Airbnb Market Analytics, Statistics and Data in Rocky Point, Sonora, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rocky Point? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rocky Point:
How much do Airbnb hosts make on average per month in Rocky Point?
The short-term rental market in Rocky Point shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,635 per month
- Strong performing properties (top 25%) make $3,247 or more
- Best-in-class properties (top 10%) achieve $5,461+ monthly
- Entry-level properties (bottom 25%) typically earn around $735
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rocky Point
The market in Rocky Point shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 25% occupancy rates
- Strong performing properties (top 25%) achieve 43% or higher
- Best-in-class properties (top 10%) reach 62%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rocky Point
Daily rates in Rocky Point vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $185 per night
- Strong performing properties (top 25%) secure $270 or more
- Best-in-class properties (top 10%) pull in $395+ per night
- Entry-level properties (bottom 25%) earn around $109
Daily Rate Variations by Month
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Seasonality patterns in Rocky Point
Peak Season (June, May, March)
- Revenue peaks at $3764.93 per month
- Occupancy rates reach 40.09%
- Daily rates average $234.45
Shoulder Season
- Revenue averages $2440.31 per month
- Occupancy maintains 29.80%
- Daily rates hold at $217.21
Low Season (November, December, January)
- Revenue drops to $1226.80 per month
- Occupancy decreases to 19.88%
- Daily rates adjust to $199.02
Is it still profitable to do Airbnb in Rocky Point in 2025?
Yes! Rocky Point demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 30% and solid monthly revenue averaging $2440 and As a mature market with 1815 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rocky Point
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sandy Beach | Popular beach area known for its stunning sunsets and vibrant atmosphere. It attracts tourists looking for a relaxing beach getaway with easy access to restaurants and nightlife. | Playa Sandy Beach, Water sports activities, Nightclubs and bars, Seafood restaurants, Local markets |
| Las Conchas | Exclusive residential area with beautiful beachfront properties. Ideal for those seeking tranquility and luxury away from the crowd, making it perfect for high-end rentals. | Las Conchas Beach, Secluded beachfront, Luxury villas, Nature paths, Whale watching tours |
| El Mirador | Offering breathtaking ocean views, this area is popular with both tourists and locals. It's known for its beautiful homes and proximity to the sea, making it ideal for vacation rentals. | Mirador beach, Ocean view restaurants, Cliffside walking paths, Local art shops |
| Old Port | The historical heart of Rocky Point, offering a mix of culture and entertainment. Great for tourists interested in the local scene, dining, and shopping. | Malecón, Fishing tours, Local markets, Restaurants with live music, Sunset cruises |
| Estrella del Mar | A quieter area with beautiful properties and beach access, perfect for family vacations and longer stays. It has a relaxed vibe away from the more touristy spots. | Quiet beaches, Golf course, Family-friendly activities, Nature trails |
| Cholla Bay | Known for its stunning views and as a sailing and kite surfing hotspot. Attracts outdoor enthusiasts and those looking for adventure. | Cholla Bay Beach, Water sports, Kite surfing spots, Beachfront bars |
| Puerto Peñasco Downtown | The lively center of the city, with easy access to shops, restaurants, and entertainment. Popular with tourists looking to experience local culture and nightlife. | Cultural centers, Local eateries, Shopping strip, Art galleries, Nightlife spots |
| Punta Banda | An emerging area known for its beautiful scenery and quieter beaches. Ideal for investing in unique properties that appeal to travelers seeking peace and nature. | Natural landscapes, Secluded beaches, Camping areas, Wildlife viewing |
Do you need a license for Airbnb in Rocky Point?
