Best Places in Sonora, Mexico to Invest in Airbnbs, Short-Term Rentals in 2025

Last updated: January 31, 2025

Discover the most lucrative short-term rental markets in Sonora, Mexico with AirROI's comprehensive investment guide. Whether you’re an experienced property investor or just starting your Airbnb journey, through detailed analysis of key metrics across premier global, our data-driven insights reveal where smart money is flowing in the short-term rental space. Using advanced market analytics and real performance data, we’ve identified investment hotspots that combine strong rental demand, favorable regulations, and optimal revenue potential.

Read on to explore the top-performing short-term rental markets that should be on every investor’s radar in 2024.

Top Short-Term Rental Cities in Sonora, Mexico

Rank:#1Market:Rocky PointCountry:MexicoProperties:1,815Monthly Revenue:$1739.31Daily Rate:$214.04Occupancy:28.88%Regulation:Low
Rank:#2Market:HermosilloCountry:MexicoProperties:1,019Monthly Revenue:$555.78Daily Rate:$47.99Occupancy:40.95%Regulation:Low
Rank:#3Market:San Carlos Nuevo GuaymasCountry:MexicoProperties:635Monthly Revenue:$1396.55Daily Rate:$196.06Occupancy:29.80%Regulation:Low
Rank:#4Market:Ciudad ObregónCountry:MexicoProperties:220Monthly Revenue:$420.46Daily Rate:$41.72Occupancy:33.87%Regulation:Low
Rank:#5Market:Bahía KinoCountry:MexicoProperties:190Monthly Revenue:$1710.14Daily Rate:$223.11Occupancy:27.14%Regulation:Low
Rank:#6Market:Las ConchasCountry:MexicoProperties:147Monthly Revenue:$2078.53Daily Rate:$262.94Occupancy:28.99%Regulation:Low
Rank:#7Market:El TomateCountry:MexicoProperties:131Monthly Revenue:$1767.04Daily Rate:$184.71Occupancy:33.21%Regulation:Low
Rank:#8Market:GuaymasCountry:MexicoProperties:121Monthly Revenue:$948.96Daily Rate:$111.15Occupancy:28.89%Regulation:Low
Rank:#9Market:Heroica NogalesCountry:MexicoProperties:97Monthly Revenue:$827.01Daily Rate:$62.87Occupancy:43.99%Regulation:Low
Rank:#10Market:Puerto PeñascoCountry:MexicoProperties:97Monthly Revenue:$1651.37Daily Rate:$292.28Occupancy:27.35%Regulation:Low

Our Methodology

At AirROI, we leverage advanced technology to process and analyze the world’s most comprehensive short-term rental dataset, helping investors make data-driven decisions.

Data Collection

  • Real-time data aggregation from tens of millions of listings globally
  • Comprehensive tracking of market-specific performance metrics
  • Local regulatory tracking

Data Processing

  • AI-powered analysis of booking patterns
  • Advanced machine learning for trend identification
  • Forward-looking market forecasting
  • Cross-market performance benchmarking

Key Metrics We Track

  • Occupancy rates and seasonal patterns
  • Revenue performance (ADR, RevPAR)
  • Market demand indicators
  • Investment metrics (ROI, operating costs)
  • Regulatory compliance requirements

How is your STR performing?

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