Airbnb Market Analytics, Statistics and Data in Heroica Nogales, Sonora, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Heroica Nogales? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Heroica Nogales:
How much do Airbnb hosts make on average per month in Heroica Nogales?
The short-term rental market in Heroica Nogales shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $852 per month
- Strong performing properties (top 25%) make $1,402 or more
- Best-in-class properties (top 10%) achieve $1,995+ monthly
- Entry-level properties (bottom 25%) typically earn around $498
Revenue Variations by Month
Occupancy Rates Throughout the Year in Heroica Nogales
The market in Heroica Nogales shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Heroica Nogales
Daily rates in Heroica Nogales vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $53 per night
- Strong performing properties (top 25%) secure $72 or more
- Best-in-class properties (top 10%) pull in $108+ per night
- Entry-level properties (bottom 25%) earn around $41
Daily Rate Variations by Month
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Seasonality patterns in Heroica Nogales
Peak Season (March, June, May)
- Revenue peaks at $1419.18 per month
- Occupancy rates reach 57.01%
- Daily rates average $66.07
Shoulder Season
- Revenue averages $1045.92 per month
- Occupancy maintains 46.32%
- Daily rates hold at $62.85
Low Season (September, August, January)
- Revenue drops to $680.85 per month
- Occupancy decreases to 36.99%
- Daily rates adjust to $60.54
Is it still profitable to do Airbnb in Heroica Nogales in 2025?
Yes! Heroica Nogales demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and monthly revenue averaging $1046 and With 97 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Heroica Nogales
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The heart of Heroica Nogales, perfect for travelers looking for convenience with shops, restaurants, and cultural sites. It's easy to explore the city from here. | Plaza de las Tres Culturas, Museo de Arte de Nogales, Ali Baba's Restaurant, Catedral de Nogales, Calle Internacional |
| Colonia del Norte | A residential area that provides a quiet and relaxing atmosphere while being close to nature and scenic views. Great for families and longer stays. | Parque Ruy López, Parque del Río, Centro Recreativo Holguín |
| Colonia Buenos Aires | A vibrant neighborhood with a local feel, ideal for those who want to experience traditional Mexican living. It's near local markets and eateries. | Mercado Municipal, Plaza de la Amistad, Cafes and Taquerias |
| Colonia San Carlos | Known for its charming streets and local character. This area has a variety of local shops and is growing in popularity among tourists. | Local shops and boutiques, Cafes, Cultural celebrations |
| Colonia La Mesa | This area is appreciated for its tranquility and community vibe, making it suitable for travelers looking for an authentic experience. | Parque del Pueblo, Cultural events, Artisan markets |
| Colonia Madero | Steeped in history with several architectural sites. It's a quaint area that appeals to those interested in the local heritage. | Historical buildings, Museums, Local eateries |
| Colonia Las Torres | A rapidly developing area with modern amenities and conveniences. Attracts business travelers and those needing short-term stays. | Shopping centers, Recreational parks, Business services |
| El Coloso | An emerging area with new developments and attractions. It's becoming a hotspot for short-term rentals due to its affordability and accessibility. | New restaurants, Local parks, Cultural festivals |
Do you need a license for Airbnb in Heroica Nogales?
We recommend checking directly with Heroica Nogales's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Heroica Nogales
Bella Blanca
Entire Place • 3 bedrooms
Casa La Maravilla the best place
Entire Place • 4 bedrooms
Espectacular departamento
Entire Place • 3 bedrooms
madeiras private house
Entire Place • 3 bedrooms
Apartment "Walks A" 4 min from USA
Entire Place • 3 bedrooms
House of the Virgin
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Heroica Nogales
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yasmin Liliana | 4 | $68,661 | 255 | 4.80/5.0 |
| 37807588 | 4 | $60,249 | 92 | 5.00/5.0 |
| Rosalinda Robles | 5 | $58,022 | 401 | 4.86/5.0 |
| Luis | 5 | $54,443 | 591 | 4.84/5.0 |
| Cesar | 2 | $47,022 | 61 | 4.99/5.0 |
| Belem Elizabeth | 2 | $43,357 | 148 | 4.88/5.0 |
| Sabel | 4 | $40,021 | 732 | 4.91/5.0 |
| Tirza Sofia | 4 | $37,288 | 102 | 4.43/5.0 |
| Raul | 5 | $36,407 | 141 | 4.66/5.0 |
| Ivonne C | 3 | $35,586 | 147 | 4.78/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Heroica Nogales
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.6%), with house and apartment & condo properties comprising 93.8% of inventory
- Untapped potential in boutique & hotels, others segments (6.2% combined)
Room Capacity Distribution
Analysis of 97 properties in Heroica Nogales shows that 1 bedroom properties are most prevalent, making up 38.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.1% of all listings.
Key Insights
- Most common: 1 bedroom (38.1%)
- Least common: 4 bedrooms (2.1%)
- Market concentration: 71.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 97 properties in Heroica Nogales reveals that 2 guests properties dominate the market, representing 25.8% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 41.2% of the market.
Key Insights
- Most common capacity: 2 guests (25.8% of market)
- Least common capacity: 1 guest (3.1% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 41.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 97 properties in Heroica Nogales, the most common availability pattern is 181-270 days (37.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.1% of properties).
Key Insights
- Most common availability window: 181-270 days (37.1%)
- Most common booking duration: 91-180 days (35.1%)
- Properties with high availability (180+ days): 58.8%
- Properties with long-term bookings (180+ days): 44.3%
Minimum Stay Distributions
1 Night
54 listings
65.1% of total
2 Nights
26 listings
31.3% of total
3 Nights
1 listings
1.2% of total
30+ Nights
2 listings
2.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 96.4%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (2.4%) suggest a stable extended-stay market
- High market flexibility with 97.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
48 listings
58.5% of total
Moderate
12 listings
14.6% of total
Firm
10 listings
12.2% of total
Strict
12 listings
14.6% of total
Key Insights
- Flexible is the preferred policy at 58.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 73.1% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 12.2% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Jan, Oct, averaging 18 days
- Shortest booking windows are in May, Jul, Jun, averaging 9 days
- Spring shows the longest average booking window at 15 days, while Summer has the shortest at 9 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 15 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during May-Jun when lead times are shortest
Popular Airbnb Amenities in Heroica Nogales
Every property in Heroica Nogales comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 63.6% of total guests, indicating a significant local market share.
- Primary international markets: United States (35.5%) and Colombia (0.2%)
- Spanish is the top language at 59.3%, followed by English (38.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.7%
Recommendations
- Target marketing campaigns for Hermosillo and Phoenix markets
- Develop localized content for United States and Colombia
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Heroica Nogales. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Mount Lemmon | 40 | $3,395 | $237.58 | 49% |
| Safford | 14 | $2,738 | $137.85 | 61% |
| Sonoita | 38 | $2,268 | $181.85 | 39% |
| Oro Valley | 248 | $2,090 | $193.25 | 44% |
| Vail | 18 | $2,041 | $159.41 | 47% |
| Sahuarita | 47 | $1,949 | $150.62 | 52% |
| Thatcher | 15 | $1,948 | $117.35 | 57% |
| Rodeo | 12 | $1,934 | $193.20 | 37% |
| Marana | 111 | $1,931 | $187.72 | 42% |
| Casa Grande | 163 | $1,912 | $144.31 | 48% |
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