We recommend checking directly with Rocky Point's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rocky Point
Brand New, Islands of the Sea, Sriracha Palace
Entire Place • 8 bedrooms
Villa Catalina at Bella Sirena • Private Jacuzzi
Entire Place • 5 bedrooms
Villa Victoria at Costa Diamanté• SPA, SAUNA
Entire Place • 5 bedrooms
Home Heart: Urban Retreat, Heart of Rocky Point
Entire Place • 3 bedrooms
Ocean Stories in Las Conchas, Rocky Point, Mexico
Entire Place • 6 bedrooms
Unparalleled Luxury Beachfront House on the Water
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Rocky Point
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| SB Vacation Rentals | 38 | $1,772,513 | 1931 | 4.83/5.0 |
| Fmi | 80 | $985,591 | 913 | 4.01/5.0 |
| Boan | 7 | $969,133 | 144 | 4.91/5.0 |
| Tom | 17 | $845,948 | 1568 | 4.92/5.0 |
| David | 29 | $810,001 | 192 | 3.18/5.0 |
| Nicolas | 44 | $728,522 | 306 | 3.68/5.0 |
| Wendy | 22 | $700,041 | 1113 | 4.86/5.0 |
| Premium Vacations | 38 | $654,126 | 634 | 3.90/5.0 |
| Kivoya | 20 | $612,376 | 55 | 2.17/5.0 |
| Jaime | 9 | $562,531 | 299 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rocky Point
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.5%), with apartment & condo and house properties comprising 93.5% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (1.1% combined)
Room Capacity Distribution
Analysis of 1,815 properties in Rocky Point shows that 2 bedrooms properties are most prevalent, making up 40.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 65.0% of all listings.
Key Insights
- Most common: 2 bedrooms (40.7%)
- Least common: 5+ bedrooms (4.4%)
- Market concentration: 65.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,815 properties in Rocky Point reveals that 8+ guests properties dominate the market, representing 35.2% of all listings. The average property accommodates 6.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 64.5% of the market.
Key Insights
- Most common capacity: 8+ guests (35.2% of market)
- Least common capacity: 3 guests (1.5% of market)
- Average guest capacity: 6.0 guests per property
- Market concentration: 64.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,815 properties in Rocky Point, the most common availability pattern is 271-366 days (58.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34.9% of properties).
Key Insights
- Most common availability window: 271-366 days (58.9%)
- Most common booking duration: 31-90 days (34.9%)
- Properties with high availability (180+ days): 85.2%
- Properties with long-term bookings (180+ days): 15.8%
Minimum Stay Distributions
1 Night
507 listings
29.6% of total
2 Nights
1020 listings
59.5% of total
3 Nights
118 listings
6.9% of total
4-6 Nights
6 listings
0.4% of total
7-29 Nights
2 listings
0.1% of total
30+ Nights
61 listings
3.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.1%
- Mid-length stays (4-6 nights) represent 0.4% of listings
- Monthly+ stays (3.6%) suggest a stable extended-stay market
- High market flexibility with 96.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
33 listings
2.1% of total
Super Strict 60 Days
44 listings
2.8% of total
Flexible
283 listings
17.8% of total
Moderate
410 listings
25.9% of total
Firm
325 listings
20.5% of total
Strict
491 listings
31% of total
Key Insights
- Strict is the preferred policy at 31.0% of listings
- The market shows a balanced distribution between guest-friendly (43.7%) and strict (51.5%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 2.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, May, Jun, averaging 59 days
- Shortest booking windows are in Jan, Aug, Sep, averaging 35 days
- Spring shows the longest average booking window at 55 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 55 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Sep when lead times are shortest
Popular Airbnb Amenities in Rocky Point
Below is the distribution of amenities across listings in Rocky Point:
Traveler Demographics
Key Insights
- Domestic travelers make up 12% of total guests, indicating a mostly international-driven market.
- Primary international markets: Mexico (12.1%) and Canada (0.2%)
- English is the top language at 55.5%, followed by Spanish (42.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Phoenix and Tucson markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rocky Point. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Playa Encanto | 60 | $2,988 | $291.22 | 35% |
| Las Conchas | 147 | $2,079 | $262.94 | 29% |
| San Luis | 12 | $1,667 | $141.27 | 41% |
| Puerto Peñasco | 97 | $1,651 | $292.28 | 27% |
| Yuma | 304 | $1,593 | $127.31 | 45% |
| Fortuna Foothills | 139 | $1,334 | $113.05 | 45% |
| Somerton | 10 | $1,152 | $101.12 | 44% |
| Ajo | 14 | $1,149 | $92.41 | 44% |
| Bahía La Choya | 50 | $1,115 | $182.47 | 27% |
| San Luis Río Colorado | 67 | $1,097 | $98.45 | 31% |
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