El Tomate Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sonora, Mexico
Is Airbnb profitable in El Tomate in 2025? Explore comprehensive Airbnb analytics for El Tomate, Sonora, Mexico to uncover income potential. This 2025 STR market report for El Tomate, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 131 active listings.
Whether you're considering an Airbnb investment in El Tomate, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the El Tomate Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key El Tomate Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in El Tomate (2025)
Understanding the monthly revenue variations for Airbnb listings in El Tomate is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in El Tomate is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in El Tomate across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,628+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,894 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,618 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $717, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in El Tomate
El Tomate Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the El Tomate STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in El Tomate:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in El Tomate
Average Daily Rate (ADR) Airbnb Trends in El Tomate (2025)
Effective short term rental pricing strategy in El Tomate involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in El Tomate typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $322+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $236 or more.
- Typical properties (Median) charge around $168 per night.
- Entry-level properties (Bottom 25%) earn around $121 per night.
Average Daily Rate (ADR) Trend by Month in El Tomate
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Airbnb Seasonality Analysis & Trends in El Tomate (2025)
Peak Season (June, May, April)
- Revenue averages $3,439 per month
- Occupancy rates average 39.7%
- Daily rates average $216
Shoulder Season
- Revenue averages $1,952 per month
- Occupancy maintains around 32.3%
- Daily rates hold near $201
Low Season (January, February, March)
- Revenue drops to average $1,178 per month
- Occupancy decreases to average 22.3%
- Daily rates adjust to average $169
Seasonality Insights for El Tomate
- The Airbnb seasonality in El Tomate shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases El Tomate's highest earning potential, with monthly revenues capable of climbing to $3,786, occupancy reaching a high of 45.3%, and ADRs peaking at $217.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,052, occupancy could drop to 19.1%, and ADRs may adjust down to $168.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in El Tomate.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these El Tomate seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in El Tomate (2025)
Exploring the top neighborhoods for short-term rentals in El Tomate? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa San Luis | A beautiful beach destination known for its picturesque sunsets and sandy beaches. Ideal for tourists looking for relaxation and water activities. | San Luis Beach, El Marito Beach Club, Water sports rentals, Beachfront restaurants, Local seafood markets |
| Puerto Peñasco | A popular tourist hotspot often referred to as 'Rocky Point', known for its vibrant nightlife, restaurants, and beautiful beaches. Attracts both Mexican nationals and international tourists. | Rocky Point Beaches, Malecón, La Maleconera, Italian Riviera, Cerro de la Virgen |
| San Carlos | A tranquil beach town famous for its stunning views of the Sea of Cortez and outdoor activities such as snorkeling and kayaking. It's perfect for family vacations and nature lovers. | San Carlos Beach, Diving sites, Marina San Carlos, Tetakawi Mountain, Hiking trails |
| Caborca | A historical town with rich culture and close proximity to beautiful natural parks. Ideal for tourists interested in cultural experiences and local traditions. | Sierra de Caborca, Caborca Church, Archaeological sites, Local markets, Cultural festivals |
| Sonoyta | A desert town with unique landscapes and a gateway to the Organ Pipe Cactus National Monument. Great for nature enthusiasts and those looking to explore less touristy areas. | Organ Pipe Cactus National Monument, Sonoyta Desert, Wildlife viewing, Historical sites, Local cuisine |
| Pitiquito | A small town known for its peaceful environment and local culture. Attracts visitors looking for a more authentic experience away from busy tourist spots. | Local plazas, Traditional markets, Nearby natural beauty, Cultural heritage sites, Craftsmanship |
| Sáric | A charming rural area offering a glimpse into traditional Sonoran life. Suitable for tourists seeking adventure and cultural immersion. | Natural parks, Hiking spots, Locally-grown produce, Cultural events, Historic sites |
| Santa Ana | A town famous for its festivals and cultural events. It appeals to visitors interested in local traditions, food, and music. | Santa Ana Church, Annual festivals, Local artisan shops, Cultural performances, Nearby vineyards |
Understanding Airbnb License Requirements & STR Laws in El Tomate (2025)
While El Tomate, Sonora, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for El Tomate to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in El Tomate (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in El Tomatebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Seafront house/Prívate Pool/ San Carlos downtown
Entire Place • 4 bedrooms
The Captain's House
Entire Place • 4 bedrooms
Casa Fuego Cliff-Side Villa Over Private Beach
Entire Place • 3 bedrooms
Condo Playa Blanca Ready to enjoy !
