in San Miguel de Cozumel (51.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Miguel de Cozumel Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
924 listings
52.2% of total
2 Nights
368 listings
20.8% of total
3 Nights
204 listings
11.5% of total
4-6 Nights
119 listings
6.7% of total
7-29 Nights
26 listings
1.5% of total
30+ Nights
129 listings
7.3% of total
Key Insights
- The most prevalent minimum stay requirement in San Miguel de Cozumel is 1 Night, adopted by 52.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.0%) of the San Miguel de Cozumel Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.2% of San Miguel de Cozumel hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Miguel de Cozumel.
San Miguel de Cozumel Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
8 listings
0.7% of total
Super Strict 30 Days
9 listings
0.8% of total
Flexible
253 listings
23.3% of total
Moderate
250 listings
23% of total
Firm
245 listings
22.5% of total
Strict
323 listings
29.7% of total
Cancellation Policy Insights for San Miguel de Cozumel
- The prevailing Airbnb cancellation policy trend in San Miguel de Cozumel is Strict, used by 29.7% of listings.
- A majority (52.2%) of hosts in San Miguel de Cozumel utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 29.7% market standard in San Miguel de Cozumel.
- Regularly review your cancellation policy against competitors and market demand shifts in San Miguel de Cozumel.
San Miguel de Cozumel STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Miguel de Cozumel
- The overall average booking lead time for vacation rentals in San Miguel de Cozumel is 62 days.
- Guests book furthest in advance for stays during February (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (81 days avg.) sees the longest lead times, while Summer (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in San Miguel de Cozumel.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these San Miguel de Cozumel averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Miguel de Cozumel (2025)
Amenity Prevalence
Amenity Insights for San Miguel de Cozumel
- Essential amenities in San Miguel de Cozumel that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Miguel de Cozumel: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like Essentials or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Miguel de Cozumel to stay competitive.
San Miguel de Cozumel Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Miguel de Cozumel
- The typical guest profile for Airbnb in San Miguel de Cozumel consists of predominantly international visitors (68%), with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 32.1% of guests.
- Key international markets include United States (42.7%) and Mexico (32.1%).
- Top languages spoken are English (45.7%) followed by Spanish (32.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Mexico.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Miguel de Cozumel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Punta Sam | 51 | $4,445 | $707.26 | 34% |
| Cozumel | 31 | $2,711 | $339.50 | 38% |
| Isla Mujeres | 819 | $2,287 | $234.05 | 39% |
| Quintana Roo | 84 | $2,245 | $314.38 | 34% |
| Puerto Aventuras | 342 | $1,574 | $253.62 | 33% |
| Tulum | 7,885 | $1,439 | $179.38 | 35% |
| Holbox | 548 | $1,296 | $165.27 | 31% |
| Cancún | 5,755 | $1,149 | $119.63 | 41% |
| Playa del Carmen | 7,231 | $1,085 | $125.03 | 40% |
| Puerto Morelos | 779 | $1,016 | $140.88 | 37% |