San Carlos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sonora, Mexico
Is Airbnb profitable in San Carlos in 2025? Explore comprehensive Airbnb analytics for San Carlos, Sonora, Mexico to uncover income potential. This 2025 STR market report for San Carlos, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 81 active listings.
Whether you're considering an Airbnb investment in San Carlos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Carlos Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Carlos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Carlos (2025)
Understanding the monthly revenue variations for Airbnb listings in San Carlos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Carlos is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Carlos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,810+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,137 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,975 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $874, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Carlos
San Carlos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Carlos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Carlos:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Carlos
Average Daily Rate (ADR) Airbnb Trends in San Carlos (2025)
Effective short term rental pricing strategy in San Carlos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Carlos typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $572+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $452 or more.
- Typical properties (Median) charge around $259 per night.
- Entry-level properties (Bottom 25%) earn around $172 per night.
Average Daily Rate (ADR) Trend by Month in San Carlos
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Airbnb Seasonality Analysis & Trends in San Carlos (2025)
Peak Season (June, July, May)
- Revenue averages $5,003 per month
- Occupancy rates average 38.6%
- Daily rates average $344
Shoulder Season
- Revenue averages $3,195 per month
- Occupancy maintains around 27.9%
- Daily rates hold near $344
Low Season (January, February, March)
- Revenue drops to average $1,875 per month
- Occupancy decreases to average 18.3%
- Daily rates adjust to average $348
Seasonality Insights for San Carlos
- The Airbnb seasonality in San Carlos shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Carlos's highest earning potential, with monthly revenues capable of climbing to $5,303, occupancy reaching a high of 47.2%, and ADRs peaking at $357.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,526, occupancy could drop to 16.7%, and ADRs may adjust down to $334.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Carlos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Carlos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Carlos (2025)
Exploring the top neighborhoods for short-term rentals in San Carlos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| San Carlos Nuevo Guaymas | Beautiful beach destination known for its stunning views, water activities, and relaxation. Attracts both families and adventure seekers looking to enjoy the Sonoran coastline. | San Carlos Beach, Marina San Carlos, Sonora Bay, Delfinario Sonora, La Posada Beach, Tiburon Island |
| Mirador San Carlos | A picturesque area with beautiful beaches and a vibrant local community. Popular for its proximity to marine activities and scenic landscapes. | Playa El Mirador, Las Palmas Beach, Tortuga Beach, Mirador Lookout, San Carlos Golf Course, Sonoran Desert |
| Desert Hills | A quieter area that offers stunning desert views and proximity to outdoor activities. Ideal for those seeking a more tranquil retreat yet close enough to beaches. | Desert Hills Golf Course, El Ramalito, Cerro Tetakawi, Wildlife Viewing, Hiking Trails, Desert Landscape |
| San Carlos Marina | A hub for water sports and boating activities. Great for guests interested in fishing, sailing, and other water adventures. | San Carlos Marina, Fishing Charters, Sailing Tours, Diving Spots, Kayaking, Beachfront Restaurants |
| Guaymas | Nearby city offering a mix of urban amenities and coastal attractions. Good for visitors looking to experience both city life and beach activities. | Guaymas Harbor, San Fernando Cathedral, Guaymas Historic Town, Cultural Events, Local Cuisine, Shopping |
| Bahia de Kino | A nearby beach town known for its seafood and relaxing atmosphere. Perfect for guests looking for a low-key beach vacation. | Kino Beach, Bayside Restaurants, Kayaking, Wildlife Sanctuary, Artisan Markets, Fishing |
| Sierra de San Carlos | Offers unique mountainous scenery and opportunities for hiking and nature exploration. Attracts outdoor enthusiasts and nature lovers. | Hiking Trails, Mountain Biking, Camping Spots, Wildlife Viewing, Scenic Overlooks, Nature Reserves |
| Las Glorias | A peaceful beach area perfect for family vacations. Known for its calm waters and family-friendly activities. | Glorias Beach, Camping Grounds, Water Sports, Sand Dunes, Local Markets, Snorkeling Spots |
Understanding Airbnb License Requirements & STR Laws in San Carlos (2025)
While San Carlos, Sonora, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Carlos to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in San Carlos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Carlosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beachfront Casa de los Pelícanos
Entire Place • 6 bedrooms
Beachfront w/private pool(Heated) 4bedroom Home
Entire Place • 4 bedrooms
villas 20
Entire Place • 8 bedrooms
Casa Regina - Beachside & Heated Pool
Entire Place • 4 bedrooms
Azul Celeste
Entire Place • 4 bedrooms
beach house
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Carlos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Carlos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ariel | 2 | $234,611 | 147 | 4.98/5.0 |
| Cesar Gabriel | 3 | $226,741 | 15 | 4.92/5.0 |
| Enrique Duarte | 16 | $202,351 | 634 | 4.37/5.0 |
| Marcelo | 1 | $154,597 | 24 | 4.92/5.0 |
| Gaby | 2 | $131,101 | 40 | 4.91/5.0 |
| Roberto | 2 | $103,655 | 130 | 4.85/5.0 |
| Julio | 1 | $100,519 | 18 | 5.00/5.0 |
| Gabriel | 1 | $96,100 | 16 | 5.00/5.0 |
| The Babbitt Family | 1 | $89,711 | 81 | 4.90/5.0 |
| Gabby | 3 | $76,072 | 90 | 3.24/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Carlos.
