Playa Encanto Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sonora, Mexico
Is Airbnb profitable in Playa Encanto in 2025? Explore comprehensive Airbnb analytics for Playa Encanto, Sonora, Mexico to uncover income potential. This 2025 STR market report for Playa Encanto, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 60 active listings.
Whether you're considering an Airbnb investment in Playa Encanto, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Playa Encanto Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Playa Encanto Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Playa Encanto (2025)
Understanding the monthly revenue variations for Airbnb listings in Playa Encanto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Playa Encanto is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Playa Encanto across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,538+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,451 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,504 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,336, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Playa Encanto
Playa Encanto Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Playa Encanto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Playa Encanto:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Playa Encanto
Average Daily Rate (ADR) Airbnb Trends in Playa Encanto (2025)
Effective short term rental pricing strategy in Playa Encanto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Playa Encanto typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $491+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $346 or more.
- Typical properties (Median) charge around $249 per night.
- Entry-level properties (Bottom 25%) earn around $185 per night.
Average Daily Rate (ADR) Trend by Month in Playa Encanto
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Airbnb Seasonality Analysis & Trends in Playa Encanto (2025)
Peak Season (June, October, May)
- Revenue averages $4,513 per month
- Occupancy rates average 39.6%
- Daily rates average $291
Shoulder Season
- Revenue averages $3,178 per month
- Occupancy maintains around 34.2%
- Daily rates hold near $286
Low Season (January, February, November)
- Revenue drops to average $1,876 per month
- Occupancy decreases to average 25.4%
- Daily rates adjust to average $281
Seasonality Insights for Playa Encanto
- The Airbnb seasonality in Playa Encanto shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Playa Encanto's highest earning potential, with monthly revenues capable of climbing to $5,248, occupancy reaching a high of 46.0%, and ADRs peaking at $296.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,402, occupancy could drop to 19.6%, and ADRs may adjust down to $272.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Playa Encanto.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Playa Encanto seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Playa Encanto (2025)
Exploring the top neighborhoods for short-term rentals in Playa Encanto? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa Encanto | Serene beachside location known for its beautiful coastline and relaxing atmosphere. Ideal for tourists seeking a peaceful getaway with direct access to the beach and water activities. | Beachfront dining, Water sports rentals, Sunset viewing, Local artisan markets |
| Rocky Point (Puerto Peñasco) | Popular tourist destination near Playa Encanto, known for its vibrant beach scene and lively nightlife. Attracts visitors looking for both relaxation and adventure. | El Malecon, Cholla Bay, Cerro Prieto, Lobster Village, Sea of Cortez excursions |
| Desert Golf Resort | A unique offering for visitors who enjoy golfing in a desert landscape, offering both relaxation and leisure activities. Appeals to golf enthusiasts looking for a distinct experience. | Desert golf courses, Spa facilities, Luxury accommodations |
| Sandy Beach | Well-known beach area with numerous resorts and vacation rentals, perfect for families and beach lovers. Offers a variety of dining and entertainment options right by the shore. | Beach clubs, Water sports, Dining by the sea |
| Las Conchas | A residential area with stunning views and a tranquil environment, attractive to travelers looking for luxury and privacy. Appeals to those who prefer quieter settings without being far from amenities. | Private beach access, Sunbathing, Fishing opportunities |
| Old Port | Historical area with a charming vibe and local culture. Great for tourists looking to experience authentic Mexican cuisine and traditions. | Local seafood restaurants, Cultural festivals, Shopping at local markets |
| Acapulquito | Secluded beach spot that offers a private atmosphere for tourists seeking tranquility and scenic beauty. Ideal for those wanting a hidden gem. | Secluded beaches, Nature walks, Snorkeling spots |
| Cielo Grande | Emerging area with a mix of natural beauty and developing infrastructure, attracting those looking to invest in up-and-coming locations. | Hiking trails, Wildlife viewing, Community activities |
Understanding Airbnb License Requirements & STR Laws in Playa Encanto (2025)
While Playa Encanto, Sonora, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Playa Encanto to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Playa Encanto (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Playa Encantobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Awesome Beachfront House
Entire Place • 5 bedrooms
Casa La Paz 4 bdrm add Private Casita for 5 bdrms
Entire Place • 5 bedrooms
Casa Luna Azul a Beachfront House In Playa
Entire Place • 6 bedrooms
Incredible beachfront home In gated community
Entire Place • 4 bedrooms
Villa Venezia Ocean front Villa in Playa Encanto
Entire Place • 6 bedrooms
Viento-401, Encantame Vibes!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Playa Encanto (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Playa Encanto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kimberly | 5 | $250,758 | 26 | 3.98/5.0 |
| Debra | 8 | $184,631 | 133 | 4.85/5.0 |
| Jc | 1 | $115,759 | 35 | 4.94/5.0 |
| Premium Vacations | 2 | $81,637 | 27 | 4.78/5.0 |
| John | 3 | $74,427 | 12 | 5.00/5.0 |
| Taylor & Stephanie | 1 | $73,968 | 66 | 4.94/5.0 |
| Frank | 1 | $72,387 | 54 | 4.89/5.0 |
| AZ Getaway Rentals | 2 | $67,739 | 106 | 4.93/5.0 |
| Caelin | 1 | $60,858 | 5 | 4.80/5.0 |
| Michael | 1 | $58,386 | 16 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Playa Encanto.
