Airbnb Market Analytics, Statistics and Data in El Tomate, Sonora, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in El Tomate? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in El Tomate:
How much do Airbnb hosts make on average per month in El Tomate?
The short-term rental market in El Tomate shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,847 per month
- Strong performing properties (top 25%) make $3,289 or more
- Best-in-class properties (top 10%) achieve $5,237+ monthly
- Entry-level properties (bottom 25%) typically earn around $861
Revenue Variations by Month
Occupancy Rates Throughout the Year in El Tomate
The market in El Tomate shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in El Tomate
Daily rates in El Tomate vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $173 per night
- Strong performing properties (top 25%) secure $240 or more
- Best-in-class properties (top 10%) pull in $335+ per night
- Entry-level properties (bottom 25%) earn around $123
Daily Rate Variations by Month
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Seasonality patterns in El Tomate
Peak Season (June, May, April)
- Revenue peaks at $3832.42 per month
- Occupancy rates reach 47.12%
- Daily rates average $221.42
Shoulder Season
- Revenue averages $2427.07 per month
- Occupancy maintains 35.29%
- Daily rates hold at $201.05
Low Season (September, December, January)
- Revenue drops to $1126.07 per month
- Occupancy decreases to 19.04%
- Daily rates adjust to $176.57
Is it still profitable to do Airbnb in El Tomate in 2025?
Yes! El Tomate demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and solid monthly revenue averaging $2427 and The market's 131 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in El Tomate
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| El Tomate Centro | The heart of El Tomate, known for its small-town charm and local culture. It's attractively positioned for visitors looking to experience authentic Sonoran life. | Central Plaza, Local Markets, Church of San Juan Bautista |
| La Playa | This area offers beautiful natural surroundings and is ideal for outdoor enthusiasts. It's a perfect spot for those seeking a tranquil escape near the beach. | Beach Access, Water Sports, Fishing Trips |
| Desierto de Sonora | A unique desert landscape that attracts nature lovers and photographers. It's great for those looking to explore the natural beauty and wildlife of the region. | Guided Desert Tours, Wildlife Observation, Stargazing |
| Cerro de la Estrella | Known for its stunning views and hiking opportunities, this area appeals to adventure seekers and those who enjoy outdoor activities. | Hiking Trails, Scenic Overlooks, Nature Photography |
| Cañon de Nueces | A beautiful canyon offering breathtaking scenery and opportunities for adventure. It's suitable for families and those wanting to connect with nature. | Canyon Tours, Picnic Areas, Birdwatching |
| Laguna del Carpintero | A nearby lagoon with fishing and boating activities. It's popular with families and groups looking for a fun day out. | Boating, Fishing, Picnic Spots |
| Camelinas | An emerging area with local restaurants and shops. It appeals to visitors looking for a more modern and lively atmosphere. | Local Eateries, Boutique Shops, Cultural Events |
| Ruta del Vino | Famous for its vineyards and wine tasting opportunities. It's perfect for wine lovers and couples looking for a romantic getaway. | Wine Tours, Vineyard Tastings, Culinary Events |
Do you need a license for Airbnb in El Tomate?
We recommend checking directly with El Tomate's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in El Tomate
Seafront house/Prívate Pool/ San Carlos downtown
Entire Place • 4 bedrooms
Condo Playa Blanca Ready to enjoy !
Entire Place • 3 bedrooms
The Captain's House
Entire Place • 4 bedrooms
Serenidad Beach House
Entire Place • 5 bedrooms
Casa Marina
Entire Place • 4 bedrooms
Casa Agua Cliff-Side Villa Over Private Beach
Entire Place • 3 bedrooms
Top Performing Professional Hosts in El Tomate
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elizabeth Helen | 11 | $242,716 | 94 | 3.91/5.0 |
| Tim | 2 | $130,305 | 145 | 4.89/5.0 |
| Tannya Alexandra | 3 | $126,667 | 25 | 4.78/5.0 |
| Dez Or Jose | 2 | $122,779 | 194 | 4.84/5.0 |
| CasaGo | 10 | $107,749 | 167 | 3.97/5.0 |
| Omar | 1 | $90,416 | 71 | 4.87/5.0 |
| David | 2 | $88,003 | 34 | 4.88/5.0 |
| First Choice | 5 | $85,484 | 69 | 4.79/5.0 |
| Jesus Pablo | 2 | $76,419 | 53 | 3.95/5.0 |
| Lidia | 3 | $76,292 | 148 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in El Tomate
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.5%), with apartment & condo and house properties comprising 98.5% of inventory
- Untapped potential in others, boutique & hotels segments (1.6% combined)
Room Capacity Distribution
Analysis of 131 properties in El Tomate shows that 1 bedroom properties are most prevalent, making up 32.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.1% of all listings.
Key Insights
- Most common: 1 bedroom (32.1%)
- Least common: 5+ bedrooms (1.5%)
- Market concentration: 61.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 131 properties in El Tomate reveals that 8+ guests properties dominate the market, representing 31.3% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 55.7% of the market.
Key Insights
- Most common capacity: 8+ guests (31.3% of market)
- Least common capacity: 7 guests (1.5% of market)
- Average guest capacity: 5.5 guests per property
- Market concentration: 55.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 131 properties in El Tomate, the most common availability pattern is 271-366 days (46.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.4% of properties).
Key Insights
- Most common availability window: 271-366 days (46.6%)
- Most common booking duration: 91-180 days (34.4%)
- Properties with high availability (180+ days): 82.4%
- Properties with long-term bookings (180+ days): 19.8%
Minimum Stay Distributions
1 Night
26 listings
21.1% of total
2 Nights
81 listings
65.9% of total
3 Nights
9 listings
7.3% of total
30+ Nights
7 listings
5.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 87.0%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (5.7%) suggest a stable extended-stay market
- High market flexibility with 94.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
9 listings
8% of total
Super Strict 30 Days
1 listings
0.9% of total
Flexible
22 listings
19.5% of total
Moderate
26 listings
23% of total
Firm
24 listings
21.2% of total
Strict
31 listings
27.4% of total
Key Insights
- Strict is the preferred policy at 27.4% of listings
- The market shows a balanced distribution between guest-friendly (42.5%) and strict (48.6%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Apr, Mar, averaging 65 days
- Shortest booking windows are in Jul, Sep, Aug, averaging 25 days
- Spring shows the longest average booking window at 59 days, while Summer has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 59 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in El Tomate
Below is the distribution of amenities across listings in El Tomate:
Traveler Demographics
Key Insights
- Domestic travelers make up 48.8% of total guests, indicating a significant local market share.
- Primary international markets: United States (49.1%) and Canada (0.9%)
- Spanish is the top language at 50.5%, followed by English (45.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.9%
Recommendations
- Target marketing campaigns for Hermosillo and Tucson markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding El Tomate. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| San Carlos | 85 | $2,691 | $330.86 | 28% |
| Bahía de Kino | 19 | $2,548 | $283.12 | 33% |
| Marina Real | 13 | $2,352 | $587.24 | 27% |
| Condominios Pilar | 45 | $2,071 | $237.92 | 37% |
| Bahía Kino | 190 | $1,710 | $223.11 | 27% |
| San Carlos Nuevo Guaymas | 635 | $1,397 | $196.06 | 30% |
| Loreto | 277 | $1,142 | $122.20 | 35% |
| El Renacimiento | 16 | $1,124 | $184.85 | 31% |
| Heroica Mulegé | 69 | $1,078 | $91.21 | 43% |
| Guaymas | 121 | $949 | $111.15 | 29% |
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