Dive Deeper: Advanced San Carlos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Carlos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Carlos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Carlos
- The San Carlos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 81 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Carlos, Apartment/Condo properties are the most common (58%), reflecting the local real estate landscape.
- Houses represent a significant 40.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.2%) offer potential for unique stay experiences.
San Carlos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Carlos
- The dominant room capacity in San Carlos is 3 bedrooms listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 63.0% of the active Airbnb listings in San Carlos, indicating a high concentration in these sizes.
- A significant 55.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Carlos.
San Carlos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Carlos
- The most common guest capacity trend in San Carlos vacation rentals is listings accommodating 8+ guests (61.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the San Carlos STR market, accounting for 85.2% of listings.
- 85.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Carlos.
- On average, properties in San Carlos are equipped to host 7.0 guests.
San Carlos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Carlos
- The most common availability pattern in San Carlos falls within the 271-366 days range, representing 58% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in San Carlos (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Carlos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
34.6% of total
2 Nights
40 listings
51.3% of total
3 Nights
2 listings
2.6% of total
30+ Nights
9 listings
11.5% of total
Key Insights
- The most prevalent minimum stay requirement in San Carlos is 2 Nights, adopted by 51.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.9%) of the San Carlos Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.5%) caters to monthly stays (30+ nights) in San Carlos, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.3% of San Carlos hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Carlos.
San Carlos Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.4% of total
Flexible
8 listings
11.3% of total
Moderate
29 listings
40.8% of total
Firm
10 listings
14.1% of total
Strict
23 listings
32.4% of total
Cancellation Policy Insights for San Carlos
- The prevailing Airbnb cancellation policy trend in San Carlos is Moderate, used by 40.8% of listings.
- There's a relatively balanced mix between guest-friendly (52.1%) and stricter (46.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.8% market standard in San Carlos.
- With 32.4% using Strict terms, this is a viable option in San Carlos, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in San Carlos.
San Carlos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Carlos
- The overall average booking lead time for vacation rentals in San Carlos is 39 days.
- Guests book furthest in advance for stays during May (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (47 days avg.) sees the longest lead times, while Summer (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in San Carlos.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these San Carlos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Carlos (2025)
Amenity Prevalence
Amenity Insights for San Carlos
- Essential amenities in San Carlos that guests expect include: TV, Air conditioning, Wifi, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Pool, Essentials, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in San Carlos.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Carlos: TV, Air conditioning, Wifi, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Pool or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Carlos to stay competitive.
San Carlos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Carlos
- The typical guest profile for Airbnb in San Carlos consists of a mix of domestic (63%) and international guests, often arriving from nearby Hermosillo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 63.1% of guests.
- Key international markets include Mexico (63.1%) and United States (36.2%).
- Top languages spoken are Spanish (52.9%) followed by English (40.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hermosillo and Tucson.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Carlos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bahía de Kino | 19 | $2,318 | $288.98 | 31% |
| Marina Real | 13 | $2,236 | $547.81 | 26% |
| Condominios Pilar | 44 | $1,960 | $240.36 | 37% |
| Bahía Kino | 184 | $1,659 | $230.20 | 27% |
| El Tomate | 131 | $1,608 | $181.16 | 31% |
| San Carlos Nuevo Guaymas | 620 | $1,298 | $193.06 | 28% |
| El Renacimiento | 15 | $1,190 | $191.28 | 30% |
| Loreto | 286 | $1,101 | $128.57 | 35% |
| Heroica Mulegé | 69 | $1,046 | $91.98 | 44% |
| Guaymas | 117 | $931 | $110.48 | 29% |