Best Places in Sonora, Mexico to Invest in Airbnbs, Short-Term Rentals in 2025
Last updated: March 31, 2025
Discover the most lucrative short-term rental markets in Sonora, Mexico with AirROI's comprehensive investment guide. Whether you’re an experienced property investor or just starting your Airbnb journey, through detailed analysis of key metrics across premier global, our data-driven insights reveal where smart money is flowing in the short-term rental space. Using advanced market analytics and real performance data, we’ve identified investment hotspots that combine strong rental demand, favorable regulations, and optimal revenue potential.
Read on to explore the top-performing short-term rental markets that should be on every investor’s radar in 2025.
Top Short-Term Rental Cities in Sonora, Mexico
| Rank | Market | Country | Properties | Monthly Revenue | Daily Rate | Occupancy | Regulation |
|---|---|---|---|---|---|---|---|
| Rank:#1 | Market:Rocky Point | Country:Mexico | Properties:1,795 | Monthly Revenue:$1631.67 | Daily Rate:$215.93 | Occupancy:27.84% | Regulation:Low |
| Rank:#2 | Market:Hermosillo | Country:Mexico | Properties:995 | Monthly Revenue:$502.92 | Daily Rate:$46.73 | Occupancy:40.61% | Regulation:Low |
| Rank:#3 | Market:San Carlos Nuevo Guaymas | Country:Mexico | Properties:620 | Monthly Revenue:$1298.37 | Daily Rate:$193.06 | Occupancy:28.25% | Regulation:Low |
| Rank:#4 | Market:Ciudad Obregón | Country:Mexico | Properties:209 | Monthly Revenue:$370.82 | Daily Rate:$38.63 | Occupancy:34.19% | Regulation:Low |
| Rank:#5 | Market:Bahía Kino | Country:Mexico | Properties:184 | Monthly Revenue:$1658.66 | Daily Rate:$230.20 | Occupancy:26.64% | Regulation:Low |
| Rank:#6 | Market:Las Conchas | Country:Mexico | Properties:143 | Monthly Revenue:$2054.35 | Daily Rate:$265.24 | Occupancy:27.80% | Regulation:Low |
| Rank:#7 | Market:El Tomate | Country:Mexico | Properties:131 | Monthly Revenue:$1608.06 | Daily Rate:$181.16 | Occupancy:31.15% | Regulation:Low |
| Rank:#8 | Market:Guaymas | Country:Mexico | Properties:117 | Monthly Revenue:$931.05 | Daily Rate:$110.48 | Occupancy:28.67% | Regulation:Low |
| Rank:#9 | Market:Heroica Nogales | Country:Mexico | Properties:99 | Monthly Revenue:$719.22 | Daily Rate:$61.74 | Occupancy:43.81% | Regulation:Low |
| Rank:#10 | Market:Puerto Peñasco | Country:Mexico | Properties:96 | Monthly Revenue:$1616.28 | Daily Rate:$296.50 | Occupancy:26.78% | Regulation:Low |
| Rank:#11 | Market:Álamos | Country:Mexico | Properties:90 | Monthly Revenue:$589.03 | Daily Rate:$111.81 | Occupancy:21.97% | Regulation:Low |
| Rank:#12 | Market:San Carlos | Country:Mexico | Properties:81 | Monthly Revenue:$2555.91 | Daily Rate:$326.50 | Occupancy:26.39% | Regulation:Low |
| Rank:#13 | Market:San Luis Río Colorado | Country:Mexico | Properties:65 | Monthly Revenue:$965.83 | Daily Rate:$97.96 | Occupancy:29.40% | Regulation:Low |
| Rank:#14 | Market:Playa Encanto | Country:Mexico | Properties:60 | Monthly Revenue:$2762.31 | Daily Rate:$291.19 | Occupancy:34.12% | Regulation:Low |
| Rank:#15 | Market:Bahía La Choya | Country:Mexico | Properties:47 | Monthly Revenue:$1087.00 | Daily Rate:$182.15 | Occupancy:26.07% | Regulation:Low |
| Rank:#16 | Market:Condominios Pilar | Country:Mexico | Properties:44 | Monthly Revenue:$1959.79 | Daily Rate:$240.36 | Occupancy:36.78% | Regulation:Low |
| Rank:#17 | Market:Providencia | Country:Mexico | Properties:36 | Monthly Revenue:$267.77 | Daily Rate:$52.87 | Occupancy:25.42% | Regulation:Low |
| Rank:#18 | Market:Sonora | Country:Mexico | Properties:29 | Monthly Revenue:$2322.07 | Daily Rate:$288.50 | Occupancy:27.21% | Regulation:Low |
| Rank:#19 | Market:Navojoa | Country:Mexico | Properties:22 | Monthly Revenue:$356.40 | Daily Rate:$47.90 | Occupancy:30.98% | Regulation:Low |
| Rank:#20 | Market:Bahía de Kino | Country:Mexico | Properties:19 | Monthly Revenue:$2317.65 | Daily Rate:$288.98 | Occupancy:30.91% | Regulation:Low |
Our Methodology
At AirROI, we leverage advanced technology to process and analyze the world’s most comprehensive short-term rental dataset, helping investors make data-driven decisions.
Data Collection
- Real-time data aggregation from tens of millions of listings globally
- Comprehensive tracking of market-specific performance metrics
- Local regulatory tracking
Data Processing
- AI-powered analysis of booking patterns
- Advanced machine learning for trend identification
- Forward-looking market forecasting
- Cross-market performance benchmarking
Key Metrics We Track
- Occupancy rates and seasonal patterns
- Revenue performance (ADR, RevPAR)
- Market demand indicators
- Investment metrics (ROI, operating costs)
- Regulatory compliance requirements
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