Dive Deeper: Advanced Playa Encanto STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Playa Encanto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlaya Encanto Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Playa Encanto
- The Playa Encanto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.3% of the 60 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Playa Encanto, House properties are the most common (51.7%), reflecting the local real estate landscape.
- Houses represent a significant 51.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.7%) offer potential for unique stay experiences.
Playa Encanto Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Playa Encanto
- The dominant room capacity in Playa Encanto is 2 bedrooms listings, making up 46.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 65.0% of the active Airbnb listings in Playa Encanto, indicating a high concentration in these sizes.
- A significant 43.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Playa Encanto.
Playa Encanto Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Playa Encanto
- The most common guest capacity trend in Playa Encanto vacation rentals is listings accommodating 8+ guests (40%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Playa Encanto STR market, accounting for 76.7% of listings.
- 80.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Playa Encanto.
- On average, properties in Playa Encanto are equipped to host 6.5 guests.
Playa Encanto Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Playa Encanto
- The most common availability pattern in Playa Encanto falls within the 271-366 days range, representing 46.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Playa Encanto (43.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Playa Encanto Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
10.2% of total
2 Nights
33 listings
55.9% of total
3 Nights
15 listings
25.4% of total
30+ Nights
5 listings
8.5% of total
Key Insights
- The most prevalent minimum stay requirement in Playa Encanto is 2 Nights, adopted by 55.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.1%) of the Playa Encanto Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.9% of Playa Encanto hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.2% currently do.
- A 2-night minimum appears standard (55.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 8.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Playa Encanto.
Playa Encanto Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
8.8% of total
Moderate
6 listings
10.5% of total
Firm
25 listings
43.9% of total
Strict
21 listings
36.8% of total
Cancellation Policy Insights for Playa Encanto
- The prevailing Airbnb cancellation policy trend in Playa Encanto is Firm, used by 43.9% of listings.
- A majority (80.7%) of hosts in Playa Encanto utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.9% market standard in Playa Encanto.
- With 36.8% using Strict terms, this is a viable option in Playa Encanto, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Playa Encanto.
Playa Encanto STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Playa Encanto
- The overall average booking lead time for vacation rentals in Playa Encanto is 48 days.
- Guests book furthest in advance for stays during May (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (67 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Playa Encanto.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Playa Encanto averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Playa Encanto (2025)
Amenity Prevalence
Amenity Insights for Playa Encanto
- Essential amenities in Playa Encanto that guests expect include: Kitchen, Dishes and silverware, Air conditioning, TV, Refrigerator, Coffee maker, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Patio or balcony, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Playa Encanto: Kitchen, Dishes and silverware, Air conditioning, TV, Refrigerator, Coffee maker, Wifi, Heating.
- Prioritize adding missing essentials: TV, Refrigerator, Coffee maker, Wifi, Heating.
- Consider adding popular differentiators like Patio or balcony or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Playa Encanto to stay competitive.
Playa Encanto Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Playa Encanto
- The typical guest profile for Airbnb in Playa Encanto consists of predominantly international visitors (92%), with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 7.7% of guests.
- Key international markets include United States (92.1%) and Mexico (7.7%).
- Top languages spoken are English (57.5%) followed by Spanish (35.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Mexico.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Playa Encanto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Las Conchas | 143 | $2,054 | $265.24 | 28% |
| Rocky Point | 1,795 | $1,632 | $215.93 | 28% |
| Puerto Peñasco | 96 | $1,616 | $296.50 | 27% |
| Yuma | 307 | $1,592 | $130.22 | 46% |
| San Luis | 12 | $1,552 | $141.34 | 41% |
| Fortuna Foothills | 140 | $1,354 | $117.58 | 45% |
| Somerton | 10 | $1,114 | $102.59 | 44% |
| Ajo | 16 | $1,100 | $91.82 | 41% |
| Bahía La Choya | 47 | $1,087 | $182.15 | 26% |
| San Luis Río Colorado | 65 | $966 | $97.96 | 29% |