Airbnb Market Analytics, Statistics and Data in Hermosillo, Sonora, Mexico

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hermosillo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hermosillo:

Average Daily Rate

$48

Occupancy Rate

40.95%

Annual Revenue

$6,669

Revenue Growth YoY

11.55%

Best Month

June

Worst Month

January

Regulation

Low

Active Listings

1019

How much do Airbnb hosts make on average per month in Hermosillo?

The short-term rental market in Hermosillo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $622 per month
Strong performing properties (top 25%) make $976 or more
Best-in-class properties (top 10%) achieve $1,528+ monthly
Entry-level properties (bottom 25%) typically earn around $290

Revenue Variations by Month

Occupancy Rates Throughout the Year in Hermosillo

The market in Hermosillo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 41% occupancy rates
Strong performing properties (top 25%) achieve 61% or higher
Best-in-class properties (top 10%) reach 79%+occupancy
Entry-level properties (bottom 25%) average around 22%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Hermosillo

Daily rates in Hermosillo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $38 per night
Strong performing properties (top 25%) secure $57 or more
Best-in-class properties (top 10%) pull in $83+ per night
Entry-level properties (bottom 25%) earn around $28

Daily Rate Variations by Month

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Seasonality patterns in Hermosillo

Peak Season (June, May, March)

Revenue peaks at $1033.73 per month
Occupancy rates reach 49.90%
Daily rates average $59.29

Shoulder Season

Revenue averages $756.76 per month
Occupancy maintains 42.58%
Daily rates hold at $52.59

Low Season (August, September, January)

Revenue drops to $477.01 per month
Occupancy decreases to 37.95%
Daily rates adjust to $45.34

Is it still profitable to do Airbnb in Hermosillo in 2025?

Yes! Hermosillo demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and monthly revenue averaging $757 and As a mature market with 1019 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Hermosillo

Area	Why Choose This Area	Key Attractions
Centro Histórico	The historic downtown area of Hermosillo, where tourists can explore cultural sites, museums, and local markets. It’s vibrant and full of life, popular with both locals and visitors for its dining and shopping options.	Plaza Zaragoza, Museum of Popular Culture, Hermosillo Cathedral, Government Palace, Cerro de la Campana
Los Giantes	A residential and commercial area known for its variety of dining and shopping options. It’s a safe and family-friendly neighborhood that attracts both business and leisure travelers.	Paseo del Parque, Local restaurants, Shopping centers, Cinemas
Pitic	A charming area known for its tree-lined streets and local atmosphere. It's close to the university, making it popular with students and young professionals.	Sonora University, Plaza Bicentenario, Coffee shops, Cultural events
San Pedro	A growing neighborhood that combines residential comfort with modern amenities. Attracts families and those looking for a quieter place to stay while still being close to the city center.	Local markets, Parks, Community events
Héroe de Nacozari	Known for its wide avenues and modern infrastructure. It has many businesses and is well-connected to other parts of the city, making it a convenient location for short-term rentals.	Shopping malls, Entertainment centers, Local dining
Montezuma	A family-oriented neighborhood that offers parks, restaurants, and schools. It is popular with long-term renters but also has appeal for Airbnb hosts looking for a residential vibe.	Children's parks, Family restaurants, Market
El Sahuaro	A neighborhood known for its tranquility and proximity to nature. Combining urban living with access to outdoor activities, it attracts visitors who enjoy a mix of city life and the outdoors.	Sahuaro National Park, Outdoor recreation, Cafés
La Cople	An up-and-coming area with a vibrant culture and new developments. It's becoming increasingly popular among young travelers and has a variety of local experiences to offer.	Street art, Local festivals, Cafés

Do you need a license for Airbnb in Hermosillo?

$164.23

Daily Rate

Top Performing Professional Hosts in Hermosillo

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Bob I	77	$439,439	3169	4.06/5.0
Santiago	47	$395,995	3804	4.58/5.0
Armando Acevedo	20	$246,749	1650	4.85/5.0
Veronica	28	$166,150	2217	4.39/5.0
Nathaly	11	$104,165	565	4.67/5.0
Rent A House Hermosillo	18	$102,441	259	3.26/5.0
Monica	10	$100,884	236	3.42/5.0
Ivett Alejandra	10	$99,369	296	3.89/5.0
Gabriel	7	$84,353	278	4.87/5.0
Silvia	6	$72,061	485	4.04/5.0

Additional analytics on vacation rental, real estate, short term rental data in Hermosillo

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (91.8%), with apartment & condo and house properties comprising 96.6% of inventory
Untapped potential in boutique & hotels, others, unique stays, outdoor & mobile segments (3.5% combined)

Room Capacity Distribution

Analysis of 1,019 properties in Hermosillo shows that 1 bedroom properties are most prevalent, making up 51.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.5% of all listings.

Key Insights

Most common: 1 bedroom (51.1%)
Least common: 5+ bedrooms (0.5%)
Market concentration: 75.5% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 1,019 properties in Hermosillo reveals that 2 guests properties dominate the market, representing 36.3% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 57.7% of the market.

Key Insights

Most common capacity: 2 guests (36.3% of market)
Least common capacity: 1 guest (1.8% of market)
Average guest capacity: 3.7 guests per property
Market concentration: 57.7% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 1,019 properties in Hermosillo, the most common availability pattern is 271-366 days (34.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.3% of properties).

Key Insights

Most common availability window: 271-366 days (34.3%)
Most common booking duration: 91-180 days (31.3%)
Properties with high availability (180+ days): 65.9%
Properties with long-term bookings (180+ days): 35.6%

Minimum Stay Distributions

1 Night (57.7%)

1 Night

516 listings

57.7% of total

2 Nights (31%)

2 Nights

277 listings

31% of total

3 Nights (5.3%)

3 Nights

47 listings

5.3% of total

4-6 Nights (1.8%)

4-6 Nights

16 listings

1.8% of total

7-29 Nights (0.4%)

7-29 Nights

4 listings

0.4% of total

30+ Nights (3.8%)

30+ Nights

34 listings

3.8% of total

Key Insights

Short stays (1-2 nights) dominate the market at 88.7%
Mid-length stays (4-6 nights) represent 1.8% of listings
Monthly+ stays (3.8%) suggest a stable extended-stay market
High market flexibility with 94.0% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (46.6%)

Flexible

404 listings

46.6% of total

Moderate (31.9%)

Moderate

277 listings

31.9% of total

Firm (12.2%)

Firm

106 listings

12.2% of total

Strict (9.2%)

Strict

80 listings

9.2% of total

Key Insights

Flexible is the preferred policy at 46.6% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 78.5% of the market
Strong market consensus around Flexible policies
Strict policies are least common at 9.2% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Aug, Nov, Oct, averaging 26 days
Shortest booking windows are in Jun, Feb, Sep, averaging 16 days
Summer shows the longest average booking window at 22 days, while Winter has the shortest at 18 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 22 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Jun-Sep when lead times are shortest

Popular Airbnb Amenities in Hermosillo

Below is the distribution of amenities across listings in Hermosillo:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 81.3% of total guests, indicating a dominant local market share.
Primary international markets: United States (17.5%) and Canada (0.3%)
Spanish is the top language at 60.7%, followed by English (36.1%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%

Recommendations

Target marketing campaigns for Hermosillo and Nogales markets
Develop localized content for United States and Canada
Prioritize Spanish and English language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Hermosillo. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Sonora	30	$2,746	$325.97	28%
Bahía Kino	190	$1,710	$223.11	27%
Cananea	10	$741	$312.70	27%
Huépac	10	$82	$32.17	17%

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