Entire Place • 3 bedrooms
Casa Margarita - A beautiful oceanfront property
Entire Place • 4 bedrooms
Serenidad Beach House
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in El Tomate (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in El Tomate based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elizabeth Helen | 11 | $232,779 | 94 | 3.91/5.0 |
| Tim | 2 | $128,684 | 145 | 4.89/5.0 |
| Dez Or Jose | 2 | $107,169 | 194 | 4.84/5.0 |
| Tannya Alexandra | 3 | $97,645 | 25 | 4.78/5.0 |
| Omar | 1 | $89,467 | 71 | 4.87/5.0 |
| David | 2 | $88,962 | 34 | 4.88/5.0 |
| CasaGo | 10 | $86,748 | 167 | 3.97/5.0 |
| First Choice | 6 | $85,026 | 82 | 4.78/5.0 |
| Liliana | 1 | $83,572 | 11 | 4.55/5.0 |
| Pao | 1 | $69,960 | 43 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in El Tomate.
Dive Deeper: Advanced El Tomate STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for El Tomate. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEl Tomate Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for El Tomate
- The El Tomate Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.5% of the 131 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in El Tomate, Apartment/Condo properties are the most common (52.7%), reflecting the local real estate landscape.
- Houses represent a significant 45.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 1.6%) offer potential for unique stay experiences.
El Tomate Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for El Tomate
- The dominant room capacity in El Tomate is 1 bedroom listings, making up 32.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.9% of the active Airbnb listings in El Tomate, indicating a high concentration in these sizes.
- A significant 36.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in El Tomate.
El Tomate Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for El Tomate
- The most common guest capacity trend in El Tomate vacation rentals is listings accommodating 8+ guests (30.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the El Tomate STR market, accounting for 55.7% of listings.
- 55.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in El Tomate.
- On average, properties in El Tomate are equipped to host 5.5 guests.
El Tomate Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for El Tomate
- The most common availability pattern in El Tomate falls within the 271-366 days range, representing 50.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in El Tomate (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
El Tomate Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
21.6% of total
2 Nights
80 listings
64% of total
3 Nights
7 listings
5.6% of total
30+ Nights
11 listings
8.8% of total
Key Insights
- The most prevalent minimum stay requirement in El Tomate is 2 Nights, adopted by 64% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.6%) of the El Tomate Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 64% of El Tomate hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in El Tomate.
El Tomate Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
9 listings
8% of total
Super Strict 30 Days
1 listings
0.9% of total
Flexible
21 listings
18.8% of total
Moderate
26 listings
23.2% of total
Firm
24 listings
21.4% of total
Strict
31 listings
27.7% of total
Cancellation Policy Insights for El Tomate
- The prevailing Airbnb cancellation policy trend in El Tomate is Strict, used by 27.7% of listings.
- There's a relatively balanced mix between guest-friendly (42.0%) and stricter (49.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 27.7% market standard in El Tomate.
- Regularly review your cancellation policy against competitors and market demand shifts in El Tomate.
El Tomate STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for El Tomate
- The overall average booking lead time for vacation rentals in El Tomate is 39 days.
- Guests book furthest in advance for stays during April (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (57 days avg.) sees the longest lead times, while Summer (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in El Tomate.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these El Tomate averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in El Tomate (2025)
Amenity Prevalence
Amenity Insights for El Tomate
- Essential amenities in El Tomate that guests expect include: Air conditioning, Wifi, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for El Tomate: Air conditioning, Wifi, Kitchen, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, Kitchen, TV.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in El Tomate to stay competitive.
El Tomate Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for El Tomate
- The typical guest profile for Airbnb in El Tomate consists of a mix of domestic (49%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 48.8% of guests.
- Key international markets include Mexico (48.8%) and United States (48.7%).
- Top languages spoken are Spanish (48.9%) followed by English (44%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the El Tomate Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Carlos | 81 | $2,556 | $326.50 | 26% |
| Bahía de Kino | 19 | $2,318 | $288.98 | 31% |
| Marina Real | 13 | $2,236 | $547.81 | 26% |
| Condominios Pilar | 44 | $1,960 | $240.36 | 37% |
| Bahía Kino | 184 | $1,659 | $230.20 | 27% |
| San Carlos Nuevo Guaymas | 620 | $1,298 | $193.06 | 28% |
| El Renacimiento | 15 | $1,190 | $191.28 | 30% |
| Loreto | 286 | $1,101 | $128.57 | 35% |
| Heroica Mulegé | 69 | $1,046 | $91.98 | 44% |
| Guaymas | 117 | $931 | $110.48 | 29% |